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The Coldwell Banker
2 | The Coldwell Banker Story
The Coldwell Banker Story | 3
5Hello from our President
6Dedicated to the love of people and
homes since 1906
8The history of
Coldwell Banker Canada
11Welcome to a real estate company
with real advantages
12When choosing a real estate
network, think global
15Exceptional resources for
luxury properties
16Putting clients first
18Coldwell Banker defined the
Smart HomeTM
21A culture of caring
22Quality education and support to
help you reach your full potential
24Global connections
27Cutting-edge tools
28Why Coldwell Banker?
31Is Blue right for you?
Table of
4 | The Coldwell Banker Story
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The Coldwell Banker Story | 5
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We are delighted that you are interested in
learning more about Coldwell Banker Canada.
We have a proud history of providing real
estate services to Canadians that dates back to
1943; the Coldwell Banker global brand began
business in 1906.
Our organization, which now operates in over
47 countries globally, continues to earn
business based on performance, integrity and
trust. Our Canadian network is comprised of
strong local leaders and productive real estate
professionals found in every province across
Canada, supported by a Canadian leadership
team based in Burlington, Ontario, who
understands our unique marketplace.
Coldwell Banker offers the best of both worlds.
Global networking and a Canadian brand with
a reputation built on our Ultimate Service®
philosophy of putting our customers’ needs first.
Andy Puthon
President,
Coldwell Banker Canada
5500 North Service Road,
Suite 1001. Burlington, ON
from our President
6 | The Coldwell Banker Story
Coldwell Banker® affiliated sales professionals
understand that home is far more than just a
location. Home is inextricably tied to family,
to memories, to hope and to love. Each and
every day, it’s a dream that we help make into
reality for people across Canada and the world.
We are devoted to the service of our clients,
the success of our agents and the remarkable
power of home. We invite you to read these
pages and learn more about the Coldwell Banker
story and why some of the most successful
agents in the industry have chosen to join the
Coldwell Banker network.
Every day, Coldwell Banker
professionals help dreams
become reality for people
across Canada and the
world. We’re devoted to
the service of our clients,
the success of our real
estate professionals and
the remarkable power
of home.
Dedicated to the love of
and homes since 1906
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The Coldwell Banker Story | 7
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8 | The Coldwell Banker Story
The Coldwell Banker® brand is
the oldest and most established
residential real estate franchise
system in North America. Founded
in 1906, young entrepreneur Colbert
Coldwell, later joined by partner
Benjamin Banker, changed the way
that people bought and sold homes.
More than 112 years later, the
Coldwell Banker network is one of
the most trusted in the world, with a
global presence across 47 countries
and territories worldwide.
Coldwell Banker became a major
force in the Canadian marketplace
by entering into a joint venture with
Canada Trust Realty in 1992, gaining
a legacy of experience serving the
real estate needs of Canadians that
dates back to 1943.
In 1996, Coldwell Banker Canada
pioneered Ultimate Service®,
a unique customer satisfaction
program and business philosophy
that has earned a 98% overall
satisfaction rating from over 80,000
Canadian Home Buyers and Sellers.
Today, Coldwell Banker Canada has
a national network of approximately
200 independently owned residential
and commercial offices in every
province and territory across Canada.
of Coldwell Banker Canada
The
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The Coldwell Banker Story | 9
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10 | The Coldwell Banker Story
The Coldwell Banker Story | 11
All real estate sales representatives
aren’t the same, so it’s not surprising
that the same holds true for real
estate companies. In every facet of
our industry, the Coldwell Banker®
organization sets the standard for
innovation, expertise and support.
As a Coldwell Banker sales
representative, you’ll enjoy access
to state-of-the-art technology,
the strength of a global network
and an empowering culture of
excellence, backed by a Canadian
operation that understands our
unique marketplace—advantages
that will elevate you in the minds of
consumers and distinguish you from
the competition.
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Welcome to a real estate company with real
12 | The Coldwell Banker Story
When choosing a real estate network, think
The Coldwell Banker® brand has a global
network of over 92,000 real estate professionals,
spanning 47 countries, united by what is
perhaps the strongest legacy in real estate.
As a real estate professional you’ll have access
to competitive advantages such as global
networking, world class learning, brand
recognition, innovative marketing and advanced
systems & tools. These Coldwell Banker
resources ensure that our sales representatives
have the competitive edge they need to
maximize their business.
The Coldwell Banker®
global network is
represented by local
brokers in over 3,100
offices worldwide.
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The Coldwell Banker Story | 13
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14 | The Coldwell Banker Story
The Coldwell Banker Story | 15
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Exceptional resources for
properties
The Coldwell Banker Global Luxury Program
aligns the power and recognition of the
Coldwell Banker global brand with exceptional
marketing to meet the specialized needs of
the luxury marketplace. A dedicated website,
proprietary tools targeted to luxury buyers and
sellers, a luxury certification course created with
the Institute of Luxury Home Marketing and an
international referral network are just a few of
the reasons why the Coldwell Banker Global
Luxury Program is a truly extraordinary force in
the luxury space. For the sales representative
wanting to specialize in this exclusive market,
there is no partner better suited to help you
showcase distinctive homes to the most
discerning clientele.
Exceptional homes require
exceptional marketing.
Coldwell Banker
Global Luxury is an
elite marketing program
that offers resources to
cater to the specialized
needs of your clients.
16 | The Coldwell Banker Story
If customer satisfaction is high
on your list of priorities, then
Coldwell Banker® is the right fit for
you. Coldwell Banker professionals
have achieved a 98% overall
customer satisfaction rating*. What’s
more, they’ve done it every year for
over 20 years. That’s an achievement
that’s unparalleled in the Canadian
real estate industry.
With our unique Ultimate Service®
program, you receive access to
comprehensive marketing and
learning resources to support you in
servicing your clients and helping
* Based on survey responses from over 80,000
Canadian home buying and selling customers
to July 31, 2018, 98% of customers responding
were satisfied with the service delivered by
their Coldwell Banker representative.
you set yourself apart from the
competition. And since satisfied
customers inevitably lead to more
repeat and referral business,
Ultimate Service can also help you
raise your personal productivity as
you differentiate yourself in your
local market.
The foundation of Ultimate Service
is a business philosophy of listening
to the customer and putting their
needs first. Ultimate Service is a
powerful differentiator, and only
Coldwell Banker has it.
Putting
first
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18 | The Coldwell Banker Story
Smart Home™ technology is changing
the home and our industry. With
Coldwell Banker®, you can be at the
leading edge of one of the fastest
growing trends in real estate.
Coldwell Banker Real Estate partnered
with the innovative technology
researcher, CNET to define precisely
what a smart home is, the first real
estate brand to do so.1
Coldwell Banker is the first global
brand that offers its affiliated
sales professionals a smart home
certification course for real estate.
This course will help you understand
all the ins and outs of smart home
integration, from smart lights to
smart locks to voice-activated
assistants, arming you with expertise
that will differentiate you from the
competition.
Smart home expertise—one more
reason why joining the Coldwell Banker
network is a brilliant move.
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Coldwell Banker defined the
1 On May 10, 2016, Coldwell Banker Real Estate
in collaboration with CNET, the world’s largest
and most trusted online source of consumer
technology news, announced a joint definition
of the term ‘smart home’, the first of its kind in
the real estate industry.
The Coldwell Banker Story | 19
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20 | The Coldwell Banker Story
The Coldwell Banker Story | 21
In 2015, the Coldwell Banker® brand started
the Homes for Dogs Project, in partnership
with Adopt-a-Pet.com to find loving homes for
dogs in need. Our affiliated agents and staff
have gone above and beyond in embracing
the initiative, with many volunteering their time,
taking to social media and hosting local pet
adoption events. The Homes for Dogs Project
has become a powerful way for agents to
connect with their communities and has led to
tens of thousands of adoptions across North
America – an accomplishment we’re extremely
proud of.
The Homes for Dogs
Project finds loving
homes for pets in need
and has become a
powerful way for real
estate professionals
to connect with their
communities.
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A culture of
22 | The Coldwell Banker Story
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Whether you’re a seasoned
professional or just starting out, the
ever-changing real estate landscape
provides the opportunity for
continuous growth and development.
Coldwell Banker University® is your
resource for learning.
CBU education is developed by
gathering the best practices of
top-performing sales representatives
and converting them into action-
oriented programs that build
critical skills and habits. What’s
more, our Canadian learning team
offers live, interactive sessions that
are suited for the unique needs
of our Canadian marketplace.
From setting goals to leveraging
your resources, winning listings
to negotiating transactions, the
skills taught will help propel you
to higher productivity and a more
successful future.
to help you reach your full potential
Quality
The Coldwell Banker Story | 23
SA
LE
S P
RO
FES
SIO
NA
LS
Discover Coldwell Banker Canada
Take a tour of all the various CB tools, systems and resources available.
Using eMarketing Utilize the CRM system and create your own marketing materials using over 900 templates.
How to use CBx The award winning application that’s revolutionizing the listing presentation.
The Art of the Listing Presentation
An effective Listing Presentation provides flow and structure to help you communicate your value proposition, and to help you close for the business.
Coldwell Banker Profile Pages Enhance your digital presence and take advantage of your Coldwell Banker profile page!
Ultimate Service® Grow your business using Ultimate Service. Unique to Coldwell Banker Canada, this client satisfaction program is a differentiator consumers are looking for in their real estate professional.
Get to know CBExchangeExperience the intranet, which provides you access to everything Coldwell Banker has to offer – any time, any where.
Achieve Maximum Production (AMP)
Coldwell Banker offers you a productivity training program which gives agents a proven model to follow to help them boost the number of client appointments they set.
LAUNCHSeven-week live or self-paced course that introduces sales associates to a broad spectrum of best practices and tools which can be at the core of their long term success in real estate.
Coldwell Banker Smart HomeTM
The Coldwell Banker Smart Home Certificate program to help sales associates leverage the value of smart home technology to secure and sell listings.
8 Weeks to Listing MasteryLearn to build your listing inventory in eight weeks with this self-paced program. The objective for the course is to secure 4 new listings in 8 weeks. Evaluate your progress through weekly activities tracking during the program. There is no time like the present to begin getting more listings. So get started today!
Tom Ferry – Your Coach (TFYC)
Take advantage of being a part of the only brand to offer custom coaching and preferred discount pricing on Core+, Elite+ and Team+ programs. Plus, access customized episodes of the #TomFerryShow and discount information for Summit and Sales Edge events.
Digital Reputation SeriesThese 4 episodes cover the new world of referrals in real estate. The Digital Reputation Series helps you learn how social media platforms and your Coldwell Banker profile page can bring in business if used and maintained properly.
Business Planning and Execution Series
Learn what data you need to build your business plan, how to build that plan, and the resources to help you carry out that plan. At the end of this series you will have the opportunity to sign up for a campaign of videos and emails to help keep you on track to execute on your business plan.
Outlist | OutlastTo launch and sustain a career that lasts, the best agents always focus their business on working with sellers. With listings, comes inventory, and with inventory comes market share.
Buyer Strategies
Buyers should be an integral and lucrative part of every agents’ business, but only if they do not take up so much time that they prevent agents from keeping a ‘listings first’ focus in their business. As counter-intuitive as it may seem, strong buyer agents in your offices can actually increase your listings—when your agents have the models and systems they need to streamline and simplify the process of working with buyers, they can work the buyer side of their business with the time they need to keep listings first.
CA
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ME
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/
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AD
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SH
IP
ElevateWorld-class training ignites a new way of thinking and doing. A new way of behaving. As a facilitator in this program, you are at the front of the classroom, enabling the change. You can help them get out of their comfort zone and make magic!
FOCUS
A year-long commitment to monthly interactive web meetings designed to increase the knowledge, skill and ability of Coldwell Banker Office Leaders to grow the productivity and profitability of their offices. Applicants must be currently managing one or more Coldwell Banker affiliate offices. Each monthly session will require pre-meeting prep work, participation during the webinar, and the design and execution of a subsequent business assignment intended to create lift and growth for the office.
Ascend
Offered by our parent company, Realogy, this program focuses on succession education and career development. No other company offers a world-class real estate leadership program tailored to learning how to take over and run a brokerage. The tuition for this world-class, 46-week experience is $7,500 USD. There are only 45 seats available for this highly sought-after program.
As a Coldwell Banker professional, you have access to these helpful courses and programs:
24 | The Coldwell Banker Story
Choosing the Coldwell Banker®
brand to grow your business, places
you in the company of some of the
best brokers and sales professionals
in the world. It signals your desire for
excellence and when it’s achieved, we
believe it should be celebrated. Our
International Awards & Recognition
program honours companies,
sales representatives and teams
who demonstrate outstanding
commitment, integrity and innovation.
And what better way to celebrate
than by attending The Generation
Blue Experience, a one-of-a-kind
international conference held in
major centres across North America.
Featuring visionary speakers, world-
class entertainment and networking
with thousands of delegates from
around the world, this is the ultimate
expression of what it means to be
part of Gen Blue.
Global
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The Coldwell Banker Story | 25
26 | The Coldwell Banker Story
The Coldwell Banker Story | 27
At Coldwell Banker®, our finger rests
firmly on the pulse of technology.
We leverage the latest trends
and developments to keep
Coldwell Banker affiliated agents
in the lead.
The powerful CBx application
harnesses big data to more
accurately identify and locate
potential buyers for ultra-targeted
marketing. Our national website,
coldwellbanker.ca offers a world-
class platform to showcase your
profile and listings, while helping
you drive your business to new
levels of success. The advanced
CBExchange intranet portal
streamlines communication and
content sharing so agents can spend
more time growing their business.
And, of course, presentations and
marketing materials are designed
to look gorgeous across desktop,
tablet and mobile. Together, these
cutting-edge tools make even the
sharpest sales professionals that
much sharper.
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Cutting-edge
28 | The Coldwell Banker Story
Coldwell Banker
The Coldwell Banker Canada
network is comprised of experienced
brokers who bring their own local
expertise to the table as they help
you tap into our world-class systems
and resources. Our knowledgeable
local brokers can help you differentiate
yourself from the competition
with support that’s the right fit
for you, your family and your
business. By building a strong
business relationship with a local
Coldwell Banker broker, you forge
a connection that can guide your
career to new heights.
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The Coldwell Banker Story | 29
Strong brand and company
• In real estate since 1906
• Global brand, with companies in 47 countries
• Over 92,000 agents worldwide
• Owned and supported by the largest real estate company in the world, Realogy. Realogy has approximately 294,000 independent sales associates in 115 countries.
• Culture of caring: Homes for Dogs Project
Leadership & Support
• Global & Canadian headquarters
• Strong, local leadership
• Access to Canadian Help Desk
• 24 hours email support
• After hours, 24 hours tech support
Tools and Resources
• Agent profile page on national website, coldwellbanker.ca
• @coldwellbanker.ca email address
• eMarketing Design Centre, with access to over 900 templates and various customer campaigns
• Dedicated, international website for luxury properties
• Digital listing presentation & tools (CBx)
• Intranet site (CBExchange)
Professional Development
• New to real estate orientation & support
• Orientation to Coldwell Banker
• Various courses to support the experienced sales representative
• Productivity-focused courses & learning
• Access to online learning through Coldwell Banker University (CBU)
• Tom Ferry Your Coach (TFYC) Program
• Focused education on Customer Service, Smart Home™ technology & marketing, luxury marketing
• Career development courses
Marketing
• Annual national consumer marketing campaigns, with access to customizable content
• Customer-focused marketing program, Ultimate Service® Program
• Sharable social media content (Coldwell Banker Blue Matter blog, videos, Facebook image and video covers, Instagram stories & much more!)
• Smart Home™ Program
• Coldwell Banker Global Luxury Program
• Awards and recognition program (both International and Canadian-only programs)
• Gen Blue Experience, global sales conference event
• Real Estate Magazine (REM) and REMonline.com advertising
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30 | The Coldwell Banker Story
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The Coldwell Banker Story | 31
Making a career choice is one of
the most important decisions you
can make, so we understand that
you want to weigh all your options
carefully. There’s a lot to consider
on many levels, whether it’s the
recognition of a global brand name,
to a full service philosophy, or
deciding on the right fit with an
experienced local broker.
We encourage you to explore all
your options, and if there is anything
further that we can provide to help
you come to the right decision
for you, please contact your local
Coldwell Banker® broker.
Our nearest Coldwell Banker broker
or manager would be delighted to
have a discreet conversation with
you about your career.
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Is
right for you?
coldwellbanker.ca/careers
©2018 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker®, the Coldwell Banker
Logo, Coldwell Banker Global Luxury® and the Coldwell Banker Global Luxury Logo are registered
service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully
supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is
independently owned and operated. Nothing in this document is intended to create an employment
relationship. Any affiliation by you with the Coldwell Banker® brand is intended to be that of an
independent contractor sales associate.
