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Summer rates and information for The Crimson White, the student–run newspaper of the University of Alabama.
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WhiteCrimsonthe
Explore Your Options.
Summer Rate Card 2011
Publication Dates
Account Representatives
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June 2011S M T W Th F Sa
1 23 4 5 6 7 8 9
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031
July 2011
S M T W Th F Sa1 2 3 4 5 6
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August 2011
Phone: 205-348-7845 • Fax: 205-348-8036 • Web: www.cw.ua.edu
Advertising Manager: Emily Richards • 205-348-8995Campus Mail
P.O. Box 870170Tuscaloosa, AL 35487
General MailP.O. Box 2389
Tuscaloosa, AL 35403
Express Mail923 University Blvd.
Tuscaloosa, AL 35403
General Contact
Tori HallDowntown
Emily FrostNational
205-348-8054
Rachel ChildersThe Strip
Jessica WestMcFarland
Robert ClarkCampus
Amy RamseySkyland
Will DeShazo15th Street
Courtney GinzigNorthport
*All ad copy and artwork is due to creative by 4pm Monday. Proofs will be available 4pm Tuesday before the ad is to run.
Crimson|White
Retail Rates
TheWe have served as the official student newspaper for the University of Alabama since 1894.
Entirely student-run, the history of the CW is as rich as that of the University itself. Bringing relevant, up-to-date information to the students and faculty, the Crimson White
remains the University’s most widely read and distributed campus publication. Unlike other group and college-based publications, the Crimson White reaches all of our diverse campus. With the CW, you’ll be sure to reach the consumer you seek.
Summer Summary
Classified Rates
New MediaTransfer Methods
• 12,500 papers• 130+ locations• UA & Shelton State Campuses• Tuscaloosa & Northport• Readership of 21,250
Post-It: $160.00 per thousandPPI: $35.00 per thousandP&I: $53.90 per thousand printing
$35.00 per thousand insertInternet: rates at www.cw.ua.edu
All summer rates are based on the total number of papers in which you choose to advertise. Frequency is key, and we want to help you achieve the best possible results by rewarding you for running
in multiple papers.
Completed ads can be e-mailed to:[email protected] to your personal advertising rep.
•On the subject line please write:“Advertisers Name_Ad Size_RunDate”
•Accepted Formats:PDF files are preferred.
Please make sure that your image resolution is at 300dpi and that the dimensions of your ad are correct.
Also please embed any fonts and use the CMYK color format.
Classified Display Rate:$8.15 per column inch
•Classified Line Rate:
35¢per word, per day•
Local open line rates:65¢ per word, per day
• Bold Letters:
35¢per word, per day•
Border Box:$1.00 per ad, per day
*To obtain the discounted $9.75 rate, the advertiser must run in all 10 papers with at least a 3x5 ad size.
*When building your ad, convert column inches to standard inches by changing the
FIRST number ONLY. Ex: size 3x5 à 5.5625x5 inches
Column Inch ConversionsColumn [Standard
1col. inch à 1.7708”2col. inch à 3.6667”3col. inch à 5.5625”
Column [Standard4col. inch à 7.4583”5col. inch à 9.3542”6col. inch à 11.250”
Full Page Quarter Page Eighth PageHalf Page
For COLOR Rates: For 6-10 Issues Add $3.10 per column inchFor 1-5 Issues: Add $3.85 per column inch
# of Papers # of PapersCost Per Column Inch
Cost Per Column Inch
10 $9.759 $10.058 $10.357 $10.656 $10.95
5 $11.20
4 $11.453 $11.702 $11.901 $12.10
Design Mechanicals
6x20.5”6x10”
3x10”
3x5”
3x2
0.5”
(11.25x20.5)
(11.25x10)
(5.5625x10)
(5.5625x5)
(5.5
625
x20.
5)
