1 | Bioceutica

The Customer Rules

2 | Bioceutica

THE CASE FOR RECRUITING CUSTOMERS FIRSTIn most network marketing companies, including Bioceutica, much is made of recruiting new consultants and earning substantial bonuses for doing so. After all, adding new people to a downline sales organization is essential to building a network. It’s what separates the multi-level marketing (MLM) business from other direct sales organizations.

However, to spend all of one’s efforts recruiting at the expense of developing a customer base is, in some ways, putting the cart before the horse. Remember that the ultimate source of all income in any sales organization, including a network sales company, is the sale of products. And for that, customers are needed.

If only consultants purchase products, an MLM company will grow to a certain point and then implode. The model is not sustainable. When the only people making money are those at the top, the majority of consultants in the middle and at the bottom will leave to find better opportunities. And the network will collapse.

This fast-growth-and-collapse cycle happens over and over again in the MLM business. Companies come and go, and consultants who are hooked on the quick buck MLM model move from one opportunity to the next.

THERE’S NO SECRET TO LONG TERM SUCCESS.It needn’t be so. There are MLM companies that are successful over the long term—companies that continue to grow year after year; companies where Independent Consultants continually earn substantial residual incomes; companies whose names enjoy nearly universal recognition. Consider Amway, Avon, Mary Kay, Melaleuca, Herbalife, Usana, and Quixta—to name just a few.

What successful MLMs seem to have in common is that they are product and customer oriented first. All have superior products with high-perceived value. And all seek to build a customer base for their products before trying to recruit new consultants.

Bioceutica has developed superior product lines and the most aggressive consultant compensation plan in the industry. This makes it easier to find customers who want to purchase and use quality products, all while attracting the kinds of people who will build the company into one that is a familiar household name.

THE CUSTOMER RULES Bioceutica White Paper

It is important to note that no company can succeed without a good product or product line. Fortunately, Bioceutica has an extraordinary one. And no MLM company can succeed without generating the residual income that results from customer repurchase of a consumable product, combined with the building of a network of consultants who repeat the sales and recruitment process over and over again.

IT’S TIME TO TURN IT AROUND.Not everyone can be a successful consultant. Only a relatively small percentage (two percent, according to some estimates) of the general population is attracted to, or any good at, direct selling. That’s why trying to recruit every prospect into the company as a consultant is a colossal waste of time and energy.

Pressuring family and friends to join the network may seem like a good way to start building a network and earning money fast, but it all collapses as soon as the new recruits realize that they don’t like the direct selling process and/or aren’t very good at it.

3 | Bioceutica

Many MLMs, including Bioceutica, spend considerable effort and resources creating sales tools and technologies designed to make the direct selling process easier. And, to some degree, they work.

Ironically; however, these tools work best for the people who need them least—the people who are already good at direct selling. When all is said and done, MLM is a face-to-face, one-on-one business.

THE PRINCIPLE OF ATTRACTION RATHER THAN PROMOTION. A far sounder (though perhaps not as immediately lucrative) approach is to simply sell the product—to recruit people as customers and recurring customers, rather than as consultants. People are far more likely to buy a product that has value to them than they are to join a business that makes them vaguely uncomfortable—or completely terrified.

The idea is simple. Out of everyone to whom you sell your company’s amazing products (in Bioceutica’s case, custom nutrition based on metabolic testing), a certain percentage

will be good at direct selling, and intrigued by what you do. These are the people you want to recruit as consultants. These are the people who can help you create a successful, ongoing network sales organization.

Let everyone you speak to know that the opportunity is available, but don’t push it. Don’t make people feel like the only way to make you happy is by joining your company. Sell the product. Make a customer out of every one who will listen to you. And let the potential consultants among them be attracted to you. Don’t worry. You’ll recognize them immediately. Direct sales is a talent that isn’t easily hidden. NOTHING PAYS OFF LIKE PATIENCE. The hardest thing may be to wait. There will be days when everyone you talk to is a non-consultant prospect. But take heart. Everyone you talk to is always a potential customer. If you make it your job to sell them the product, you will enjoy success every day.

And when the real potential new consultants present themselves, the payoff will be epic.

The Customer Rules

4 | Bioceutica

BIOCEUTICA, LLC 42a Cherry Hill Drive | Danvers, MA 01923

bioceutica.com

Our Customer Care Team: Email: CustomerCare@Bioceutica.com | Toll Free: (800) 423-1926 | Fax: (978)849-8800

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