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Apollo Bay Shuttle Service

Design Proposal

SUSTAINABLE VACATIONCreating Transport Links for Apollo Bay

Olivia Fitch

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Content

Overview .........................................................................Design Objective .............................................................Proposal .........................................................................Investment Logic Map ....................................................Stakeholder Maps...........................................................System Map....................................................................The Service ....................................................................Improved V/line Services................................................Cape Otway Service ......................................................Local Bus Service ..........................................................Considerations................................................................Great Ocean Walk...........................................................Carpark ...........................................................................Carpark Provisions .........................................................Customer Journey Map...................................................Touchpoint.......................................................................

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Overview

Currently 98% of people who travel to Apollo Bay are using private vehicles while the remaining 2% is made up of public transport or hire vehicles. With such a large influx of traffic and cars annually, as current Apollo Bay does not offer any means to reduce this large percentage of private vehicles.

While the V/Line does offer three daily services to Apollo Bay, once you are in the town, the only way to get around is by walking or hitching a lift.

There is a large need for private vehicles due to the regions sprawling attractions, many of which are only accessible by car. Therefore once you are in Apollo Bay your ability to see the area is limited by your transportation.

This large influx of cars have resulted in Above average road trauma due challenging road conditions and inexperienced drivers. Prohibitive cost of private transport and lack of public transport to connect to community and visitor attractions. Volume of private vehicles causing local traffic congestion and infrastructure damage.

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Design Objective

In order to reduce these associated issues is to introduce a ‘Car Free Tourist Town’ and a shuttle service to transport the benicifiaries around the region.

The four areas of this project are:1. Apollo Bay Shuttle Bus2. Apollo Bay Carpark3. Cape Otway Shuttle Bus4. Improvements to V/Line Service.

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Proposal

The Car Park:The carpark will store the tourists car for the duration of the stay in Apollo Bay. The money paid by the tourists will help continue to run the shuttle bus and any other infrastructure needed for the service.

The Apollo Bay Shuttle Bus:The Apollo Bay shuttle Bus will collect people from the carpark and transport the community and tourists in and around the town. The shuttle will stop and all the major destinations in the town such as the supermarket, medical centre, caravan park, information centre, golf course and other hotels. It will also do a circuit outside of the town to the Maits Rest Area.

The Cape Otway Shuttle:The Cape Otway Shuttle runs services between the Maits Rest Area and the Cape Otway Lighthouse. It will connect up with the Apollo Bay Shuttle Bus as well as the V/Line Service. This shuttle also offers on demand services for pick up and delivery to major campsites along the Great Ocean Walk. These services need to be made either through the Information Centre or with the driver directly via mobile phone.

The V/Line Service:In order to achieve a sufficient connecting service the V/Line service will be encouraged to include 3-4 new bus stops along the route. This is to encourage people to use the V/Line beyond the one destination.

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BENEFIT STRATEGICINTERVENTIONS CHANGES ASSETS

NEEDED

INVESTMENTLOGIC MAP

PROBLEM

Reduced cost in road mainte-

nance and preservation of National Parks

and wildlife

Volume of private vehicles causing

local trafficcongestion and infrastructure

damage

Dedicatedsecure car park

Identify suitable car parking site

Increase in local

employment and improved

economy

Improved safety for the

community and reduced health

care costs

Support from tourist and

local businesses

Support from Otway Shire

Council

Minimum of two vehicles and

operator

Prohibitive cost of private transport and lack of public

transport to connect to

community and visitor attractions

Above average road trauma due challenging road conditions and inexperienced

drivers

Upgraded V/Line service

New way finding signs and

bus stops

Carpark and operator

A highly reliable shuttle

community transport

DEPARTMENT OF TRANSPORT

Increasing Sustainable Transport Service in Apollo Bay

Investor:Facilitator:

Initial Workshop:Version no:

Last modified by:

Department of Sustainable EnvironmentOlivia Fitch26/05/20111.0Olivia Fitch

Agreed way finding system

Ministerial approval for

service upgrade

Source fund-ing for the shut-

tle service

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PARTNERS- Dept Transport

- Dept of Planning and Community Development (Regional Victoria)

- Otway Shire Council- Tourism Victoria

Vic Roads

V/line

RACV

Parks Victoria Permaculture

Local BusinessesLocal Business CouncilChamber of Commerce

LandcareCape Otway LightStation

- Service clubs-Apex-Rotary Groups

Community Health ServiceClients

People with a Disability

Tourists

Elderly Locals

PRIMARY STAKEHOLDERS

SECONDARY STAKEHOLDERS

BENEFICIARIES

Indigionous Community

Great Ocean Walkers Campers

Unemployed

Stakeholder Map

Partners: Essential to the programs implementation

Primary stakeholder: Support is reqiuired for the running of the service

Secondary: Support would enhance the operation of the service

Beneficiaries Support would enhance the operation of the service

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System Map

Private Vehicles

Private Vehicles with Caravans

V/line/ Private Tour Bus

Apollo Bay

Town Car Park

Shuttle

Caravan Park

On Demand Service

center or phone call

Cape Otway

V/Line Service Geelong-Warrnambool

Warrnambool

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The Service

V/Line Bus Stops

Otway National Park Shuttle Bus Stops

Apollo Bay Shuttle Bus Stops

On Demand Otway National Park Service Road

Otway National Park Service Road

Apollo Bay Shuttle Bus Service Road

V/Line Service Road

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Otway Lig

hthouse Road

12 Apostles

Princetown

Cables Lookout

Laver Hill

Castle Cove

Johanna Beach

Aire River E

ast

Shelly Beach

Maits Rest A

rea

Marengo

Carpark

Apollo Bay

Apollo Bay

Apollo Bay

Cape Otway Lig

hthouse

Blanket Bay Campsit

eParker H

ill

V/Line Bus Stops

Otway National Park Shuttle Bus Stops

Apollo Bay Shuttle Bus Stops

Apollo Bay Shuttle and Cape Otway Bus Stops

Cape Otway and V/Line Bus Stops

Apollo Bay Shuttle & V/Line Bus Stop

On Demand Otway National Park Service Road

Otway National Park Service Road

Apollo Bay Shuttle Bus Service Road

V/Line Service Road

The Service

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Laver Hill

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12 Apostles

Princetown

Castle CoveCables lookout

Otway Nation Park

Apollo Bay

Service No.Train/ Coach

WARRNAMBOOL stnBay of IslandsBay of IslandsPeterboroughLondon BridgeLondon BridgePort CampbellLoch - Ard GorgeLoch- Ard GorgeTwelve ApostlesTwelve Apostles

Lavers HillCastle Cove

APOLLO BAY

CHANGE SERVICEAPOLLO BAYLorneAngleseaGEELONG Stn

CHANGE SERVICEGEELONG StnMELBOURNE

C220Coach

08.3009.1009.2009.2509.3009.4009.4509.5010.0510.1010.4010.4511.0011.1011.2511.3511.55

C21612.151.101.502.50

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Improved V/Line Service

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Idealily the Cape Otway National Park in conjunction with Parks Victoria and the Cape Otway Lighthouse will run services between the Lighthouse, Otway Lighthouse Road, The Great Ocean Road and Maits Rest Visitors Area.

The Otway Bus Service will link up with the V/line service. The Otway Bus Service will also connect with the Apollo Bay Shuttle Service at the Maits Rest Area.

Cape Otway On Demand Service:As the aim of this service was to link Apollo Bay, The Great Ocean Road, Attractions and The Great Ocean Walk, an on demand service has been created. This on demand service is used only when a person using the Great Ocean Walk requires goods to be delivered or they need to be picked up. The four on demand bus stops are the major points of interests for walkers and campsites.

This service can be organised through the Information Centre, Lighthouse or with the driver via mobile phone prior to the commencement of the walk or after.

Cape Otway Bus Stops

Cape Otway On Demand Service

Great Ocean Road

Cape Otway Bus Service

Cape Otway Service

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i

On average 98% of visitors to Apollo Bay drive in private vehicles. While the other small percentage is made up of public transport or hired vehicles. Therefore, by encouraging vehicles to park their cars in an alternative location and not allowing tourists to drive in and around the area means there will be less cars on the road. This will greatly reduce a number of factors. These factors include:• Road Accidents.• Local Congestion.• Road Infrastructure Issues.

Therefore, working in conjunction with the Apollo Bay shuttle service, V/Line service and the Cape Otway shuttle service a Apollo Bay car park will be built.

As a result of the carpark is traffic is reduced away from the main street and the town, and surrounding area. The idea was to encourage people to walk and not drive around the town or use the shuttle bus service as a means of transport.

Local Bus Service

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People are able to walk a ‘reasonable’ distance if the walk is deemed ‘pleasant’. However, if the walk is not pleasant people will walk a maximum of 200m. Therefore, safety, security, lighting, gradient and distance, time of the walk is from bus stops to destinations need to be considered when designing the Apollo Bay town shuttle bus.

Considerations

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Those who partake in the Great Ocean Walk will leave their car at the car park and catch the shuttle bus to the information centre or fishing co-op. They leave their belongings on the bus and make arrangements with the shuttle company to deliver their goods at the campsite. However if they wish to commence their walk from an alternative location, they arrange with the driver to transport them their. Refer to next page for walking tracks.

Great Ocean Walk

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The Apollo Bay - Otway National Park Shuttle and Car Park can increase local economy and decrease environmental impact.

The Car Park - When tourists in private or hired vehicle arrive to Apollo Bay, they are required to park in the Apollo Bay Town Car Park. This car park is a secured carpark which stores cars for the duration of the stay. The idea to reduce cars on the road is for financial, environmental and safety reasons. Financially, more jobs are created from this project. Environmentally, less cars are on the road impacting infrastructure issues, wildlife and emissions. International and some domestic day trippers may also feel the conditions of these roads too difficult to drive meaning leaving their car in a safe lock up and being driven around is more appealing.

The shuttle bus helps to transport those who leave their car behind around the area.

The Car Park

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GREAT OCEAN

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COLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISION

This publication is copyright. No part may be reproduced by any process exceptin accordance with the provisions of the Copyright Act. State of Victoria.©

This map should be read in conjunction with additional Planning OverlayMaps (if applicable) as indicated on the INDEX TO MAPS.

MAP No 30ZONES

AUSTRALIAN MAP GRID ZONE 54

INDEX TO ADJOININGMETRIC SERIES MAP

12/6/2009Printed:

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AMENDMENT C55

Scale: 1:4,996100 0 100 200 300 400 500 mPublic Land

Public Conservation And ResourceZone

PCRZ

Public Park And Recreation ZonePPRZ

Public Use Zone -Cemetery/crematorium

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Public Use Zone - LocalGovernment

PUZ6

Public Use Zone - Service AndUtility

PUZ1

Road Zone - Category 1RDZ1

ResidentialLow Density Residential ZoneLDRZ

Residential 1 ZoneR1Z

RuralRural Activity ZoneRAZ

Rural Conservation ZoneRCZ

Special PurposeSpecial Use Zone - Schedule 1SUZ1

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COLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISION

This publication is copyright. No part may be reproduced by any process exceptin accordance with the provisions of the Copyright Act. State of Victoria.©

This map should be read in conjunction with additional Planning OverlayMaps (if applicable) as indicated on the INDEX TO MAPS.

MAP No 29ZONES

AUSTRALIAN MAP GRID ZONE 54

INDEX TO ADJOININGMETRIC SERIES MAP

12/6/2009Printed:

NNNNNNNNN

AMENDMENT C17

Scale: 1:4,996100 0 100 200 300 400 500 mBusiness

Business 1 ZoneB1Z

IndustrialIndustrial 1 ZoneIN1Z

Public LandPublic Conservation And ResourceZone

PCRZ

Public Park And Recreation ZonePPRZ

Public Use Zone - EducationPUZ2

Public Use Zone - Health AndCommunity

PUZ3

Public Use Zone - Other PublicUse

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Road Zone - Category 1RDZ1

ResidentialResidential 1 ZoneR1Z

RuralRural Conservation ZoneRCZ

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Potential Areas for Carparks in Apollo Bay1. Utilise the pre-exciting foreshore carpark area. This reduces the need for infrastructure cost. However a depot needs to be built in order to store the vehicles. This is a great idea as it wont create over development in Apollo Bay and is a good solution for parking whilst this service is tested.

2. Utilising the Industrial areas in Apollo Bay to design and build a functioning carpark and depot for cars.

Potential Areas for Carparks in Marengo1. Utilise PUZ1 - Public Use Area.

2. Utilising PUZ6 - Public Use Areas which has been allocated to local government for use.

Carpark Provisions

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PRE ENGAGEMENT ARRIVAL TRANSPORT ACTIVITY TRANSPORT DEPARTURE

RESEARCH & ORGANISE TRIP

PARK CAR

OPERATOR NOTIFIYING

DRIVER

CONSULTATION WITH

OPERATOR

WAIT FOR BUS

COLLECT PASSANGER

DRIVE APOLLO BAY BUS CIRCUIT

GET OFF AT DESTINATION

DRIVE APOLLO BAY BUS CIRCUIT

WAIT FOR BUS

GET OFF AT CARPARK BUS STOP

COLLECT CARFROM

CARPARK

$

Customer Journey Map

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Customers

Car ParkOperator

Touchpoint

Touchpoint

Touchpoint

Time Indicator

Role

1Ro

le 2

Role

3

Shuttle Driver

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‘A Blue print is based on a graphical technique that displays the process functions above and below the line of visibility to the customer: all the touchpoints and the back-stage processes are documented and aligned to the user experience.’

‘http://www.servicedesigntools.org’

This blueprint describes the the touchpoints of communication between the customer, V/line company, V/Line driver and the community shuttle bus driver.

This is an example of a situation which could occur during the personas journey to Apollo Bay. At some stage through the journey the customer was discouraged due to incorrect details on the itinarery, otherwise they were happy and excited about their holiday.

Common elements through out this process which could cause for an unpleasant journey are:- Waiting longer than 15 mintures for transport- Alight their own luggage- Delays in transportation- Missing connecting transport

Touchpoint Map

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