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27 THE CONVERSATIONAL IMPLICATURE AND ITS MAXIMS IN OPRAH WINFREY TALK SHOW IN METRO TV” (A Pragmatic Study) A thesis Submitted to the Faculty of Cultural Science Hasanuddin University in Partial Fulfillment to Obtain Sarjana Degree in English Department By ARY AZHARI F211 07 012 ENGLISH DEPARTMENT FACULTY OF CULTURAL SCIENCES

THE CONVERSATIONAL IMPLICATURE AND ITS MAXIMS ...digilib.unhas.ac.id/uploaded_files/temporary/Digital...29 My deep appreciation extends to Prof. Drs. H. Burhanuddin Arafah, M.Hum,

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  • 27

    “THE CONVERSATIONAL IMPLICATURE AND ITS MAXIMS IN OPRAH

    WINFREY TALK SHOW IN METRO TV”

    (A Pragmatic Study)

    A thesis

    Submitted to the Faculty of Cultural Science Hasanuddin University

    in Partial Fulfillment to Obtain Sarjana Degree

    in English Department

    By

    ARY AZHARI

    F211 07 012

    ENGLISH DEPARTMENT

    FACULTY OF CULTURAL SCIENCES

  • 28

    ACKNOWLEDGEMENTS

    First of all, the writer would like to express his grateful to the almighty Allah

    SWT for his blessing, chance, and guidance to finish this undergraduate thesis.

    Shalawat and Salam are always sent to my beloved prophet Rasulullah SAW for his

    unparallel effort and sacrifices to show the right path and spread the light of salvation

    to all mankind and universe.

    In writing this thesis, the writer had realized that he has many difficulties to

    finish it, but because of the advice of his consultants, examiners, and friends, those

    problems can be solved. Besides, he has also big-hearted contributions, moral

    support, and prayers from many individuals to whom he is grateful. For this reason,

    he would like to express his deep and sincere thanks to the following persons because

    of their helping, correction, suggestions, and encouragement, this thesis have been

    completed.

    In the first place, my deepest thanks go to my beloved parents Abd. Munsyi

    Zain and Laila Ismail for their countless and endless effort to motivate, help,

    encourage, and advice me until today. Moreover, distinguished thanks go to my

    brother Adjat Sudrajat, who constantly help, encourage, and support me all the time.

    May ALLAH SWT bless and reward them better.

  • 29

    My deep appreciation extends to Prof. Drs. H. Burhanuddin Arafah,

    M.Hum, Ph.D as the Dean of Faculty of Cultural Sciences, Hasanuddin University.

    Also, high appreciation is extended to Drs. Husain Hasyim, M.Hum as the Head of

    English Department, Drs. Simon Sitoto, M.A as the Secretary of English

    Department, and the staff of English Department (Pak Nahri, K’ Agus, and K’ Uga)

    for their cooperation during his studies at English Department Faculty of Cultural

    Science Hasanuddin University. Besides, special thanks also go to his lecturer and

    Academic Advisor, Prof. Dr. Nurdin Yatim (Alm) who has guided the writer from

    beginning to the end of his studies. And, a great thankfulness for our lecturer Abbas,

    S.S.,M.Hum, because of his discreetness which given to us, this thesis can be done.

    Their wisdom will always be a part of the writer‘s life.

    It is an honor for me to have Prof. Dr. Hamzah Machmoed, M.A as his first

    consultant and Dra. Marleiny Radjuni, M.Ed as his second consultant. Both of

    them are very helpful in sharing their valuable ideas, advices, guidance, and patience

    during the completion of this study. He also expresses his deep appreciation to Drs.

    Abd. Madjid Djuraid, M.Hum and Karmila Mokoginta S.S.,M.Hum,M.A., as the

    board of examiners who give many suggestions to improve the contents of the thesis.

    Special thanks are due to his best friends that have shared their ideas,

    suggestions, and motivations to the writer. Without their support, patience, and

    guidance, this study would not have been completed. It is to them that I owe my

    deepest gratitude. They are:

  • 30

    1. His seniors and juniors in Perisai FIB-UH: Incredible ‗05,

    Anglophile ‘06, Grotesque ‘08, Redemption ‘09, and Wish-Key ‘10.

    2. INDEPENDENT 07’: anca, safrin, anda, ary, arni, sari, ageng, hery,

    andry, adin, upiq, ijad, iin, febri, awal, zera, yudi, ferdi, ethy, dayat,

    icha, awal, fia, razak, etc.

    3. English Department Debating Society (EDDS): K‘Ronald,

    K‘uzumaki, K‘Fajar, K‘Indra, K‘Idham, K‘ Syahrul. My speaking

    English has improved significantly from this debating club.

    4. My local wisdom Community in FIB-UH : Dr. Basrah Gissing,

    M.A.,Dr. Nunding Ram, M.A., my friends from IMSAD (Lhia, Anha,

    Ethy, etc) and PSGBD Crew (Anto, Syamsul, etc).

    Subsequently, the writer expresses his great thanks to her buddies ―La Ode

    Febrianto (Sarmili) who has give the alternative way in choosing this title for my

    thesis, Sitti Dzuriati as my best friend In English Department. Also, Yaya Mustafa

    (niece) as my cute niece who always support the writer to finish this thesis.

    Finally, I would like to thank everybody who is important to the successful

    realization of this undergraduate thesis, as well as expressing my apology that I could

    not mention personally one by one. Critics and suggestions are welcomed to make

    this thesis beneficial to all element of Hasanuddin University.

    By realizing the limitations and insufficiencies of this thesis, the writer really

    hopes the advantageous advice, suggestions, and ideas for the improvement of it.

  • 31

    However, the writer hopes that this thesis can fulfill the conditions and criteria that

    have been dealt and can be useful for readers.

    May God bless us all, Amin.

    Makassar, 18 August 2011

    The Writer

  • 32

    TABLE OF CONTENT

    ACKNOWLEDGEMENT ..................................................................................... i

    TABLE OF CONTENTS ....................................................................................... v

    ....................................................................................................................................

    ....................................................................................................................................

    ....................................................................................................................................

    ABSTRACT ........................................................................................................... ix

    CHAPTER I INTRODUCTION ............................................................................ 1

    1.1. Background ...................................................................................................... 1

    1.2. Research Question ............................................................................................. 4

    1.3. Rationale ............................................................................................................ 4

    1.4. Practical of the study ......................................................................................... 4

    CHAPTER II LITERATURE REVIEW .............................................................. 6

    2.1. Previous Studies ............................................................................................... 6

    2.2. Related theories ................................................................................................. 7

    2.2.1. Pragmatic Theory .................................................................................... 7

    2.2.2. Area of interest in pragmatic .................................................................... 8

    2.2.3. Implicature Theory .................................................................................. 8

  • 33

    2.2.4. Gricean Theory ...................................................................................... 10

    2.2.5. Theoretical Difficulties ........................................................................... 12

    2.2.6. Determinacy Problem ............................................................................. 14

    2.2.7. Conflicting and Innaplicabel Principles .................................................. 15

    2.2.8. Relevance Theory ................................................................................... 17

    2.2.9. Speakers Implicature and Intention....................................................... 19

    2.2.10. Sentence Implicature and Convention .................................................. 20

    CHAPTER III METHODOLOGY ...................................................................... 24

    3.1. Library Research .............................................................................................. 24

    3.2. Field Research ................................................................................................... 24

    3.2.1. Technique of Collecting Data ........................................................... 24

    3.3. Location of research .......................................................................................... 24

    3.4. Source of data .................................................................................................... 25

    3.5. Method for analyzing data ................................................................................ 25

    3.6. Population and sample ...................................................................................... 26

    3.6.1. Population ........................................................................................... 26

    3.6.2. Sample ................................................................................................ 26

    CHAPTER IV PRESENTATION AND DATA ANALYSIS ........................... 27

    4.1. Data Analysis ................................................................................................... .27

  • 34

    CHAPTER V CONCLUSIONS AND SUGGESTIONS ..................................... 49

    5.1. Conclusions ....................................................................................................... 49

    5.2. Suggestions ....................................................................................................... 50

    BIBLIOGRAPHY .................................................................................................. 51

    APPENDIX ............................................................................................................. 52

  • 35

    ABSTRAK

    Ary Azhari. The Conversational Implicature and Its Maxims in “Oprah

    Winfrey” Talk Show in Metro TV (A Pragmatic Study) (Dibimbing oleh Hamzah

    Machmoed dan Marleiny Radjuni).

    Penelitian ini bertujuan untuk menguraikan makna ujaran-ujaran yang tersirat

    di setiap pembicara pada acara talk show ―Oprah Winfrey‖ dan mengungkap dampak

    dari penggunaan implikatur percakapan serta maksim-maksimnya. Sesuatu yang

    sangat penting disini adalah memperhatikan konteks dari ujaran tersebut

    disampaikan, serta dengan memperhatikan latar belakang pengetahuan orang yang

    terlibat di dalamnya.

    Metode yang digunakan dalam menganalisis data dalam skripsi ini adalah

    metode deskriptif, yaitu menggambarkan dan menjelaskan makna dari setiap ujaran

    (datum) yang disampaikan dengan memperhatikan konteksnya sebagai suatu

    kesatuan, bukan menganalisis suatu kalimat tertentu secara terpisah tanpa disertai

    latar belakang percakapan tersebut.

    Dari hasil analisis yang dilakukan, diperoleh bahwa ujaran-ujaran yang di

    sampaikan oleh penutur mempunyai makna yang lebih dari yang diucapkan. Makna

    ini dapat dipahami apabila penutur dan pendengar memiliki latar belakang

    pembicaraan dan makna konvensional dari kata yang digunakan. Dalam

    menyampaikan atau merespon suatu ucapan, penutur tidak selalu mengindahkan

    maksim-maksim percakapan, seperti yang diperkenalkan oleh Grice. Maksim

    percakapan seringkali sengaja dilanggar oleh penutur untuk suatu maksud yang lain,

    antara lain untuk mentaati prinsip-prinsip kesopanan. Disamping itu, kenyataan

    menunjukkan bahwa tingkat sosial seseorang di dalam masyarakat ikut

    mempengaruhi penutur dalam melanggaratau mentaati prinsip kerjasama dan prinsip

    kesopanan.

  • 36

    ABSTRACT

    Ary Azhari. The Conversational Implicature and Its Maxims in “Oprah

    Winfrey” Talk Show in Metro TV (A Pragmatic Study) (Supervised by Hamzah

    Machmoed and Marleiny Radjuni).

    This research aimed to elaborate the implied meaning in the utterances of the

    speakers in Talk Show ―Oprah Winfrey‖ and disclose the effect of using

    Conversational Implicature and its maxims. Something very important here was the

    context of the speech was delivered, and paid attention to the background knowledge

    of people whom involved in it.

    The method which used in analyzing the data in this thesis was descriptive

    method, which described and explained the meaning of each utterance (datum) which

    is delivered for attention in context as a whole, rather than analyzed a particular

    sentence separately without a background conversation.

    From the analysis conducted, the writer finds some utterances which is

    implied by the speakers and has more than one meaning in speaking. The meaning

    can be understood if the speakers and listeners have a background in speech and

    conventional meanings of words which is used. In delivering or responding to an

    utterance, speakers do not always neglect the conversational maxims, such it has been

    introduced by Grice. Conversational maxims are often deliberately violated by

    speakers for another purposes, namely to comply with the principles of politeness. In

    addition, the fact shows that the social degree in community may influence the

    speakers in violating or obeying the Cooperative Principles & Politeness Principles.

  • 37

    CHAPTER I

    BACKGROUND

    1.1 CONTEXT

    English is an international language, which is used to communicate by

    many people in different countries. Many scientists define the meaning of

    language differently but generally it is stated that language as a mean of

    communication. Wardaugh stated that, ―language is a system of arbitrary vocal

    symbols by means of which a social group cooperates‖. In other words, the writer

    considers that language is an oral system of communication by conversation.

    Conversation means that people are talking with each other, as a form of

    sociability, or it can be used to indicate any activities of interactive talk,

    independent of its purpose. Talking about sociability, it means that we are talking

    about society. At the basis of all conversational activity is society. Human social

    life and work are what necessitate conversation in the first place and in its turn. It

    is shaped by human life and work.

    The philosopher Grice introduced the term conversational implicature.

    According to Grice, Speech acts are guided and ensured by four factors, known

    as the cooperative principle, which Grice calls maxim. Cooperative principle is a

    kind of tacit agreement by speakers and listeners to cooperate in communication.

  • 38

    It focuses on a more micro-level, for example ―If I am in conflict with you, I still

    may want to communicate my intentions with you, and assume you will work out

    the implications of my utterances‖. It is at the underlying level of linguistic

    communication that Grice identifies this cooperation between speakers and

    listeners.

    To know this study deeply, the writer will breakdown the theory of this

    research under the title ―“The Conversational Implicature and its maxim in

    “opera winfrey” talk show‖ as Pragmatic study. In this paper, the writer

    discusses conversational implicature in Oprah Winfrey talk show, one of the

    popular talk show round the world. The objectives of the study are to identify the

    implicature utterances uttered by the characters (Guest, Host & Audience)in the

    talk show, to describe the implied meaning uttered by the characters and to

    describe the cooperative principles occur in the conversation of the Oprah

    Winfrey talk show.

    In this study, the writer applies qualitative research method. The data is

    taken in written form and conversational implicature uttered by the characters in

    the Talk show Oprah Winfrey. The source of data is from the Video entitled

    Oprah winfrey talk show, and the supporting data is knowledge and

    comprehension of the writer as the researcher and theories related with this study.

    In method of collecting data, the writer uses ―recording technique‖ (teknik sadap)

    as the basic technique, the first continuing technique is ―non participant

  • 39

    observing technique‖ (teknik simak bebas libat cakap), and continued by ―noting

    technique‖ (teknik catat). Meanwhile, the writer uses contextual research in

    analyzing data and uses the theory of conversational implicature generated by

    four maxims. Those are maxim of quantity, maxim of quality, maxim of relation

    and maxim of manner.

    In this research, the writer tries to find conversational implicatures in The

    talk show Oprah Winfrey related to the breaking of the maxims. They are

    conversational implicatures that break maxim of quantity, maxim of quality,

    maxim of relation and maxim of manner. The purpose of this research will be

    focused on the analysis of utterance in Opera Winfrey talk show. In this case, the

    writer tries to indicate maxims that are used by each speaker. During the talk

    show, The characters (Guest, Host & Audience) does not adhere the maxims so

    they break the rules of the maxim, such as in maxim of quantity, maxim of

    quality, maxim of relation and maxim of manner.

    In supporting this research, the writer finds some researches that uses

    Pragmatic approach in their study. They are Zeth Tallu Lembang (2005). A

    Study of Conversational Implicature in the Play of ―Burried Child‖ by Sam

    Shepard and Zainurrahman (2002). Implicature in the English Conversation.

    The last chapter will presents of the research methodology used in this

    study. The existence of the research methodology has a goal of guiding the

  • 40

    research as in order to work systematically. The research methodology covers a

    set of research activities conducted by researcher. From here the ways of research

    will be known clearly.

    1.2 RESEARCH QUESTIONS / STATEMENT OF THE PROBLEM

    In this research, the writer takes some research questions in order to

    analyze the data, namely:

    a. What are the meanings implied in the utterances of speakers in ―Opera

    Winfrey‖ talk show?

    b. What is the effect in using Implicature in the characters conversation that

    related to the Conversational Principles (Its maxims)?

    1.3 RATIONALE

    This study focuses on maxims of Co-operative Principles (Quantity,

    Quality, Relation, and Manner) which is violated by the speakers in Opera

    Winfrey talk show. In addition, this research will enhance our understanding of

  • 41

    the implied meaning in the utterance of the speakers and disclose the effect in

    using Conversational Implicature and its maxims.

    1.4 PRACTICAL OF THE STUDY

    This research is hoped to increase our understanding of Conversational

    Implicature in Opera Winfrey talk show. This research also can be advantageous

    both to the reader and writer. Moreover, this research can be used as a reference

    to increase students‘ interest in learning English language, especialy about

    Pragmatic study. The results of this research is aimed to be guidance for students

    who are interested in conducting further researches on Conversational

    Implicature.

  • 42

    CHAPTER II

    LITERATURE REVIEW

    2.1 PREVIOUS STUDY

    In completing this research, the writer consult with some studies on

    Pragmatic. These previous studies are presented on the similar Approach (A

    Pragmatic Study). Both of them are from English Department. The first is Zeth Tallu

    Lembang (2005), A Study of Conversational Implicature in the Play of ―Burried

    Child‖ by Sam Shepard. He analyses the aspect of conversational implicatures in the

  • 43

    dialogues of Sam Shepard‘s Play, ―Buried Child‖. He uses conversational principles

    (maxim). He takes twenty samples from the population by using the random sampling

    technique. The second is Zainurrahman (2002), Implicature in the English

    Conversation. He analyses implicatures in English conversation. He takes two novels

    (―A view on the Bridge‖ and ―All My Son‖) as his written data, and Two movies

    shows (―Willy Wonka and Chocolate Factory‖ and ―Big Daddy‖) as his primary data.

    He uses descriptive method and concentrate with context such as time, place, and

    background of people‘s knowledge.

    Some researchers above try to analyze about Conversational Implicatures in

    different data. The first writer (ZethTallu Lembang) analyze it by taking some datum

    in the Play (Drama) and the second writer (Zainurrahman) analyze it by taking datum

    in the novels and Movie. In this research, the writerwill also use different data in

    spoken discourse, which will from an English Talk Show, Oprah Winfrey. Besides,

    the writer will use an approach , namely Pragmatic Study, because this approach

    concern to describe how human use language to communicate and investigate the use

    of language in context by a speaker (The relationship between speakerand the

    utterance).

    2.2 RELATED THEORIES

    2.2.1 Pragmatic Theory

  • 44

    Pragmatics is a subfield of linguistics which studies the ways in which

    context contributes to meaning. Pragmatics encompasses speech act theory,

    conversational implicature, talk in interaction and other approaches to language

    behavior in philosophy, sociology, and linguistics It studies how the transmission

    of meaning depends not only on the linguistic knowledge (e.g. grammar, lexicon

    etc.) of the speaker and listener, but also on the context of the utterance,

    knowledge about the status of those involved, the inferred intent of the speaker,

    and so on. In this respect, pragmatics explains how language users are able to

    overcome apparent ambiguity, since meaning relies on the manner, place, time

    etc. of an utterance.The ability to understand another speaker's intended meaning

    is called pragmatic competence. An utterance describing pragmatic function is

    described as metapragmatic. (Joan Cuttin 2002, Pragmatics and Discourse).

    2.2.2 Area of Interest in Pragmatics

    - The study of the speaker's meaning, not focusing on the phonetic or

    grammatical form of an utterance, but instead on what the speaker's

    intentions and beliefs are.

    - The study of the meaning in context, and the influence that a given

    context can have on the message. It requires knowledge of the

    speaker's identities, and the place and time of the utterance.

  • 45

    - The study of implicatures, i.e. the things that are communicated even

    though they are not explicitly expressed.

    - The study of relative distance, both social and physical, between

    speakers in order to understand what determines the choice of what is

    said and what is not said.

    - The study of what is not meant, as opposed to the intended meaning,

    i.e. that which is unsaid and unintended, or unintentional.

    2.2.3 Implicature Theory

    P. Grice (1913–1988) was the first to systematically study cases in

    which what a speaker means differs from what the sentence used by the speaker

    means. Consider the following dialogue:

    Alan: Are you going to Paul's party?

    Barb: I have to work.

    If this was a typical exchange, Barb meant that she is not going to Paul's

    party. But the sentence she uttered does not mean that she is not going to Paul's

    party. Hence Barb did not say that she is not going, she implied it. Grice

    introduced the technical terms implicate and implicature for the case in which

    what the speaker meant, implied, or suggested is distinct from what the speaker

  • 46

    said. Thus Barb ―implicated‖ that she is not going; that she is not going was her

    ―implicature.‖ Implicating is what Searle (1975: 265–6) called an indirect speech

    act. Barb performed one speech act (meaning that she is not going) by

    performing another (meaning that she has to work).

    By ―saying,‖ Grice meant not the mere utterance of words. What Barb

    said is what she stated, namely, that she has to work, something she could have

    stated by saying different words. As Grice realized, ―say‖ is used more or less

    strictly. Thus if Carl says ―The largest planet is a gas giant,‖ we will sometimes

    count him as saying (and thus not implicating) that Jupiter is a gas giant. We will

    follow Grice in using ―say‖ more narrowly, requiring that what a speaker says be

    closely related to what the sentence uttered conventionally means. So we will

    take Carl to have implicated that Jupiter is a gas giant by saying that the largest

    planet is.

    Our sample implicature is said to be conversational. The implicature is

    not part of the conventional meaning of the sentence uttered, but depends on

    features of the conversational context. In our example, a key feature was the

    question Alan asked. Had he asked ―What are you going to do today?‖ Barb

    could have implicated something completely different ―I am going to work‖ by

    saying the same thing. Grice contrasted a conversational implicature with a

    conventional implicature, by which he meant one that is part of the meaning of

    the sentence used. (Geoffrey Leech 1983 Principles of Pragmatics).

  • 47

    2.2.4 Gricean Theory

    In addition to identifying and classifying the phenomenon of

    implicature, Grice developed a theory designed to explain and predict

    conversational implicatures. He also sought to describe how such implicatures

    are understood. Grice (1975: 26–30) postulated a general ―Cooperative

    Principle,‖ and four ―maxims‖ specifying how to be cooperative. It is common

    knowledge, he asserted, that people generally follow these rules for efficient

    communication.

    Cooperative Principle ccontributes what is required by the accepted

    purpose of the conversation. They are:

    a. Maxim of Quality. Make your contribution true; so do not

    convey what you believe false or unjustified.

    b. Maxim of Quantity. Be as informative as required.

    c. Maxim of Relation. Be relevant.

    d. Maxim of Manner. Be perspicuous; so avoid obscurity and

    ambiguity, and strive for brevity and order.

    Grice viewed these rules not as arbitrary conventions, but as instances of

    more general rules governing rational, cooperative behavior. For example, if a

    woman is helping a man build a house, she will hand him a hammer rather than a

  • 48

    tennis racket (relevance), more than one nail when several are needed (quantity),

    straight nails rather than bent ones (quality), and she will do all this quickly and

    efficiently (manner). (George Yule & Brown Gillian. 1983, Discourse Analysis).

    Implicatures like that in the first dialogue are explained in terms of the

    Maxim of Relation, and are therefore called ―relevance implicatures.‖ Barb

    would have infringed the Maxim of Relation, it is claimed, unless her

    contribution were relevant to the purpose of the conversation. If Barb is being

    cooperative, then she is trying to answer Alan's question. Given that working is

    incompatible with partying, Barb must have intended to communicate that she is

    not going to the party.

    Grice thought that some implicatures arise by flouting the maxims. This

    happens when what a cooperative speaker says so patently violates the maxims

    that the hearer must infer that the speaker is implying something different. Irony

    and metaphor are thought to arise from flouting the Maxim of Quality. Thus

    Candy might answer Alan ironically as follows:

    Alan: Are you going to Paul's party?

    Candy: I don't like parties.

    If Alan knows full well that Candy is a party animal, he could reason that

    if she meant what she said, she would be lying, thus violating the Maxim of

  • 49

    Quality. So she must have meant something else. If she meant that she does like

    parties, then she would be in conformity with the Maxim. And via the Maxim of

    Relation, she would have answered Alan's question. (Stephen Levinson 1983,

    Pragmatics).

    2.2.5 Theoretical Difficulties

    While Grice viewed his ideas as tentative and exploratory, followers

    have taken the theory to be well established. Indeed, it has served as a paradigm

    for research in pragmatics. Gricean theory has been invoked repeatedly to defend

    semantic claims made in all areas of philosophy. But many problems have

    emerged (see Davis 1998).

    A relatively minor objection is that the Calculability and Generative

    Assumptions do not provide a foundation for Grice's Razor. This methodological

    principle assumes that conversational implicatures can be derived from psycho-

    social principles, meaning that they can be inferred from and explained by them.

    The only psycho-social principles Grice formulates are the Cooperative Principle

    and associated Maxims. But these are not what explain conversational

    implicatures if the other parts of Grice's theory is correct. The Generative

    Assumption says that what explains conversational implicatures is the

    cooperative presumption, along with determinacy and mutual knowledge. The

    Calculability Assumption similarly says that conversational implicatures can be

  • 50

    inferred from these three conditions. The cooperative presumption is not the

    Cooperative Principle itself, however. The presumption is the belief or

    assumption that the speaker is observing the Cooperative Principle. The fact that

    a particular audience does or should presume something about a principle is not

    itself a general principle, and is not explained by that principle. Similarly, the

    fact that speakers generally contribute what the conversation requires does not

    tell us that a particular belief is required, and so does not explain the determinacy

    condition. The Generative Assumption would be falsified, in fact, if

    ―Cooperative Principle‖ replaced ―cooperative presumption.‖ For speakers

    contribute what the conversation requires, and thus observe the Cooperative

    Principle, by implicating things. (Anne Curzan & Adam Michael, How English

    Works).

    The Generative Assumption states that conversational implicatures exist

    because of the fact that the cooperative presumption, determinacy, and mutual

    knowledge conditions hold. The Calculability Assumption states that a speaker's

    implicatures can be inferred from these conditions. A more serious objection is

    that the satisfaction of these three conditions seems insufficient to infer what a

    speaker implicates—that is, means, implies, or suggests. (Source from

    wikipedia).

  • 51

    2.2.6 Determinacy Problem

    Grice's determinacy condition states that S conversationally implicates

    p only if S has to believe p if S's utterance is to be consistent with the

    Cooperative Principle. Determinacy is a key premise in the working out schema.

    It is hard to find contexts, though, in which the determinacy condition is

    satisfied. There are normally many alternative ways for a speaker to be

    cooperative, and contribute what is required by the purpose of the conversation.

    Grice takes for granted, and so will we, that the conventional meanings of the

    words used, along with the identity of any references, are held fixed. He assumes

    too, although not explicitly, that the speaker means by the words what the words

    mean conventionally, and thus is not misspeaking or using a code.

    We noted above that Griceans account for irony in terms of flouting the

    Maxim of Quality. Thus when the party animal Candy answered Alan in the

    second dialogue by saying ―I don't like parties,‖ he could reason that if she meant

    what she said, she would be lying, and thus violating the Maxim of Quality. So

    she must have meant something different. If she meant that she loves parties,

    then she would be in conformity with the Maxim. So that must be what she

    meant. This reasoning, however, takes Barb's belief that she loves parties as

    given, and infers what she must have meant to be cooperative. It was not the

    Cooperative Principle that required her to believe that she loves parties. She

  • 52

    would have made a perfectly suitable contribution to the conversation if she had

    meant and believed that she does not like parties.

    In general, the determinacy requirement is unsatisfied in the case of irony

    and other figures of speech because the speaker could have been speaking

    literally, believing what was said. There is also the possibility of using another

    figure of speech. For example, Candy would have made a suitable contribution to

    the conversation with Alan if she had been engaging in understatement instead of

    irony, meaning and believing that she hates parties.(Paul Ten Have, Doing

    conversation Analysis).

    2.2.7 Conflicting and Inapplicable Principles

    When the Gricean maxims conflict, there is no way to determine what

    is required for conformity to the Cooperative Principle. In the case of irony, for

    example, Manner clashes with Quality. When Candy says ―I don't like parties‖

    we cannot interpret her as meaning what she said because on that interpretation

    she would be violating the Maxim of Quality. But we cannot interpret Candy as

    meaning the opposite of what she said, because on that interpretation, she would

    be violating the Maxim of Manner. It is hardly perspicuous to use a sentence to

    mean the opposite of what the sentence means. Indeed, it is hard to see how any

    implicatures could be worked out on the basis of the maxims, because it would

    always be more perspicuous to ―explicate‖ a proposition rather than implicate it.

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    We use irony and other figures, of course, in part because we have

    conversational goals other than the efficient communication of information. We

    observe not only the Cooperative Principle, but also the Principle of Style (Be

    stylish, so be beautiful, distinctive, entertaining, and interesting).

    A clear and simple prose style ―just the facts, please‖ can be boring,

    tedious and dull. We liven up our writing with figures of speech and other

    devices. In the process, we sacrifice perspicuity (violating Manner). We

    sometimes ―embellish‖ a narration to make it more interesting (violating Quality)

    and delete boring or ugly details even when they are important (violating

    Quantity).

    The Gricean maxims often clash with the Principle of Politeness (Be

    polite, so be tactful, generous, praising, modest, agreeable, and sympathetic),

    emphasized by Leech (Geoffrey Leech 1983, Principles of Pragmatics).

    Speakers frequently withhold information that would be offensive or

    disappointing to the hearer, violating the Maxim of Quantity. Speakers often

    exaggerate in order to please or flatter, and utter ―white lies‖ in order to spare the

    hearer's feelings, violating the Maxim of Quality. People pick ―safe topics‖ (e.g.,

    the weather) to stress agreement and communicate an interest in maintaining

    good relations but violating the Maxim of Relation. Euphemisms avoid

    mentioning the unmentionable, but in the process violate Manner and Quantity.

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    Given the possibility of clashes among these principles, speakers often

    conversationally implicate something even though they are presumed to be

    observing the Principles of Style or Politeness rather than the Cooperative

    Principle. In case the first dialogue, Alan may correctly presume that Barb is

    simply making an excuse, or even trying to mislead him into thinking that she is

    not going. Barb may realize that Alan will presume such a thing. That does not

    stop her from meaning that she has to work and implicating that she will not be at

    Paul's party.

    2.2.8 Relevance Theory

    The most influential alternative to Grice's theory is the ―Relevance‖

    Theory developed by Sperber and Wilson.

    We have proposed a definition of relevance and suggested what factors

    might be involved in assessments of degrees of relevance. We have also argued

    that all Grice's maxims can be replaced by a single principle of relevance that the

    speaker tries to be as relevant as possible in the circumstances which, when

    suitably elaborated, can handle the full range of data that Grice's maxims were

    designed to explain. (Wilson & Sperber 1986: 381).

    Wilson & Sperber (2004: 609) illustrate by imagining a speaker whose

    choices are confined to the alternatives in these statements below:.

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    (a) We are serving chicken.

    (b) We are serving meat.

    We conclude that (a) would be maximally relevant. For it entails

    everything (b) does and more, while being as easy to process.

    While Grice's maxims enjoin the speaker to communicate efficiently, they

    do not require maximization. Conversely, the Principle of Maximal Relevance

    does not imply Grice's principles. Nothing guarantees that the contribution with

    the greatest number of contextual effects per unit processing cost is: required by

    the accepted purpose of the conversation; true or justified, and thus informative;

    germane to the topic of the conversation (relevant in the ordinary sense); or

    perspicuous and brief (lengthy formulations are permitted as long as they have

    enough implications).

    Relevance theorists have presented a wealth of valuable data, and pointed

    out the inability of Gricean theory to account for it adequately. Their theory,

    however, has similar deficiencies. The Principle of Maximal Relevance clashes

    with the Principle of Politeness as badly as the Cooperative Principle does.

    Imagine parents deciding what to say after listening to their daughter struggle

    through her clarinet recital. ―Your performance was horrendous‖ seems at least

    as easy to process as ―Your performance wasn't perfect.‖ And the former implies

    more than the latter in any context. So ―Your performance was horrendous‖

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    would seem to have the greater ratio of contextual effects to processing cost in

    any ordinary context. But considerations of their child's feelings, among other

    things, will lead most parents to prefer the less efficient contribution. Nothing in

    the Sperber and Wilson theory, furthermore, accounts for why a speaker would

    say ―Some athletes smoke‖ and implicate ―Not all do‖ rather than vice versa.

    This choice is a matter of style and emphasis rather than informativeness or

    effort.

    2.2.9 Speaker Implicature and Intention

    We have reviewed a number of outstanding problems for theories that

    seek to derive conversational implicatures from general conversational

    principles. What alternatives are there for explaining conversational implicatures,

    and describing how they are understood? That depends on whether we are

    concerned with speaker implicature or sentence implicature.

    For a speaker to implicate something, we said at the outset, is for the

    speaker to mean (imply, suggest) something without saying it. It seems clear that

    what a speaker means is determined by the speaker's intentions. For example,

    When Steve utters ―Kathryn is a Russian teacher,‖ whether Steve means that

    Kathryn is a teacher of Russian nationality or a teacher of the Russian language,

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    and whether he is speaking literally or ironically, depends entirely on what Steve

    intends to convey. Which intentions determine speaker meaning is a matter of

    debate. On Grice's (1957) view, to mean that p by e is to utter e with the intention

    of producing the belief that p in one's audience. Thus whether Steve means that

    Kathryn is a teacher of Russian or a teacher from Russia depends on which belief

    he is trying to produce in his audience. Grice's definition seems to have many

    counterexamples. Speakers who issue reminders are not trying to produce belief.

    People talking to themselves, or answering a teacher's question, are not even

    trying to produce activated or occurrent belief. People talking to babies or pets do

    not expect their audience to recognize what they mean, and people talking to the

    dead know that their audience cannot think or recognize anything. People

    sometimes speak in a particular language despite the fact—and occasionally

    because of the fact—that they know their audience does not understand it. The

    assumption made by Grice and his followers that speaker meaning is the attempt

    to communicate seems fundamentally mistaken. These problems can be avoided

    by specifying different intentions. On my view (Davis 2003: Ch. 5), for example,

    to mean that p is to directly express the belief that p. To express a belief or other

    mental state is to do something with the intention of providing an indication that

    one is in that state.[19] If Steve expressed the belief that Kathy is a teacher from

    Russia, then he intended his utterance of the sentence ―Kathy is a Russian

    teacher‖ to be an indication that he believes she is a teacher from Russia. He can

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    do this without trying to communicate with anyone. (Summary from book

    ―Doing Conversation Analysis by Paul Ten Have).

    2.2.10 Sentence Implicature and Convention

    What is it for a sentence to implicate something? For example, Why

    does ―Some athletes smoke‖ implicate ―Not all athletes smoke‖ but not ―It is not

    the case that at least 13% of all athletes smoke?‖ The answer to this question

    seems clearly to be convention. Speakers conventionally use sentences of the

    form ―Some S are P‖ to implicate ―Not all S are P,‖ but not to implicate ―Less

    than 13% of all S are P.‖ All the signs of conventionality are present. There is a

    regularity in usage and interpretation. English speakers commonly use sentences

    of the form ―Some S are P‖ to implicate ―Not all S are P,‖ but they rarely if ever

    use them to implicate ―Less than 13% of all S are P.‖ Speakers are commonly

    understood accordingly.These regularities are socially useful, serving, among

    other things, the purpose of communication. They seem to be as self-perpetuating

    as other conventional practices. People use ―Some S are P‖ to implicate ―Not all

    S are P,‖ and are so understood, in part because people have regularly done so in

    the past. And finally, the regularities are arbitrary. Plenty of other practices could

    have served the same purpose quite naturally, and would have perpetuated

    themselves in the same way if only they had gotten started. It could have been

    conventional for English speakers to use ―Some S are P‖ to implicate the denial

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    of any stronger sentence, such as ―At least 13% of S are P‖ or others listed above

    in the athlete example. Implicature conventions are not as arbitrary as lexical

    conventions, though. In all known cases, there is some antecedent relation

    between what the sentence means and the implicature that makes it natural to use

    one to convey the other. But there are always alternative implicatures that would

    be natural too. Conventional regularities are seldom perfect. Thus even though it

    is conventional to use ―bank‖ to mean ―river bank,‖ speakers more often use it to

    mean something else. Thus the fact that people sometimes use ―Some S are P‖

    without the usual implicature is compatible with it being conventional.

    Many important implicature conventions associate implicatures with

    sentences of any form. The most familiar examples are the figures of speech. It is

    conventional to use a sentence to mean the opposite (irony), or something

    stronger (litotes), or something similar (metaphor). There is also a convention

    whereby a sentence is used to implicate requested information by making a

    statement closely related to it by implication, which gives rise to relevance

    implicatures like the first dialogue. Since these conventions do not attach

    implicatures to particular sentence forms, they do not give rise to sentence

    implicatures. (Jacob Mey 1993, Pragmatics).

    It is possible that conversational implicature conventions arose in much

    the same way idioms do. ―Kicked the bucket‖ started life as a metaphor, and thus

    an implicature. Some speakers used it as a metaphor to implicate that someone

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    died. The metaphor caught on and became conventional. Although it has not to

    my knowledge been historically attested, it is plausible that the use of ―Some S

    are P‖ (or its translation in some earlier language) to implicate ―Not all S are P‖

    similarly started life as a nonce implicature that caught on and spread. The

    difference is that with idioms, the metaphor ―died,‖ and what previously was

    implied came to be meant directly, creating a non-compositional meaning for the

    expression. Consequently, idiomatic meanings have been ―detached,‖ whereas

    conventional implicatures are ―non-detachable.‖ The study of the origin of

    implicature conventions falls in the domain of historical linguistics.

    The claim that conversational principles generate sentence implicatures is

    problematic, as we have seen. If they did, conversational implicature conventions

    would not exist because the regularities would be non-arbitrary. But

    conversational principles do specify common interests that conversational

    implicature conventions serve: communication of information, politeness, style,

    and efficiency. Since conventional practices sustain themselves by serving

    socially useful purposes, the fact that speakers strive to be cooperative, polite,

    stylish, and efficient sustains implicature conventions. We also noted earlier that

    conversational principles can serve as generalizations used in the process of

    inferring implicatures, and we can add that flouting a principle often serves as a

    signal that an implicature convention is in play. (Frank Praker 1994, Linguistics

    for non Linguists).

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    CHAPTER III

    METHODOLOGY

    3.1 LIBRARY RESEARCH

    In this research, the writer tries to collect some references about

    Implicature theory and its conversational principles (maxims) in Pragmatic

    subject by reading some books.

    3.2 FIELD RESEARCH

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    3.2.1 Technique of Collecting Data

    In this research, the writer uses ―Note-Taking‖ as a technique by

    observing the conversation during the Talk Show (recorded video) to finds out

    the implication and the maxim in the conversation. The writer plays role as an

    observer.

    3.3 LOCATION OF RESEARCH

    The location of this research is in the home of writer where he collect

    some data as references by watching and recorded the video (Opera Winfrey) to

    finds out the implication and the maxim in the conversation.

    3.4 SOURCE OF DATA

    In this research, the writer tries to collect some references about

    Implicature and its Maxim in Pragmatic Subject by reading some books and the

    data is collected naturally by observing the conversation during the talk show

    (recorded video) to find out the implication and the maxim in the conversation.

    3.5 METHOD FOR ANALYZING DATA

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    In this research, the writer used the descriptive method in order to

    interpret the meaning implied in the conversation. There are some steps in

    analyzing and identifying the data, namely:

    a. Watch and Listen the video (Opera Winfrey) talk show.

    b. Identify the utterances which used by the speakers.

    c. Make some notes of the identified data related to the implicature

    theory.

    d. Analyze the maxims in the conversation.

    3.6 POPULATION AND SAMPLE

    3.6.1 Population

    In this research, the population is taken from one episode of Opera

    Winfrey talk show. The main problem in using implicatures in the

    conversation related to the topic.

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    3.6.2 Sample

    The writer took 21 of conversation units for two episode and speakers

    (Charice and Lady Gaga) in this talk show which contains of some

    utterances as sample of this research.

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    CHAPTER IV

    4.1. PRESENTATION & DATA ANALYSIS

    In this chapter, the writer presents the data then analyses it one by one.

    The data were taken from Opera Winfrey for two episode and two speakers

    (Charice and Lady Gaga). The writer follows the step which has been arranged in

    the methodology chapter 3. The writer start as follows:

    (Datum 1)

    Charice : “Do you think that I’ve got a chance to find one?”

    Larry : “One? I’m counting on you to find all five!”

    Charice : “One is enough for me”.

    This text describes a conversation between Charice (Guest Speaker) and

    Larry (Host Speaker). Charice is asking for Larry‘s opinion whether there is a

    chance for her to find a golden ticket to be the winner of lottery. Here, Larry is

    obeying three maxims at the same time. Those are maxim of relation, quality,

    and manner. She obeys maxim of manner and relation because her utterance is

    quite clear in responding Charice question and easy to be understood and seems

    relevant to the question. She follows maxim of quality because she has made true

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    contribution, by convinced her (Charice) that there is a big chance for Charice,

    which support her to keep on searching it.

    Larry, nevertheless, has performed the violation maxim of quantity,

    because the information that she gives too informative to the question as

    required, by saying ―I‘m counting on you to find all five‖ which implies that

    Larry does not want Charice to find the golden ticket, unless, she herself believes

    that it is impossible for Charice to find five tickets, because based on the story

    background that, some of those tickets were sent out of the town.

    (Datum 2)

    Larry : “Look at this. (Show the mini laptop). You are in the Building Center

    Club with Valerie Lee, a public figure from japan, right?”

    Charice : “ Oh, sure. But I want to ask you, my body is much better than her?”

    Larry : “Without question”.

    Charice : “Thank you”.

    The conversation occurs when Larry shows her mini laptop to Charice

    about her (Charice) activities in the Gymansium Building Center Club. Charice

    and Valerie Lee are members of the club. They have been joining the club since

    last two months. Charice asks for Larry‘s comment about her body.

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    In this case, Larry‘s utterance violates maxim of quantity and manner.

    She disobeys maxim of quantity because she does not make contribution as

    informative as it required, when she does not judge which one of those body is

    much better than the others. She considered flout maxim of manner because her

    utterance is unclear. It does not indicate the answer that Charice‘s body is better

    or worse if it is compared to the others instead.

    Unless, Charice does not receive the appropriate response as required, but

    she still express her desire by saying “Thank you” to Larry, which indicates that

    she appreciates whatever comment from Larry, in order to make her feel good. It

    describes that Charice is obeying Politeness Principles.

    (Datum 3)

    Larry : “How’d you get that job, can you tell up?”

    Charice : “Remember the rumor about me on Glee that came out about two

    month ago?”

    Larry : “Ummm....yeah.”

    Charice : “Then that really made the rounds on twitter and in the news

    worldwide, so, for me, that’s the best rumor to have come out about

    me. So, that time, we finally decided to give it a try but never

    expected to be in it.”

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    This text describes a conversation between Charice (Guest Speaker)

    and Larry (Host Speaker). Larry is asking Charice how She get her job as a

    famous singer. Then, Charice responds Larry‘s question with a question to

    remind Larry about her rumor on Glee (a musical comedy-drama television series

    that airs on Fox in the United States) and gives a rambling answer.

    Here, Charice violates three maxims at once. Those are maxim of

    quantity, relation and manner. She breaks maxim of quantity because she does

    not make contribution as informative as is required by Larry when Larry asked

    her about her experience in getting her job. Then, she infringes maxim of relation

    because she gives an aswer unrelevant with Larry‘s question. And, She follows

    maxim of manner because she gives unclear information by uttering excessive

    wordiness (rambling).

    (Datum 4)

    Larry : “But, what did you sing at your audition?”

    Charice : “I am not sure if I can say that.”

    Based on the part of conversation above, Larry asks her whether

    Charice‘s song when she attended the audition in Philippine. It can be seen

    clearly that Charice violates maxim of quality in responding Larry‘s question

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    because she lacks adequate evidence about her songs at the time. Perhaps, she

    forget all of her songs which she sang. So, she feels affraid if what she believes

    to be false.

    (Datum 5)

    Larry :“Since you begin your career as a singer in Thailand, How is your

    relationship with your parents?”

    Charice : “Owww,,,,the crucial one.”

    Larry : “The Crucial? What do you mean?”

    Charice : “Both of my parents have been separated . I think, that issue is done

    for me and I think it is not necessary to open it up again.”

    Larry : “Ohhh,,,Sorry to hear that.”

    The conversation above occurs while Larry asks Charice about her

    relationship with her family, especially both of her parents since she became a

    famous singer. As can be seen from the conversation above, Charice violates two

    maxims at the same time, namely maxim of relation and quantity. She breaks

    down maxim of relation when responding Larry‘s question about her relationship

    with her parents and she gives irrelevant answer. She thinks that her relationship

    is one of the crucial thing and makes her shock about it. Then, she infringes

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    maxim of quantity because she does not give contribution as informative as

    required. In other word, she gives less information in responding Larry‘s

    question. She does not want to talk about her parents divorced. It can be marked

    from her statement ―“Both of my parents have been separated . I think, that issue

    is done for me and I think it is not necessary to open it up again.”

    Actually, Larry also violates one maxim, but not in Cooperative

    Principle. She breaks down maxim of sympathy in Politeness Principle. The

    sympathy maxim states to minimize antipathy between self and other and

    maximize sympathy between self and other. This includes a small group of

    speech acts such as congratulation, commiseration, and expressing condolences

    all of which is in accordance with Brown and Levinson's positive politeness

    strategy of attending to the hearer's interests, wants, and needs (Brown, P. and

    Levinson, S. 1987 Politeness Principles). It can be marked from her statement

    ―Ohhh,,,Sorry to hear that.”

    (Datum 6)

    Larry : “And I think what a lot of people may not know that your mother is

    really your best friend, isn’t she?”

    Charice : “She’s like an all in one for me.”

    Larry : “oww. ok, then.”

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    From the conversation above, Larry asks Charice in order to make a

    sure that her mother is everything and may lots of people do not know about the

    relationship with her mother. According to the part of conversation above, it is

    clear that Charice infringes maxim of relation and manner. She violates maxim of

    relation because she is not being relevant to responding Larry‘s question about

    whether Charice‘s mother like best friend for her. But in here, Charice gives

    irrelevant answer. It can be marked from her statement ―She’s like an all in one

    for me.”

    Then, Charice breaks down maxim of manner because her answer still

    unclear. In other word, she gives obscurity answer. She does not explain more

    why her mother like an all in one for her. It can be marked from her statement

    ―“She’s like an all in one for me.”

    (Datum 7)

    Larry : “Well, but look at this (show the mini laptop and open the twitter)

    Elyu Bartolata asks, “what’s your greatest fear? Ohh,,that’s good.”

    Charice : “Oh, actually, an audience has been asked about it before.”

    Larry : “Ohh,,yeah,,sorry, dear. Let’s move to another publishing.”

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    This conversation occurs when Larry shows her mini laptop to Charice

    and open the fans page on social network (Twitter). Elyu Bartolata (one of fans

    on twitter) ask a question to Charice about her fear in facing her career as a

    famous singer. Here, Charice breaks down maxim of relation. Charice violates

    this maxim because she does not gives her relevant answer in responding Elyu

    Bartolata‘s question (an audience on twitter). She said that Elyu‘s question has

    been asked by the audience on the stage. Therefore, she thinks it cannot be

    opened up its question again.

    (Datum 8)

    Larry : “Now (show the mini laptop and twitter page) @Michelle Graft asks,

    “do you plan to finish your school?”

    Charice : “Well, I’m still in online school right now.”

    Larry : “Online school? because of your busy schedules?”

    Charice : “Yeah,,,I think so...hahahaha (laughing).”

    This text describes Charice‘s expression in responding Michelle‘s

    question (someone/audience on twitter) asking that Charice‘s plan in finishing

    her school, while Larry shows her mini laptop to her.

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    As can be seen from the part of conversation above, Charice breaks

    two maxims at once, namely maxims of relation and quality. She violates maxim

    of relation while Larry shows Michelle‘s question on her mini laptop, asking

    about her planning to finish her education, but Charice responds him that she still

    study on the web or online school in internet. It means that, she gives unrelevant

    answer in responding Michelle question.

    Then, she violates maxim of quality she conveys what she believe to

    be false or unjustified while responds Larry‘s question about online school and

    she gives answer doubtfully. It can be marked with her statement (I think so).

    (Datum 9)

    Jayrox :“what three lesson you’ve learned so far that you could import to the

    youth?”

    Charice : “Oh, it’s so difficult...ok, let me say. First, I truly realized that you

    just have to really work hard before you get your goal. And, don’t

    rush everything because I realized that when I rush into something,

    the more its slow down. That’s all,,,hahahaha” (laughing).

    From the conversation above, it can be seen clearly that Charice

    infringes maxim of quantity because she does not gives information as required

    by an audience. It can be marked while Jay (an audience on studio) asks her three

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    motivations in gaining her goal. But, she just answered two of three which

    requested by Jay.

    (Datum 10)

    Larry : “look at this (show the mini laptop and twitter page) @Arrow_ray

    315 asks,“how much is Charice’s talent fee and net worth?”

    Charice : “Well, I’ve no comment on that. That’s my privacy with my

    manager.”

    Larry : “Ohh,,,ok then.”

    Again, this conversation occurs when Larry shows her mini laptop and

    open the fans page on social network (Twitter) to Charice. Here, Arrow (a fan

    from Twitter) asked Charice about her salary that given by her manager.

    From the conversation above, it is clearly to be stated that Charice

    violates maxim of quantity and manner. She breaks down maxim of quantity and

    manner because she does not gives her contribution true and unclear information

    about her talent fee or salary from her manager as asked by Arrow. He thinks it is

    better if she could keep it as her privacy and did not tell to anyone.

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    (Datum 11)

    Larry : “You have a good manager. And, I think, he has a beautiful house,

    right?”

    Charice : “hahaha (laughing) We’ve just really hung out at his office. But, I’ve

    seen her house.”

    In this conversation, Larry wants to know a little bit about Charice‘s

    manager living, especially his beautiful house. Larry thinks that Charice always

    visit her manager and has saw his house. Here, Charice responds Larry‘s

    question with her laughing. Perhaps, she thinks that Larry‘s question is so funny.

    But, Charice violates two maxims at once, namely maxim of relation and

    manner.

    Charice breaks down maxim of relation because she responds Larry in

    giving an irrelevant answer or unrelated to the question by saying that she has

    hung out at his office. Also, she infringes maxim of manner because she gives

    unclear or obscurity information about her manager house, in responding Larry.

    She said that she has seen her manager residence, but he does not tell and expalin

    to anyone (Larry and audiences) about it looks like.

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    (Datum 12)

    Nick : “ “if you could choose a celebrity boyfriend, who would it be and

    why?”

    Charice : “hahaha (laughing) I don’t know how old......he must be 20 years

    old. But, I think, it’s so hard to choose.”

    Larry : “So, that’s so complicated for you, hahaha (laughing)”.

    Here, Nick (an audience at Studio) from Canada asked Charice about

    her favorite boyfriend characterisitcs and reason suppose to like. But, Charice

    just answer in rambling. She violates two maxims at the same time, namely

    maxim of quantity and quality. She breaks maxim of quantity because she does

    not gives information as required for audience. It can be marked from Nick‘s

    quotation who asked her idol boyfriend and characteristics. But, Charice does not

    gives clear information about her idol men to be her boyfriend and reason why

    she choose him. She just gives a little bit of characteristic in age.

    Also, she breaks maxims of quality because she conveys what she

    believe to be false or unjustified. It can be marked from her answer in responding

    Nick‘s question ( I don’t know how old......he must be 20 years old. But, I think,

    it’s so hard to choose). She gives an answer long and trivial and doubtfully.

    Therefore, Larry responds and says that it is so complicated for her to choose and

    give any reasons.

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    (Datum 13)

    Larry : “Umm,,well, what’s your favorite singer?”

    Charice : “Lady gaga.”

    Larry : “So what song of lady gaga do you like?”

    Charice : “I forgot the tittle now, Poker face maybe...I think it’s just dance.”

    This conversation occurs when Larry asks Charice about her favorite

    singer and songs. Here, Charice violates maxim only one, namely maxim of

    quality. She breaks this maxim because she conveys what she believe to be false

    or unjustified. It can be marked from her statement in responding Larry‘s

    question (I forgot the tittle now, Poker face maybe...I think it’s just dance) and

    she gives rambling answer.

    (Datum 14)

    Larry : “I heard that you have a nice trip with your mother two months

    ago?”

    Charice : “The ocean is always rough, but we like good sailor.”

    Larry : “No trouble getting there?”

    Charice : “No, the man brought us there was a very nice man.”

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    This conversation is performed when Larry asked Charice about her

    trip while visiting her relatives with her mother. Charice has just arrived from her

    voyage two months ago.

    From the dialogue, it shows that Charice obeys maxim of quality and

    relation. She is considered obey maxim of quality because she tells a true

    contribution by drawing the real situation when she were on voyage with her

    mother. It can be seen from her statement ―the ocean is always rough‖. It implies

    that they had a hard condition in the sea. Here, whatever response given by

    Charice is relevant to Larry‘s question, in this case, she also obeys maxim of

    relation.

    Eventhough, Charice obeys maxim of quality and relation, she has

    violated maxim of quantity, because when Larry asked her whether they have a

    nice trip, Charice tells her that the ocean is always rough, they could overcome

    that dangerous situation because Charice think that She and her mother like a

    good sailor. From the Cooperative Principle, it is too informative than is

    required. In other words, Charice flouts maxim of quantity to obey maxim of

    quality.

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    (Datum 15)

    Larry : “well Charice, where did you get that dress?”

    Charice : “I’m taking it right off before I ruin it.in the Chom market”.

    (Standing and Swinging arround) “I’m the......

    Larry : “ummm,,,but how much it costs?”

    Charice : “It’s American Style, hahahaha(Laughing)”

    In the daily conversation, we often find the principles are disobeyed,

    the participants who get involve in the talk exchange do not always talk briefly,

    truly, relevant, or clearly.

    This datum shows us, that the conversation is strongly fail. Both Host

    (Larry) and Guest speaker (Charice) break maxims. Larry by her utterance,

    “where did you get that dress?, clearly wants to know where Charice get the

    dress exactly. But Charice responses in an irrelevant answer by telling that she is

    taking bafore she ruins the dress in Chom market (One of traditional Market in

    Phillipine). In this case, Charice breaks maxim of relation.

    It is also can be seen the violation maxim of the Cooperative

    Principles between these two participants, where Charice answers Larry‘s

    question by saying “It’s American Style” when Larry is asking her how much the

    dress costs. It is clear that the answer from Charice is irrelevant. Suppose she has

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    mentioned a kind of the price $ 50 or more as an example, so she would not be

    accused flout this maxim.

    From the explanation above, it seems that both Larry and Charice by

    their utterance have broke Grice‘s Cooperative Principles. That is why, the

    conversation is strongly fail.

    Datum 17-21 are taken from the conversation between Larry and Lady

    Gaga (Speaker) for the next session.

    (Datum 17)

    Larry : “Chicken and waffles, I came in the kitchen this morning and there

    was fried chicken everywhere, you were eating. Have you been

    eating fried chicken already this morning?”

    Lady Gaga: “Yes, but it was so, you know I always have trying weeks so my

    physical schedule, and sometimes when i wake up in the morning,

    oh, gosh, I need to find my soul, and he just gave me some soul this

    morning. I got soul for Oprah today.”

    This convesation is performed when Larry asks Lady Gaga (second

    speaker on Oprah) about her breakfast which had been prepared by Chef on the

    Oprah Studio when she came in the morning. As can be seen from this

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    conversation, both of host and Speaker (Larry and Lady Gaga) violates maxims

    of Grice. Here, Larry says that she came into the kitchen and found fried chicken

    which had been prepared for Lady Gaga as breakfast. She knows, the breakfast

    have been eaten by Lady Gaga. But, Larry asks again to Lady Gaga whether she

    had eating her breakfast already in the morning. It is clearly that Larry violates

    maxim of quality because she does not convey what she believe to be false or

    unjustified.

    Then, the speaker herself (Lady Gaga) also violates a maxim of Grice,

    namely maxim of manner in responding Larry‘s question about her breakfast in

    the morning. She expresses in more words than are necessary to convey meaning.

    It means that her answer is too wordy.

    (Datum 18)

    Larry : “Where you going all dress up?”

    Lady Gaga: “I just got it. You like it?”

    Larry : “Yeah, it’s nice. And, your hair. Where did you cut it?”

    Lady Gaga: “You like it? I fixed it different. hahahaha”. (Laughing)

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    Here, Larry asks Lady Gaga where she will going after she has all

    dress up. Lady Gaga does not answer the question directly, but she gives the

    information that she has just got her dress that she herself likes very much.

    On the next utterance, Larry is asking her where she had her hair cut.

    According to Larry, that Lady Gaga has a nice hairstyle, but it looks so strange to

    her (Larry), different from the others as well. By her utterance, Larry expects the

    answer that Lady Gaga would has mentioned a name of place like ―saloon‖ or

    something else like that.

    Actually, in responding this question, Lady Gaga breaks maxim of

    relation, because she does not mention a name of a place that deals with cutting

    or styling hair. In addition, it is irrelevant to the question is being asked. Unless,

    she replies the question by saying “you like it? I fixed it different”. It assumes

    that she has indicated something else than what she actually said. That is, she

    does not like being asked such question, or she will not tell Larry where her hair

    has been cutted, in other word, it is her privacy. Suppose she answers it directly,

    like “I don’t want to tell you where I cut my hair!”. It probably offends Larry‘s

    feeling, on the other hand Lady Gaga does not like it happens.

    As a matter of fact, it seems that Lady Gaga avoids maxim of relation

    in order to observe Politeness Principles. In this case, She tries to make the

    receiver feels good, without offending at all.

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    (Datum 19)

    Larry : “So everyone’s going to look like you, right?”

    Lady Gaga: “Oh sure. I’m going to be a good personal, like emmm,,,screwing

    Machine”. (Smiling)

    From this conversation, Lady Gaga gives a figure of speech to answer

    Larry‘s question. Larry, in her utterance is asking Lady Gaga to convince herself

    that everyone‘s going to look like her. Lady Gaga answers it by the utterance

    “Oh sure”, states that it is definitely sure, and she is uttering the utterance “I’m

    going to be a good personal, like emmm,,,screwing Machine”, to support her

    acknowledge with a statement that she is going to be a good personal like

    screwing machine.

    In this case, Lady Gaga observes the maxim of quantity the sub-

    maxim ‗make your contribution as informative than is required for the current

    purposes of the exchange‘. However, since she is in fact a human being that

    lacked the definitional properties of a personal screwing machine, she merely

    implicates something beyond her sentence. In this case, she is uttering something

    imposible for her to be and she knows that very well. Therefore, in assumption

    that she observes the maxim of quantity, but stating an imposibility, she has a

    sarcastic meaning in this utterance.

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    (Datum 20)

    Lady gaga: “I feel bored with my days. It’s always so depressing, always the

    same. I never seem to get any further. always the same activities.

    reading the papers in the morning, meet with my fans club, my

    concert in everywhere. A few more hours, and another week gone.

    Too many busy schedules everyday. do you know that?

    Larry : “ What’s that?”

    Lady Gaga: “ Umm,,It’s just my privacy.” (smiling)

    Larry : “well, okay.”

    As can be seen from the conversation above, Lady Gaga feels bored

    with all of her activities everyday. All things she does everyday are just the same

    for her and she thinks that it is wasting time. She utters the utterances because

    she has many busy schedules everyday. By this utterance, it seems that Lady

    Gaga suggests people to minimalize a litte bit their activities at the moment and

    relax. Then, she is asking because she wonder whether Larry feels the same

    thing or not.

    In the utterances, Lady Gaga disobeys some maxims of Grice‘s

    Cooperative Principles. Larry wants Lady Gaga to explain what she is talking

    about because she does not understand her properly, but Lady Gaga does not

    reply it appropriately. Thus, Lady Gaga violates maxim of quantity because she

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    does not give information that is required. Besides, She also infringes maxim of

    manner because her answer is not clear.

    However, Lady Gaga observes maxim of quality by telling everything

    that her believes is true. She feels boring with all of her activities everyday.

    (Datum 21)

    Larry : “Where’s your destination for the next concert?”

    Lady Gaga: “Oh yeah, I have a show in singapore next week. Unfortunately, I

    feel so tired at the time due to my busy schedules. But, I must be

    ready, then. hahahaha.” (laughing).

    Form this conversation, Larry tells Lady Gaga that about her planning

    to held a concert for the next destination. By this utterance, Larry actually wants

    to remind her about her concert.

    From Lady Gaga‘s respond, it is clear that she infringes maxim of

    manner, because her answer is too wordy while Larry asks her about the location

    of her to held a concert. Instead, she says something about her condition at the

    moment.

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    CHAPTER V

    CONCLUSION AND SUGGESTION

    5.1 CONCLUSION

    Having analyzed the whole data by applying the Cooperative Principles, the

    writer now sums up the conclusion as follows :

    1. The meanings implied by each speaker in Oprah Winfrey are various. This is

    because speakers have different utterances in responding another participant‘s

    utterances. It is because each speaker may violate maxims in their

    conversation. Mostly, speakers in Oprah Winfrey have possibility to infringe

    two or more maxims at the same time. If speakers violate maxim of quantity,

    it means that they gives too or less informative as it required. If speakers

    break maxim of quality, it means that they makes something what they

    believes to be false or unjustified. And, if speakers infringe maxim of relation,

    it means that they gives irrelevant meaning to respond another participants

    utterances. Last, if speakers violate maxim of manner, it means that they gives

    unclear information. In this case, the setting of the utterance, and the

    background knowledge of the participant who engaged in the conversation,

    has the main role in determining the meaning of an utterance. Because the

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    relationship between two sentences in the conversation sometimes is known

    clearly.

    2. Mostly, the effect in using Implicature in the characters conversation that

    related to the Cooperative Principles are disobeyed, than the politeness

    principles one, where the speaker infringes the maxim in order to convey

    some other intention indirectly and politely. Also, the effect itself can make

    some responds in a different way, depends on maxims which uttered by

    speakers. In other word, the responds which given by speakers sometimes

    misunderstanding or make them curious if the information which given is less

    (maxim of quantity). Sometimes, the addressee break one maxim to avoid

    another maxim, or observe other maxims from the other principle (politeness

    principles) in order to make the receiver feels good, without offending at all. It

    means that, these intended meaning could be formed in order to make teasing,

    telling the truth, boasting the interluctor, or reject someone‘s offer without

    offending him.

    5.2 SUGGESTIONS

    1. The writer suggests those who wants to study the linguistic aspects of certain

    talk show, movie, novels, or plays should understand clearly how to analyze

    all of them from the linguistic side, especially conversational implicatures.

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    2. It would be better if the researcher learnt more about interpersonal meaning to

    identify what were the meaning of utterances which uttered by the speakers.

    3. For those who want to analyze the Conversational Implicature, can use

    Cooperative Principles and Politeness Principles in observing the effect of it

    because normally the purpose of the use of Implicature which occurs in each

    conversation to make an utterance polite.

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    BIBLIOGRAPHY

    Adam Michael, Anne Curzan. Unknown year. How English Works (A Linguistic

    Introduction. Ohio University: United States.

    Brown, Gillian and George Yule. 1983. Discourse Analysis. Cambridge: Cambridge

    University Press.

    Cook, Guy. 1989. Discourse. Oxford: Oxford University Press.

    Coulthatrd, Malcom. 1985. An Introduction to Discourse Analysis. London:Longman

    Inc.

    Cutting, Joan. 2002. Pragmatics and Discourse. London: Routledge.

    Iskandar. 2009. Metodologi Penelitian Kualitatif. Jakarta: Gaung Persada Press.

    Leech Geoffrey N. 1983. Principles of pragmatics. London and New York: Longman.

    Lembang, Zeth Tallu. 2005. A Study of Conversational Implicature in he Play of

    Buried Child by Sam Shepard. Unpublished Thesis. Makassar: Hasanuddin

    University.

    Levinson, Stephen C. 1983. Pragmatics. Cambridge: Cmbridge University Press.

    Lyons, John. 1997. Semantics-Volume 2. Cambridge: Cambridge University Press.

    Mey, Jacob L. 1993. Pragmatics (An introduction). Oxford UK and Cambridge

    USA: BLACKWELL.

    Opera Winfrey.

    Wehmeier, Sally. 2000. Oxford Advanced Learner’s Dictionary. Oxford: Oxford

    University Press.

    Zainurrahman. 2002. Implicature in the English Conversation. Unpublished Thesis.

    Makassar: Hasanuddin University.

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    (Datum 1)

    Charice : “Do you think that I’ve got a chance to find one?”

    Larry : “One? I’m counting on you to find all five!”

    Charice : “One is enough for me”.

    (Datum 2)

    Larry : “Look at this. (Show the mini laptop). You are in the Building Center

    Club with Valerie Lee, a public figure from japan, right?”

    Charice : “ Oh, sure. But I want to ask you, my body is much better than her?”

    Larry : “Without question”.

    Charice : “Thank you”.

    (Datum 3)

    Larry : “How’d you get that job, can you tell up?”

    Charice : “Remember the rumor about me on Glee that came out about two

    month ago?”

    Larry : “Ummm....yeah.”

    Charice : “Then that really made the rounds on twitter and in the news

    worldwide, so, for me, that’s the best rumor to have come out about

    me. So, that time, we finally decided to give it a try but never

    expected to be in it.”

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    (Datum 4)

    Larry : “But, what did you sing at your audition?”

    Charice : “I am not sure if I can say that.”

    (Datum 5)

    Larry :“Since you begin your career as a singer in Thailand, How is your

    relationship with your parents?”

    Charice : “Owww,,,,the crucial one.”

    Larry : “The Crucial? What do you mean?”

    Charice : “Both of my parents have been separated . I think, that issue is done

    for me and I think it is not necessary to open it up again.”

    Larry : “Ohhh,,,Sorry to hear that.”

    (Datum 6)

    Larry : “And I think what a lot of people may not know that your mother is

    really your best friend, isn’t she?”

    Charice : “She’s like an all in one for me.”

    Larry : “oww. ok, then.”

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    (Datum 7)

    Larry : “Well, but look at this (show the mini laptop and open the twitter)

    Elyu Bartolata asks, “what’s your greatest fear? Ohh,,that’s good.”

    Charice : “Oh, actually, an audience has been asked about it before.”

    Larry : “Ohh,,yeah,,sorry, dear. Let’s move to another publishing.”

    (Datum 8)

    Larry : “Now (show the mini laptop and twitter page) @Michelle Graft asks,

    “do you plan to finish your school?”

    Charice : “Well, I’m still in online school right now.”

    Larry : “Online school? because of your busy schedules?”

    Charice : “Yeah,,,I think so...hahahaha (laughing).”

    (Datum 9)

    Jayrox :“what three lesson you’ve learned so far that you could import to the

    youth?”

    Charice : “Oh, it’s so difficult...ok, let me say. First, I truly realized that you

    just have to really work hard before you get your goal. And, don’t rush

    everything because I realized that when I rush into something, the

    more its slow down. That’s all,,,hahahaha” (laughing).

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    (Datum 10)

    Larry : “look at this (show the mini laptop and twitter page) @Arrow_ray

    315 asks,“how much is Charice’s talent fee and net worth?”

    Charice : “Well, I’ve no comment on that. That’s my privacy with my

    manager.”

    Larry : “Ohh,,,ok then.”

    (Datum 11)

    Larry : “You have a good manager. And, I think, he has a beautiful house,

    right?”

    Charice : “hahaha (laughing) We’ve just really hung out at his office. But, I’ve

    seen her house.”

    (Datum 12)

    Nick : “ “if you could choose a celebrity boyfriend, who would it be and

    why?”

    Charice : “hahaha (laughing) I don’t know how old......he must be 20 years

    old. But, I think, it’s so hard to choose.”

    Larry : “So, that’s so complicated for you, hahaha (laughing)”.

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    (Datum 13)

    Larry : “Umm,,well, what’s your favorite singer?”

    Charice : “Lady gaga.”

    Larry : “So what song of lady gaga do you like?”

    Charice : “I forgot the tittle now, Poker face maybe...I think it’s just dance.”

    (Datum 14)

    Larry : “I heard that you have a nice trip with your mother two months

    ago?”

    Charice : “The ocean is always rough, but we like good sailor.”

    Larry : “No trouble getting there?”

    Charice : “No, the man brought us there was a very nice man.”

    (Datum 15)

    Larry : “well Charice, where did you get that dress?”

    Charice : “I’m taking it right off before I ruin it.in the Chom market”.

    (Standing and Swinging arround) “I’m the......

    Larry : “ummm,,,but how much it costs?”

    Charice : “It’s American Style, hahahaha(Laughing)”

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    (Datum 17)

    Larry : “Chicken and waffles, I came in the kitchen this morning and there

    was fried chicken everywhere, you were eating. Have you been eating

    fried chicken already this morning?”

    Lady Gaga: “Yes, but it was so, you know I always have trying weeks so my

    physical schedule, and sometimes when i wake up in the morning,

    oh, gosh, I need to find my soul, and he just gave me some soul this morning. I

    got soul for Oprah today.”

    (Datum 18)

    Larry : “Where you going all dress up?”

    Lady Gaga: “I just got it. You like it?”

    Larry : “Yeah, it’s nice. And, your hair. Where did you cut it?”

    Lady Gaga: “You like it? I fixed it different. hahahaha”. (Laughing)

    (Datum 19)

    Larry : “So everyone’s going to look like you, right?”

    Lady Gaga: “Oh sure. I’m going to be a good personal, like emmm,,,screwing

    Machine”. (Smiling)

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    (Datum 20)

    Lady gaga: “I feel bored with my days. It’s always so depressing, always the

    same. I never seem to get any further. always the same activities.

    reading the papers in the morning, meet