THE COMMUNITY RESISTANCE TO TOWARD CASSAVA RICE AS A SUBSTITUTE FOR RICE.docx

8/14/2019 THE COMMUNITY RESISTANCE TO TOWARD CASSAVA RICE AS A SUBSTITUTE FOR RICE.docx

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THE COMMUNITY RESISTANCE TO TOWARD CASSAVA RICE AS ASUBSTITUTE FOR RICE

Anastasya Gumelar1)

, Sylvester Agathon1)

, Yohanes Kristo1)

, Sumardi2)

1) Students; Food Technology Department; Faculty of Agricultural; Soegijapranata CatholicUniversity

2) Lecturer; Food Technology Department; Faculty of Agricultural; Soegijapranata CatholicUniversity

[email protected]

ABSTRACT

Rice flour which is the staple food in Indonesian citizen, is known that rice cannot supply the needsof the citizen because of the high growth rate. Due to that, Indonesia has to import rice product forabout 10-12 % each year from its total production. A lot of research has been done to produce anykind of alternative staple food product, moreover some of local industries have served the staplefood as a form of rice-like product like cassava rice. But, the consumption rate of rice-like productis still relatively low. Due to this problem, a research is done to review the knowledge about therice-like product, the will to change their rice consumption to another alternatives and also thereasons. The research is done to 50 respondents with low-income in Semarang city. From theresearch, most of all respondents knew about the alternative staple food especially sweet potato,cassava, corn, and sago. But, less than 30% of the respondents want to change their riceconsumption to another alternatives because of its tasty taste. While, the other respondents reject thechange of their rice consumption to staple food alternatives due to Indonesian culture and their

perception of its taste.

Keywords: rice, cassava rice, rice-like.


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INTRODUCTION

Rice is a food commodity that is very strategic because rice is the staple food of Indonesian citizen. Even

though the production of rice is still raising, this increasing rate still cannot maintain the need of food of

Indonesian citizen. Thus, Indonesia can be said that Indonesia has a crisis of insufficient in having rice.

To solve this problem, there are 2 strategies. First that Indonesia have to raise the production and reduce

the consumption of rice. Thus, diversification is needed. Diversification is differentiation of food supply

to improve the quality of people's diet, both in quality and quantity. Goal of diversifying food

consumption in practice emphasized in an effort to reduce the consumption of rice because rice is still to

this day considered a staple food of the people of Indonesia (Martianto 2005).

So, many researches try to make diversification by making some alternatives of staple food product in

term to reduce the consumption of rice. One of the research is making product using cassava as a staple

food or it is called cassava rice. Based on to the Food and Agriculture Organization of the United Nations

Global Cassava Development Strategy, cassava has become the third most important source of calories in

the tropical country, after rice and corn. Millions of people depend their food on cassava in Africa, Asia

and Latin America.

This product nowadays have already been spreading commercially in many market. However in

the development, the consumption rate of cassava rice among the people in Indonesia is still low.

Because of this problem, a research is done to find out why all this researches in order to develop

cassava as a staple food is seems to be particularly failed. The purpose in this research is to review theirknowledge about cassava rice and also to find out the peoples reasons of why t he existence of cassava

rice among them is refused.

MATERIALS AND METHODOLOGY

To find out their respond of cassava rice, survey is done in 50 respondents with low income who

are living in Semarang city. This low-income citizens such as butcher, servant, maid, security, and

gardener are chosen randomly at the age of 20 50 years old. Their income rate is about under 1.000.000rupiahs each month.

This survey is using questioner as a way to collect data. This questioner consist of many question

about their knowledge of cassava rice, the distribution, and the reasons why whether they accept or reject

to change their main food from rice to cassava rice.


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RESULTS AND DISCUSSION

After the survey is done, it can be calculated that 92 percent of respondent know about staple

food alternatives for rice and just 8 percent of respondents dont know about it. Almost all of them also is

more familiar with corn as the food alternatives.

Table 1 .Table of staple food that the respondents knowabout.

Their knowledge about cassava rice itself can

be said 44% of them know that cassava rice exist.

Almost of them hear it from the culture and history that

their parents brought to them many times ago. But

unfortunately, there are some of them who are still do

not know about where and from who they can get this

cassava rice. Thus it can be conclude that the distribution of cassava rice is still cant reach the citizen

more widely. This means that distribution problem can be the reason of why they cannot exchange rice

become cassava rice because they dont know how to get it.

Tabel 2 . The will of citizen to change their rice tocassava rice.

From the second table, the fact is almost all of the 50 respondents who have been promoted to taste the products from cassava rice is reject it. Can be seen that just 30 percent of them who is willingly agree to

change their staple food to cassava rice. And the other of the 30 percent is disagree to change their staple

foods. Their main reasons of why they disagree is actually about culture and also their custom to eat rice

every day. They have been customized by their parents to consume rice while they are hungry and also

for everyday consumption. They also feel that if they are not consuming rice they will feel like they have

eaten nothing. They also said thay cassava rice is still not matched to other food like soup, and etc. They

think that the taste provided by cassaca rice is not too match with other food. They will prefer cassava rice

as their snack.

Tabel 3 Reasons of the citizens about cassava rice.

Moreover, the look of cassava rice itself still cannot

be accepted. This is proved by when some of the

Makanan

Pokok

Jumlah Orang yang

mengetahui

Presentase

Ubi jalar 22 47.83%

Jagung 33 71.74%

Sagu 25 54.35%

Singkong 27 58.70%

Mau beralih

ya 15

tidak 35

Alasan

tidak

Rasa enak 8 rasa kurang enak 13

Tekstur Baik 1 budaya 24

Lebih Bergizi 3 tekstur kurang baik 7

lainnya 8 lainnya 6


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respondents feel like they dont want to taste the cassava rice and also the flavor of cassava in this kind of

rice is still strong.

Their resistance of cassava rice is now similar to what Aryani (2003) said about diversification.

Ariani explain that an unoptimal diversification one of them is because of psychological factors that

involved. In this term, the diversification is the cassava rice itself. The psychological factors are the

perception of the people about rice. They think that they are not eating if they do not eating rice. It is

because rice is a feeling of pride to be indicators of community well-being, and sense of rice that fits in

the tongue of Indonesian society. The reaction of the respondents when looking about the cassava rice is

called the consumption behavior. Ariani explained that Consumption behavior is seen of whether they

consume the food or not and also whether considered as a staple food.

CONCLUSION

From the survey that is done, 92 % of the citizen know about cassava rice. Also, 70 % of them who

knows it reject the existence of cassava rice. They still cannot accept the existence of cassava rice because

of several reasons. The main reason is about cultural aspect. The other reasons are also about the

distribution which still cannot reach the people widely enough. Moreover, the Texture and the taste from

cassava rice itself cannot surpass rice which is more acceptable among citizen in Indonesia.

SUGGESTION

From things above, it is advised to the other researcher that they have to create any kind of staple food

composed by cassava or other product better than before. Better means that they have to compare from

the taste, texture, form, and well distribution so that people can feel that this staple food is acceptable.

Otherwise, government also have to encourage their people that there are still a lot of staple food other

than rice that is actually healthy so as the rice itself.

REFERENCES

Food and Agriculture Organization of the United Nations. (2004). The global cassava developmentstrategy and implementation plan. Proceedings of the validation forum on the global cassavadevelopment strategy, 1 . Retrieved March 14, 2005, fromhttp://www.fao.org/documents/show_cdr.asp?url_file=/docrep/006/y0169e/y0169e00.htm

Deptan.go.id.2011. Roadmap Peningkatan Produksi Beras Nasional (P2BN) Menuju Surplus Beras 10Juta Ton pada Tahun 2014. Fromhttp://tanamanpangan.deptan.go.id/doc_upload/44_BAB%20I%20dan%20II.pdf
http://www.fao.org/documents/show_cdr.asp?url_file=/docrep/006/y0169e/y0169e00.htmhttp://tanamanpangan.deptan.go.id/doc_upload/44_BAB%20I%20dan%20II.pdfhttp://tanamanpangan.deptan.go.id/doc_upload/44_BAB%20I%20dan%20II.pdfhttp://www.fao.org/documents/show_cdr.asp?url_file=/docrep/006/y0169e/y0169e00.htm


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Subagio,dkk.2012. Pengembangan Beras Cerdas sebagai Pangan Pokok Alternatif B erbahanBaku Mocaf. Universitas Jember: Jawa Timur

Ariani M. 2003. Diversifikasi Konsumsi Pangan Indonesia : Antara Harapan dan Kenyataan.

[Internet]. [Retrieve on November 10, 2013] fromhttp://pse.litbang.deptan.go.id/ind/pdffiles/Mono27-7.pdf.

Siti nurjanah. 2011. sikap dan perilaku konsumsi masyarakat terhadap beras padi ( oryza sativa ) dan berassingkong ( manihot esculenta) sebagai bahan pangan pokok (kasus masyarakat kampung cireundeu,kelurahan leuwigajah, kecamatan cimahi selatan, kota cimahi, provinsi jawa barat. Institut POertanianBogor

Martianto D, Ariani M. 2004. Analisis Konsumsi Pangan Rumahtangga. Prosiding Widyakarya Nasional Pengan dan Gizi VIII.17-19 Mei. Jakarta [ID]: LIPI.
http://pse.litbang.deptan.go.id/ind/pdffiles/Mono27-7.pdfhttp://pse.litbang.deptan.go.id/ind/pdffiles/Mono27-7.pdf

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THE COMMUNITY RESISTANCE TO TOWARD CASSAVA RICE AS A SUBSTITUTE FOR RICE.docx