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CONFERENCE AND EVENTS PRESENTS
Early BirdsSAVE $100
bull bull bullends
February 132009
REGISTER TODAYby calling 1-866-869-7969 or e-mail
registersummersdirectcom
The conference Atlantic Canadarsquos communications professionals have been waiting for
3rd Annual MARITIMECOMMUNICATIONS
forum
March 30 amp 31 2009 Delta BarringtonHALIFAX NOVA SCOTIA
Optional Value Added Post-Conference Workshops
March 31 2009
A Negotiation Skills forCommunicators
B Communicating in a Multi-Generational Workplace
Supported by
Conference ChairChristina Biluk ABCExecutive Vice PresidentIABC Maritime Canada ampAccount Director Extreme Group
SummersDirect is a conference planning company that sets itself apart from the rest with a focus on customer service
and value We are fresh and wersquore creative We have the expertise and know how but most importantly we offer you a
quality product for a cost that fits within your budget
We listen to you You want quality speakers You want tools and techniques that you can take away and use You want
case studies that you can relate to and learn from You want engaging speakers and topics to motivate you You want
value And thatrsquos what we give you
You are important to usWe donrsquot want you as a one-time delegateWe want to build a relationshipWe want you to come
back again next year Let us know what you think We want to hear from you Call us at 1-866-869-7969 or e-mail us at
relationshipssummersdirectcom Visit our web site wwwsummersdirectcom
About Us
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Founded in 1970 the International Association of Business Communicators (IABC)
provides a professional network of more than 14794 business communication professionals
in more than 70 countries operating within more than 100 chapters around the world
Members worldwide mdash in every industry both within the public and nonprofit sectors mdash have
leveraged our resources in advancing their careers and meeting organizational objectives by
delivering value through improving business performance via effective communications
IABCMaritime Canada is managed by an executive board of volunteer leaders To contact the
current executive board please visit wwwmaritimeiabccomabout-iabc
CNW Group is a global leader in news and information distribution services for professional
communicators Established in 1960 CNW is part of the International PR Newswire network
reaching news outlets in 135 countries worldwide CNW Group provides electronic news
distribution targeting monitoring translation Webcast and disclosure services to corporate
government associations labour non-profit and other customers worldwide CNW Group
helps Canadian and international organizations to connect with local and global audiences
including the news media the investment community and the general public CNW Group is
co-owned by two news distribution powerhouses PR Newswire based in New York City USA
and PA Group based in London UK wwwnewswireca1877CNW7890
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day One bull Monday March 30 2009
Learn how Atlantic Lottery reacted what communicationsstrategy they used and the communications lessonslearned Join Paula Dyke 2008 IABC Gold Quill winner inthe category of Issues and Crisis Management for a livelydiscussion of and some tips that can be transported toany industry
1200PM NETNET WWORKING LORKING LUNCHEONUNCHEON
100 WELLINGTWELLINGTON CON COUNTOUNT YY PRPROUD OUD TTO BE ONE O BE ONE OF COF C ANADAANADArsquoS rsquoS TTOP 100 EMPLOP 100 EMPLOOYERSYERS
Andrea RavensdaleCommunications OfficerCounty of Wellingtonwwwwellingtonca
To attract and retain high performance employees youneed to be the best The County of Wellington is proudto be selected one of Canadarsquos Top 100 Employers for2009 by Macleanrsquos magazine Since this prestigious listwas made public in October Wellington County hasbeen inundated with calls emails and letters from people across Canada wanting to know what makesthem a top employer Andrea Ravensdale will speakabout why making this list is important what makes theCounty of Wellington a Top 100 Employer what makingthis list means to the organization and its employeesand how the County of Wellington has promoted andhas marketed this achievement locally provincially and nationally
800AM REGISTRREGISTR AATION AND CTION AND CONTINENTONTINENTAL BREAKFAL BREAKFASTAST
845 WELWELCCOME AND OPENINGOME AND OPENINGREMARKS FRREMARKS FROM OM THE CHAIRTHE CHAIR
Christina Biluk ABCExecutive Vice PresidentIABC Maritime Canada ampAccount Director Extreme Groupwwwmaritimeiabccomwwwextremegroupcom
900 WEB 20 amp SOCIAL NETWEB 20 amp SOCIAL NET WWORKSORKS
Ryan LejbakPrincipalzucom communicationswwwzucom
Web 20 and social media are all the buzz in the interactive world Will they stick or are they simplyteenage fodder Ryan will discuss how this online phenomena is affecting the way we do business Withthousands of social media websites mdash which ones canhelp or hinder your business Facebook Twitter FlickrYouTube USTREAMTV mdash if properly understood thesewebsites can help you utilize important communica-tions tools From recruiting to news to marketingsocial media can aid communications professionals in a variety of capacities Itrsquos time to sit up and take notice to the changing online world
1000 BREAKBREAKOUT SESSIONOUT SESSION SOCIAL NETSOCIAL NET WWORKINGORKING
Yoursquove heard all about social networking from Ryanrsquospresentation so now what In this interactive sessiondelegates will break-out into small groups and discusswith their colleagues how you can use these skills inyour own communications environments
1045 NETNET WWORKING REFRESHMENT BREAKORKING REFRESHMENT BREAK
1100 ISSUES MANAISSUES MANAGEMENT mdash A LGEMENT mdash A LOOTT TERTERYYINDUSTRINDUSTRY CY C ASE STUDASE STUDYY
Paula Dyke ABCDirector Public Affairs and CorporateCommunicationsAtlantic Lottery Corporationwwwalcca
Imagine an issue that refocuses a global industry kick-starts operational changes and impacts all stakeholdersThe issue of a lottery player in Ontario who had his$250000 winning ticket stolen by a retailer caused ripples world-wide
A DELEGATE
FAVOURITE
AWARD
WINNER
AWARDWINNER
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day One bull Monday March 30 2009 contrsquod
200 BUCKETBUCKETSS LL ADDERS ampADDERS amp NAILS 2008 AD NAILS 2008 AD CC AMPAMPAIGN mdash EMPLAIGN mdash EMPLOOYEE SNEAK PEEKYEE SNEAK PEEK
Julie TritesCommunications AdvisorWorkersrsquo Compensation Board of Nova Scotiawwwwcbnsca
In 2004 the Workersrsquo Compensation Board (WCB) of NovaScotia launched a social marketing campaign to changepeoplersquos attitudes toward workplace safety Up until thatpoint the advertising component focused on raisingawareness about workplace injuries and the incredibletoll they take on the provinceThe goal was to simply get the issue on the radar screen of Nova Scotians
The 2008 advertising took the message one step furtherby encouraging people to take action and do somethingabout an injury before it happens Before the TV ads wentpublic internal launch events were held to ensure WCBemployees understood the campaign message and wereengaged in its new direction toward behavioural change
Learn how the WCB stretched a small budget and ashort timeframe to bring the ads to life in an event thatengaged employees in the campaign inspired them tofeel ownership of the ads and encouraged them toapply the campaign message to their own workplace
300 NETNET WWORKING REFRESHMENT BREAKORKING REFRESHMENT BREAK
315 STSTAKEHOLDER ENGAAKEHOLDER ENGAGEMENTGEMENTWHERE RWHERE ROP MEETOP MEETS RS ROIOI
Paul BlackSenior ConsultantMTampL Public Relations Limitedwwwmtlprca
From the formal permits and licenses to a sociallicense to operate businesses and organizations have an increasingly complex world in which to balance thedemands their stakeholder are making of them
Paul will talk about how companies and organizationsare looking for how their return on investment (ROI) ismaximized through focusing on their stakeholdersrsquoreturn on participation (ROP) Understanding whereyour stakeholders are coming from what they expectand what you can deliver is only the beginning Turningthe notion of engagement from a one-off into buildinga culture of sustainable engagement is the approachthat will guarantee success Letrsquos talk about why
400 USING USING THE EXTHE EXCELLENCE MODEL CELLENCE MODEL TTO EO E VVALALUUAATETEYYOUR COUR COMMUNICOMMUNIC AATIONS FUNCTIONTIONS FUNCTION
Glenna Cross ABC MCFounder and PresidentCross Wise Communications Ltdwwwcross-wiseca
The Excellence Model (IABC Research Foundation project) provides a practical and understandable benchmark against which your communications function can be compared It outlines the ldquoKnowledgeCorerdquo communicators need to bring to the table theldquoShared Expectationsrdquo necessary between the leader-ship team and communicators and the ldquoOrganization-al Culturerdquo in which both must operate to achieveExcellence
The model provides a coherent and objective picture for your senior leaders to see what professional communications is or could be Learn how you can use this well researched and credible model in self evaluation or in a communications audit
500 CCONFERENCE CONFERENCE CONCLONCLUDESUDES
AWARD
WINNER
MUSTSEE
MUST
SEE
900 AM ndash 1230 AM
NEGONEGOTIATIATION SKILLS FOR CTION SKILLS FOR COMMUNICOMMUNIC AATTORSORSPresented by Carey Patterson Onward Strategies Inc Calgary AB wwwonwardstrategiescom
Negotiation skills are essential in daily interactions with others Learn to prepare for negotiations assess your alternatives build a climate of
collaboration get beyond stubborn positioning and develop agreements that work for both sides Traditional approaches to negotiation
promote competitive tactics often resulting in unsatisfactory outcomes for one or both negotiators Collaborative or interest-based
negotiation aims for agreements that respond to the interests of both parties
Come discover that you are almost always negotiating Discover whatrsquos working and what might be useful to consider for future conversa-
tions at home mdash at work mdash with difficult people
A
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day Two bull Post-Conference Workshops bull Tuesday March 31
Carey Patterson is a facilitator mediator and personal performance coach She specializes in helping others find principled ways to solve problems She thoroughly enjoys assisting others find and reach theirbest and is energized by conflict coaching as it directly fits her personal values of co-operation
fulfillment purposefulness and respect
PRACTICAL HANDS-ON WORKSHOPS
100 PM ndash 430 PM
CCOMMUNICOMMUNIC AATING IN A MULTING IN A MULTI-GENERTI-GENER AATIONAL TIONAL WWORKPLORKPL AACECEPresented by Glenna Cross ABC Master Communicator founder and President of Cross WiseCommunications Ltd wwwcross-wiseca
Understanding who is in todayrsquos multi-generational workplace and how best to work with or for them is essential for building successfulworking relationships
Learn to recognize the generational differences in lifestyles expectations motivations priorities and work ethic through this highly interactiveand fun workshop that will cover
bull why understanding the wantsneeds of each generation is helpful
bull the characteristics of each generation
bull the communication needs preferences and turn offs for each generation
bull the human resources demands and preferences for each generation in terms of recruitmentretention performance feedback mentoring and learning and development
bull what communicators can do to build effective multi-generational strategies
bull how to use multi-generational understanding to become a more effective communication coach for internal clients
By the end of the workshop you can expect to have laughed with your own generation challenged your assumptions of other generations anddiscovered some fundamentals common to all generations Armed with these insights you will have developed a list of actions to improve yourpersonal communication effectiveness and new tools to help your clients with their communication
B
Glenna Cross is a communications consultant with more than 25 years experiencein strategic communications facilitation communications trainingteachingbusiness management marketing communications stakeholder consultation
advertising fund development and leadership
VENUE ampVENUE amp RESERRESERVVAATIONSTIONSDelta Barrington 1875 Barrington St Halifax Nova ScotiaB3J 3L6 For reservations please call (902) 429-7410
CC ANCELLANCELLAATION AND REFUND POLICYTION AND REFUND POLICYSubstitution of delegates is permissible without prior notifica-tion Refunds will be given for cancellations received in writingno later than 10 days prior to the conference date subject to anadministration fee of $100 plus $5 for GST After this time youare liable for the full registration fee even if you do not attendthe conference If you register during this 10 day period youare also liable for the full fee SummersDirect Inc reserves theright to change program date meeting place or content with-out further notice and assumes no liability for these changes
SPONSORSHIP OPPORSPONSORSHIP OPPORTUNITIESTUNITIESIf you are interested in sponsorship opportunities forthis event please call Renee at 1-866-869-7969
PPAAYMENTYMENTPayment enclosed (please make cheques payable to SummersDirect Inc)
Please send me invoice (must be received before conference or upon arrival)
Please charge my Visa MasterCard Amex
Card Number
Card Holderrsquos Name
Signature Expiry Date
Date
Name
Title
Company
Address
City Province Postal Code
Telephone Fax
E-mail Type of Business
18 Yukon Drive Richmond Hill ONL4B 4E9
Presents
AATTTENTION
TENTION
PLEASE FORWARDTO
Communications Manager
PHONEPHONE 1-866-869-7969
FFAAXX 1-416-273-0201 (fax back this page)
E-MAIL E-MAIL registersummersdirectcom
MAILMAIL SummersDirect Inc18 Yukon DriveRichmond Hill ON L4B 4E9
I am an IABC member mdash save additional $50 on conference or $25 on workshop
PLEASE REGISTER ME FORPLEASE REGISTER ME FOR
BEST VALUE MARITIME COMMUNICATIONS FORUM + 2 WORKSHOPS Early bird registration (Before February 13) $999 + $4995 (5) GST = $104895
Regular registration (After February 13) $1099 + $5495 (5) GST = $115395
March 30 amp 31 2009
MARITIME COMMUNICATIONS FORUM + 1 WORKSHOP ONLY Early bird registration (Before February 13) $823 + $4115 (5) GST = $86415
Regular registration (After February 13) $923 + $4615 (5) GST = $96915
Mar 30 amp half day Mar 31 2009 Select one workshop from column at far right
MARITIME COMMUNICATIONS FORUM ONLY (MARCH 30 ONLY) Early bird registration (Before February 13) $499 + $2495 (5) GST = $52395
Regular registration (After February 13) $599 + $2995 (5) GST = $62895
ONE WORKSHOP ONLY (MARCH 31 ONLY) Early bird registration (Before February 13) $324 + $1620 (5) GST = $34020
Regular registration (After February 13) $349 + $1745 (5) GST = $36645
Half day March 31 2009 Select ONE workshop from column at far right
REGISTER NOREGISTER NOWW
MARITIME COMMUNICATIONS FORUMMarch 30 amp 31 2009
DELTA BARRINGTON1875 Barrington Street Halifax NS
OPTIONAL POST-CONFERENCE
WORKSHOPS(MARCH 31)
WORKSHOP A bull MORNINGNegotiation Skills forCommunicators (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
WORKSHOP B bull AFTERNOONCommunicating in a Multi-Generational Workplace (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
3rd Annual
SummersDirect is a conference planning company that sets itself apart from the rest with a focus on customer service
and value We are fresh and wersquore creative We have the expertise and know how but most importantly we offer you a
quality product for a cost that fits within your budget
We listen to you You want quality speakers You want tools and techniques that you can take away and use You want
case studies that you can relate to and learn from You want engaging speakers and topics to motivate you You want
value And thatrsquos what we give you
You are important to usWe donrsquot want you as a one-time delegateWe want to build a relationshipWe want you to come
back again next year Let us know what you think We want to hear from you Call us at 1-866-869-7969 or e-mail us at
relationshipssummersdirectcom Visit our web site wwwsummersdirectcom
About Us
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Founded in 1970 the International Association of Business Communicators (IABC)
provides a professional network of more than 14794 business communication professionals
in more than 70 countries operating within more than 100 chapters around the world
Members worldwide mdash in every industry both within the public and nonprofit sectors mdash have
leveraged our resources in advancing their careers and meeting organizational objectives by
delivering value through improving business performance via effective communications
IABCMaritime Canada is managed by an executive board of volunteer leaders To contact the
current executive board please visit wwwmaritimeiabccomabout-iabc
CNW Group is a global leader in news and information distribution services for professional
communicators Established in 1960 CNW is part of the International PR Newswire network
reaching news outlets in 135 countries worldwide CNW Group provides electronic news
distribution targeting monitoring translation Webcast and disclosure services to corporate
government associations labour non-profit and other customers worldwide CNW Group
helps Canadian and international organizations to connect with local and global audiences
including the news media the investment community and the general public CNW Group is
co-owned by two news distribution powerhouses PR Newswire based in New York City USA
and PA Group based in London UK wwwnewswireca1877CNW7890
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day One bull Monday March 30 2009
Learn how Atlantic Lottery reacted what communicationsstrategy they used and the communications lessonslearned Join Paula Dyke 2008 IABC Gold Quill winner inthe category of Issues and Crisis Management for a livelydiscussion of and some tips that can be transported toany industry
1200PM NETNET WWORKING LORKING LUNCHEONUNCHEON
100 WELLINGTWELLINGTON CON COUNTOUNT YY PRPROUD OUD TTO BE ONE O BE ONE OF COF C ANADAANADArsquoS rsquoS TTOP 100 EMPLOP 100 EMPLOOYERSYERS
Andrea RavensdaleCommunications OfficerCounty of Wellingtonwwwwellingtonca
To attract and retain high performance employees youneed to be the best The County of Wellington is proudto be selected one of Canadarsquos Top 100 Employers for2009 by Macleanrsquos magazine Since this prestigious listwas made public in October Wellington County hasbeen inundated with calls emails and letters from people across Canada wanting to know what makesthem a top employer Andrea Ravensdale will speakabout why making this list is important what makes theCounty of Wellington a Top 100 Employer what makingthis list means to the organization and its employeesand how the County of Wellington has promoted andhas marketed this achievement locally provincially and nationally
800AM REGISTRREGISTR AATION AND CTION AND CONTINENTONTINENTAL BREAKFAL BREAKFASTAST
845 WELWELCCOME AND OPENINGOME AND OPENINGREMARKS FRREMARKS FROM OM THE CHAIRTHE CHAIR
Christina Biluk ABCExecutive Vice PresidentIABC Maritime Canada ampAccount Director Extreme Groupwwwmaritimeiabccomwwwextremegroupcom
900 WEB 20 amp SOCIAL NETWEB 20 amp SOCIAL NET WWORKSORKS
Ryan LejbakPrincipalzucom communicationswwwzucom
Web 20 and social media are all the buzz in the interactive world Will they stick or are they simplyteenage fodder Ryan will discuss how this online phenomena is affecting the way we do business Withthousands of social media websites mdash which ones canhelp or hinder your business Facebook Twitter FlickrYouTube USTREAMTV mdash if properly understood thesewebsites can help you utilize important communica-tions tools From recruiting to news to marketingsocial media can aid communications professionals in a variety of capacities Itrsquos time to sit up and take notice to the changing online world
1000 BREAKBREAKOUT SESSIONOUT SESSION SOCIAL NETSOCIAL NET WWORKINGORKING
Yoursquove heard all about social networking from Ryanrsquospresentation so now what In this interactive sessiondelegates will break-out into small groups and discusswith their colleagues how you can use these skills inyour own communications environments
1045 NETNET WWORKING REFRESHMENT BREAKORKING REFRESHMENT BREAK
1100 ISSUES MANAISSUES MANAGEMENT mdash A LGEMENT mdash A LOOTT TERTERYYINDUSTRINDUSTRY CY C ASE STUDASE STUDYY
Paula Dyke ABCDirector Public Affairs and CorporateCommunicationsAtlantic Lottery Corporationwwwalcca
Imagine an issue that refocuses a global industry kick-starts operational changes and impacts all stakeholdersThe issue of a lottery player in Ontario who had his$250000 winning ticket stolen by a retailer caused ripples world-wide
A DELEGATE
FAVOURITE
AWARD
WINNER
AWARDWINNER
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day One bull Monday March 30 2009 contrsquod
200 BUCKETBUCKETSS LL ADDERS ampADDERS amp NAILS 2008 AD NAILS 2008 AD CC AMPAMPAIGN mdash EMPLAIGN mdash EMPLOOYEE SNEAK PEEKYEE SNEAK PEEK
Julie TritesCommunications AdvisorWorkersrsquo Compensation Board of Nova Scotiawwwwcbnsca
In 2004 the Workersrsquo Compensation Board (WCB) of NovaScotia launched a social marketing campaign to changepeoplersquos attitudes toward workplace safety Up until thatpoint the advertising component focused on raisingawareness about workplace injuries and the incredibletoll they take on the provinceThe goal was to simply get the issue on the radar screen of Nova Scotians
The 2008 advertising took the message one step furtherby encouraging people to take action and do somethingabout an injury before it happens Before the TV ads wentpublic internal launch events were held to ensure WCBemployees understood the campaign message and wereengaged in its new direction toward behavioural change
Learn how the WCB stretched a small budget and ashort timeframe to bring the ads to life in an event thatengaged employees in the campaign inspired them tofeel ownership of the ads and encouraged them toapply the campaign message to their own workplace
300 NETNET WWORKING REFRESHMENT BREAKORKING REFRESHMENT BREAK
315 STSTAKEHOLDER ENGAAKEHOLDER ENGAGEMENTGEMENTWHERE RWHERE ROP MEETOP MEETS RS ROIOI
Paul BlackSenior ConsultantMTampL Public Relations Limitedwwwmtlprca
From the formal permits and licenses to a sociallicense to operate businesses and organizations have an increasingly complex world in which to balance thedemands their stakeholder are making of them
Paul will talk about how companies and organizationsare looking for how their return on investment (ROI) ismaximized through focusing on their stakeholdersrsquoreturn on participation (ROP) Understanding whereyour stakeholders are coming from what they expectand what you can deliver is only the beginning Turningthe notion of engagement from a one-off into buildinga culture of sustainable engagement is the approachthat will guarantee success Letrsquos talk about why
400 USING USING THE EXTHE EXCELLENCE MODEL CELLENCE MODEL TTO EO E VVALALUUAATETEYYOUR COUR COMMUNICOMMUNIC AATIONS FUNCTIONTIONS FUNCTION
Glenna Cross ABC MCFounder and PresidentCross Wise Communications Ltdwwwcross-wiseca
The Excellence Model (IABC Research Foundation project) provides a practical and understandable benchmark against which your communications function can be compared It outlines the ldquoKnowledgeCorerdquo communicators need to bring to the table theldquoShared Expectationsrdquo necessary between the leader-ship team and communicators and the ldquoOrganization-al Culturerdquo in which both must operate to achieveExcellence
The model provides a coherent and objective picture for your senior leaders to see what professional communications is or could be Learn how you can use this well researched and credible model in self evaluation or in a communications audit
500 CCONFERENCE CONFERENCE CONCLONCLUDESUDES
AWARD
WINNER
MUSTSEE
MUST
SEE
900 AM ndash 1230 AM
NEGONEGOTIATIATION SKILLS FOR CTION SKILLS FOR COMMUNICOMMUNIC AATTORSORSPresented by Carey Patterson Onward Strategies Inc Calgary AB wwwonwardstrategiescom
Negotiation skills are essential in daily interactions with others Learn to prepare for negotiations assess your alternatives build a climate of
collaboration get beyond stubborn positioning and develop agreements that work for both sides Traditional approaches to negotiation
promote competitive tactics often resulting in unsatisfactory outcomes for one or both negotiators Collaborative or interest-based
negotiation aims for agreements that respond to the interests of both parties
Come discover that you are almost always negotiating Discover whatrsquos working and what might be useful to consider for future conversa-
tions at home mdash at work mdash with difficult people
A
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day Two bull Post-Conference Workshops bull Tuesday March 31
Carey Patterson is a facilitator mediator and personal performance coach She specializes in helping others find principled ways to solve problems She thoroughly enjoys assisting others find and reach theirbest and is energized by conflict coaching as it directly fits her personal values of co-operation
fulfillment purposefulness and respect
PRACTICAL HANDS-ON WORKSHOPS
100 PM ndash 430 PM
CCOMMUNICOMMUNIC AATING IN A MULTING IN A MULTI-GENERTI-GENER AATIONAL TIONAL WWORKPLORKPL AACECEPresented by Glenna Cross ABC Master Communicator founder and President of Cross WiseCommunications Ltd wwwcross-wiseca
Understanding who is in todayrsquos multi-generational workplace and how best to work with or for them is essential for building successfulworking relationships
Learn to recognize the generational differences in lifestyles expectations motivations priorities and work ethic through this highly interactiveand fun workshop that will cover
bull why understanding the wantsneeds of each generation is helpful
bull the characteristics of each generation
bull the communication needs preferences and turn offs for each generation
bull the human resources demands and preferences for each generation in terms of recruitmentretention performance feedback mentoring and learning and development
bull what communicators can do to build effective multi-generational strategies
bull how to use multi-generational understanding to become a more effective communication coach for internal clients
By the end of the workshop you can expect to have laughed with your own generation challenged your assumptions of other generations anddiscovered some fundamentals common to all generations Armed with these insights you will have developed a list of actions to improve yourpersonal communication effectiveness and new tools to help your clients with their communication
B
Glenna Cross is a communications consultant with more than 25 years experiencein strategic communications facilitation communications trainingteachingbusiness management marketing communications stakeholder consultation
advertising fund development and leadership
VENUE ampVENUE amp RESERRESERVVAATIONSTIONSDelta Barrington 1875 Barrington St Halifax Nova ScotiaB3J 3L6 For reservations please call (902) 429-7410
CC ANCELLANCELLAATION AND REFUND POLICYTION AND REFUND POLICYSubstitution of delegates is permissible without prior notifica-tion Refunds will be given for cancellations received in writingno later than 10 days prior to the conference date subject to anadministration fee of $100 plus $5 for GST After this time youare liable for the full registration fee even if you do not attendthe conference If you register during this 10 day period youare also liable for the full fee SummersDirect Inc reserves theright to change program date meeting place or content with-out further notice and assumes no liability for these changes
SPONSORSHIP OPPORSPONSORSHIP OPPORTUNITIESTUNITIESIf you are interested in sponsorship opportunities forthis event please call Renee at 1-866-869-7969
PPAAYMENTYMENTPayment enclosed (please make cheques payable to SummersDirect Inc)
Please send me invoice (must be received before conference or upon arrival)
Please charge my Visa MasterCard Amex
Card Number
Card Holderrsquos Name
Signature Expiry Date
Date
Name
Title
Company
Address
City Province Postal Code
Telephone Fax
E-mail Type of Business
18 Yukon Drive Richmond Hill ONL4B 4E9
Presents
AATTTENTION
TENTION
PLEASE FORWARDTO
Communications Manager
PHONEPHONE 1-866-869-7969
FFAAXX 1-416-273-0201 (fax back this page)
E-MAIL E-MAIL registersummersdirectcom
MAILMAIL SummersDirect Inc18 Yukon DriveRichmond Hill ON L4B 4E9
I am an IABC member mdash save additional $50 on conference or $25 on workshop
PLEASE REGISTER ME FORPLEASE REGISTER ME FOR
BEST VALUE MARITIME COMMUNICATIONS FORUM + 2 WORKSHOPS Early bird registration (Before February 13) $999 + $4995 (5) GST = $104895
Regular registration (After February 13) $1099 + $5495 (5) GST = $115395
March 30 amp 31 2009
MARITIME COMMUNICATIONS FORUM + 1 WORKSHOP ONLY Early bird registration (Before February 13) $823 + $4115 (5) GST = $86415
Regular registration (After February 13) $923 + $4615 (5) GST = $96915
Mar 30 amp half day Mar 31 2009 Select one workshop from column at far right
MARITIME COMMUNICATIONS FORUM ONLY (MARCH 30 ONLY) Early bird registration (Before February 13) $499 + $2495 (5) GST = $52395
Regular registration (After February 13) $599 + $2995 (5) GST = $62895
ONE WORKSHOP ONLY (MARCH 31 ONLY) Early bird registration (Before February 13) $324 + $1620 (5) GST = $34020
Regular registration (After February 13) $349 + $1745 (5) GST = $36645
Half day March 31 2009 Select ONE workshop from column at far right
REGISTER NOREGISTER NOWW
MARITIME COMMUNICATIONS FORUMMarch 30 amp 31 2009
DELTA BARRINGTON1875 Barrington Street Halifax NS
OPTIONAL POST-CONFERENCE
WORKSHOPS(MARCH 31)
WORKSHOP A bull MORNINGNegotiation Skills forCommunicators (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
WORKSHOP B bull AFTERNOONCommunicating in a Multi-Generational Workplace (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
3rd Annual
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day One bull Monday March 30 2009
Learn how Atlantic Lottery reacted what communicationsstrategy they used and the communications lessonslearned Join Paula Dyke 2008 IABC Gold Quill winner inthe category of Issues and Crisis Management for a livelydiscussion of and some tips that can be transported toany industry
1200PM NETNET WWORKING LORKING LUNCHEONUNCHEON
100 WELLINGTWELLINGTON CON COUNTOUNT YY PRPROUD OUD TTO BE ONE O BE ONE OF COF C ANADAANADArsquoS rsquoS TTOP 100 EMPLOP 100 EMPLOOYERSYERS
Andrea RavensdaleCommunications OfficerCounty of Wellingtonwwwwellingtonca
To attract and retain high performance employees youneed to be the best The County of Wellington is proudto be selected one of Canadarsquos Top 100 Employers for2009 by Macleanrsquos magazine Since this prestigious listwas made public in October Wellington County hasbeen inundated with calls emails and letters from people across Canada wanting to know what makesthem a top employer Andrea Ravensdale will speakabout why making this list is important what makes theCounty of Wellington a Top 100 Employer what makingthis list means to the organization and its employeesand how the County of Wellington has promoted andhas marketed this achievement locally provincially and nationally
800AM REGISTRREGISTR AATION AND CTION AND CONTINENTONTINENTAL BREAKFAL BREAKFASTAST
845 WELWELCCOME AND OPENINGOME AND OPENINGREMARKS FRREMARKS FROM OM THE CHAIRTHE CHAIR
Christina Biluk ABCExecutive Vice PresidentIABC Maritime Canada ampAccount Director Extreme Groupwwwmaritimeiabccomwwwextremegroupcom
900 WEB 20 amp SOCIAL NETWEB 20 amp SOCIAL NET WWORKSORKS
Ryan LejbakPrincipalzucom communicationswwwzucom
Web 20 and social media are all the buzz in the interactive world Will they stick or are they simplyteenage fodder Ryan will discuss how this online phenomena is affecting the way we do business Withthousands of social media websites mdash which ones canhelp or hinder your business Facebook Twitter FlickrYouTube USTREAMTV mdash if properly understood thesewebsites can help you utilize important communica-tions tools From recruiting to news to marketingsocial media can aid communications professionals in a variety of capacities Itrsquos time to sit up and take notice to the changing online world
1000 BREAKBREAKOUT SESSIONOUT SESSION SOCIAL NETSOCIAL NET WWORKINGORKING
Yoursquove heard all about social networking from Ryanrsquospresentation so now what In this interactive sessiondelegates will break-out into small groups and discusswith their colleagues how you can use these skills inyour own communications environments
1045 NETNET WWORKING REFRESHMENT BREAKORKING REFRESHMENT BREAK
1100 ISSUES MANAISSUES MANAGEMENT mdash A LGEMENT mdash A LOOTT TERTERYYINDUSTRINDUSTRY CY C ASE STUDASE STUDYY
Paula Dyke ABCDirector Public Affairs and CorporateCommunicationsAtlantic Lottery Corporationwwwalcca
Imagine an issue that refocuses a global industry kick-starts operational changes and impacts all stakeholdersThe issue of a lottery player in Ontario who had his$250000 winning ticket stolen by a retailer caused ripples world-wide
A DELEGATE
FAVOURITE
AWARD
WINNER
AWARDWINNER
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day One bull Monday March 30 2009 contrsquod
200 BUCKETBUCKETSS LL ADDERS ampADDERS amp NAILS 2008 AD NAILS 2008 AD CC AMPAMPAIGN mdash EMPLAIGN mdash EMPLOOYEE SNEAK PEEKYEE SNEAK PEEK
Julie TritesCommunications AdvisorWorkersrsquo Compensation Board of Nova Scotiawwwwcbnsca
In 2004 the Workersrsquo Compensation Board (WCB) of NovaScotia launched a social marketing campaign to changepeoplersquos attitudes toward workplace safety Up until thatpoint the advertising component focused on raisingawareness about workplace injuries and the incredibletoll they take on the provinceThe goal was to simply get the issue on the radar screen of Nova Scotians
The 2008 advertising took the message one step furtherby encouraging people to take action and do somethingabout an injury before it happens Before the TV ads wentpublic internal launch events were held to ensure WCBemployees understood the campaign message and wereengaged in its new direction toward behavioural change
Learn how the WCB stretched a small budget and ashort timeframe to bring the ads to life in an event thatengaged employees in the campaign inspired them tofeel ownership of the ads and encouraged them toapply the campaign message to their own workplace
300 NETNET WWORKING REFRESHMENT BREAKORKING REFRESHMENT BREAK
315 STSTAKEHOLDER ENGAAKEHOLDER ENGAGEMENTGEMENTWHERE RWHERE ROP MEETOP MEETS RS ROIOI
Paul BlackSenior ConsultantMTampL Public Relations Limitedwwwmtlprca
From the formal permits and licenses to a sociallicense to operate businesses and organizations have an increasingly complex world in which to balance thedemands their stakeholder are making of them
Paul will talk about how companies and organizationsare looking for how their return on investment (ROI) ismaximized through focusing on their stakeholdersrsquoreturn on participation (ROP) Understanding whereyour stakeholders are coming from what they expectand what you can deliver is only the beginning Turningthe notion of engagement from a one-off into buildinga culture of sustainable engagement is the approachthat will guarantee success Letrsquos talk about why
400 USING USING THE EXTHE EXCELLENCE MODEL CELLENCE MODEL TTO EO E VVALALUUAATETEYYOUR COUR COMMUNICOMMUNIC AATIONS FUNCTIONTIONS FUNCTION
Glenna Cross ABC MCFounder and PresidentCross Wise Communications Ltdwwwcross-wiseca
The Excellence Model (IABC Research Foundation project) provides a practical and understandable benchmark against which your communications function can be compared It outlines the ldquoKnowledgeCorerdquo communicators need to bring to the table theldquoShared Expectationsrdquo necessary between the leader-ship team and communicators and the ldquoOrganization-al Culturerdquo in which both must operate to achieveExcellence
The model provides a coherent and objective picture for your senior leaders to see what professional communications is or could be Learn how you can use this well researched and credible model in self evaluation or in a communications audit
500 CCONFERENCE CONFERENCE CONCLONCLUDESUDES
AWARD
WINNER
MUSTSEE
MUST
SEE
900 AM ndash 1230 AM
NEGONEGOTIATIATION SKILLS FOR CTION SKILLS FOR COMMUNICOMMUNIC AATTORSORSPresented by Carey Patterson Onward Strategies Inc Calgary AB wwwonwardstrategiescom
Negotiation skills are essential in daily interactions with others Learn to prepare for negotiations assess your alternatives build a climate of
collaboration get beyond stubborn positioning and develop agreements that work for both sides Traditional approaches to negotiation
promote competitive tactics often resulting in unsatisfactory outcomes for one or both negotiators Collaborative or interest-based
negotiation aims for agreements that respond to the interests of both parties
Come discover that you are almost always negotiating Discover whatrsquos working and what might be useful to consider for future conversa-
tions at home mdash at work mdash with difficult people
A
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day Two bull Post-Conference Workshops bull Tuesday March 31
Carey Patterson is a facilitator mediator and personal performance coach She specializes in helping others find principled ways to solve problems She thoroughly enjoys assisting others find and reach theirbest and is energized by conflict coaching as it directly fits her personal values of co-operation
fulfillment purposefulness and respect
PRACTICAL HANDS-ON WORKSHOPS
100 PM ndash 430 PM
CCOMMUNICOMMUNIC AATING IN A MULTING IN A MULTI-GENERTI-GENER AATIONAL TIONAL WWORKPLORKPL AACECEPresented by Glenna Cross ABC Master Communicator founder and President of Cross WiseCommunications Ltd wwwcross-wiseca
Understanding who is in todayrsquos multi-generational workplace and how best to work with or for them is essential for building successfulworking relationships
Learn to recognize the generational differences in lifestyles expectations motivations priorities and work ethic through this highly interactiveand fun workshop that will cover
bull why understanding the wantsneeds of each generation is helpful
bull the characteristics of each generation
bull the communication needs preferences and turn offs for each generation
bull the human resources demands and preferences for each generation in terms of recruitmentretention performance feedback mentoring and learning and development
bull what communicators can do to build effective multi-generational strategies
bull how to use multi-generational understanding to become a more effective communication coach for internal clients
By the end of the workshop you can expect to have laughed with your own generation challenged your assumptions of other generations anddiscovered some fundamentals common to all generations Armed with these insights you will have developed a list of actions to improve yourpersonal communication effectiveness and new tools to help your clients with their communication
B
Glenna Cross is a communications consultant with more than 25 years experiencein strategic communications facilitation communications trainingteachingbusiness management marketing communications stakeholder consultation
advertising fund development and leadership
VENUE ampVENUE amp RESERRESERVVAATIONSTIONSDelta Barrington 1875 Barrington St Halifax Nova ScotiaB3J 3L6 For reservations please call (902) 429-7410
CC ANCELLANCELLAATION AND REFUND POLICYTION AND REFUND POLICYSubstitution of delegates is permissible without prior notifica-tion Refunds will be given for cancellations received in writingno later than 10 days prior to the conference date subject to anadministration fee of $100 plus $5 for GST After this time youare liable for the full registration fee even if you do not attendthe conference If you register during this 10 day period youare also liable for the full fee SummersDirect Inc reserves theright to change program date meeting place or content with-out further notice and assumes no liability for these changes
SPONSORSHIP OPPORSPONSORSHIP OPPORTUNITIESTUNITIESIf you are interested in sponsorship opportunities forthis event please call Renee at 1-866-869-7969
PPAAYMENTYMENTPayment enclosed (please make cheques payable to SummersDirect Inc)
Please send me invoice (must be received before conference or upon arrival)
Please charge my Visa MasterCard Amex
Card Number
Card Holderrsquos Name
Signature Expiry Date
Date
Name
Title
Company
Address
City Province Postal Code
Telephone Fax
E-mail Type of Business
18 Yukon Drive Richmond Hill ONL4B 4E9
Presents
AATTTENTION
TENTION
PLEASE FORWARDTO
Communications Manager
PHONEPHONE 1-866-869-7969
FFAAXX 1-416-273-0201 (fax back this page)
E-MAIL E-MAIL registersummersdirectcom
MAILMAIL SummersDirect Inc18 Yukon DriveRichmond Hill ON L4B 4E9
I am an IABC member mdash save additional $50 on conference or $25 on workshop
PLEASE REGISTER ME FORPLEASE REGISTER ME FOR
BEST VALUE MARITIME COMMUNICATIONS FORUM + 2 WORKSHOPS Early bird registration (Before February 13) $999 + $4995 (5) GST = $104895
Regular registration (After February 13) $1099 + $5495 (5) GST = $115395
March 30 amp 31 2009
MARITIME COMMUNICATIONS FORUM + 1 WORKSHOP ONLY Early bird registration (Before February 13) $823 + $4115 (5) GST = $86415
Regular registration (After February 13) $923 + $4615 (5) GST = $96915
Mar 30 amp half day Mar 31 2009 Select one workshop from column at far right
MARITIME COMMUNICATIONS FORUM ONLY (MARCH 30 ONLY) Early bird registration (Before February 13) $499 + $2495 (5) GST = $52395
Regular registration (After February 13) $599 + $2995 (5) GST = $62895
ONE WORKSHOP ONLY (MARCH 31 ONLY) Early bird registration (Before February 13) $324 + $1620 (5) GST = $34020
Regular registration (After February 13) $349 + $1745 (5) GST = $36645
Half day March 31 2009 Select ONE workshop from column at far right
REGISTER NOREGISTER NOWW
MARITIME COMMUNICATIONS FORUMMarch 30 amp 31 2009
DELTA BARRINGTON1875 Barrington Street Halifax NS
OPTIONAL POST-CONFERENCE
WORKSHOPS(MARCH 31)
WORKSHOP A bull MORNINGNegotiation Skills forCommunicators (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
WORKSHOP B bull AFTERNOONCommunicating in a Multi-Generational Workplace (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
3rd Annual
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day One bull Monday March 30 2009 contrsquod
200 BUCKETBUCKETSS LL ADDERS ampADDERS amp NAILS 2008 AD NAILS 2008 AD CC AMPAMPAIGN mdash EMPLAIGN mdash EMPLOOYEE SNEAK PEEKYEE SNEAK PEEK
Julie TritesCommunications AdvisorWorkersrsquo Compensation Board of Nova Scotiawwwwcbnsca
In 2004 the Workersrsquo Compensation Board (WCB) of NovaScotia launched a social marketing campaign to changepeoplersquos attitudes toward workplace safety Up until thatpoint the advertising component focused on raisingawareness about workplace injuries and the incredibletoll they take on the provinceThe goal was to simply get the issue on the radar screen of Nova Scotians
The 2008 advertising took the message one step furtherby encouraging people to take action and do somethingabout an injury before it happens Before the TV ads wentpublic internal launch events were held to ensure WCBemployees understood the campaign message and wereengaged in its new direction toward behavioural change
Learn how the WCB stretched a small budget and ashort timeframe to bring the ads to life in an event thatengaged employees in the campaign inspired them tofeel ownership of the ads and encouraged them toapply the campaign message to their own workplace
300 NETNET WWORKING REFRESHMENT BREAKORKING REFRESHMENT BREAK
315 STSTAKEHOLDER ENGAAKEHOLDER ENGAGEMENTGEMENTWHERE RWHERE ROP MEETOP MEETS RS ROIOI
Paul BlackSenior ConsultantMTampL Public Relations Limitedwwwmtlprca
From the formal permits and licenses to a sociallicense to operate businesses and organizations have an increasingly complex world in which to balance thedemands their stakeholder are making of them
Paul will talk about how companies and organizationsare looking for how their return on investment (ROI) ismaximized through focusing on their stakeholdersrsquoreturn on participation (ROP) Understanding whereyour stakeholders are coming from what they expectand what you can deliver is only the beginning Turningthe notion of engagement from a one-off into buildinga culture of sustainable engagement is the approachthat will guarantee success Letrsquos talk about why
400 USING USING THE EXTHE EXCELLENCE MODEL CELLENCE MODEL TTO EO E VVALALUUAATETEYYOUR COUR COMMUNICOMMUNIC AATIONS FUNCTIONTIONS FUNCTION
Glenna Cross ABC MCFounder and PresidentCross Wise Communications Ltdwwwcross-wiseca
The Excellence Model (IABC Research Foundation project) provides a practical and understandable benchmark against which your communications function can be compared It outlines the ldquoKnowledgeCorerdquo communicators need to bring to the table theldquoShared Expectationsrdquo necessary between the leader-ship team and communicators and the ldquoOrganization-al Culturerdquo in which both must operate to achieveExcellence
The model provides a coherent and objective picture for your senior leaders to see what professional communications is or could be Learn how you can use this well researched and credible model in self evaluation or in a communications audit
500 CCONFERENCE CONFERENCE CONCLONCLUDESUDES
AWARD
WINNER
MUSTSEE
MUST
SEE
900 AM ndash 1230 AM
NEGONEGOTIATIATION SKILLS FOR CTION SKILLS FOR COMMUNICOMMUNIC AATTORSORSPresented by Carey Patterson Onward Strategies Inc Calgary AB wwwonwardstrategiescom
Negotiation skills are essential in daily interactions with others Learn to prepare for negotiations assess your alternatives build a climate of
collaboration get beyond stubborn positioning and develop agreements that work for both sides Traditional approaches to negotiation
promote competitive tactics often resulting in unsatisfactory outcomes for one or both negotiators Collaborative or interest-based
negotiation aims for agreements that respond to the interests of both parties
Come discover that you are almost always negotiating Discover whatrsquos working and what might be useful to consider for future conversa-
tions at home mdash at work mdash with difficult people
A
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day Two bull Post-Conference Workshops bull Tuesday March 31
Carey Patterson is a facilitator mediator and personal performance coach She specializes in helping others find principled ways to solve problems She thoroughly enjoys assisting others find and reach theirbest and is energized by conflict coaching as it directly fits her personal values of co-operation
fulfillment purposefulness and respect
PRACTICAL HANDS-ON WORKSHOPS
100 PM ndash 430 PM
CCOMMUNICOMMUNIC AATING IN A MULTING IN A MULTI-GENERTI-GENER AATIONAL TIONAL WWORKPLORKPL AACECEPresented by Glenna Cross ABC Master Communicator founder and President of Cross WiseCommunications Ltd wwwcross-wiseca
Understanding who is in todayrsquos multi-generational workplace and how best to work with or for them is essential for building successfulworking relationships
Learn to recognize the generational differences in lifestyles expectations motivations priorities and work ethic through this highly interactiveand fun workshop that will cover
bull why understanding the wantsneeds of each generation is helpful
bull the characteristics of each generation
bull the communication needs preferences and turn offs for each generation
bull the human resources demands and preferences for each generation in terms of recruitmentretention performance feedback mentoring and learning and development
bull what communicators can do to build effective multi-generational strategies
bull how to use multi-generational understanding to become a more effective communication coach for internal clients
By the end of the workshop you can expect to have laughed with your own generation challenged your assumptions of other generations anddiscovered some fundamentals common to all generations Armed with these insights you will have developed a list of actions to improve yourpersonal communication effectiveness and new tools to help your clients with their communication
B
Glenna Cross is a communications consultant with more than 25 years experiencein strategic communications facilitation communications trainingteachingbusiness management marketing communications stakeholder consultation
advertising fund development and leadership
VENUE ampVENUE amp RESERRESERVVAATIONSTIONSDelta Barrington 1875 Barrington St Halifax Nova ScotiaB3J 3L6 For reservations please call (902) 429-7410
CC ANCELLANCELLAATION AND REFUND POLICYTION AND REFUND POLICYSubstitution of delegates is permissible without prior notifica-tion Refunds will be given for cancellations received in writingno later than 10 days prior to the conference date subject to anadministration fee of $100 plus $5 for GST After this time youare liable for the full registration fee even if you do not attendthe conference If you register during this 10 day period youare also liable for the full fee SummersDirect Inc reserves theright to change program date meeting place or content with-out further notice and assumes no liability for these changes
SPONSORSHIP OPPORSPONSORSHIP OPPORTUNITIESTUNITIESIf you are interested in sponsorship opportunities forthis event please call Renee at 1-866-869-7969
PPAAYMENTYMENTPayment enclosed (please make cheques payable to SummersDirect Inc)
Please send me invoice (must be received before conference or upon arrival)
Please charge my Visa MasterCard Amex
Card Number
Card Holderrsquos Name
Signature Expiry Date
Date
Name
Title
Company
Address
City Province Postal Code
Telephone Fax
E-mail Type of Business
18 Yukon Drive Richmond Hill ONL4B 4E9
Presents
AATTTENTION
TENTION
PLEASE FORWARDTO
Communications Manager
PHONEPHONE 1-866-869-7969
FFAAXX 1-416-273-0201 (fax back this page)
E-MAIL E-MAIL registersummersdirectcom
MAILMAIL SummersDirect Inc18 Yukon DriveRichmond Hill ON L4B 4E9
I am an IABC member mdash save additional $50 on conference or $25 on workshop
PLEASE REGISTER ME FORPLEASE REGISTER ME FOR
BEST VALUE MARITIME COMMUNICATIONS FORUM + 2 WORKSHOPS Early bird registration (Before February 13) $999 + $4995 (5) GST = $104895
Regular registration (After February 13) $1099 + $5495 (5) GST = $115395
March 30 amp 31 2009
MARITIME COMMUNICATIONS FORUM + 1 WORKSHOP ONLY Early bird registration (Before February 13) $823 + $4115 (5) GST = $86415
Regular registration (After February 13) $923 + $4615 (5) GST = $96915
Mar 30 amp half day Mar 31 2009 Select one workshop from column at far right
MARITIME COMMUNICATIONS FORUM ONLY (MARCH 30 ONLY) Early bird registration (Before February 13) $499 + $2495 (5) GST = $52395
Regular registration (After February 13) $599 + $2995 (5) GST = $62895
ONE WORKSHOP ONLY (MARCH 31 ONLY) Early bird registration (Before February 13) $324 + $1620 (5) GST = $34020
Regular registration (After February 13) $349 + $1745 (5) GST = $36645
Half day March 31 2009 Select ONE workshop from column at far right
REGISTER NOREGISTER NOWW
MARITIME COMMUNICATIONS FORUMMarch 30 amp 31 2009
DELTA BARRINGTON1875 Barrington Street Halifax NS
OPTIONAL POST-CONFERENCE
WORKSHOPS(MARCH 31)
WORKSHOP A bull MORNINGNegotiation Skills forCommunicators (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
WORKSHOP B bull AFTERNOONCommunicating in a Multi-Generational Workplace (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
3rd Annual
900 AM ndash 1230 AM
NEGONEGOTIATIATION SKILLS FOR CTION SKILLS FOR COMMUNICOMMUNIC AATTORSORSPresented by Carey Patterson Onward Strategies Inc Calgary AB wwwonwardstrategiescom
Negotiation skills are essential in daily interactions with others Learn to prepare for negotiations assess your alternatives build a climate of
collaboration get beyond stubborn positioning and develop agreements that work for both sides Traditional approaches to negotiation
promote competitive tactics often resulting in unsatisfactory outcomes for one or both negotiators Collaborative or interest-based
negotiation aims for agreements that respond to the interests of both parties
Come discover that you are almost always negotiating Discover whatrsquos working and what might be useful to consider for future conversa-
tions at home mdash at work mdash with difficult people
A
R E G I S T E R T O D A Y ) 1 - 8 6 6 - 8 6 9 - 7 9 6 9 2 1 - 4 1 6 - 2 7 3 - 0 2 0 1 8 r e g i s t e r s u m m e r s d i r e c t c o m
Day Two bull Post-Conference Workshops bull Tuesday March 31
Carey Patterson is a facilitator mediator and personal performance coach She specializes in helping others find principled ways to solve problems She thoroughly enjoys assisting others find and reach theirbest and is energized by conflict coaching as it directly fits her personal values of co-operation
fulfillment purposefulness and respect
PRACTICAL HANDS-ON WORKSHOPS
100 PM ndash 430 PM
CCOMMUNICOMMUNIC AATING IN A MULTING IN A MULTI-GENERTI-GENER AATIONAL TIONAL WWORKPLORKPL AACECEPresented by Glenna Cross ABC Master Communicator founder and President of Cross WiseCommunications Ltd wwwcross-wiseca
Understanding who is in todayrsquos multi-generational workplace and how best to work with or for them is essential for building successfulworking relationships
Learn to recognize the generational differences in lifestyles expectations motivations priorities and work ethic through this highly interactiveand fun workshop that will cover
bull why understanding the wantsneeds of each generation is helpful
bull the characteristics of each generation
bull the communication needs preferences and turn offs for each generation
bull the human resources demands and preferences for each generation in terms of recruitmentretention performance feedback mentoring and learning and development
bull what communicators can do to build effective multi-generational strategies
bull how to use multi-generational understanding to become a more effective communication coach for internal clients
By the end of the workshop you can expect to have laughed with your own generation challenged your assumptions of other generations anddiscovered some fundamentals common to all generations Armed with these insights you will have developed a list of actions to improve yourpersonal communication effectiveness and new tools to help your clients with their communication
B
Glenna Cross is a communications consultant with more than 25 years experiencein strategic communications facilitation communications trainingteachingbusiness management marketing communications stakeholder consultation
advertising fund development and leadership
VENUE ampVENUE amp RESERRESERVVAATIONSTIONSDelta Barrington 1875 Barrington St Halifax Nova ScotiaB3J 3L6 For reservations please call (902) 429-7410
CC ANCELLANCELLAATION AND REFUND POLICYTION AND REFUND POLICYSubstitution of delegates is permissible without prior notifica-tion Refunds will be given for cancellations received in writingno later than 10 days prior to the conference date subject to anadministration fee of $100 plus $5 for GST After this time youare liable for the full registration fee even if you do not attendthe conference If you register during this 10 day period youare also liable for the full fee SummersDirect Inc reserves theright to change program date meeting place or content with-out further notice and assumes no liability for these changes
SPONSORSHIP OPPORSPONSORSHIP OPPORTUNITIESTUNITIESIf you are interested in sponsorship opportunities forthis event please call Renee at 1-866-869-7969
PPAAYMENTYMENTPayment enclosed (please make cheques payable to SummersDirect Inc)
Please send me invoice (must be received before conference or upon arrival)
Please charge my Visa MasterCard Amex
Card Number
Card Holderrsquos Name
Signature Expiry Date
Date
Name
Title
Company
Address
City Province Postal Code
Telephone Fax
E-mail Type of Business
18 Yukon Drive Richmond Hill ONL4B 4E9
Presents
AATTTENTION
TENTION
PLEASE FORWARDTO
Communications Manager
PHONEPHONE 1-866-869-7969
FFAAXX 1-416-273-0201 (fax back this page)
E-MAIL E-MAIL registersummersdirectcom
MAILMAIL SummersDirect Inc18 Yukon DriveRichmond Hill ON L4B 4E9
I am an IABC member mdash save additional $50 on conference or $25 on workshop
PLEASE REGISTER ME FORPLEASE REGISTER ME FOR
BEST VALUE MARITIME COMMUNICATIONS FORUM + 2 WORKSHOPS Early bird registration (Before February 13) $999 + $4995 (5) GST = $104895
Regular registration (After February 13) $1099 + $5495 (5) GST = $115395
March 30 amp 31 2009
MARITIME COMMUNICATIONS FORUM + 1 WORKSHOP ONLY Early bird registration (Before February 13) $823 + $4115 (5) GST = $86415
Regular registration (After February 13) $923 + $4615 (5) GST = $96915
Mar 30 amp half day Mar 31 2009 Select one workshop from column at far right
MARITIME COMMUNICATIONS FORUM ONLY (MARCH 30 ONLY) Early bird registration (Before February 13) $499 + $2495 (5) GST = $52395
Regular registration (After February 13) $599 + $2995 (5) GST = $62895
ONE WORKSHOP ONLY (MARCH 31 ONLY) Early bird registration (Before February 13) $324 + $1620 (5) GST = $34020
Regular registration (After February 13) $349 + $1745 (5) GST = $36645
Half day March 31 2009 Select ONE workshop from column at far right
REGISTER NOREGISTER NOWW
MARITIME COMMUNICATIONS FORUMMarch 30 amp 31 2009
DELTA BARRINGTON1875 Barrington Street Halifax NS
OPTIONAL POST-CONFERENCE
WORKSHOPS(MARCH 31)
WORKSHOP A bull MORNINGNegotiation Skills forCommunicators (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
WORKSHOP B bull AFTERNOONCommunicating in a Multi-Generational Workplace (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
3rd Annual
VENUE ampVENUE amp RESERRESERVVAATIONSTIONSDelta Barrington 1875 Barrington St Halifax Nova ScotiaB3J 3L6 For reservations please call (902) 429-7410
CC ANCELLANCELLAATION AND REFUND POLICYTION AND REFUND POLICYSubstitution of delegates is permissible without prior notifica-tion Refunds will be given for cancellations received in writingno later than 10 days prior to the conference date subject to anadministration fee of $100 plus $5 for GST After this time youare liable for the full registration fee even if you do not attendthe conference If you register during this 10 day period youare also liable for the full fee SummersDirect Inc reserves theright to change program date meeting place or content with-out further notice and assumes no liability for these changes
SPONSORSHIP OPPORSPONSORSHIP OPPORTUNITIESTUNITIESIf you are interested in sponsorship opportunities forthis event please call Renee at 1-866-869-7969
PPAAYMENTYMENTPayment enclosed (please make cheques payable to SummersDirect Inc)
Please send me invoice (must be received before conference or upon arrival)
Please charge my Visa MasterCard Amex
Card Number
Card Holderrsquos Name
Signature Expiry Date
Date
Name
Title
Company
Address
City Province Postal Code
Telephone Fax
E-mail Type of Business
18 Yukon Drive Richmond Hill ONL4B 4E9
Presents
AATTTENTION
TENTION
PLEASE FORWARDTO
Communications Manager
PHONEPHONE 1-866-869-7969
FFAAXX 1-416-273-0201 (fax back this page)
E-MAIL E-MAIL registersummersdirectcom
MAILMAIL SummersDirect Inc18 Yukon DriveRichmond Hill ON L4B 4E9
I am an IABC member mdash save additional $50 on conference or $25 on workshop
PLEASE REGISTER ME FORPLEASE REGISTER ME FOR
BEST VALUE MARITIME COMMUNICATIONS FORUM + 2 WORKSHOPS Early bird registration (Before February 13) $999 + $4995 (5) GST = $104895
Regular registration (After February 13) $1099 + $5495 (5) GST = $115395
March 30 amp 31 2009
MARITIME COMMUNICATIONS FORUM + 1 WORKSHOP ONLY Early bird registration (Before February 13) $823 + $4115 (5) GST = $86415
Regular registration (After February 13) $923 + $4615 (5) GST = $96915
Mar 30 amp half day Mar 31 2009 Select one workshop from column at far right
MARITIME COMMUNICATIONS FORUM ONLY (MARCH 30 ONLY) Early bird registration (Before February 13) $499 + $2495 (5) GST = $52395
Regular registration (After February 13) $599 + $2995 (5) GST = $62895
ONE WORKSHOP ONLY (MARCH 31 ONLY) Early bird registration (Before February 13) $324 + $1620 (5) GST = $34020
Regular registration (After February 13) $349 + $1745 (5) GST = $36645
Half day March 31 2009 Select ONE workshop from column at far right
REGISTER NOREGISTER NOWW
MARITIME COMMUNICATIONS FORUMMarch 30 amp 31 2009
DELTA BARRINGTON1875 Barrington Street Halifax NS
OPTIONAL POST-CONFERENCE
WORKSHOPS(MARCH 31)
WORKSHOP A bull MORNINGNegotiation Skills forCommunicators (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
WORKSHOP B bull AFTERNOONCommunicating in a Multi-Generational Workplace (Before Feb 13) $324 + $1620
(5) GST = $34020 (After Feb 13) $349 + $1745
(5) GST = $36645
3rd Annual
