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In 2014, we reach the digital tipping point where there will be more digital native physicians than analog natives.
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ANALOG NATIVE
DIGITALLY-NATIVE HCP
AGES 27-46MAINLY DIGITAL
EXPERIENCE
AGES 47-65LOWER DIGITAL
EXPERIENCE
A doctor who qualified during or after the internet went mainstream – and has relied on digital interactions through connective digital technologies for his/her entire professional career
DIGITAL NATIVE[dij•i•tl ney•tiv]
ACCELERATIONOF TECHNOLOGYThe pace at which new technologiesare developed has increased dramatically in recent years.
195019401930 1960 1980 19901970 2000 2010 2020 2030 2040 2050
DIGITAL TIPPING POINTin 2014, the majority of HCPs
will be digitally native.
1968-87 1980-99 1986-2005 1991-2010 1995-2014
2000 2004 2009 2020
20
40
60
80
100
26%38%
67%
15%
PERC
ENTA
GE O
F HC
PS W
HO A
RE D
IGIT
AL N
ATIV
E
DOCTORS ARE CHANGING
51%
BORN
2014TIPPINGPOINT
OFTHE2014: The Year Digitally-Native HCP
SCHOOL UNIVERSITY QUALIFIES RETIRESMEDICAL DEGREE
COMMERCIALISATIONOF WWW
19951989
1977Apple II introduced becoming firstsuccessful PC
1990Offical public faceof the internet launched
1984The Motorola DynaTac 8000Xlaunched
1996
PubMed
1998
Doctors.net.uk
2005
WIKIPEDIA
2000 2007Apple iPhonelaunched
2010Apple iPadlaunched
Medscape
new EU students enrollingin medical school each year
HCPs born before internet invented
Years of practice before internet invented
Internet exposure before promotion
Practicing HCPS/internet accessibility.
ARE YOU READY FOR 2014? Email [email protected] for more info.
