Embed Size (px)
Citation preview
Head office of Suva, Lucerne (Switzerland)Photograph by Suva
Campaign management program - revamped company-wide
Suva is the largest Swiss insurer for mandatory accident insurance. It clearly stri-ves to build up relationships with customers, enhance customer satisfaction, and boost customer loyalty and revenues through targeted campaigns. The emphasis of this project was on redesigning the processes while devising, implementing, and embedding a campaign management program throughout the company.
www.suva.ch
Case Study | Customer: Suva
The customer Suva is a self-supporting public institution. In fiscal year 2011, it earned CHF 4.4 billion in premiums.
Customer benefits Systematized processes, requirements, and
practical documentation Methodical planning of projects and related
communications Training documents
The project Suva redesigned existing processes, consolidated the technical requirements and implemented them to launch a CRM system.
Services Strategy & business consulting Project and change management Process analysis and design Requirements management
Suva selected ec4u expert consulting (schweiz) ag as its preferred partner to assist in revamping its campaign management program and thereby enhan-ce its CRM system. Workshops with customer reps from the central and other offices helped jointly va-lidate, develop, and document relevant processes.
SUVA takes the next step forward in CRM
The technical requirements were identified and documented by redesigning the processes and determining the requirements to launch a CRM system. This comprehensive and practice-relevant document served as the basis for implementing the revamped campaign management program.
ec4u expert consulting (schweiz) ag functioned as the project manager and assisted Suva in transforming the technical requirements into a CRM system. Hence, Suva not only launched the system successfully, it communicated proac-tively to foster early understanding and accep-tance of its new campaign management program.
“ec4u expert consulting (schweiz) ag made a solid contribution to the successful launch of a campaign management program – not least of all because of its practice-driven approach and focus on the end result.”
Andreas Unternährer, Segment Manager Suva
ec4u expert consulting (schweiz) ag | Feldeggstr. 2 | 8152 Glattbrugg / Zürich | Tel +41 (0) 44 87 444-78 | Fax +41 (0) 44 87 444-77 | [email protected] | www.ec4u.ch
Case Study | Customer: Suva
© ec4u expert consulting ag. All rights reserved. Any marks, products, and logos that appear herein are copyrights of their respective owners. All textual material is solely for information purposes, and subject to change without prior notice. ec4u expert consulting ag makes no representations or guarantees whatsoever as to the correctness or completeness of this publication.
Challenges in CRM - basis for campaign management
