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The Customer Experience and Insight (CXI) Research Group presents

CXI360 Europe Executive Study Tour 10–16 May 2019

EXECUTIVE STUDY TOUR INFORMATION BROCHURE

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A 360-degree view of experience, designed for busy professionals.

>> BARCELONA, SPAIN >> AMSTERDAM, NETHERLANDS >> WORLD RETAIL CONGRESS (WRC)

Technology, consumer and market trends are constantly evolving. It can be hard to keep up with—let alone get ahead—so

make the most of your time with our CXI360 executive study tour.

CXI360 is a new kind of executive education

program centered on a week of experiential

immersion. During the tour, you will be

exposed to technology concepts, consumer

cultures, and experience formats that are

shaping consumption globally.

Learning starts with a day at the Australian

Graduate School of Entrepreneurship (AGSE)

in Melbourne. Teleconferencing is available

for interstate and international attendees.

This is where you’ll first join the group of

people – executives, designers, marketers

and consultants just as passionate about

CX as you are – who you will be spending

your week-long journey with. This journey

will take you across the world to be inspired

by the best in CX and learn directly from

industry and academic experts. Then it’s

back to Melbourne to integrate your insights

and share them with your colleagues.

Fortified learning

Your learning journey progresses through five phases across Australian

and European hubs of cultural and technological innovation:

FOUNDATION — PRE-TOUR WORKSHOP Day 0 (TBC): Melbourne

Your initial learning day will set you up for success on your journey. We will introduce you to our experiential learning approach, cover the key trends and cases informing your itinerary and highlight expected outcomes.

IMMERSION — LEARNING WORKSHOP, CX AND COMPANY VISITS May 10–11: Barcelona

Learn first-hand from leading experiences and experience leaders in Barcelona, who will tell us how they define their brand’s experiences to capture the hearts and minds of their customers.

ASSIMILATION — CX WORKSHOP AND MORE CX May 12–13: Barcelona – Amsterdam

Take time out to absorb your journey so far at EADA Business School, with a half-day workshop facilitated by some of the world’s leading experts in marketing. In Amsterdam, there are further opportunities to learn from experience leaders.

INSPIRATION — WRC May 14–16: Amsterdam

Your journey culminates at World Retail Congress (WRC), where you can be inspired by a multitude of diverse visionaries and put your finger on the pulse of the latest technology and consumer trends.

INTEGRATION — POST-TOUR SHOWCASE Day X (TBC): Melbourne

Turn experience and inspiration into actionable insights for you and your organisation in an informal showcase session allowing you to present key learnings to your colleagues.

CXI360 EUROPE: 10–16 MAY 2019

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Further information

Throughout your journey you will network

with CX-driven professionals and share your

experiences as you:

■ meet some of the world’s best experience creators and makers

■ see the latest experience formats, techniques and innovations

■ collectively work on case studies at AGSE and the EADA Business School

■ get a picture of how new technology is being applied along the customer journey

■ develop your ideas with expert guidance and firsthand insight

■ reflect on and take away key learnings through workshops and showcase days.

 This is executive education with a difference. The CXI360 tour is intensive and rewarding, offering stimulation,

inspiration and education in a one-week package.

Who should attend? ■ Chief Executive Officers

■ Managing Directors

■ Chief Operating Officers

■ Marketing Directors

■ Marketing Managers

■ Regional and State Managers

■ Merchandising Managers

■ Digital/E-business Executives

SWINBURNE.EDU.AU/360STUDYTOUR

swinburne.edu.au/360studytour

Cost

EARLY BIRD (ENDS 30 NOV 18): A$10,000 FULL REGISTRATION (ENDS 14 DEC 18): A$12,000

Prices are inclusive of GST and cover the following:

■ Seven nights accommodation (single occupancy)

■ networking dinner

■ travel and transfers between European tour locations, airports and hotels

■ WRC three-day pass with access to:

> carefully curated sessions designed to inspire and help drive your strategies forward including labs, ideas factory and plenary sessions

> the WRC Opening Party

> refreshments and the networking reception

> options to upgrade to include a seat to the World

Retail Awards and Retail Study Tour.

Costs exclude meals and drinks not specified in the

itinerary, international flights between Australia/NZ

and Europe, required visas or immunisations, optional

cultural events, and personal/sight-seeing expenses.

Cancellation policy

Payments will need to be made in full via a registration

form by the above mentioned dates. Due to necessary

booking fees and ticket purchases, your payment may

only be partially refunded. If a booking is cancelled

within 30 days of the commencement of the program,

we will happily accept a substitute delegate (fees

incurred will apply), but if no appropriate substitute is

nominated the following fees will be forfeited:

Prior to 30 days of program commencement: 50 per cent

Within 30 days of program commencement: 75 per cent

Within 7 days of course commencement: full fee

Tour and travel expectations

ACCOMMODATION: Hotels provided will have a variety

of amenities including wi-fi access and breakfast. All

rooms are single occupancy.

AIRFARE: An electronic ticket from Barcelona to

Amsterdam will be provided.

ATTENDANCE: Participants must attend all workshops

and final showcase.

ATTIRE: Business attire is required for the three-day

conference.

FREE TIME: Free time is scheduled during the study

visit. Group activities may be organised during this

time, but participation is completely optional.

LUGGAGE: Luggage is limited to one carry-on and one

checked suitcase. Please keep in mind that you are your

own porter for the duration of the trip.

TOURIST/ENTRY VISA: Depending on nationality and

country requirements, participants may be required to

obtain entry visas prior to departure.

VACCINATION, MEDICAL AND TRAVEL INSURANCE: Delegates are responsible for all required vaccinations

and are liable for costs of their own vaccines, and

medical and travel insurance.

Register

Places will be limited. To register, please contact:

KRISTY HORNE

khorne@swinburne.edu.au or cxi@swin.edu.au +61 3 9214 5961

SWINBURNE.EDU.AU/360STUDYTOUR

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Tour leaders

ASSOCIATE PROFESSOR SEAN SANDSCo-Director,CXI

Sean has delivered seminars globally on retail innovation, design thinking and customer experience strategies. Sean has assisted brands in mapping customer experiences and developing an understanding of the customer journey, expectations, needs and desires. Sean frequently presents at industry conferences on the future of retail and consumer behaviour. His research expertise includes strategy, service design, customer experience design, advanced research methods, new product development, pricing research, and market segmentation.

PROFESSOR ALEXIS MAVROMMATISDeputy Director of Pedagogical Innovation, EADA Business School

Alexis is an executive graduate from the University of Cambridge (Sustainable Leadership) and Harvard Business School. PhD, and MSc in Retail Management from the University of Stirling. He worked for Carrefour and as a senior consultant for JDV The Retail Company, developing innovative store concepts for retailers and manufacturers (Carrefour, P & G, Coca-Cola, Masterfoods, Eroski). He teaches and researches in the areas of Marketing, Retailing, Multichannel strategies, Sustainability and Entrepreneurship. Alexis has been invited to more than 70 professional and academic conferences, and in 2012 was ranked 33rd Business Professor according to The Economist.

KRISTY HORNEClient Liaison & Research Support, CXI

Kristy has over 20 years' experience in the market research industry and brings a wealth of background knowledge to CXI. With a passion for relationship-building, she supports the research team and works closely with all of CXI’s stakeholders to deliver the best results for every client. Kristy also manages CXI’s ExChange and Executive Education programs, which are dedicated to enabling experience-focused organisations and leaders achieve their fullest potential.

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Proposed itinerary

Below is the proposed itinerary for the executive study tour. Please note that all the activities proposed are

subject to change.

DAY DATE PROPOSED ITINERARY CITY

0 TBC Pre-tour workshop Melbourne

1 Friday

10 May 2019

Breakfast at hotel Barcelona

Learning workshop at EADA Business School

Welcome networking dinner

2 Saturday

11 May 2019

Breakfast at hotel Barcelona

Barcelona retail tour

Free evening

3 Sunday

12 May 2019

Breakfast at hotel Barcelona

CX workshop at EADA Business School

Free evening

4 Monday

13 May 2019

Breakfast at hotel Barcelona

Hotel check-out

Group transfer to airport

Flight to Amsterdam

Group transfer to hotel Amsterdam

Free evening

5 Tuesday

14 May 2019

Breakfast at hotel Amsterdam

WRC 2019 – Day 1

6 Wednesday

15 May 2019

Breakfast at hotel Amsterdam

WRC 2019 – Day 2

7 Thursday

16 May 2019

Breakfast at hotel Amsterdam

WRC 2019 – Day 3

Optional: WRC Retail Awards Ceremony

Optional: WRC Gala Dinner

8Friday

17 May 2019Hotel check out and departure Amsterdam

X TBC Post-tour showcase Melbourne

CXI360 Europe Registration form 2019Please return completed registration forms to khorne@swinburne.edu.au

Participant details (please use one form per attendee)

First name: Last name:

Company name:

Position:

Postal address:

State: Post code:

Country: Email:

Phone number: Mobile:

Payment details

Payment will be done via invoicing – please complete the following details to be invoiced

Business name:

Contact name:

Business address:

ABN (or equivalent):

Country:

State: Post code:

Accounts department email:

Accounts department phone:

Amount: Early bird (ends 30/11/18): A$10,000 incl. GST Full registration: A$12,000 incl. GST

Authorised signature:

Cancellations

Due to necessary booking fees and ticket purchases,

your payment may only be partially refunded.

If a booking is cancelled within 30 days of the

program commencement, we will happily accept a

substitute delegate (fees incurred will apply), but if

no appropriate substitute is nominated the following

fees will be forfeited:

Prior to 30 days of program commencement: 50 per cent

Within 30 days of program commencement: 75 per cent

Within 7 days of course commencement: full fee

Privacy policy

Please note that the data we collect is treated in

accordance with Swinburne's Privacy Statement

available at www.swinburne.edu.au/privacy.

CRICOS 00111D TOID 3059

swinburne.edu.au/360studytour

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CRICOS Provider Code: 00111DTraining Organisation Identifier: 3059 Copyright © Swinburne University of Technology. All rights reserved. Reproduction in whole or part without written permission is strictly prohibited. The information in this publication was correct at the time of publication, November 2018. The views expressed by contributors in this publication are not necessarily those of Swinburne University of Technology or CXI Research Group.