The Clear Communicator

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The Clear Communicator. A Solution for the 60+ Audience Enhancing the cell communication experience at home. Nicole Bankhead Meg Haley John Short Eric Whitney. Situation:. The 60+ audience feels frustrated by their current mobile phone technology and services. - PowerPoint PPT Presentation

Text of The Clear Communicator

  • A SOLUTION FOR THE 60+ AUDIENCEENHANCING THE CELL COMMUNICATION EXPERIENCE AT HOMEThe Clear CommunicatorNicole BankheadMeg HaleyJohn ShortEric Whitney

  • The 60+ audience feels frustrated by their current mobile phone technology and services

    Phone reception is not reliable where they need it

    Solution: Provide the convenience that cell phones offer with the reliability of a landline85.4 % do not want to replace landline phonesFavorites Features: caller ID, speakerphone, long term telephone numberWant simplicity the mobile phone is convenient to be reached on the go, versus being a source of entertainment Situation:

  • The Clear CommunicatorSolutionTransfers Calls Calls to mobile number ring to landline (unique ring) when at home & phone is docked acts as call forwardingEnhances Reception Mobile signal is boosted in the homeAdditional Landline Features Speakerphone, caller ID, mute/hold, multiple receivers at one timeSpace-Saving Can be mounted on your wall to reduce spaceReduces Clutter - Connects between landline & phone jack, minimizing wiresCompatible: Fits all Nokia phones from September 2009-Present

  • Clear Communicator: The Right ChoiceDisruptive Price With No Recurring FeesCost To Customer: $69.99 per unitKey Assumption: Partnership with providers for boosting signal reception strengthNo Recurring Revenue Additional monthly charge from carriers to be zero or minimal (~$2/month)Additional Benefit To Nokia: Drives new mobile handset sales

    Better Than Existing AlternativesXLink: Eliminates home phone number undesirable to target segmentFemtocells: Boosts signal, but does not simplify product. High price, additional monthly fees, does not enhance landline features (speakerphone, caller ID, etc)

    Summary60+ consumer wants their landline but also likes mobile phone for convenience and for when away from the homeThe Clear Communicator combines the features of consumers mobile phones with the landline that they trust