The Coca Cola Company - KM

8/13/2019 The Coca Cola Company - KM

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The Coca-Cola Company (NYSE: KO) is an American multinational beveragecorporation and manufacturer, retailer and marketer of non-alcoholic beverageconcentrates and syrups .[2] The company is best known for its flagship

product Coca-Cola, invented in 1886 by pharmacist John StithPemberton in Columbus, Georgia .[3] The Coca-Cola formula and brand was

bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers

more than 500 brands in over 200 countries or territories and serves over1.7 billion servings each day. The Coca-Cola Company also produces a numberof other soft drinks including Fanta (introduced circa 1941) and Sprite. Duringthe 1990s, the company responded to the growing consumer interest in healthy

beverages by introducing several new non-carbonated beverage brands. Theseincluded Minute Maid Juices to Go, Powerade sports beverage, flavoredtea Nestea (in a joint venture with Nestle) , Fruitopia fruit drinkand Dasani water, among others .

KNOWLEDGE BASE:

Through Live Positively the Company strives to create a positive difference in

the world. Live Positively focuses on seven core areas key to business

sustainability, with the following measurable goals and metrics for the

Company and the Coca-Cola system: Beverage Benefits Active Healthy Living Community Energy Efficiency and Climate Protection Sustainable Packaging Water Stewardship

Workplace
http://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/quickquote.html?ticker=kohttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Syruphttp://en.wikipedia.org/wiki/The_Coca-Cola_Company#cite_note-2http://en.wikipedia.org/wiki/The_Coca-Cola_Company#cite_note-2http://en.wikipedia.org/wiki/The_Coca-Cola_Company#cite_note-2http://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/John_Stith_Pembertonhttp://en.wikipedia.org/wiki/John_Stith_Pembertonhttp://en.wikipedia.org/wiki/Columbus,_Georgiahttp://en.wikipedia.org/wiki/The_Coca-Cola_Company#cite_note-3http://en.wikipedia.org/wiki/The_Coca-Cola_Company#cite_note-3http://en.wikipedia.org/wiki/The_Coca-Cola_Company#cite_note-3http://en.wikipedia.org/wiki/Asa_Candlerhttp://en.wikipedia.org/wiki/Fantahttp://en.wikipedia.org/wiki/Sprite_(soft_drink)http://en.wikipedia.org/wiki/Minute_Maidhttp://en.wikipedia.org/wiki/Poweradehttp://en.wikipedia.org/wiki/Nesteahttp://en.wikipedia.org/wiki/Nestlehttp://en.wikipedia.org/wiki/Fruitopiahttp://en.wikipedia.org/wiki/Dasanihttp://en.wikipedia.org/wiki/File:Coca-Cola_logo.svghttp://en.wikipedia.org/wiki/File:Coca-Cola_logo.svghttp://en.wikipedia.org/wiki/File:Coca-Cola_logo.svghttp://en.wikipedia.org/wiki/Dasanihttp://en.wikipedia.org/wiki/Fruitopiahttp://en.wikipedia.org/wiki/Nestlehttp://en.wikipedia.org/wiki/Nesteahttp://en.wikipedia.org/wiki/Poweradehttp://en.wikipedia.org/wiki/Minute_Maidhttp://en.wikipedia.org/wiki/Sprite_(soft_drink)http://en.wikipedia.org/wiki/Fantahttp://en.wikipedia.org/wiki/Asa_Candlerhttp://en.wikipedia.org/wiki/The_Coca-Cola_Company#cite_note-3http://en.wikipedia.org/wiki/Columbus,_Georgiahttp://en.wikipedia.org/wiki/John_Stith_Pembertonhttp://en.wikipedia.org/wiki/John_Stith_Pembertonhttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/The_Coca-Cola_Company#cite_note-2http://en.wikipedia.org/wiki/Syruphttp://en.wikipedia.org/wiki/Multinational_corporationhttp://www.nyse.com/about/listed/quickquote.html?ticker=kohttp://en.wikipedia.org/wiki/New_York_Stock_Exchange


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STRENGTHS:

Coca Cola is an extremely recognizable company. Popularity is one its superior

strengths that is virtually incomparable. Coca Cola is known very well

worldwide. Its branding is obvious and easily recognized. Things like, logos

and promos shown on t-shirts, hats, and collectible memorabilia. Without a

doubt, no beverage company compares to Coca Colas social popularity status.

Some people buy coke, not only because of its taste, but because it is widely

accepted and they feel like they are a part of something so big and unifying. So

basically the strengths of The Coca Cola Company can be summarized in the

following bullet points:

Popularity Well known Branding obvious and easily recognized A lot of Finance Customer Loyalty International Trade

COMPETITIVE ADVANTAGE:

Major publically-traded competitors of Coca-Cola

include PepsiCo (NYSE: PEP) and Dr. Pepper SnappleGroup (NYSE: DPS) . PepsiCo has been competing with Coca-Cola since their

birth, and offer similar to near identical products. These two companies will

continue to battle each other into the future. Dr. Pepper Snapple, while

significantly smaller than Pepsi and Coca-Cola, poses a significant threat to

Coca-Cola because of the wide popularity of their products and difference

between the different brands. Their main brand, Dr. Pepper is relatively unlike

anything Coca-Cola offers.
http://caps.fool.com/Ticker/PEP.aspxhttp://caps.fool.com/Ticker/DPS.aspxhttp://caps.fool.com/Ticker/DPS.aspxhttp://caps.fool.com/Ticker/PEP.aspx


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The advantage that The Coca Cola Company has over its competitors:

Market Leadership Business partnerships Strong brand portfolio Collaborative customer relationships Channel Marketing Multi-Segmentation Client Value Management

Go-to-market strategies Flexible sales and distribution models Full Operating Potential Managerial expertise


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References:

1)vinay nair-senior sales manager-bombay region- coca cola

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The Coca Cola Company - KM