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The CloudPowering the Modern Business and Application
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The cloud is one of the largest shifts
in IT over the past decade, fueling
innovation across the globe.
Today, it powers many businesses and
mission-critical applications, allowing
organizations to take advantage of its
inherent flexibility.
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$200BGartner estimates
cloud-related spend to
exceed by 2016.
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It’s Time to Move to the Cloud
90%of new spending in the
next six years will be cloud-based.
87%of businesses
are using public cloud.
We stand to gain from thesefive cloud advantages
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Rather than keeping physical servers
online that may not be used, the cloud
lets us pay only for the power we need.
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1. Pay Only for What We Use
The cloud gives us the ability to add
resources on-demand, especially
during a high-traffic event.
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2. Horizontal Scaling
Instant provisioning in the cloud
replaces the lengthy purchase
order process.
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3. Quick Provisioning
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4. Abundance of File Storage
Storing large files on a content delivery
network (CDN) frees up server
space, enables faster data delivery
and can prevent our site from
crashing.
Gives us the ability to utilize the scalability of the cloud
alongside the performance of dedicated hosting.
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5. Hybrid Cloud Flexibility
Hybrid CloudPrivate Public
Workloads in the Cloud:Moving the Basics
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Workloads in the Cloud: Moving the Basics
We can offload the time-consuming job of managing mail servers.
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Large Media Files
Hosting highly-requested images or videos on a CDN can free our server’s storage space and mitigate a popular file crashing our site.
Web Servers
A load-balanced configuration can scale horizontally to keep our site online when there is a surge in traffic.
-Jay Kiley, President of Commflo
“Even when I had a full-time employee managing the server, I
wondered if I was getting my money’s worth, and if they
really knew all of the intricacies and capabilities of
Exchange. I wanted to utilize the benefits of the cloud so I
could focus on growing the business.”
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Workloads in the Cloud:Moving More Advanced Pieces
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Workloads in the Cloud: Moving More Advanced Pieces
Custom Business Apps
Our app can control the infrastructure it runs on—such as bringing on more resources as traffic increases—by making API calls.
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Ecommerce
Our online store can take advantage of the elastic properties of the cloud, scaling as necessary to meet customer demand.
Content Management Systems
A CMS can be run at scale, providing the flexibility to grow as we gain readers and content becomes popular.
“As the fastest growing retailer in the world, imagine how quickly
our website presence is growing. So scale was critical.”
-Ryan Bonifacino, VP of Digital Strategy
at Alex and Ani
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Raw Infrastructure vs.Managed Cloud
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Raw Infrastructure vs. Managed Cloud
• Cloud hosting infrastructure must be
managed by someone.
• Should we manage it ourselves or align
with a company of cloud specialists?
• Similar to owning a car—some people
choose to change fluids and replace the
brakes, others hire a mechanic.
• It’s better to focus on what we do best
and let the specialists do the rest.
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Why Managed Cloud AddsValue to Our Business
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Why Managed Cloud Adds Value to Our Business
• We gain a partner that knows all facets
of cloud hosting.
• We don’t have to hire an in-house
group of cloud specialists.
• If there is a problem with our cloud
infrastructure, we have a team to help
us, 24x7x365.
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Types of Managed CloudExpertise
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Types of Managed Cloud Expertise
• Architecture Guidance
• System Administration
• Performance Tuning
• Monitoring and Reporting
Infrastructure Level
• Automation Tools
• Application Deployment
• CMS and Ecommerce Expertise
• Digital Platform Management
Application Level
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Rackspace ManagedCloud Advantage
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Rackspace Managed Cloud Advantage
We can tap the power of
cloud computing without
becoming an expert in
everything.
Let the experts manage the
computing, storage, networks and
OS, in addition to the complex tools
and application stacks.
Rackspace supports over 200,000
customers around the globe.
Proactive communications and
24x7x365 support. Rackspace
responds in 15 seconds by phone.
Recommendations on how to
optimize our existing applications
for performance and enhanced
security on the cloud.
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-Dane Atkinson, CEO, SumAll
“Once you get your business to any kind of scale, you need a
partner that helps you manage your bigger growth, and has
specialization that’s not just commodity. With Rackspace, not
only will you get the same performance multiplying, but you’ll
get advice and counseling and a whole portion of your
business just taken care of.”
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This enables our company to keep focuson the core business—on building great
applications, products and landingnew customers.
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Audit applications
running on internal
IT infrastructure.
Next Steps to Get to the Cloud
Determine which workloads are the
best fit for migrating to the cloud.
Schedule a call with Rackspace to better
understand the Managed Cloud.
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www.rackspace.com
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