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The drama behind cheap meat
Milieudefensie retail campaign on soy
Milieudefensie - Friends of the Earth Netherlands
The drama behind cheap meat
Why this campaign?
Why Albert Heijn
What is the aim?
Milieudefensie - Friends of the Earth Netherlands
Communicating The drama behind cheap meat
Message: 'Yes you can!'
Communication goals:-Naming & shaming-Inform people-New supporters!
Milieudefensie - Friends of the Earth Netherlands
Communication materials
>Campaign logo / image
Milieudefensie - Friends of the Earth Netherlands
Communication materials
>Campaign logo / image>Posters>Action cards>Radio adds
Milieudefensie - Friends of the Earth Netherlands
Communication materials
>Campaign logo / image>Posters>Action cards>Radio adds>Campaign clip
Milieudefensie - Friends of the Earth Netherlands
Communication materials
Show the clip!!
Milieudefensie - Friends of the Earth Netherlands
Communication materials
>Campaign logo / image>Posters>Action cards>Radio adds>Campaign clip>Website / Banners / Twitter
Milieudefensie - Friends of the Earth Netherlands
Milieudefensie - Friends of the Earth Netherlands
Milieudefensie - Friends of the Earth Netherlands
Milieudefensie - Friends of the Earth Netherlands
Communication materials
>Campaign logo / image>Posters>Action cards>Radio adds>Campaign clip>Website / Banners / Twitter>Supermarket tour
Milieudefensie - Friends of the Earth Netherlands
Communication materials
Show the clip!!
Milieudefensie - Friends of the Earth Netherlands
Communication materials
>Campaign logo / image>Posters>Action cards>Radio adds>Campaign clip>Website / Banners / Twitter>Supermarket tour
>And... Action!
Milieudefensie - Friends of the Earth Netherlands
