Paul Sonnier

Keynote Address – Nov 17, 2015

Overview

About Me

Digital Health Definition

Problems Addressed

Investment Overview

Example Solutions

What You Need To Know

Weekly Newsletter / Announcement

Sent to 37,000+ Professionals

29,000+ Followers

Twitter

Social Influencer

What is Digital Health?

Digital health is the convergence of the digital

and genomic revolutions with health,

healthcare, living, and society.

For PDF files, click

here to view this

video on YouTube

What is Digital Health?

Acknowledgements

2011

2013

2015

2007 J. Craig Venter

Dr. Eric Topol

Our Smartphones, Ourselves?

Problems Addressed

Chronic Disease (86% of $3T per year)

Diabetes

Obesity

Heart Disease

Cancer

Mental Health ($6T by 2030 (Global))

Sleep (Insomnia $100B)

Readmissions ($30B per year)

Aging Population (20% by 2025)

Key Risk Factors of Chronic Disease

Mostly Behavior-Driven

Physical inactivity

Excessive alcohol consumption

Tobacco use and secondhand smoke

Poor diet

High blood pressure

High body mass index

High concentration of fats or lipids in the blood

Inevitable Disruption of Health & Healthcare

70% of healthcare organizations will invest in

digital health by 2018 (global)

Apps, wearables, remote monitoring, virtual care

7,700 global startups are developing digital

health solutions

$7B invested in digital health

Aging, Oncology, Cardiology, Diabetes

50% / $3.5B focused on 50+ market

$1B in wearable tech

Investment Trend $8.6B /

789

Biotech &

Medical

Devices

Internet increases sociability, civic engagement, intensity of family

and friendship relationships

Smartphone Penetration: 84% Korea vs. 64% United States

Social Networks: Doctors

500,000 members

Doctors, nurses,

EMTs

Diagnose & treat

Anonymous

Social Networks: Patients

200,000 members

Social Networks: Professionals

PROFESSIONAL LEVEL

FOUNDED

Founded Aug, 2009

Nexus of the global

digital health

ecosystem

Credible, respected,

spam-free

37,000+ members

Digital Health Apps

Diet & fitness

(60%)

Smoking

Mental health

Medication

Respiratory

Diabetes

165,000 health &

fitness (8.6%)

85% Wellness &

disease management

15% Health info

Of 26,000…

36 = 50% of downloads

10% connect to device,

sensor

34% connect to social

media

10 Most Popular Apps (2014)

+

Sports & Fitness: Under Armour

140 million users

62 million log in

each month

Fitness tracking

Nutrition

Social network

Business growth

Women’s & Prenatal Health

4,000,000+ downloads Pregnancy guide

Health info

Diet & Fitness

Tracking

Sleep

RF sensing

Accurate

Movement

Respiratory

Biofeedback

breathing

Advice

Report for

MD

Mental Health: Guided Meditation

3,000,000+ users

Stress reduction

Relationships

Addiction

Heart rate

Blood pressure

Respiration

Mental Health: Neurosignaling

Physical relaxation

Mental calming

Stress reduction

Energy boost

Mental Health: Gaming

Therapy for ADHD, Autism,

Depression

Alzheimer’s prediction

Virtual reality mazes (Germany)

Aging: Home + Consumer + Insurer

Telehealth

$700M market cap

Convenient

One-to-many

Mental health (Talkspace)

1,000,000+ visits

Heart Disease

Sample of 2,000 users…

25% reduced blood pressure

numbers by 22 points

50% reduction in heart attack risk

Apple Watch users ~4x more

likely to keep using app

50,000 Dowloads

Telehealth

(Cuff-less) Blood

Pressure

Heart Rate

Temperature

Blood Oxygen (SpO2)

Urinalysis

Test

Consumerization of Healthcare

Smartwatches

Fitness Devices

Clothing

Socks & Shoes

Patches

Head-worn

Medical

Consumers

Workers

Prosthetics

Exoskeletons

Wearable Tech

2019

200-300 million units

(1.6B smartphones)

$22.5B market

2015

76 million units

$5B market

Wearable Tech: Fitness

$6.4 billion market cap

20 million devices sold since

2007

85% market share

50% abandonment

Wearable Tech: General Purpose

5-6 million sold

10,000 apps

Fitness tracking

Heart rate

HealthKit (Healthcare,

EHR)

ResearchKit (Clinical

trials)

6% abandonment

83% say it contributes to

their overall health

Stand Up

Activity

Rings

Wearable Tech: Sports

Wave count

Top speed

Time surfed

Tide tables

Wearable + Insertable: Chronic Disease

Wearable: Remote Cardiac Monitoring

Wearable + Ingestible: Medication Adherence

Ingestible sensor

Validates medication

compliance

Otsuka Pharmaceuticals

antidepressant drug Abilify

Imaging: Point-Of-Care

125 million ultrasound scans/year

$50B cost savings potential

450 million more studies/year

3-D semiconductor-based

ultrasound (cheap, small, mm

resolution, kill tumor cells)

60% of world has no ultrasound

1% is Point-Of-Care

Data: Accessibility

Data accessible to

healthcare

Health trends

Behavior intervention

Genomic Revolution

Precision Wellness

Precision Medicine

Carrier Screening & Family Planning

Newborn & Prenatal Testing

Pharmacogenomics

Genome Editing

Gene Therapy

Clinical Trials

Companion Devices & Apps

Drug Discovery

Microbiome

Artificial Intelligence & Machine Learning

Precision Wellness: Behavior Change

FITNESS AND WELLNESS

DEEP LEARNING Behavioral Modification

OME DIGITAL HEALTH

PLATFORM

What You Need To Know

We are digital. Business is digital. Connective

fiber of society is digital.

All industries—including health and

healthcare—must move into alignment

Chronic disease prevention (86% of costs) is

outside the healthcare system and pharma

Customer value—and business profit—is at the

digital interfaces and drives industry

convergence

The (Digital) Customer Interface

World’s largest taxi company owns no vehicles (Uber)

World’s most popular media owner creates no content (Facebook)

Biggest retailer has no inventory (Alibaba)

World’s largest accommodation provider owns no real estate (Airbnb)

World’s largest digital health platform is not in healthcare (Under Armour – 140M)

Most patient members is not a hospital system (Teladoc – 12.6M)

Most accessed source of medical information is not doctors (WebMD – 80M/month)

Customer Convergence Interface

Scaling Digital Health

Tidal Bore Surfing on the La Gironde River in France