©2014 Software AG. All rights reserved. 1 |

Karl-Heinz Streibich, CEO

Darmstadt

February 11th, 2014

The Digital Enterprise The Value Driven

Technological Revolution

©2014 Software AG. All rights reserved. 2 |

Safe harbor

This presentation contains forward-looking statements based on beliefs of

Software AG management. Such statements reflect current views of Software AG

with respect to future events and results and are subject to risks and

uncertainties. Actual results may vary materially from those projected here, due

to factors including changes in general economic and business conditions, changes

in currency exchange, the introduction of competing products, lack of market

acceptance of new products, services or technologies and changes in business

strategy. Software AG does not intend or assume any obligation to update these

forward-looking statements.

©2014 Software AG. All rights reserved. 3 |

• 23 examples of how market-leading

corporations are transforming into

Digital Enterprises

• Launch February 5, 2014

THE DIGITAL ENTERPRISE The Moves and Motives of the Digital Leaders

©2014 Software AG. All rights reserved. 4 |

Major Companies and Global Players becoming

Digital Leaders

©2014 Software AG. All rights reserved. 5 |

Digital Revolution in Full Force

©2014 Software AG. All rights reserved. 6 |

information about customers 360°information

THE 3RD BIG WAVE IN IT – TRANSITION TO THE DIGITAL ENTERPRISE

©2013 Software AG. All rights reserved.

6 |

©2013 Software AG. All rights reserved.

It’s not about IT

anymore, it’s about

DIGITAL ENABLED

BUSINESS MODELS

No Matter Which Industry

©2014 Software AG. All rights reserved. 8 |

The Impact of Differentiating Digital Business Solutions

Refreshments

Supply chain transformation in days

10s of millions increase in profit

higher response

rate to marketing

campaigns

reduction in

transfer time

for assets 98%

10x

several million Average annual benefit of

now emergency-prepared

Employees and contractors

©2013 Software AG. All rights reserved.

The

DIGITAL Enterprise basis for the

Industrial Internet

©2014 Software AG. All rights reserved. 10 |

INDUSTRIAL INTERNET:

KEY ELEMENTS OF THE INDUSTRIAL INTERNET

Advanced Analytics

People at Work

Intelligent Machines

Connect the world’s machines, facilities, fleets and networks with advanced sensors, controls and software applications

Combines the power of physics-based analytics, predictive algorithms, process automation and deep domain expertise

Connecting people at work or on the move, any time to support more intelligent design, operations, maintenance and higher service quality and safety

[General Electric]

©2013 Software AG. All rights reserved.

POWERING The Software AG Mission

THE DIGITAL ENTERPRISE

©2014 Software AG. All rights reserved. 12 |

C U S TO M E R S E M P L O Y E E S P A R T N E R S

Systems of Record

Collaborative Process Analysis

Portfolio Management

Process Automation and Integration

Intelligent Business Operations and Big Data

Our Customers Need Differentiating Solutions

©2014 Software AG. All rights reserved. 13 |

Business Model & Outlook

©2014 Software AG. All rights reserved. 14 |

Software AG Suite is a Top-ranked Leader

Application Integration Suites • • • • •

Application Services Governance • •

Business Process Analysis Tools • • •

Business Process Management Suites • • •

Enterprise Architecture Tools • •

Governance, Risk and Compliance • •

Integrated IT Portfolio Analysis Apps •

Complex Event Processing Platforms • • •

Comprehensive Integration Solutions • • • • •

EA Management Suites •

Elastic Caching Platforms • • •

ESB • • • •

Integrated SOA Governance • •

SOA Service Life-Cycle Management •

©2014 Software AG. All rights reserved. 15 |

In-memory Data Management

Intelligent Business Operations

Event Processing

Dashboards Real-Time Insight

Integration / SOA

Collaborative Process Analysis / Management

Enterprise Architecture

Event Processing

IT Portfolio Management

Visualization (Presto)

Application Development

Messaging

Organic Growth sparked by Innovations

In Memory Computing

©2014 Software AG. All rights reserved. 16 |

Turning Technology Leadership into Market Leadership: Build Multi

Channel Ecosystem and Integrated Portfolio Suite

Aris/web-Methods

webMethods

Apama

JackBe

LongJump

Alfabet, ARIS

Business Process Platform

Integration Platform

Terracotta

Mychannels

Cloud Suite & on-premise

Big Data/IBO Platform

Growth Multiple

Sales

Channels

Single

Sales

Channel

SI‘s

OEM‘s/ISV‘s

Products

Suite

Growth acceleration

+ 200 sales/+ €50 m Invest.

©2014 Software AG. All rights reserved. 17 |

€1 Billion >80%

New Products (BPE+)

• Organic Growth

• Integration Technology

• Business Process Mgt.

• IBO / Big Data

• Cloud / Partner / OEM

• M&A/Innovative Technologies

2013 2018

40% Enterprise Transaction

Systems (ETS)

20%

80%

2006

60%

<20%

Revenue Targets 2013 - 2018 (BPE + ETS)

Product Revenue

©2014 Software AG. All rights reserved. 18 |

Karl-Heinz Streibich, CEO

Darmstadt

February 11th, 2014

The Digital Enterprise The Value Driven

Technological Revolution

Q&A Session