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The Community Bag & Giv ing Tag Program
Bottom Line Impact & Community Giving Power
of a Reusable Bag
WHO WE ARE
Bags 4 My Cause empowers retailers to demonstrate their corporate social responsibility.
We work directly with our partners to create a donation program where each reusable bag sold
supports non-profits in the local communities they serve while making an environmental impact on
our planet.
We empower non-profits to spread the wordand market the program to their supporters,
ultimately driving bag sales. This results in a a free media engine for your brand.
• 8,005,000+ Meals Provided to US Emergency Food Organizations
• $2,000,000+ Total Hunger Relief Donations
• $900,000+ Community Non-Profits Donations Distributed
• 12,000,000+Plastic Bags Not Used
BAGS 4 MY CAUSEAN INNOVATIVE MARKETING PROGRAM
WHAT WE’VE DONE WHY WE’RE DIFFERENT
BAGS 4 MY CAUSEWHERE WE ARE MAKING AN IMPACT
⌀Increase brand exposure by more than 15% annually
MEDIA EXPOSUREIncrease reusable bag sales by a net 25% annually
REVENUE PROFITABILITY
Create a sustained marketing campaign to local communities at no cost
Increase local, charitable giving by more than 10% annually
NO ADDITIONAL COSTCOMMUNITY IMPACT
THE BOTTOM LINE IMPACTHERE’S WHAT THE B4MC PROGRAM CAN DO FOR YOU &
THE COMMUNITY WITH A REUSABLE BAG
+25% +15%
+10%Hannaford Community Bag
$
An integrated community relations and marketing program designed to impact the retail partner’s bottom line while making it easy for customers to give back
to their community and support the environment.
All fueled through the sale of a reusable Community Bag with a Giving Tag.
The Community Bag & Giving Tag Program:
definition | noun
Collaborate with a team of dedicated B4MC members who
will handle all program management and non-profit
communication.
B4MC PROGRAM TEAM
B4MC team will create a marketing toolkit for
non-profits which will include social media graphics, press release templates and more.
MARKETING TOOLKIT
Develop and produce a reusable bag with an
attached Giving Tag to be sold for $2.50.
REUSABLE BAG & GIVING TAG
B4MC team will produce a program website unique to
your branding and voice, and provide you with a portal for
store managers.
WEBSITE & STORE PORTAL
EXECUTION MODELHOW DOES IT WORK?
This program is an integrated marketing program fueled by non-profits, resulting in a free media engine for your brand. Non-profits spread the news of their selection to generate bag sales and announce donation totals at the end of the month,
attracting new customers into your stores and igniting media coverage for your brand.
$1.45IMPACT PER BAG SOLD TO THE BOTTOM LINE
$40,000BAG SALE PROFITS PER 100,000 BAGS SOLD
23,000+FRONT END SINGLE-USE BAGS NOT USED
$100,000NON-PROFIT DONATIONS PAID FOR BY BAG SALES
PROVEN RESULTSIMPACT METRICS FOR EVERY 100,000 CAUSE BAGS SOLD @ $2.50/BAG
Free media (or earned media) refers to gaining publicity through promotional efforts, other than paid media advertising which refers to gaining publicity
through advertising, or owned media which refers to branding.
The free media generated from the Hannaford Helps Reusable Bag Program in the last twelve months has been valued at +$750,000.
Free Media: definition | verb
Per 1x total bag reuse, over 11 million plastic bags have not been used.
11.5 MILLION PLASTIC BAGS NOT USED
We are approaching over 1 million Fight Hunger Bags sold since the inception of the program.
1.4 MILLION TOTAL BAGS SOLD
Over 1 million meals have been provided to hunger relief organizations through this program.
1.2 MILLION MEALS PROVIDED
The program has made over $780,000 in donations to non-profits local to all store locations.
OVER $780,000 DONATED
The Hannaford Helps Reusable Bag Program is a clear example of
Hannaford’s commitment to supporting communities and
helping to make them even better places to live and work. Since the inception of the program, over 1 million bags have been sold and over 1 million meals have been
provided to those in need.
5+ YEARS OF SUCCESS
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CASE STUDYHANNAFORD HELPS REUSABLE BAG PROGRAM
CLIENT REFERENCESPROVEN SUCCESS
First Bag Sold - April 2014
HANNAFORD
Sherri Stevens, Director of Community Relations – Marketing
Work Phone: 207.885.3075
Email: [email protected]
Bob Hatem, Operations Director
Work Phone: 207.749.9814
Email: [email protected]
George Parmenter, Sustainable Retailing Manager
Work Phone: 207.885.2594
Email: [email protected]
First Bag Sold – March 2018
FRESH THYME
Mark Doiron, Chief Merchant Officer
Work Phone: 331.251.7100
EEmail: [email protected]
Amy Parker, VP Marketing & Communications
Work Phone: 331.251.7170
Email: Email: [email protected]
