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The Corporate Influence on Water Efficiency November 4, 2010 Prepared By: Mia Javier, Analyst Water Technologies Cleantech Group, LLC Prepared for the Cleantech Water Focus Event

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Page 1: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

The Corporate Influence on Water Efficiency

November 4, 2010

Prepared By:

Mia Javier, Analyst – Water Technologies

Cleantech Group, LLC

Prepared for the Cleantech Water Focus Event

Page 2: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Agenda

• Water Innovation in Perspective

• Core of Cleantech Ecosystem

• Tool for Economic Development & Security

• Key Issues Driving Innovation Need

• Paradox of Water Innovation

• Significant gap between opportunity and innovation financing

• Investor Hesitancy: Complex Market

• Influence of Corporations Remains Strong

• Water Joins the ‘Cleantech Club’: Watershed Acquisitions

• Convening the Stakeholders: Water Efficiency

• Water Analytics: Opportunities at the Convergence of IT & Water

• Water Reuse/ Wastewater Treatment Panel

• Accelerating the Business of Conservation:

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Page 3: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

ENERGYEnergy Generation, Storage, Infrastructure and Efficiency

TRANSPORTATIONVehicles design and technology,

fuels and logistics

AIR & ENVIRONMENTRemediation, emission control,

trading and offsets

RECYCLING & WASTEVarious recycling services and

waste treatment services

WATERFiltration, purification, water

conservation and wastewater treatment

MANUFACTURINGMonitoring/control appliance

and smart production industries

MATERIALSNanotech, biotech, chemical

materials

AGRICULTURELand management, natural

pesticides, natural fertilizers, irrigation

Water: Core to a Rapidly Growing Cleantech Ecosystem

Cleantech is new technology and related business models that offer competitive returns for investors and customers while providing solutions to global challenges

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Page 4: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Tool for economic development & security

Germany and Denmark

continue to expand their

clean energy manufacturing

capacity

Cleantech manufacturing

jobs grow in China, South

Korea, Japan, Taiwan and

Singapore for solar panels,

advanced batteries and

wind turbine components.

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Page 5: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Cleantech attracting innovation finance

$5.7 billion dollars across 590 deals in 2010 YTD.

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Page 6: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Water Innovation Is Critical

• Emerging Contaminants

• Water Tradeoffs • Supply Shortages• Aging Infrastructure / Infrastructure Gapes

Water

Energy Food

Common Goods

Urbanization and

Economic Development

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Page 7: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Large market opportunity in global water equipment

Source: GWI, Cleantech Group Analysis

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$188 B

Page 8: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Water Remains Small % Of Cleantech Venture Finance

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Page 9: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Challenging Go-To-Market Strategies in Water

Extraction Treatment Distribution Use Collection Wastewater Treatment/

Reuse

Asset Owners

Asset Operators

Engineering Services (&

System Integrators)

Equipment Vendors

U.S. Water Market

1. Geographic Differences

2. Fragmented Customer Base

3. Disaggregated Processes

Page 10: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

ROI Is Not Predictable: Water Economics Vary Widely

Page 11: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

2010 Likely New High in VC Investments

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$166 M raised during the

first three quarters of

2010 – just $15 million

short of the 2007 record.

Page 12: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Key Acquisitions Put Water on the Map

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Zenon, Ionics,Osmotics, Betz

DearbornU.S. Filter

Actaris Metering Service

U.S. Filter

• Sold to Vivendi Environnment

Vivendi Environnement

• Vivendi Environnment

renamed

Veolia Environnement

• Veolia sells U.S. Filter to Siemens

Siemens Water Technologies

Page 13: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Voltea

$4.6 million round of venturefunding to support the commercialization of its capacitive deionization technology.

Intevras Technologies

Acquired Intevras’ EVRAS evaporative system is used for the treatment of frac or produced water from natural gas exploration. Their systems utilize waste heat from the existing national gas compression via evaporation to treat 1,350 barrels per day of produced water.

American Micro Detection Systems

Minority stake help the company finalize the development of their REX Sensor, which has the ability to detect dissolved metals down to the parts-per-billion in real-time.

Corporate Influence on Water Innovation Continues in 3Q10

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Page 14: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Looking Ahead

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• We have a lot of work ahead of us!

- There is steady, albeit slow, progress being made

• Incubation platforms and testbeds to pilot and prove

out technologies will be critical.

• Genuine interest on the part of large corporations,

utilities and regulators to deploy innovation could truly

catalyze investment in the sector.

Page 15: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

LA Water Focus: Convening the stakeholders

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Innovative Solutions to

Water Resource Management/

Efficiency Approaches

Governments

Regulators

Investors

Corporations

Innovators

Utilities

Experts• Ontario Government

• U.S. EPA

• SAIL

•XPV Capital

• Vantage Point Venture Partners

• CMEA

• Ecomundi ventures

• Veolia

• GE

• IBM

• Syngenta• HydroPoint

• Banyan Water

• Exhibitors…

• MWD

• LADWP

• McKinsey

• The Artemis Project

•M2 Renewables

Page 16: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

The Business Case for Water Analytics

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Real-time monitoring of water treatment and

distribution at the utility, industrial and

commercial/residential scales continue to attract

the interest of investors. While there are a

handful of established players in analytics and

instrumentation, a market that aims to address

water loss is emerging. Furthermore, real-time

water quality management remains the holy grail

for water utilities seeking prevention measures

and many other industries that require

monitoring of process water. This panel of

experts discusses the solutions that are selling

today, who the dominant players are in the

market and who and what they expect to see as

the future winners of this space

William

Fahey &

Veolia Water North America

Jeff

Fulgham

Chief Sustainability Officer and Ecomagination

Leader

GE Power & Water

John

Picard

Author and Founder

John Picard & Associates

Alex

McIntosh

Founder & CEO

Ecomundi Ventures

Page 17: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Emerging Trends in Wastewater Reuse and Energy Recovery

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Corporations and utilities are increasingly

using reuse technologies to diversify water

supply sources. This panel of experts will

discuss the challenges and opportunities in

the current procurement process for reuse

systems, as well as who will be the leading

technology providers today and tomorrow.

Andy

Corr

Associate Principal

McKinsey & Co.

Thomas

Erb

Water Resources Director

Los Angeles Department of Water & Power

Ken

Stedman

Founder

M2 Renewables

Sally

Gutierrez

Director National Risk Management Lab

U.S. Environmental Protection Agency

Page 18: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Accelerating the Business of Conservation

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In addition to diversifying sources of water

supplies with reuse technologies, utilities,

industry and commercial water users are

seeking ways in which to conserve water

resources. With over 60% of water use

attributed to agriculture 25% to industry and the

remaining share attributed to

commercial/residential water use, innovative

irrigation is emerging as an important demand-

side market. The appeal of such IT-driven

technologies are its lower upfront costs and fast

potential payback. This panel of experts discuss

the opportunity and challenges of such

technologies. What barriers to adoption are

present and how can regulation incentivize such

technologies?

Peleg

Chevion

Head of Business Development, Water

Syngenta

Paul

Ciandrini

HydroPoint Data Systems, Inc.

John

Coburn

Managing Director

XPV Capital Corporation

Page 19: The Corporate Influence on Water Efficiencyevents.cleantech.com/losangeles/sites/default/...Challenging Go-To-Market Strategies in Water Extraction Treatment Distribution Use Collection

Thank You!

Mia Javier

Analyst, Cleantech Group

[email protected]

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