The Data Debate Media Playground June 2011. Sam Mikkelsen Head of Business Development Adalyser. Introduction. The Data Challenge. Presenters at MAP Conference 2011. Sharing their ideas and experiences on data and measuring advertising performance. Data Tools. - PowerPoint PPT Presentation
The Data Challenge
The Data Debate Media Playground June 2011
Sam MikkelsenHead of Business DevelopmentAdalyser1
IntroductionThe Data Challenge
Presenters at MAP Conference 2011Sharing their ideas and
experiences on data and measuring advertising performanceTools and
measurement stabilise relationships with media partners
Alastair Fairgrieve McDonalds Europe
Data ToolsBrand response analysis is massively
underestimated
Les Binet DDB
AnalysisHaving all of your data in one place, thats a start
David Pandit - BBH
Storing Data
Quantity of dataQuality of dataData silosData technology
Some of the issues faced
Florence Nightingale
Data PioneerThe Coxcomb Diagram
The graph illustrates a higher mortality rate as a result of
poor nutrition and sanitation rather than wounds inflicted on the
battleground
What can we learn from Florence in the 21st century?
Delivers greater intelligence, but how do we get
there?Visualising DataKey Points for Measuring Advertising
Performance
PlanningQuality of dataSingle data repository Harness
technology
Planning
Quality of Data
Data RepositoryHarness Technology
Regression Whitepaper
www.adalyser.co.uk/whitepaper
The Holy Grailwww.adalyser.co.uk
