A SOLUTION FOR THE 60+ AUDIENCEENHANCING THE CELL COMMUNICATION EXPERIENCE AT HOME

The Clear Communicator

Nicole BankheadMeg HaleyJohn Short

Eric Whitney

The 60+ audience feels frustrated by their current mobile phone technology and services

Phone reception is not reliable where they need it

Solution: Provide the convenience that cell

phones offer with the reliability of a landline

85.4 % do not want to replace landline phonesFavorites Features: caller ID, speakerphone, long

term telephone number

Want simplicity – the mobile phone is convenient to be reached on the go, versus being a source of entertainment

x

Situation:

The Clear Communicator

Solution Transfers Calls – Calls to mobile number ring to landline (unique ring) when

at home & phone is docked –acts as call forwarding Enhances Reception – Mobile signal is boosted in the home Additional Landline Features– Speakerphone, caller ID, mute/hold, multiple

receivers at one time Space-Saving – Can be mounted on your wall to reduce space Reduces Clutter - Connects between landline & phone jack, minimizing

wires Compatible: Fits all Nokia phones from September 2009-Present

Clear Communicator: The Right Choice

Disruptive Price With No Recurring Fees Cost To Customer: $69.99 per unit Key Assumption: Partnership with providers for boosting signal reception strength No Recurring Revenue – Additional monthly charge from carriers to be zero or minimal

(~$2/month) Additional Benefit To Nokia: Drives new mobile handset sales

Better Than Existing Alternatives XLink: Eliminates home phone number undesirable to target segment Femtocells: Boosts signal, but does not simplify product. High price, additional monthly fees,

does not enhance landline features (speakerphone, caller ID, etc)

Summary 60+ consumer wants their landline but also likes mobile phone for convenience and for when

away from the home The Clear Communicator combines the features of consumers’ mobile phones with the landline

that they trust