The Digital Content Producer is responsible for:

1. Web/EDM content production: Produce and oversee the

production of online content to support campaigns and SEO

strategy, including EDM and web content. Write copy and

coach other teams to produce and publish web content.

2. CMS expert: Own the website products and be the chief source

of internal knowledge relating to the Kentico CMS. Train and

coach others, publish and oversee publishing across teams.

3. Manage web development agencies: Build and manage

relationship with web development agency. Project manage

new web features, functionality and code changes. Find

opportunities for functional improvement based on data. Test,

troubleshoot and be point of contact for all website issues.

4. SEO strategy: Lead and implement the Search Engine

Optimisation strategy, assisted by external consultants. Ensure

web content supports targeted keyword themes, work with

dedicated staff to build back links and relationships with

targeted referral blogs and websites. Own the outcomes of

keyword rank, organic traffic and referral traffic. Ensure

technical SEO hygiene is at a high level across websites.

5. Support divisional campaigns: collaborate with the wider

Public Affairs team to support successful campaigns and major

appeals; advise and execute on digital advertising elements to

support divisional goals.

6. Support digital team goals e.g. Support and be supported by

direct team of digital specialists (social, EDM, content, web dev,

UX and SEO) to reach shared team goals together.

Other tasks as requested by your manager.

• Experience in a similar organisation/charity/NGO

• Experience in SEO keyword research (tools such as SEMrush)

• Experience in broader digital disciplines; social, digital

advertising, on-site A/B testing

• Coding/HTML skills a plus but not required

• Experience in effective copy-writing for web and EDM

(eCommerce or NFP)

• Experience in SEO best-practice content production

• Experience in use of Content Management Systems

• Experience in managing web development projects

• Experience in using Google Analytics to report on and inform

content

• Experience in utilising proactive referral traffic growth tactics

such as building backlinks/referral traffic

• Excellent copywriter

• Familiarity with CMS publishing tools

(ideally Kentico)

• Excellent practical understanding of SEO

• Excellent communicator – written & verbal

• Google Analytics

• Basic Photoshop

Digital Content Producer

The Digital Content Producer is responsible for implementing the web

content and SEO strategy and helping to grow The Foundation’s online

reach.

Full time

Travel: Domestic

Digital Manager

None

Digital Marketing qualifications

desirable

Leads self

January 2018

“Contact with Children” either direct or indirect

Public Affairs Sydney