Diwali 13The Chennai Silks11/4/2013IBS - Bangalore1
The Chennai Silks.Why Television Ad.?Diwali and The Chennai
Silks.Me and The Chennai Silks.Analysis of the Ad. The Chennai
Silks Diwali Campaign 2013
Agenda.
11/4/2013IBS - Bangalore2The Chennai Silks
Founded by Shri. A. Kulandaivel Mudaliar 1991 as Kumuran SilksRe
named as The Chennai Silks 2001 Chennai, Coimbatore, Tirupur,
Erode, Trichy, Karur, Ernakulam and Tirunelveli.The advanced supply
chain Management makes automatic updation of stock, and therefore
greater precision in inventory control.www.thechennaisilks.com e
commerce website (arm) of The Chennai Silks.Brand Ambasodor ANUSHKA
SETTY (Kollywood Actress)11/4/2013IBS - Bangalore3311/4/2013IBS -
Bangalore4The Code for Self-Regulation of Advertising in India,
established by the Advertising Standards Council of India (ASCI),
is applicable on Television Commercials (TVCs). If consumers see an
advertisement, which they consider misleading or offensive, they
can write to ASC.As a report says out of 1.2 bn population, 50 60
mn people watches tv ads and this is the best way to cover mass
population for country like India.One can tap un tapped market and
acquire new customers by tv ad.Why Television Ad?
411/4/2013IBS - Bangalore5Im little bit jealous of The Chennai
Silks because, it is celebrating 23rd Diwali while Im celebrating
22nd. My mother is my first love and most of the sarees that my
mother have is from The Chennai Silks, especially Vivahah &
Designers saree and she loves to shop over there.And also Anushka
is my favourite Actress and she is endorsing The Chennai Silks. The
advertisement is so colourful and heart touching, which reminds me
my traditional way of celebrating Diwali.
Me & The Chennai Silks.11/4/2013IBS - Bangalore6
11/4/2013IBS - Bangalore7One can always find smile on their face
when seeing this ad.This ad conveys that, Diwali is one of the
major festival for Hindus and throughout Diwali (Normally 4 days of
celebration in South India)people wears new dresses and present new
dresses to their dear ones. The Chennai Silks fulfils their need by
providing all varieties of dresses for children, men, women &
Old Age People with lot of cares.Diwali the festival for lighting,
ad carries a message that lightening over people is as important as
home. The graphic that used in this ad supports and carries the
message that The Chennai Silks wants to convey in an holistic
manner.
Diwali 13 Ad.11/4/2013IBS - Bangalore8This ad is mainly targeted
for family and most importantly influences Kartha, who is having
final decision on buying dresses for festivals like Diwali.This ad
shows that every age people starting from 10 to 60 can enjoy
shopping @ The Chennai Silks.
Contd..11/4/2013IBS - Bangalore9The Chennai Silks The one brand
makes Diwali colourful competing with other major brands, which
clearly delivers their brand message from this ad, that The Chennai
Silks brings joy, happiness & fresh life and power to celebrate
Diwali with friends, relatives and dear ones.This brand brings out
the importance of Diwali and the happiness of people by gifting new
dresses and enjoying crackers and sweets on the day of Diwali.
Contd11/4/2013IBS - Bangalore10The impact on The Chennai Silks
ad in Society is when people thought of purchasing dresses for
Diwali their first choice is The Chennai Silks especially in
Madurai and Krishnagiri.All the ads of The Chennai Silks past 10
during Diwali carries same Message. i.e. their value & the
integrity in deadlines and the caring & love for people and
family clearly shows off.Contd11/4/2013IBS - Bangalore11
Thank You
-- Vignesh RV12BSP1638
