Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional The Cure use YouTube to promote their music along with other ways such as Spotify and iTunes with over 200 songs available to buy.

https://itunes.apple.com/gb/artist/the-cure/id566519?trackPage=10#trackPage

Music Video Purposes Analysis

Extension of income

The Cure headlined at over 10 European music festivals in 2012 including Leeds festival where they raised money for charity by selling signed memorabilia.

http://www.leedsfestival.co.uk/news/article/martin_house_childrens_hospice_exhibition_and_auction

Extension of outlets

The Cure use

Synergy

Producers strategies