The Craft Of Technical & Scientific Writing & Presentation

www.360i-group.com© 360 BSI (M) Sdn Bhd (833835-x), Level 8, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.

Holding a master of science in electrical engineering

and a master of fine arts in writing, Michael Alley is

an associate professor of engineering

communication at Pennsylvania State University.

He is the author of three textbooks: The Craft of

Scientific Presentations (2003), The Craft of Editing

(2000), and The Craft of Scientific Writing (1996).

Over the past twenty years, he has taught technical

writing and presentations to engineering and

science students at Penn State, the University of

Texas, the University of Wisconsin, and Virginia Tech.

In addition, his professional communication

workshops have been held across the United States

and in Europe. Sites include Harvard Medical School,

Lawrence Livermore National Laboratory, and the

Environmental Protection Agency.

Alley is the founder and lead editor for the popular

web-site “Writing Guidelines for Engineering and

Science Students,” which has a half-million visitors

each year and is the first Google listing for the topic

of engineering writing. The research on PowerPoint

by his Penn State team is being featured in an

upcoming documentary Rethinking PowerPoint by

Ron Galloway.

Michael AlleyMSc. Electrical Engg, MFA Writing

Associate Professor Pennsylvania State University

PROFILE

YOUR INTERNATIONAL COURSE FACILITATOR

“Unbelievable!! This was excellent.

Very useful and fun presentation.”

1. A copy of best-selling books

“The Craft of Scientific Writing” &

”The Craft of Scientific Presentations”

by Michael Alley, Associate Professor

Engineering Communications,

Penn State University.

2. Workshop Materials:

A training manual containing

an overview of the course plus

work-sheets, examples and exercises.

Exclusive Takeaways:

“Best course among many!”

“Wow! One of the best courses on presenting I've ever attended – amazing!”

“Amazing! Will revolutionize the way I do my presentations.

Outstanding presentation, great templates, game-changing.”

“Probably one of the most useful and practical courses on writing & presentation.”

“This course totally revolutionized my approach to delivering presentations.

Absolutely fabulous and practical presentation.”

“Excellent presentation! Great role model for what a great presentation should be like.”

Latest TESTIMONIALS

“The Craft Of Technical & Scientific Writing & Presentation” is a

two-day workshop, Technical & Scientific Writing on Day 1 and

Technical & Scientific Presentation on Day 2.

This is a complete workshop which will transform your ability to

communicate clearly and memorably, in both written and oral form,

about your technical & scientific work.

These interactive workshops will provide direct opportunity for you to

make progress on both a written document and a presentation of

your work.

You will learn practical, yet cutting edge techniques that will make

your technical & scientific communications most effective.

COURSE OVERVIEW

“Write quickly and you will never write well; write well, and you will soon write quickly.”

- Marcus Fabius Quintilianus

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28 - 29 OCTOBER 2013KUALA LUMPUR

31 OCT - 1 NOV 2013SINGAPORE

THE CRAFT OFTECHNICAL &SCIENTIFIC WRITING &PRESENTATION

ForEngineers, Scientists &Other Technical Professionals


8.00

8.30

10.00 - 10.20

12.30 - 13.30

14.40 - 15.00

16.00

COURSE SCHEDULERegistration & Coffee / Tea

Workshop commences

Morning coffee / tea

Lunch

Afternoon coffee / tea

End of day

§ All Engineers & Technical Professionals

§ Scientists & Researchers

§ Project Managers

§ Architects & Software Developers

§ Operation, Maintenance & Plant Managers

§ Those who must communicate regularly about

scientific or technical material. This course will

also help the Engineering, Science & Medical

students to excel in technical presentations.

WHO SHOULD ATTEND

360 BSI recognizes that there is a significant gap that occurs between training delivery and successful implementation.

These workshops will transform your ability to communicate clearly and memorably, in both written and oral form, about your scientific work. These interactive workshops will provide direct opportunity for you to make progress on both a written document and a presentation of your work. You will learn practical, yet cutting edge techniques that will make your scientific communications more effective.

After completion of the course, you will be able to apply and use the right and effective writing & presentation techniques immediately when you return to work.

This is a unique training course and full of new information, ideas and latest techniques that will

WHY THIS EVENT

THE CRAFT OF TECHNICAL &SCIENTIFIC WRITING

DAY1

The Craft of Technical & Scientific Writing is a one-day short course

designed to help scientists, engineers, and technical professionals improve

the way that they communicate their work in journal papers, conference

publications, and proposals.

The course has three goals:

(1) to learn the stylistic differences between strong writing and

weak writing in research documents;

(2) to make the writing process more efficient; and

(3) to break ground on a research document.

COURSE OUTLINE

§ Introduction to Technical & Scientific Writing

§ Analyzing Constraints (Audience, Purpose, and Occasion)

§ Making the Writing Process Efficient to Perform

§ Organization, Emphasis, Depth

§ Language: Avoiding Needless Complexity

§ Language: Avoiding Ambiguity

§ Language: Making the Writing Energetic

§ Language: Designing Illustrations That Persuade

§ Writing Proposals and Other Special Documents

§ Avoiding Common Errors of Form

THE CRAFT OFTECHNICAL & SCIENTIFIC WRITING& PRESENTATIONFor Engineers, Scientists &Other Technical Professionals

COURSE CONTENT - PART ONE

THE CRAFT OF TECHNICAL &SCIENTIFIC PRESENTATIONS

DAY2

The Craft of Technical & Scientific Presentations is a one-day short course

designed to help scientists, engineers, and technical make their research

presentations more understandable, memorable, and persuasive.

The course, which focuses on research presentations, has four goals:

(1) to learn effective strategies for structuring research presentations;

(2) to rethink the design of visual aids;

(3) make technical presentations more understandable and memorable; and

(4) to learn how to translate the passion for the work into confidence during a

presentation.

COURSE OUTLINE

§ Introduction to Technical & Scientific Presentations

- Analyzing Constraints (Audience, Purpose, and Occasion)

- Beginnings of a Research Presentation

§ Middles of a Research Presentation

- The Problem with Slides as Typically Designed

- What Psychology Research Tells Us about How People Learn with Slides

- Key Assumptions

§ The Assertion-Evidence Slide Structure

- Key Steps for Creating Assertion-Evidence Slides

- Examples from Research

§ Endings of a Research Presentation

- Achieving Confidence

“The art of communication is the language of leadership.”

- James Humes

2


Payment is required within 5 days upon receipt of the invoice.

Bank transfer:

360 BSI (M) SDN BHD

HSBC Bank Malaysia Berhad

Bukit Bintang Branch, Kuala Lumpur, Malaysia

Account No: 203-371059-725

Swift No: HBMBMYKL

All payments must be received prior to the event date* Save up to 50% for In-house Training program

The fee does not include any taxes (withholding or otherwise). In case of any taxes applicablethe client has to ensure that the taxes are paid on top of the investment fee paid for the course. Compliance with the local tax laws is the responsibility of the client.

USD 1,495 per delegate

USD 4,200 SPECIAL FOR GROUP OF 3

USD 6,500 SPECIAL FOR GROUP OF 5

KUALA LUMPUR, MALAYSIA: 28-29 OCTOBER 2013

SINGAPORE: 31 OCTOBER - 01 NOVEMBER 2013

PAYMENT DETAILSFEES (please tick as appropriate)

Thank you for your registration!

1 The fees cover lunch, tea breaks, materials and certificate.

2 Official confirmation will be sent, once registration has been

received.

3 Participants will need to arrange their own accommodation.

4 Attire: Smart Casual

General Information:

Substitutions are welcome at any time. Please notify us at least 2

working days prior to the event. All cancellations will carry a 10%

cancellation fee, once a registration form is received. All

cancellations must be in writing by fax or email at least 2 weeks

before the event date. Cancellations with less than 2 weeks prior to

the event date carry a 100% liability. However, course materials will

still be couriered to you.

Cancellations/Substitutions

� Behavioural Based Safety & Safety Leadership

� Best Practices in Credit Risk Analysis

� Mastering Contract Strategy & Procurement Management

� Destination Branding for Cities & Places

� Total Training Needs Analysis

� Document & Data Management

� The Energy Value Chain

� Financial Analysis & Modelling Using Excel

� Professional Proposal & Report Writing

OTHER RELATED PUBLIC COURSES

IN-HOUSE TRAINING

360 BSI is passionate about providing strategic technical

programs & high potential training solutions across the region

to build personal competencies and organizational capability.

You will receive practical training from a professionally qualified

educator with over twenty years of teaching and training

experience.

Please feel free to mix-and-match topics from the areas listed

below to get the right training content for your staff. Other

topics may be available upon request.

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THE CRAFT OFTECHNICAL &SCIENTIFIC WRITING& PRESENTATION(SWP-KRI)

: [email protected]

: +6016 3326 360

: +603 9205 7770

: +603 9205 7779

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REGISTRATION FORM

28 - 29 OCTOBER 2013KUALA LUMPUR

31 OCTOBER - 1 NOVEMBER 2013SINGAPORE