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The Dawn of the Digital Economy New Roles, Rules & Requirements Philip Carter Chief Analyst, IDC European Research SAP Portugal Innovation Forum, Lisbon 10 th of May, 2017

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Page 1: The Dawn of the Digital Economy - SAPassets.dm.ux.sap.com/pt-innovation-forum-2017/2017/... · 5/24/2017  · Those Who Thrive in this Digital Economy will be the Organizations that:

The Dawn of the Digital EconomyNew Roles, Rules & Requirements

Philip Carter

Chief Analyst, IDC European Research

SAP Portugal Innovation Forum, Lisbon

10th of May, 2017

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By the end of 2016, two-thirds of the CEOs of FT500 enterprises will have

digital transformation at the center of their corporate strategy

Source: IDC FutureScape, 2016

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89%of organizations have

digital transformation

as a key business

priority!

Source: IDC European Digital Survey, 2016; n=308

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Digital Transformation is a CEO Priority in Europe

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But, the Digital Divide is Developing

Source: IDC, Digital Transformation MaturityScape Benchmark, 2016. n=413

Showing the % of organizations in the world at each stage of Digital Transformation

AD HOC

OPPORTUNISTIC

REPEATABLE

20%

34%

28% Digital Player

Digital Explorer

Digital Resister

12% MANAGED

OPTIMIZED5% Digital Disruptor

Digital Transformer

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 7

The Five Dimensions of Digital Transformation

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 8

Those Who Thrive in this Digital Economy will be the Organizations that:

Turn information into a

competitive advantage

Turn information

into a competitive advantage

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‘Relating to the Internet of

Things (IoT), there’s a two-step

process: collecting data and

making use of it. Once I have

data, how do I make

meaningful analytics out of

that data so my customer has

an advantage? My customer

would pay me for information

that makes life easier, better,

less costly, or more valuable.’Joe Kaeser, CEO Siemens

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 10

Processing IoT data

from fleet of forklifts

Collects data and

analytics from the

forklifts for predictive

maintenance

Provides a fleet

management service to

the forklift buyers via a

Web application

Forklift Manufacturer Example

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 11

Data

Ingestion

Platform

Forklift Sensors

Big Data-

Service +

Data stores

IP OTT

Infrastructure Capacity

Machine

Learning &

Predictive

Analytics

App Development Platform for

Web Interface + APIsIP OTT

Web Frontend

ERP Systems

Forklift Manufacturer Example

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 12

‘If you don’t have an Artificial Intelligence (‘AI’) strategy in the world that is coming

you will die’Devin Wenig,

CEO eBay

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Turn information into a

competitive advantage

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 13

Those Who Thrive in this Digital Economy will be the Organizations that:

Blend digital and physical

experiences to garner customer &

ecosystem allegiance

Blend digital and physical experiences

to garner customer & ‘ecosystem’ allegiance

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Network EffectsValue rises as more people

use the platform

Metcalfe’s Law

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 17

Those Who Thrive in this Digital Economy will be the Organizations that:

Blend digital and physical

experiences to garner customer

allegiance

Turn information into a

competitive advantage

Create new digital revenue streams from

connected systems

Create new digital revenue streams from a digital platform

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Stage 1: Islands of Innovation Stage 2: Building the Digital Platform

Stage 3: Scaling the Enterprise Digital Platform:Integrated Architecture

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The Digital ‘Dream Team’

19

Source: IDC DX FutureScape

2017, October 2016

Tech savvy CEO

*COO/CMO/CHRO/etc.

• The Strategic CIO complementsboth CDO and CTO

o Tactical CIO requires a very strong CDO partner

o Disruptive CIO makes theCDO or CTO role redundant

• CTO

o Integrates IT into productsand services

o CTO is the technologyleader in R&D

• Develop a holistic "use-case" journey for the organization

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 20

Those Who Thrive in this Digital Economy will be the Organizations that:

Blend digital and physical

experiences to garner customer

allegiance

Turn information into a

competitive advantage

Create new digital revenue streams from

connected systems

Win the talent wars

Win the talent wars

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 21

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Blend digital and physical

experiences to garner customer

allegiance

Turn information into a

competitive advantage

Create new digital revenue streams from

connected systems

Win the talent wars

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 22

Those Who Thrive in this Digital Economy will be the Organizations that:

Can execute upon a vision for

digital transformation

Can execute upon a vision

for digital transformation

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‘Digital Transformation can only be successfully implemented with the personal commitment

of the CEO’Gisbert Ruehl, CEO, Kloeckner & Co

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 24

Those Who Thrive in this Digital Economy will be the Organizations that:

Can execute upon a vision for

digital transformation

Blend digital and physical

experiences to garner customer

allegiance

Turn information into a

competitive advantage

Create new digital revenue

streams from an enterprise digital

platform

Leverage technology to win the talent

wars

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 25

Digital Transformation is Multi Faceted and Accelerated

Leadership Transformation

Omni-Experience Transformation

InformationTransformation

Operating ModelTransformation

WorkSourceTransformation

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Digital

masteries

26Source: IDC DX Practice, 2017

Leadership mastery (Leadership

DX)• CEO must take the DX driver seat

• Vision, Organization structure, Commitment

• KPI: Competitive share in core and new markets

Relationship

mastery (Omni-

experience DX)• DX is a customer-centric

business strategy

• Reach, Relevancy,

Reciprocity

• KPI: Net promoter scoreOperational mastery

(Operating model DX)• Automated and agile processes

• Scale, Scope, Speed

• KPI: Critical process cycle time

Information mastery

(Information DX)• Information is at the core of the DX economy

• Syntax, Semantics, Socialization

• KPI: % of revenue generated from information

Talent mastery

(Worksource DX)• Work optimization and talent sourcing

• Process, People, Culture

• KPI: Best place to work index

@carter_pc

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 27