Embed Size (px)
DESCRIPTION
Citation preview
Interact with Corporate Employees
The Deals Point
Measureable sales & marke-ng pla1orm
BRANDS
CORPO
RATE EM
PLOYEES
We help you reach a premium target audience – Corporate Employees
• Thedealspoint.com is a web enabled white label solu-on for corporate employee privileges. – We are official and exclusive partners for corporate
HR departments
• Major corporates include HCL, Wipro, GE, Ericsson, Aricent, Infosys – Corporate branded sites for these companies e.g.
aricent.thedealspoint.com
• The Deals Point has -e ups with more than 190 vendors across India. – Vendors include Apollo pharmacies, Kuoni Travels,
Mahindra services, Carna-on, Home Town, SRL, Manipal hospitals, Café Coffee Day, Peter England, host of restaurants and e‐commerce companies
• More than 150,000 corporate users and growing – Detailed Demographic data – Purchase driver or purchasing influencer among
friends, family and extended family
• The Deals Point has been in opera-on since January 2011. The team comprises of people from ISB, IIM, IIT and NITs
About Us
12/17/12 copyright @ Groupup technologies
Products
• A sales promo<on channel to target corporate users by giving special offers in a closed group environment
Employee Privileges
• A marke<ng channel to engage with the user for 8‐10 minutes and create awareness and interest about your products and brand
Brands Direct
12/17/12 copyright @ Groupup technologies
Employee Privileges
Special discounts and privileges targeted at corporate employees
Target by corporate and
loca-on
TDP ensures high impact
communica-on through emails and posi-oning
in the site
Users avail the deals tracked through unique
codes
Employee Privileges ‐ USP
• Employees get access to the customised deals Exclusive Deals
• Only corporate employees can register on the site. Closed Group
• Employer endorsement • Word of mouth within the company High Trust
• Writeups, Videos, Photos, Reviews, etc Complete Informa<on
• Regular communica-on sent to official email ids ‐ high open and click rates
Effec<ve Communica<on
Employee Privileges – Sample Page
Brands Direct ‐ Product
– Product aimed at one on one engagement with corporate employees though • Brand content, images, videos • Brand quiz and surveys
BRAND ENGAGEMENT
Brand Awareness
Brand Educa-on
Customer Surveys
Brands Direct‐ Product
• Text , Images and Video • Links to Brand/Product site and/or reviews Brand Educa<on
• Quiz of 5‐10 ques-ons to gauge assimila-on • Quiz designed to encourage Brand explora-on and reinforcement
Validate Brand Assimila<on
• Explore future poten-al of customer • Ideas to tweak product/service
Survey and Feedback
Brands Direct – USP
• High spending power of employees and their families Target relevant users
• Users spend a minimum of 10 minutes interac-ng with the brand
Create awareness of Brand/product
• Virality built in the product to increase word of mouth for your brand
Get word of mouth publicity
• See exactly how many people has taken your quiz and their demographics
Track effec<veness
• You pay only when a genuine user completes the quiz
Great ROI
Brand Games – Sample Page ‐1
Brand Games – Sample Page ‐ 2
12/17/12 copyright @ bargain technologies
• Tradi-onal online mediums like banner ads becoming less effec-ve • 9% browsers have ad blocking soiware and increasing
• More -me being spent on mobile which is not very effec-ve for banner ads • Facebook adver-sing and reach becoming more costly.
Future Trends
• Tie ups with some of the biggest companies like HCL, Wipro, GE, Ericsson, Aricent and more in the future
• Closed group so does not affect your tradi-onal sales and marke-ng channels
High spending capability/influencer
audience
• Target by companies, loca-on and demographics Targe-ng
• We are coming up with more brand engagement opportuni-es with corporates and other high end user. Partner with us now to get access to these experiements
Future Innova-ons
Why use TDP plaQorm
12/17/12 copyright @ bargain technologies
• Your needs ‐ brand awareness, educa-on, feedback, target audience, etc We understand
your business
• With our experience in the internet medium, we know what kind of content lead to beker engagement
We help in crea-ng the campaign
• We launch it and give you the necessary sta-s-cs on the progress Launch
That’s it !
Next Steps
THANK YOU
Partha Neog | 9899001271 | [email protected]
Sudharsan: [email protected], 9632777667
Rohit Malhotra: [email protected], 981835130
