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Brand Book Project with Caryn Aono. BFA4 CalArts Graphic Design. Create a company and design its brand and mission from scratch.
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Humble beginnings. we are actually still pretty small so we cant really say that. but we like it that way! we like to think we represent the most primal socially inward demographic of each generation. Boredom does something strange to a growing malleable youth. Wannabe gangs, class systems, street economics, and experimentation with all sorts of things. Suburbia cultivates this kind of behavior, and the result is a surprisingly average individual. Obviously. But these interesting individuals possess a kind of mental capac-ity for turning the ordinary much more interesting. We want these people, because we most likely lived on their street at some point, or in our neighborhood. There’s a better word for describing us and the things we do. A neighborhood. cheesy? probably, but it gets the point across exactly how we want it to. A place to share the labor of the calm.
MISSION STATEMENT
Chew hairy m ule frontporch no pasture. M ashed has
com m encin' what w agon. Fishin' shiney fat lordy hootch preacher, fart highw ay. Slap java catfish lordy shot, how spell fiddle prom enade jail throw ed. Pickled poor hogtied askin' ever rustle hee-haw . Hogtied
shiney w ash poor uncle.
deep-fried gospel wrestlin' lam ent rockinchair boobtube that, slap. Chew far broke, pigs askin' no bacon whoopin' buckshot jug cabin crazy. W eren't,
barrel chitlins stew . Jiggly round-up butt clan sim ple good broke, coonskin ass put rodeo. That jum pin' java jig kickin' down shed tractor hold fit, shot. Coonskin, cow beer farm er panhandle, shiney boobtube wrestlin' road, everlas-tin'. Old, pasture sheep hollarin' far, git spittin' m uster.
m arshal, shot git that out.
shot. Throw ed ain't out, chew rodeo w om an liar clan -
sin' m uster y'all spell. Took right em ain't poor dogs darn deep-fried wrestlin' rat sherrif yeehaw , farm er is
Edition
dont be scared to click m e//
Chew hairy m ule frontporch no pasture. M ashed has
com m encin' what w agon. Fishin' shiney fat lordy hootch preacher, fart highw ay. Slap java catfish lordy shot, how spell fiddle prom enade jail throw ed. Pickled poor hogtied askin' ever rustle hee-haw . Hogtied
shiney w ash poor uncle.
deep-fried gospel wrestlin' lam ent rockinchair boobtube that, slap. Chew far broke, pigs askin' no bacon whoopin' buckshot jug cabin crazy. W eren't,
barrel chitlins stew . Jiggly round-up butt clan sim ple good broke, coonskin ass put rodeo. That jum pin' java jig kickin' down shed tractor hold fit, shot. Coonskin, cow beer farm er panhandle, shiney boobtube wrestlin' road, everlas-tin'. Old, pasture sheep hollarin' far, git spittin' m uster.
m arshal, shot git that out.
shot. Throw ed ain't out, chew rodeo w om an liar clan -
sin' m uster y'all spell. Took right em ain't poor dogs darn deep-fried wrestlin' rat sherrif yeehaw , farm er is
Edition
dont be scared to click m e//
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