The Complete University Guide

Clearing 2018The Complete University Guide

Clearing 2019

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CUG’S MISSION IS TO OFFER FREE, INDEPENDENT, ACCURATE AND

TRUSTED ADVICE TO HELP STUDENTS, PARENTS AND ADVISORS

MAKE INFORMED EDUCATION DECISIONS.

CUG attracts over 18 million visitors a year, boasting a diverse audience

of prospective students, parents and influencers seeking the very best

and impartial information to aid their journey into university.

Looking at last year, 86% of CUG traffic was organic, highlighting the

quality of traffic with 52% of visitors returning.

Reaching the right audiences in Clearing

CUG will reach the right Clearing audience through a range of tools:

• Website

• Social media

• Email

• Search

Introducing the Complete University Guide (CUG)

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• 629,985 visits in the week of Clearing and Adjustment.

• 820,327 pageviews on A-Level results day 2018.

• 182,400 users on A-Level result day 2018.

Looking at Clearing period, 2 July to 23 September 2018:

• Average duration of generated calls: 4 minutes 55 seconds.

• Average time spent on featured university profiles: 1 minute

30 seconds.

• Over 3,000 calls delivered on results day.

Highlights from 2018

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Student conversion funnel

Our suite of products and services allow you to reach and engage with

prospective students throughout their decision making journey; from

initial search, through to consideration and on to enquiry and application.

Awareness

Consideration

Conversion

Course search results

Course pages

Content hub

Open day calender

Reviews

ClicksRetargeting

Lapsed

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WITH OVER 629,985 VISITS DURING THE WEEK OF AND AFTER

CLEARING LAST YEAR, CUG OFFERS INSTITUTIONS THE ABILITY TO

COMMUNICATE WITH A HIGHLY-ENGAGED CLEARING AUDIENCE.

CUG represents one of the most trusted brands in higher education

and is used by students, teachers, parents and careers advisors to get

the very best impartial advice. It’s designed to guide users through the

complex and emotional Clearing process.

Supporting institutions to get their messages across as effectively as

possible to prospective students, the CUG Clearing landing page will be

live from 1st April 2019, with the full Clearing website and course search

going live from 1st July 2019.

Achieve your Clearing goals with the CUG

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THE CLEARING MARKET CONTINUES TO CHANGE AND WE HAVE

UPDATED THE INVENTORY TO REFLECT THIS

CUG’s dedicated Clearing section offers students an unparalleled digital

resource, packed with expert advice and guidance. Overview:

• Dedicated Clearing section, including unique content to ensure that

students and parents have access to all the information they need to

make informed decisions.

• Personalised chatbot technology, helping students to make the right

Clearing choices and guide them through to university.

• Clearing course/university search with advanced filtering, allowing

students to find the right institutions and courses for them.

• Dynamic, independent content and advice to guide students through

the Clearing journey and into university.

• Free access to the insights tool, allowing institutions to see what

students are interested in, in real time, throughout Clearing.

2019 Inventory

Options for 2019

Clearing profiles Including video and written content, web links, email form, tracked phone number

and social media links.

Premium positioningIncluding exclusive corporate course search result boosting, featured slots

and subject sponsorships live throughout the Clearing period.

Display advertisingIncluding targeted onsite and off-site banners.

Targeted communicationsDirect student emails and browser push notifications.

Off-site banner advertising (via retargetting)This option retargets prospective students who have left the CUG website and are

now actively looking at your university’s websites and at your competitors’ Clearing

options. It therefore allows you to retarget those students viewing your Clearing

profile and courses, as well as your competitors’ offerings.

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CUG Clearing profiles give universities vital visibility on CUG’s Clearing

section, including relevant course search results and dynamic written

and video content. Web links, a tracked phone number, as well as

social media links mean that students can quickly and easily contact

your institution.

Institution Clearing profile

CLEARING INVENTORY 2019

OptionsThis option is available at £8,000

Both CUG and Whatuni Clearing profiles available combined at

£15,000.

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These high-profile slots will appear on the Clearing homepage giving

maximum visibility to Clearing students at the start of their research

journey. They ensure that your institution and brand are seen by every

visitor to the site throughout Clearing.

• Appear on the Clearing channel landing page, increasing visibility with

our entire Clearing audience.

• Live from 1st April - 1st October.

• Clearing students can click through to your site directly, and call your

tracked phone number as of 1st July, thereby generating high-quality

leads that convert.

Options8 slots available. First slot £25,000, remaining slots £20,000, sold

on a first come, first served basis.

Elite provider slots (8 available)

PREMIUM OPTIONS

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OptionsSold on a first come first served basis for £10,000 – live from July-

September. 10 slots available on rotation.

These slots will ensure that institutions appear in the top 10 of all relevant

course search results, greatly increasing visibility, engagement, calls and

clicks from Clearing applicants.

Search results boosting (10 available)

PREMIUM OPTIONS

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Feature your university on the CUG’s homepage; these adverts ensure

your brand is then seen by those actively searching for universities.

During Clearing 2018 these adverts had an average CTR of 0.4%, direct to

the sponsor’s site.

OptionsAvailable on request, from £3,000 per week.

University page carousel sponsorship

PREMIUM OPTIONS

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Feature your institution across the CUG website via banner advertising.

This includes exposure within the league tables, ensuring visibility of your

institution’s brand while Clearing students actively research their options.

With an average CTR of 0.15% in 2018, these banners reach a highly-active

audience who are searching specifically for Clearing opportunities.

OptionsThis option is available at £15 CPM.

On-site banner advertising

DISPLAY OPTIONS

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OptionsThis option is available at £10 CPM.

Continue to engage with students via off-site retargeting, even once

they’ve left the CUG website.

• Retarget those students viewing your Clearing profile/courses, as well

as your competitors’ offerings (minimum of 5 competitors to retarget).

• Use real-time insights to ensure that you are always engaging with the

most relevant audience.

• Set target applications and/or Clearing open days as your end goal.

• Use detailed reports based on your campaign performance and

conversion rates to drive future campaigns.

• Average CTR of 0.1%.

Offsite advertising: retargeting Our retargeting options enable you to continue engaging with students even once they’ve left the CUG website.

PREMIUM OPTIONS

Sponsor specific subject searches featured on the Clearing course

search. Live from 1st July, your featured subjects will be displayed with

your logo and message linking directly to your website.

Sponsor a specific subject guide on CUG through an exclusive carousel

that links to your website. Available on a monthly basis, your carousel

will link directly to your website.

OptionsTier 1: £3,000 Tier 2: £1,500 Tier 3: for £500

OptionsTier 1: £3,000 Tier 2: £1,500 Tier 3: for £500

Course search subject sponsorship

Subject guide carousel

SUBJECT LEVEL OPTIONS

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Who we work with

Sponsored subject tiers

How to confirm optionsLines open at 9am Monday 15th October 2019

Please call 020 7384 6000 or email ukclientpartnerships@hotcourses.com

TIER 1

• Economics

• Law

• Sports & Leisure

• Engineering

• Biology

• Psychology and Counselling

TIER 2

• Archaeology

• Chemistry

• Computing & IT

• History

• Management

• Accounting, Business & Finance

• Health and Medicine

TIER 3

• Theatre & Dramatic Arts

• English Language

• Earth Sciences

• Languages

• Marketing

• Mathematics

• Communication and Media

• Music

• Nursing

• Physics

• Politics

• Philosophy

• Sociology

• Travel and Tourism

• Veterinary Medicine

• Geography

• Education

• English Literature

• Social Work

• Pharmacology

• Agriculture and Horticulture

• Architecture, Building & Planning

• Art and design

• Fashion and textiles

• Hospitality & Catering

• Theology & Religion

• Dentistry