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Conference SessionMeet The ExpertsIn Conversation With

Executive Producer: Alison Green

The Content Show is a dedicated conference and marketplace that will cover all aspects ofprogramming, development and distribution for scripted, live, news, sports, documentary, andnonfiction entertainment, as well as branded content.

Beyond the conference sessions, The Content Show will also feature a networking lounge and aseries of highly interactive presentation rooms where production companies can pitch their contentand programming initiatives to buyers and programmers in a unique, organic setting unlike anyother conference. The Content Show is a must-attend event for leaders, senior executives, andprogramming creators from cable and digital networks, broadcasters, production companies,producers, social media outlets, publishers, news, sports franchises, advertising agencies, andbrands.

Featuring In Conversation With: A creative dialogue hosted by senior Programming andDevelopment executives from top networks and production companies in breakout sessions.

CLICK HERE TO SEE THE KEYNOTE AND GUEST PRESENTERS FOR THE CONTENT SHOW.

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TENTATIVE SCHEDULE (subject to change)

DAY 1: WEDNESDAY, NOVEMBER 12

(Room locations are in parentheses.)

7:30 am – 9:00 am—Registration/Continental Breakfast

8:45 am – 5:30 pm—Networking: The Content Show Delegates Lounge

9:00 am – 9:05 am—Welcome: Steve Palm, CEO, NewBay Media

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9:00 am – 9:20 am—Opening Remarks: Cynthia Lopez, Commissioner, New York City Mayor’sOffice of Media and Entertainment (Fitzgerald)

9:20 am – 9:45 am—Opening Keynote: Josh Sapan, President and CEO, AMC Networks Inc.(Fitzgerald)

Moderator: Mark Robichaux, Editor-in-Chief, Multichannel News (Fitzgerald)

9:35 am -10:05 am—In Conversation With Group M (Wharton): Adam Pincus, EVPProgramming & Production, Group M Entertainment

9:45 am – 10:30 am—Building Your Core Brand (Fitzgerald)A network brand no longer merely identifies the channel and where to find it on your guide. It’s cometo define the programming, level of quality and viewer experience that audiences look to thatnetwork to provide. But even beyond that, a strong network brand defines their viewers’ lifestyle,tastes and philosophy as well as giving birth to a multitude of new product lines and franchises. Inthis session, a seasoned group of network chiefs share their strategies for defining, building andinvigorating their network’s core brand.

Courteney Monroe, CEO, National Geographic Channels U.S.Dawn Ostroff, President, Conde Nast Entertainment (CNE)Henry Schleiff, Group President, Discovery Networks

Moderator: Melissa Grego, Editor-in-Chief, Broadcasting & Cable

10:00 am – 10:30 am—In Conversation With NUVOtv and Fuse (Wharton): Bill Hilary, President,NUVOtv and Fuse; Lynnette Ramirez, SVP, Programming, NUVOtv

10:00 am – 10:30 am—In Conversation With Food Network and Cooking Channel (Gillespie):Todd Weiser, VP, Programming and Development—Food Network and Cooking Channel, ScrippsNetworks Interactive

10:30 am – 10:45 am—Networking Break

10:45 am - 11:30 am—The New Power Dynamic (Fitzgerald)Industry leaders from digital and premium networks deliberate how the emergence of deep-pocketed, cash-rich, alternative distribution platforms and MCNs in the competitive landscapeare affecting their programming strategy, funding choices and viewership trends, particularly inscripted programming. Does the biggest spender win? Or is change being driven predominantly byGenXers, Millennials and the digital generation? If so, where does this leave linear TV?

Rob Barnett, Founder/CEO, Omnivision Entertainment & My Damn ChannelColin Decker, Group Operating Officer, Discover Digital NetworksKathleen Grace, Chief Creative Officer, New Form DigitalKatherine Lewis, SVP Strategy & Operations, Fremantle Media Digital & Branded Entertainment

Moderator: David Bank, Managing Director, Equity Research, RBC Capital Markets

10:45 am - 11:30 am—Meet the Experts Roundtable: Agents (Rockwell)

Steve DeVall, Agent, N.S. Bienstock, Inc.

Shade Grant, Agent, International Television and Media, ICM Partners

Mark Turner, Vice President, Abrams Artists Agency – Alternative Programming DivisionModerator: Myles Hazelton, President, Myles Entertainment

10:45 am – 11:15 am—In Conversation With National Geographic Channel (Wharton): Heather Moran, EVP, Programming and Strategy,National Geographic Channel U.S.

10:45 am – 11:15 am—In Conversation With H2 and HISTORY (Gillespie): Mike Stiller, VP, Development and Programming, H2 and HISTORY;Matt Ginsburg, VP, Development and Programming, HISTORY

11:20 am – 11:50 am—In Conversation With Leftfield Pictures (Wharton): David George, President, Leftfield Pictures

11:20 am – 11:50 am—In Conversation With Discovery Digital Networks (Gillespie): Tom Lofthouse, SVP Programming, Discovery DigitalNetworks

11:30 am – 12:15 pm—Meet The Experts – Audio Network US (Rockwell)

Ricki Askin, Head of Music Licensing, VICE MediaJohn Sands, Music Director, IMG MediaMason Rather, independent composer who composed the theme for the new Nick Jr. show Blaze And The Monster Machines, and whosecomposer and producer credits include Sesame Street, Blue’s Clues, and many moreMatt McMullian, Sr. Acct. Manager, Film, Audio Network

Moderator: Eric Morse, Head of Marketing, Audio Network

11:30 am - 12:15 pm—The Changing Face of News, Sports and Weather (Fitzgerald)This session brings together leaders from top news, sports and weather networks to share their strategies for revitalizing and shaking up the statusquo of traditional newscasts, weather reports and game highlights. Docu-soaps, features, miniseries, game shows, talk shows – nothing’s off limitsto appeal to viewers’ changing appetites.

Steve Capus, Executive Producer, “CBS Evening News with Scott Pelley” and Executive Editor, CBS NewsDavid Clark, President, The Weather Channel Network, The Weather CompanyCharlie Ebersol, Founder, The CompanyLibby Geist, Senior Director of Development, ESPN Films

Moderator: Dade Hayes, Executive Editor, Broadcasting & Cable

11:55 am – 12:25 pm—In Conversation With Esquire Network (Wharton): Matt Hanna, Head of Original Programming, Esquire Network

11:55 am – 12:25 pm—In Conversation With Music Choice (Gillespie): Damon Williams, VP Programming, Music Choice

12:30 pm – 1:30 pm—Networking Lunch

2:00 pm -2:45 pm—We’re All Naked, Now What? (Astor)

We’ve dated naked, had sex in a box and married at first sight. What’s next to shock and titillate reality audiences? It is sometimes said, amid ratingsvolatility, that reality may be dead, though it is also said that rumors of the category’s demise have been greatly exaggerated. Still, the challengeremains: how do we breathe new life into tired formats and stale docusoaps? With scripted TV enjoying a Golden Age and raising viewerexpectations and entertainment value to all-time highs, must non-fiction TV be relegated to a lower echelon? Or is it gearing up for a budget-friendlyresurgence when the rivers of money needed to develop and produce hour-long dramas and miniseries begin to run dry? Hear from realityvisionaries who were integral to the creation of the non-fiction boom about what’s on the horizon.

Morgan Hertzan, VP, Executive in Charge at Lincoln Square Studios, Disney-ABC Television GroupJay Peterson, Founder & CEO, MatadorLara Spotts, SVP Development, BravoShelly Tatro, SVP, Development & Programming, Nonfiction, Alternative & Reality, A&E NetworkLori York, Partner, ICM Partners

Moderator: Eli Lehrer, SVP of Non-Fiction Programming, Lifetime

2:00 pm - 2:45 pm—Lifestyle Programming Roundtable (Rockwell)

Katie Buchanan, SVP, Programming Strategy & Acquisitions, CMTMatt Hanna, Head of Original Programming, Esquire NetworkSteven Lerner, SVP Programming, HGTV, DIY Network and Great American CountryNick Rigg, President, Loud TVMichael Smith, General Manager, Cooking Channel

Moderator: Michael Hirschorn, CEO, Ish Entertainment

2:05 pm – 2:35 pm—In Conversation With Atlas Media (Wharton): Glen Freyer, SVP Development

2:05 pm – 2:35 pm—In Conversation With Revolt TV (Gillespie): Val Boreland, EVP, Head of Programming & Production, Revolt TV

2:35 pm - 3:05 pm—In Conversation With The Weather Channel (Wharton): Mary Ellen Iwata, VP, Original Content Development, The Weather

Channel; Neil Katz, Editor-in-Chief and VP of Content, The Weather Company

2:45 pm - 3:30 pm—Must-See Event TV (Astor)

From tightrope walks and musical theatre to Lady Gaga and skydivers in outer space, networks have developed a range of spectacles aimed atluring viewers back to their TV screens in real time. While cord cutters revel in the joys of seemingly limitless on-demand selections, what strategiesare programmers deploying to amass the tens of millions of simultaneous viewers that give advertisers bang for the buck? Outside of live mainstayssuch as sports, awards shows and a handful of competition shows that consistently deliver, what’s working in can’t-miss TV to generate water coolerbuzz and propel social media to “Oscar selfie” heights?

Geoffrey B. Daniels, EVP and General Manager, Nat Geo WILDBenjamin Ringe, SVP Development, Peacock ProductionsHoward Swartz, VP, Development & Production, Discovery Channel

Moderator: Al Berman, President, Berman Productions

2:45 pm - 3:30 pm—Branded Content Roundtable (Rockwell)

Blake Callaway, Executive Vice President, Marketing & Digital Media, IFCJill Griffin, SVP, Managing Director, LiquidThread USA, a division of Starcom Mediavest GroupCarey Head, Head of Integrated Production and Technology, BBH North AmericaCorey Silverman, VP Global Sales, Corbis Entertainment

Moderator: Jon Lafayette, Business Editor, Broadcasting & Cable

3:30 pm - 3:45 pm—Networking Break

3:45 pm - 4:30 pm—The Rebirth of the Limited and Mini-Series (Astor)Roots, The Thorn Birds and The Winds of War set the template in the 1970s. Now, even with audiences consuming their content in made tomeasure bites, the mini and limited series have roared back to life. Projects now routinely lure A-list film stars, award-winning producers, directorsand writers to the small screen. But with big rewards come big budgets and, yes, bigger risks. In this session these maestros of the mini share theirexpertise and experience in producing some of TV’s biggest draws including new forms of distribution and funding models; how they attract the big-name talent that draws in advertisers and viewers and how they’re combating the growing competition from alternative programmers like Netflix andAmazon.

Elaine Frontain Bryant, SVP Development & Programming, HISTORYBeth Hoppe, Chief Programming Executive & GM, PBSTia Maggini, VP Original Movies, LifetimeScott Woodward, SVP, Programming & Production, Ovation

Moderator: A.J. Katz, Editor, Ratings Intelligence

3:45 pm – 4:15 pm—In Conversation With Travel Channel (Gillespie): Bethany Latham, Director, Production & Development Management,Travel Channel

3:45 pm – 4:15 pm—In Conversation With Discovery (Wharton): Laura Crowson, Development Manager, Discovery Channel; Matt Kelly, VP,Development & Production, Discovery Channel

4:20 pm – 4:50 pm—In Conversation With Nat Geo WILD (Wharton): Geoffrey B. Daniels, EVP and General Manager, Nat Geo WILD; Janet HanVissering, SVP, Development & Production, Nat Geo WILD

4:20 pm – 4:50 pm—In Conversation With HGTV, DIY Network and Great AMerican Country (Gillespie): Courtney White, VP, ProgramDevelopment & Production, HGTV, DIY Network and Great American Country

4:30 pm - 5:15 pm—The Twilight Zone of Reality Development (Astor)With growing market saturation, derivative programming, cord cutting, softening ratings, and the difficulty of launching unknown casts, the pressurehas never been higher to develop new reality hits. And yet, there are more steps than ever to get a series greenlit: from Skype calls to sizzles,casting reels to pilots. The bar is high — and so are the costs. Industry experts from both the network and production company side discuss anddebate the costly process of getting a show to that green light.

Nancy Daniels, EVP and GM, TLCCharlie DeBevoise, Founder, NorthSouth ProductionsRick Holzman, EVP and General Manager, Animal Planet

Lauren Lexton, Co-Founder and Co-CEO, Authentic EntertainmentScott Lonker, Agent, CAA

Moderator: Bruce David Klein, President & Executive Producer, Atlas Media Corp.

4:30 pm - 5:15 pm—True Crime Programming Roundtable (Rockwell)

Nigel Bellis, Showrunner/Director, “Wicked Attraction” (Investigation Discovery) & Co-Creator, “Pretty Bad Girls” (Investigation Discovery)

Laura Fleury, VP/Head of Programming & Development, LMN

Valerie Haselton, Executive Producer & Co-President, Sirens Media

Jane Latman, SVP of Development, Investigation Discovery and General Manager, Discovery Fit & HealthChris Nusbaum, Executive Producer, Sirens Media

Moderator: Daniel Holloway, Programming and Digital Media Editor, Broadcasting & Cable

4:50 pm – 5:20 pm—In Conversation With Oxygen Media (Wharton): Brie Bryant, VP of Development and Production, Original Programming,Oxygen Media

4:50 pm – 5:20 pm—In Conversation With VH-1 (Gillespie): Jennifer McGovern, VP Development, East Coast, VH-1

5:30 pm - 7:00 pm—OPENING NIGHT COCKTAIL PARTY Sponsored by National Geographic ChannelJoin Chef Eric Greenspan as he cooks up his signature grilled cheese sandwich — The Champ — and chats about his upcoming Nat Geo series“Eric Greenspan is Hungry.” In his new series, Eric and his trusted and carnivorous gastronome, Captain Mauzner, set off on the meatiest, off-the-beaten-path road trip, discovering Americana through rare homegrown family recipes, to satisfy their wildest meat imaginations and to get ideas forEric’s critically acclaimed restaurants in Los Angeles.

DAY 2: THURSDAY, NOVEMBER 13

7:30 am – 8:45 am—Registration/Continental Breakfast

8:45 am - 5:30 pm—Networking: The Content Show Delegates Lounge

8:45 am – 9:15 am—Fireside Chat (Astor): Richard Brown, Executive Producer, True Detective

Moderator: Beth Hoppe, Chief Programming Executive & GM, PBS

9:00 am - 9:30 am—In Conversation With Authentic Entertainment (Wharton): Lauren Lexton, Co-Founder and Co-CEO, AuthenticEntertainment

9:00 am - 9:30 am—In Conversation With TV One (Gillespie): D’Angela Proctor, SVP, Programming and Production, TV One

9:15 am – 10:00 am—Who’s Laughing Now? (Astor)Why is Amazon willing to pay up to $4 million — aka broadcast network money — for a half-hour comedy pilot? Crude, rude, audacious, irreverent,loud, sexually charged, cerebral, sketch, classic, slapstick, dumb and dumber — comedy takes many forms and has shown remarkable stickiness

across platforms. But it looks a lot different than it did in Lucille Ball’s day — or heck, even Ray Romano’s. With MCNs and digital networks offeringviewers a never-ending menu of comedic programming to match their every mood and moment, in readily consumable bites, is the sitcom obsolete?Where will the fresh ideas that make us laugh come from and what form will they take? Is there another Saturday Night Live on thehorizon? Programming toppers from leading digital and linear comedy networks discuss how they’re keeping viewers laughing and coming back formore.

Rob Barnett, founder/CEO, Omnivision Entertainment & My Damn ChannelJoe Livecchi, SVP of Development, CMTChristine Lubrano, SVP, Original Programming, IFCBrooke Posch, SVP, Original Programming and Development, East Coast, Comedy CentralMarissa Ronca, SVP of Development & Original Programming, truTV

Moderator: Mark Malkoff, Comedian and Filmmaker, My Damn Channel

9:35 am – 10:05 am—In Conversation With Lifetime (Gillespie): Kim Chessler, VP of Unscripted Programming, Lifetime Network

10:00 am -10:45 am—More Than Skin Deep: Diversity Programming (Astor)

Are networks and advertisers finally paying attention to America’s changing demographics or is diversity just this year’s hot thing? Networks love tojump on a trend and this season boasts an array of broadcast shows centered around ethnically diverse families, characters and cultures, amongthem Jane The Virgin, Cristela and Black-ish. Programming leaders from the top multicultural networks discuss the significance of these programsand the art and challenge of creating truly integrated and authentic bicultural programming that’s relatable to all audiences vs. mere diversity casting.

Michael Garcia, Chief Creative Officer, Televisa USAMaureen Guthman, SVP Programming Strategy & Acquisitions, TV OneLinda Ong, President & Brand Strategist, TruthCo.Lynette Ramirez, SVP, Programming, NUVOtv

Moderator: Val Boreland, EVP, Head of Programming & Production, Revolt TV

10:10 am - 10:40 am—In Conversation With Bravo Media (Wharton): Jenna Rosa, Director, Development, Bravo Media; Rachel Smith, VP,current Production, Bravo Media

10:10 am - 10:40 am—In Conversation With ESPN (Gillespie): Marcia Keegan, VP, ESPN Production

10:45 am – 11:00 am—Networking Break

11:00 am - 11:45 am—Changing Course (Astor)Everyone knows that going the distance in a relationship takes work. So what’s a network to do when its loyal viewers get bored and start flirting withother channels or, even worse, forsaking it for digital alternatives? Or is it better to just move on, reinvent and start a new relationship with acompletely different demo? This session brings together the best and brightest programming and development experts who’ll let you in on theirstrategies and successes in evolving and redefining their networks to create a whole new viewing experience.

Rod Aissa, EVP, Original Programming & Development, Oxygen MediaChris Linn, President, Head of Programming, truTVGena McCarthy, SVP, Programming, FYIDarren Melameth, SVP of Program Planning & Acquisitions, Crown Media Family Networks

Moderator: Tom Umstead, Programming Editor, Multimedia Editor, Multichannel.com

11:30 am – 12:15 pm—Meet the Experts Roundtable: Attorneys (Rockwell)

Melissa Clark, Business and Legal Affairs, Scripps Network

Elizabeth Corradino, Partner, Moses & SingerRichard Hofstetter, Esq., Partner and Co-Chairman Entertainment Group, Frankfurt Kurnit Klein+SelzAmaryllis Seabrooks, Senior Director, Talent—Business Affairs, Discovery Communications

Moderator: Nicole Page, Esq., Partner, Reavis Parent Lehrer LLP

11:00 am -11:35 am—In Conversation With TruTV (Wharton): Angel Annussek VP, Original Programming and Development, TruTV

11:00 am -11:35 am—In Conversation With CMT (Gillespie): Katie Buchanan, SVP, Programming Strategy, CMT; Joe Livecchi, SVP ofDevelopment, CMT

11:40 am - 12:10 pm—In Conversation With WE tv (Gillespie): David Stefanou, VP Development, WE tv

11:40 am – 12:10 pm—In Conversation With Flama (Gillespie): Steven Benanav, VP of Content Partnerships and GM of Flama, Univision

12:30 pm – 1:30 pm—Networking Lunch

1:30 pm – 2:00 pm—Keynote (Fitzgerald): Peter Tortorici, CEO, Group M Entertainment Global

Moderator: Melissa Grego, Editor-in-Chief, Broadcasting & Cable

2:00 pm – 2:45 pm—Advertiser-Funded Programming (Fitzgerald)Since the beginning of TV the model’s been the same: programs are funded by the network, which recoups the investment by selling advertisingaround the content. Yet “soap operas” are so named because the original soaps were produced and funded by soap brands like P&G. And so we’vecome full circle, where advertisers have moved from buying ad space, product placement and brand integration to the actual creation and productionof whole shows from scratch. With the creation of dedicated studios for AFP by the world’s largest agencies like Group M, BBH and Omnicom, howdoes the entry of these deep pocketed, data rich global agencies into the role of content creator, funder and owner impact the otherstakeholders? Heads of a production powerhouse; one of the country’s largest agencies; a top cable network; and the foremost producer of brandedcontent square off to debate and discuss this new dynamic and shift of power. How will everyone play together? Does the one who holds the biggestpurse hold the power?

Robert DeBitetto, President, A&E StudiosChris Grant, CEO, ElectusPat Lafferty, CEO – BBH North America

Brent Montgomery, CEO, Leftfield EntertainmentModerator: Mark Robichaux, Editor-in-Chief, Multichannel News

2:00 pm – 2:45 pm—The Urgent Evolution of Storytelling (Astor)If 2014 is any indication, we’re witnessing a radical change in the creation, distribution and consumption of content. “Programming” ismetamorphosing by the second. From non-fiction to social to scripted to pure fantasy–from CNNGo to Snapchat Stories to Oculus Rift—thepossibilities enabled by new thinking, big data, hardware innovation and the global explosion of social video are hyper-accelerating new formats,new storytelling, and new programming. This panel invites a select group of content innovators to discuss the urgent evolution of storytelling in aworld that is as much about creativity as data. What just happened, what’s happening tomorrow and where will we be in a year?

Dewey Reid, VP, Executive Creative Director, CNN DigitalHardie Tankersley,VP of Digital Platforms and Innovation, Fox BroadcastingCo-Moderator: Channing Dawson, Senior Advisor, Scripps Networks Interactive

Co-Moderator: Colin Decker, Group Operating Officer, Discovery Digital Networks

2:00 pm - 2:45 pm—How to Source Multiformat content: Finding the Right Video, Images and Audio for Your Production (Rockwell) Securing the best visual content to effectively convey your story is essential. The right visuals – video or images — can set your story apart in acompetitive environment. But today there is a lack of awareness and understanding of where to source the content and, most importantly, how to vetthe rights and clearances of these resources. The cost for not licensing content properly can result in delayed launch times, expensive research andadditional rights costs. This is especially true for user-generated content (UGC). As more media use UGC, understanding appropriate vetting andclearing procedure is vital. This roundtable session will explore strategies for sourcing, vetting and managing content to avoid the pitfalls that canderail your work. You will speak with a variety of industry experts including The Associated Press to determine what visual resources are available tomeet your visual storytelling needs for your next production.

Ivett Chicas, Manager, National Networks and Major Accounts, AP (Session Chair)Dawn Cohen, Manager of Sales Strategy and Initiatives, APJenn Miller, COO and Co-Founder, AudiosocketAbby Muraskin, Head of Strategy and Business Development, APJenn Stanger, NewscredClaribel Torres, Manager, Video Products, AP

2:00 pm - 2:30 pm—In Conversation With Ish Entertainment (Wharton): Michael Hirschorn, CEO, Ish Entertainment

2:00 pm - 2:30 pm—In Conversation With NorthSouth Productions (Gillespie): Blaine Hopkins, Partner + Co-Executive Producer, NorthSouthProductions

2:35 pm - 3:05 pm—In Conversation With Munchies TV (Gillespie): Lauren Cynamon, Executive Producer; Christopher Grosso, Producer

2:35 pm – 3:05 pm—In Conversation With True Entertainment (Wharton): Glenda Hersh, President & Founder, True Entertainment; StevenWeinstock, President & Founder, True Entertainment

2:45 pm – 3:30 pm—How A Show Gets Made (Fitzgerald)The art of the pitch is a noble pursuit: tasty sizzle reels can woo a wide-eyed network executive. But in the end, a good idea is worthless if it can’t beexecuted. There are good shows and great ideas that produce a variety of results. Join us for an immersive, behind-the-scenes dive into the thinkingbehind the WHY of how a show gets made, including: Motivating factors for moving a project forward; the risk and rewards of working with seasonedvs. up-and-coming producers and the cost of development and its pitfalls.

Gil Goldschein, President, Bunim/Murray ProductionsAbby Greensfelder, Co-Owner & Executive Producer, Half YardJason Hodes, Partner, WME EntertainmentTim Pastore, President, Original Programming & Production,National Geographic Channel U.S

Moderator: Philip D. Segal, CEO & Executive Producer, Original Productions

2:45 pm – 3:30 pm—Creative Distraction (Astor)Multiplatform viewing is TV’s new normal, a secular shift that challenges companies to operate nimbly and see around corners. But the biggestcomplication of the convergence of digital and traditional businesses is the need to ensure synchronized efforts among internal teams. Simply lettingthe “digital group” down the hall handle the task of business evolution doesn’t cut it anymore. In this revealing conversation, veteran executives willshed light on how they have navigated the seas of innovation and developed cultures marked by open-source creativity and collaboration.

Conal Byrne, VP, Digital Media, Discovery CommunicationsMichael Sorenson, VP of Development & Production, Discovery Channel

Moderator: Michael Malone, Deputy Editor, Broadcasting & Cable

3:30 pm – 4:00 pm—Closing Keynote (Fitzgerald): Robert Hayes, Executive Vice President, Digital NBC Entertainment and Gavin Purcell,Producer, The Tonight Show Starring Jimmy Fallon

Moderator: Daniel Holloway, Programming and Digital Media Editor, Broadcasting & Cable

4:00 pm - 4:30 pm—Programming for the Evolving Syndication Market (Fitzgerald)Top studio execs weigh in about the opportunities and challenges of developing, producing, launching and growing syndicated shows in anincreasingly consolidated market and fragmented TV landscape. From program tests to new formats and launch strategies, this roundtable ofveterans share what works, what doesn’t and what’s new.

Stephen Brown, EVP of Programming and Development, Fox Television Stations (FTS)Hilary Estey McLoughlin, President, Creative Affairs, CBS Television DistributionAlexandra Jewett, EVP, Programming, Debmar-Mercury

Moderator: Paige Albiniak, Contributing Editor, Broadcasting & Cable

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