Upload
brian-creath
View
79
Download
0
Embed Size (px)
Citation preview
WE WANT THECONTENT ARCHITECTURE EXPERIENCE
CONSISTENT MESSAGE | REDUCED MARKETING SPEND | GROWTH BLUEPRINT | CROSS-FUNCTIONAL VALUE
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
YOUR AUDIENCES DEMANDYOUR CONTENT ANYTIME & ANYWHERE
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
EVERY DAY…• 6 BILLION GOOGLE SEARCHES• 205 BILLION EMAILS SENT• 4.3 BILLION FACEBOOK POSTS• 4 MILLION HOURS OF YOUTUBE CONTENT UPLOADED• 3.6 BILLION INSTAGRAM LIKES• 500 MILLION TWEETS SENT
EVERY MINUTE…• 3.5 MILLION TEXT MESSAGES SENT (US ONLY)
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
MORE CONTENT ISN’T THE ANSWERUNIQUE & RELEVANT CONTENT IS
MORE CONTENT ISN’T THE ANSWERUNIQUE & RELEVANT CONTENT IS
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
A STUDY BY STICKY CONTENT FOUND“NO CLEAR STRATEGY” IS THE BIGGEST
BARRIER TO CREATING CONTENT
FIRST, WE ALIGNINSIGHTS THROUGH RESEARCH
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
FIRST, WE ALIGNINSIGHTS THROUGH RESEARCH
THEN LEVERAGE THOSE INSIGHTSINTO A WELL-POSITIONED MESSAGE
BRAND MESSAGE + AUDIENCE INTEREST = CONTENT OPPORTUNITY
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
THEN BUILD THE MESSAGEINTO A COMPREHENSIVE ARCHITECTURE
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
THEN USE THE ARCHITECTURETO DEVELOP A BRAND & CONTENT STRATEGY
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
THE VALUE OF CONTENT ARCHITECTURE
CONSISTENT MESSAGE• BUILDS THE BRAND, WHILE ALSO BUILDING SUBSIDIARY FOCUS AREAS• ENSURES THAT THE RIGHT MESSAGE IS DELIVERED IN ALL MEDIUMS
REDUCED MARKETING SPEND• CREATES EFFICIENCIES AND REDUCES WASTE• BETTER MESSAGING CAN MEAN LESS, MORE DIRECTED CONTENT
GROWTH BLUEPRINT• THROUGH MESSAGING, INTEGRATES ALL FACETS OF AN ORGANIZATION• CAN BE USED AS A DIVESTITURE & ACQUISITION TOOL
CROSS-FUNCTIONAL VALUE• TIES MANAGEMENT, MARKETING, COMMUNICATIONS, SALES, HR AND MORE TO THE SAME MESSAGE
ARE YOU WINNINGTHE CONTENT MARKETING BATTLE?
WE WANT THECONTENT ARCHITECTURE EXPERIENCE
CONSISTENT MESSAGE | REDUCED MARKETING SPEND | GROWTH BLUEPRINT | CROSS-FUNCTIONAL VALUE
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.
HIRE COHESION.
CONTACT BRIAN CREATH, PRESIDENT OF COHESIONAT 314.276.5383, OR AT [email protected]
CLICK HERE TO REVIEW FAST FACTS ON OUR FIRM.
©2016 COHESION, ALL RIGHTS RESERVED Cohesion.