The Development of Advertising During the Industrial Revolution

1840-1920

The first advertisement in America was published in the Boston News-Letter in 1704

"At Oyster-bay on Long-Island in the Province of N.York, There is a very good Fulling-Mill, to be Let or Sold, as also a Plantation, having on it a large new Brick house, and another good house by it for a Kitchin & work house, with a Barn, Stable, etc. a young Orchard, and 20 Acres clear Land. The Mill is to be Let with or without the Plantation: Enquire of Mr. William Bradford Printer in N.York, and know further."

Volney Palmer

First person to use the term “advertising agency”

Began the first advertising agency in Philadelphia in 1841

Some of the First Palmer Ads

NABISCO 1898- 114 baking

companies around the US consolidated to create the National Biscuit Company. (NABISCO)

Consumers no longer recognized the products.

A national ad campaign was launched to make NABISCO products more recognizable to the public.

Uneeda Biscuit- the name tried to convince people that they really needed a biscuit.

Typical Ad from 1885

A Typical Ad from 1923

What do you notice about these two ads?

By the 1880 the Industrial Revolution was in full swing.

Advertising before the 1880’s Community and families set advertising standards Local and regional entrepreneurs took a “hands on” approach to

advertising. Companies were often named after the founder and ads focused

on the product. Consumers recognized companies and products because they

were familiar with the names of local business men. Product focused advertisments

Advertising after the 1880’s Advertising standards were set by large companies. Advertising agencies were commissioned to create ads with little

to no input from the company’s founder. Small companies were consolidated into large corporations and

their names were changed. Ads focused on the consumer, not the product . Consumers no longer recognized the new corporations names or

trademarks-more aggressive ad campaigns were needed. Consumer focused advertisments