32
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 THE DAMNED PROMO SCREENING Online Marketing/Street/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello [email protected]

The Damned Screening Report

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: The Damned Screening Report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

THE DAMNED PROMO SCREENING

Online Marketing/Street/Print/Social Media DMA: Los Angeles

Project Manager: Sean Bello [email protected]

Page 2: The Damned Screening Report

Overview of Campaign This report recaps our efforts promoting an hosting an advance screening of THE DAMNED in Los Angeles. Our efforts included the following:

1.  Screening Page – Utilizing the CC e-ticket marketing solution. 2.  Banner Advertising – Hosted on campuscircle.com 3.  Dedicated Emailing – To CC members in L.A. promoting the screening 4.  Social Media Outreach – Screening posts on FB, Twitter and Instagram 5.  Print Advertising – A promo ad for the screening ran in CC newspaper 6.  Street marketing – Flyer distribution in LA promoting film release 7.  Newsletter Advertising/Calendar Listing – Promoting film release 8.  After-Party – For the filmmakers and guests.

The screening was a great success. We had 190 people attend the event. We also had a total of 2,876 bitly related clicks and over 10,000 content related page views.

Page 3: The Damned Screening Report

Screening Page

Page Views– 3,646

Entries – 927 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 4: The Damned Screening Report

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 579K+. Clicks – 460.

Page 5: The Damned Screening Report

Dedicated Email

Delivered – 32K+ (3X) Opened – 6,600

Page 6: The Damned Screening Report

Film Trailer

Page Views – 671

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 7: The Damned Screening Report
Page 8: The Damned Screening Report
Page 9: The Damned Screening Report
Page 10: The Damned Screening Report
Page 11: The Damned Screening Report
Page 12: The Damned Screening Report

Print Advertising

Page 13: The Damned Screening Report
Page 14: The Damned Screening Report
Page 15: The Damned Screening Report
Page 16: The Damned Screening Report

Attendee Demos - Age

Page 17: The Damned Screening Report

Attendee Demos - Gender

Page 18: The Damned Screening Report

Attendee Demos - Ethnicity

Page 19: The Damned Screening Report

Attendee Demos - Status

Page 20: The Damned Screening Report

Screening Pictures – L.A. #1

Page 21: The Damned Screening Report

Screening Pictures – L.A. #2

Page 22: The Damned Screening Report

Screening Pictures – L.A. #3

Page 23: The Damned Screening Report

Screening Pictures – L.A. #4

Page 24: The Damned Screening Report

Screening Pictures – L.A. #5

Page 25: The Damned Screening Report

Campus Circle

Newsletter Emails – 22,698 Opens – 2,300

Weekly Newsletter Campaign Clicks– 30

Page 26: The Damned Screening Report

Calendar Listing

Page Views – 71 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 27: The Damned Screening Report

Street Marketing – L.A. #1

Page 28: The Damned Screening Report

Street Marketing – L.A. #2

Page 29: The Damned Screening Report

Street Marketing – L.A. #3

Page 30: The Damned Screening Report

Street Marketing – L.A. #4

Page 31: The Damned Screening Report

Street Marketing – L.A. #5

Page 32: The Damned Screening Report

Street Marketing – L.A. #6