The digital home

Stephen WhalleyManager, Technology Enabling

Intel Corporation

Agenda

The move to digital

Vision for the digital home

From Vision to Reality

Vision Challenges

The road to interoperable products

A glimpse of a few upcoming products

Summary/Opportunities

7

The Great CrossoverDigital Devices Surpass Analog

Sources: Consumer Electronics Association, Photo Marketing Association International,Photofinishing News, SBCA/Sky Trends, Numbers before 1996 and after 2001 are estimated

’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08

Crossover Year

Portable CD Players

Satellites

Cell Phones

DVD Players

Camcorders

Cameras

TVs

6

Transition to Digital Content Distribution

0

50

100

150

200

250

300

350

2002 2003 2004 2005 2006

ROW

Asia

Europe

NA

139M to 343M (’02 –’06)

Digital Video BroadcastSubscriber Growth

LOS ANGELES, June 19 (Reuters) -Weekly rentals of DVDs outpaced videos for the first time last week, an industry group said on Thursday, as movies and entertainment on disks continued their steady conquest over VHS videocassettes.

Pre-Recorded Video

Online Media Providers

Mega TrendDevices and Content are going Digital

8

Home Network Growth

0

35,000

70,000

2000 2001 2001 2003 2004 2005 2006 2007

ROW

Asia Total

Europe

North America

Source: In-stat/MDR, 3/03

000s

Vision for the digital home

BROADBANDBROADBANDEntertainment,Entertainment,

E-Business, ServicesE-Business, Services

MEDIAMEDIAPre-Recorded ContentPre-Recorded Content

Personal MediaPersonal Media

BROADCASBROADCASTT

Services,Services,EntertainmentEntertainment

Any ContentAny Content11, Any Place, , Any Place, Any Device, Any TimeAny Device, Any Time

1 As Authorized1 As Authorized

Vision to Reality What’s needed?

Technology Ingredients

Devices

Home network

Personal Content

Premium Content & Services

Pla

tfo

rms

Pla

tfo

rms

Consumers want easy access to their content Consumers want easy access to their content anywhere, anytime on PCs, TVs, Stereos,…etc.anywhere, anytime on PCs, TVs, Stereos,…etc.Consumers want easy access to their content Consumers want easy access to their content

anywhere, anytime on PCs, TVs, Stereos,…etc.anywhere, anytime on PCs, TVs, Stereos,…etc.

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Challenges to achieve the vision

Consumer Challenge Digital products must be easy to install and manage, provide

obvious user value, and be affordable

Products must interoperate with each other and with existing devices like TVs and stereos

Developer Challenge Proprietary solutions meet time-to-market objectives but have little impact on category growth

Industry standards provide open specifications but do not always guarantee interoperability

Interoperability is the FoundationDevices, broadband, networking & services growth expands when consumers can buy complete solutions that just work

Product Implementation

Defines product require-ments to achieve inter-operability

Baseline Interoperability

Defines behavior of standards between products to achieve interoperability Standards

Defines behavior for individual technologies independent of product

Progress on Interoperability

Product Implementation

• Intel Networked Media Products Requirements (NMPR) helps define product interoperability amongst Intel-based platforms

Baseline Interoperability

• Digital Home Working Group (DHWG) launched June 24, 2003

• 17 promoter companies from PC, CE, Comm’s industries

• Creating baseline guide-lines for interoperability

Standards

Increasing focus on networked AV with…UPnP* AV , IEEE* 802.11e & WME**, MPEG*

** Wireless Multimedia Extensions

Intel Networked Media Products Requirement Scope: A document that specifies requirements for personal media usages between networked media platforms

Focus is on network interoperability: discover and play content across network

100+ pages total; references over 40+ standards and clarifies/limits as needed

Conformance and interoperability tools suite in place now

Requirement for Intel’s Platform Vision Guide and RML inclusion

Keynote and demo opportunities for conforming products

Driving products to deliver the best consumer experienceDriving products to deliver the best consumer experience

A few upcoming products…

Summary/OpportunitiesThe digital trend is creating an enormous opportunity

Digital home growth will only occur with easy connectivity

Build and promote digital home solutions PC + digital media adapter

Networked CE equipment

Broadband Content services

Build for interoperability UPnP Technology: www.upnp.org

DHWG: www.dhwg.org

Intel Developer Network: www.intel.com/technology/dhdevnet

Co-Marketing opportunities to promote the vision Intel is helping promote bundles with Pentium® 4 processor-based PCs

For the interconnected lifestyle

Backup

SMC7004VWBRBarricade 2.4GHz 11Mbps Wireless Cable/DSL Broadband Router

SMC2804WBRBarricade G

2.4GHz 54 Mbps Wireless Cable/DSL Broadband Router

SMCWMR-AGEZ-Stream Universal 2.4GHz/5GHz Wireless Multimedia Receiver

SMC2582W-B EliteConnect

2.4GHz 11 Mbps Wireless Bridge

SMC NetworksSMC Networks

Linksys BEFSR41 RouterProduct features

Share your high-speed cable or DSL Internet connection with multiple computers

Built-in 4-Port switch Supports DHCP, UPnP Compatible with all Internet Service Providers

Availability Immediate Certified January, 2002 Price = $59.99

Icube Corp. – Play@TVProduct features

Digital Media Adapter to enjoy PC multimedia contents on the TV by wireless network

UPnP AV support

Availability Shipping Date: Available Now UPnP certification date: Expected 12/2003 Intel NMPR Conformance: Expected 12/2003

Intel Development Tools Used Intel Authoring Tools for UPnP Technology Integrated Performance Primitives VTune Intel’s UPnP tools helped us to reduce the development time by less

than 1/3 than we expected! They even provided very good interoperability with other UPnP implementations as other developers also used Intel’s tools to test the interoperability of their stacks.…SeokWon Kim, Director

Pinnacle - ShowCenter

Product features Playback of digital media stored on a PC from any TV or stereo

using the networked ShowCenter Player Support for MPEG1, MPEG2, MPEG4, and DivX playback w/ optional

Wireless connection Complete PC software to collect and organize your entire digital

media collection on your PC

Availability Nov 2003

UPnP certification – planned for 2004

Intel NMPR Conformance – planned for 2004

BridgeCo – Wireless Audio AdapterProduct features

Digital music (MP3, WMA, etc) on your existing stereo systems 802.11b connection to PC/Internet Simple IR remote control and large LCD screen – no TV needed OEM-ready design for fast time-to-market

Availability Shipping Date: November 2003 UPnP cert date: Not yet scheduled Intel NMPR Conformance: On track Price: Sub $100 retail

Intel Development Tools Used UPnP validation tool UPnP media server

“Intel’s wide-ranging support and influence, both technical and commercial, has helped us achieve a very successful product launch with broad industry acceptance” – Jonathan Claman, Director Business Development

Oregan NetworksDigital Home Entertainment Middleware Product features

Hardware and OS portable middleware for embedding on CE devices includingDigital Media Adaptors, Network DVD players and Digital TV platforms

Intel NMPR compliant interoperable Digital Home entertainment features Enabling access to Internet and compelling online premium content services

Availability Multiple products based on Oregan middleware shipping Q4 2003 UPnP certification and NMPR conformance targeted for November 2003

Intel Development Tools & Technologies Used Intel UPnP v1.01 Device & Discovery Framework Intel UPnP DCP A/V v1.0 Intel UPnP Remote I/O and eXtended Remote Technology (XRT2)

“Intel’s tools and resources provided a robust, standards based infrastructure upon which Oregan could build its client and server side technology for the Digital Home market.” Reed Hinkel, Oregan VP Business Development.

Mediabolic – DenonNetworked PVR Server & Client

Product features Dual-tuner PVR Multi-room PVR features Real-time Media aggregation Removable HDD Music/Photos/Videos

Availability Shipping Date: 2004 UPnP certification date: tbd On track for Intel NMPR Conformance

Intel Development Tools Used UPnP test tools/validator

Mediabolic – Netgear Audio Client

Product features Stream music from PC to thin audio client LCD interface with remote control PC control of device Automatic aggregation from multiple PCs

Availability Shipping Date: Q4 2003 UPnP certification date: tbd Intel NMPR Conformance: tbd

Intel Development Tools Used UPnP test tools/validator

SnapStream – Personal Video Station

Product features Full PVR Integrated Program Guide Media Server

Availability Shipping Date: Now UPnP certification date 12/2003 Intel NMPR Conformance: On

track Price: MSRP US$79.99

Intel Development Tools Used Intel IPP 3.0 Intel UPnP Tools

Zensys – Home Control BridgeProduct features

Wireless control of lights, appliances, heating, ventilation, blinds, drapes, and other home controls

Two way control between UPnP devices and Z-Wave nodes Embedding in a variety of controllers (PC, Mobile Phone,

PDA, remotes, etc)

Availability April 2004 Free for Z-Wave developers

Intel Development Tools Used Standard development kit

Zensys view: “The Intel tools are mature, robust, and easy to use” Niels

Johansen, VP R&D