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The content of this presentation is confidential © Vodafone Libertel NV.
Loyalty Programs to Stimulate Roaming Use
Marketing Work Group - CDG-IRT meeting Tampa, FL13-15 June 2007Gustaaf van Ditzhuijzen – Vodafone-Netherlands
The content of this presentation is confidential © Vodafone Libertel NV.
- 2 -Loyalty program CDMA/GSM roaming
Increase international traffic
Stimulate International Traffic:• CDMA networks• GSM networks
Delight the customer when calling abroad• Make your customers familiar with roaming
Optimize traffic on preferred networks• Get the lowest cost while your customers are
roaming
The content of this presentation is confidential © Vodafone Libertel NV.
- 3 -Loyalty program CDMA/GSM roaming
Source: Websites Sprint-Nextel and Verizon Wireless
CDMA Roaming Footprint
The content of this presentation is confidential © Vodafone Libertel NV.
- 4 -Loyalty program CDMA/GSM roaming
Vodafone GSM Footprint
Source: Vodafone Netherlands
Launched
Planned
The content of this presentation is confidential © Vodafone Libertel NV.
- 5 -Loyalty program CDMA/GSM roaming
Vodafone Data Roaming Footprint
Launched
Planned
Source: Vodafone Netherlands
The content of this presentation is confidential © Vodafone Libertel NV.
- 6 -Loyalty program CDMA/GSM roaming
Loyalty principles for each party
CDMA End-users:• Can I make phone calls abroad?• Can I use my own mobile phone?
• If so, what network should I use?
CDMA Home Operators:• How can I ensure that I receive
revenues of my own end-users roaming on GSM networks abroad?
GSM Visited Operators:• How do I get those CDMA end-users
to use my GSM network?
Create awareness through marketing communication by CDMA home operator to own end-user
CDMA home operator provides attractive incentive to end-user to use specific GSM networks abroad
CDMA operator sells GSM cards directly to its own end-users and receives IOT from visited GSM operator for end-user roaming
GSM operator provides incentive to CDMA end-users to use its network when roaming (instead of other GSM networks)
The content of this presentation is confidential © Vodafone Libertel NV.
- 7 -Loyalty program CDMA/GSM roaming
How Can Travelling Connect help?
CDMA Home Operators
GSM VisitedOperators
Promotion and marketing communication by home operator to own end-user
Provide attractive incentive to end-user to use specific GSM networks abroad
CDMA operator promotes roaming service directly to its own end-users and receives IOTdiscount from visited operator for end-user roaming
Visited operator provides incentive to CDMA end-users to use its network when roaming (instead of other networks)
Marketing Communication to CDMA end-users through Hilton, Marriott, British Airways etc.
Designate frequent-flyer miles to CDMA end-users using networks abroad
Designate FF-miles to own end-users for each outbound roaming minute
Designate FF-miles to visiting end-users for each inbound roaming minute
CDMA End-Users
CDMA Home Operators
Visited operators
The content of this presentation is confidential © Vodafone Libertel NV.
- 8 -Loyalty program CDMA/GSM roaming
Travelling Connect and her partners30 m
illion
Bu
siness T
ravelers
*) operators are shown only as an example
The content of this presentation is confidential © Vodafone Libertel NV.
- 9 -Loyalty program CDMA/GSM roaming
Conclusion
Reach 30 million Business Travelers and increase roaming traffic and customer delight by rewarding
roaming traffic
The content of this presentation is confidential © Vodafone Libertel NV.
Thank you.
Gustaaf L.G. van DitzhuijzenInternational Marketing Manager
Vodafone NetherlandsTel: +31 (0)654670803Fax: +31 (0)433558991
E-mail: [email protected]: www.vodafone.nl