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The Communication Plan
Thomas Hofmann, Geological Survey of Austria
Project Launch Workshop
TRANSENERGY – Geothermal Energy Resources of Slovenia, Austria, Hungary and Slovakia
Vienna, 27th of May 2010
It is impossible to NOT communicate!… but communication needs a sophisticated strategy!
What are the goals of communication during TE?
With whom do we want to communicate? Who are our target groups?
Which messages do we want to deliver?
Which tools do we want do apply?
How will we get our feedback?
http:// bloggingpersonal.com
… answering these questions will deliver a communication plan!
The key message….… the Transenergy message!
Geothermal Energy is a vital alternative for green energy
supply. But our resources have to be well investigated and
carefully exploited in a common European sense.
TRANSENERGY provides the needed basics for future
geothermal use based on the objectivity of independent
geological surveys.
The overall strategy….
SMB: WP2 contact persons (SK, SLO, H)
SMB: WP2 leading partner (AUT)
Communication Manager (AUT)
Inte
rnal
Com
mun
icat
ion
Med
ia C
omm
unic
atio
n
Non
-Med
ia
Com
mun
icat
ion
Media & Public
Steering Board
CEU
… compilation of deliverables, local public relation activities, dissemination of joint material
… coordination of public relation activities, dissemination of joint material to WP2 contact persons
… representatives of relevant authorities, stakeholders
RESPONSIBILITIES
… quality control, mediator, “face of TE – project team”
… Joint Technical Secretariat
… newspapers, radio stations, experts, local politicians, interested public
TARGET GROUP
The dissemination team….
Dissemination Manager: Thomas Hofmann (GBA) [email protected]
Assistent:
Anna Katharina Brüstle (GBA)[email protected]
WP 2 Manager: Gerhard Schubert (GBA) [email protected]
WP 2 Contact Persons: Edit Babinszki (MAFI), [email protected]
Peter Malík (SGUDS), [email protected]
Nina Mali (GEO-ZS), [email protected]
Internal communication….
Objectives
Tools
Target Group Message & Feedback
Strategic Management Board.
Steering Board. CEU – Joint Technical
Secretariat
Evaluation and reporting of project progress. Implementation of project plan.
Corporate identity Coordination Meeting (WP1.2 & 1.3) Reporting to CEU – JTS (WP1.2 & WP 1.4)
Responsibility: Project Manager (H)
… Outputs CORPORATE IDENTITIES:
Logos, Templates (Word, PowerPoint)
COORDINATION MEETINGS:
6 meetings of SMB & STB (every 6 months) including minutes of meetings
REPORTING TO JTS:
1 Start up report
6 Progress reports
6 Cost statement reports
2 Final reports (contents, cost statements)
1 Dissemination report (media, non-media)
Internal communication….
Media communication….
Objectives
Tools
Target Group Message & Feedback
National broadcasting media (AUT, H, SLO, SK).
Press & print media. Scientific media.
Media supported dissemination of project message. Media supported dissemination of project contents.
Joint strategy. Media contacting and networking. Press releases & interviews.
Responsibility: Workpackage Leader (AUT) Rise public awareness on geothermal use.
Rise public awareness on vulnerability of geothermal reservoirs.
Disseminate idea of joint geothermal exploitation.
… Outputs JOINT STRATEGY (AUT, H, SLO, SK):
joint media list, joint time-table and joint layouts
MEDIA CONTACT & NETWORKING:
at least 3 print media (1 professional journal) per each participating country
at least 2 broadcasting media per each participating country
PRESS RELEASES & INTERVIEWS:
at least 6 press releases (joint English press release and releases in national languages)
at least 1 appearance at national broadcasting media in each participating country
Media communication….
Non-Media communication….
Objectives
Tools
Target Group Message & Feedback
Stakeholders. Local politicians. Experts & Interested public
Wide spread and continuous dissemination of project contents.
Contact with stakeholders, experts & scientists.
Workshops & Events. Project website (WP2) & Interactive Web based Information Tool [IWIT] (WP6). Dissemination materials, E-Mail releases & Presentations on conferences.
Responsibility: Workpackage Leader (AUT) Rise public awareness on
geothermal use. Rise public awareness on
vulnerability of geothermal reservoirs.
Disseminate idea of joint geothermal exploitation.
Example: German geothermal web-based Information system
… OutputsWORKSHOPS & EVENTS:
1 Project launch workshop: constitution of Steering Board
4 Major Public Relation Event (1 in each participating country): geothermal workshops for experts with focus on TE
4 Trainings on IWIT (1 in each participating country)
1 Final Event: present of project results to STB
WEBSITE & INTERACTIVE WEB BASED INFORMATION TOOL [IWIT]:
1 Project homepage: periodically updated and extended
IWIT implemented on the website: interactive maps, data models (2D, 3D) & an multilingual database
www.geotis.de
Non-Media communication….
… the project website
http://transenergy-eu.geologie.ac.at
Non-Media communication….
… Outputs (2) DISSEMINATION MATERIALS, E-MAIL RELEASES & PRESENTATIONS :
1 Promotion article: published at newsletters of relevant associations
10 Email Releases in terms of newsletters containing a short progress report (English & national languages)
8 presentations at relevant conferences: e.g. EGU 2011 & 2012 assemblies
Non-Media communication….
Summary…… the time-table!
It is impossible to NOT communicate!… but communication needs a sophisticated strategy!
http:// bloggingpersonal.com
Thank you for your attention!
