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Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
The CHANGE Project Promoting behaviour change in practicing communities in
the EU
REPLACE2 Conference, Coventry University London
Friday 11th April 2014
Linda Ederberg, Terre des Femmes, Project Coordination
www.change-agent.eu
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
CHANGE in a nutshell
Objective: Advocate for abandonment of Female Genital Mutilation (FGM)
Duration: March 2013 - February 2015
Budget: >470.000 Euro, co-funded by the European Commission,
Daphne Programme
Coordinator: TERRE DES
FEMMES, Germany
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
Partners
1. Terre des Femmes (TDF) in Germany
2. Euronet FGM
3. Federation of the Somali Associations (FSAN) in The Netherlands
4. Foundation for Women’s Health Research and Development (FORWARD) in UK
5. National Association for Ending Female Genital Mutilation (RISK) in Sweden
6. Plan International (Plan) in Germany
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
Objectives of CHANGE
Overall objective
• Enabling practising communities across the EU
to advocate for the abandonment of FGM
Specific objectives
• Reducing the social pressure on families and
individuals in practising communities which
leads to the continuation of FGM.
• Promoting behavioural change in practising
communities.
• Reversing the stigmatisation of uncircumcised
girls.
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
The REPLACE Framework: Ending FGM through a Behaviour Change Approach
Behaviour Change Model
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
Project Activities
1. Empowerment of Change Agents
2. Sensitising Key Professionals
3. Development of Training Manual
4. Dissemination/Public Outreach
Project partner meeting in
Berlin, March 2014
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
1. Empowerment of Change
Agents • Identification of minimum 48 Change Agents (12 per
country)
• Development of curriculum and training programme (by partner organisations)
• Country specific material packages
• Training Sessions of Change Agents, 6 days of training, October 13 - Feb 14
• Dialogue Change Agents - Key professionals (Feb 14)
• 10 Meetings for exchange of Change Agents, 1 per month in every country (March - Dec 14)
• 36 Behaviour change activities, 3-4 per month in every country (3 per Change Agent)
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
Who are the Change Agents?
• Origin: The 51 Change Agents come from the following countries: Benin, Burkina Faso, Congo, DR Congo, Eritrea, Ethiopia,Iraq, Ivory Coast, Kenya, Mali, Sierra Leone, Senegal, Somalia, Sudan, Tanzania,Togo, Uganda. Most of them come from Somalia (10) and Sudan (7), where the prevalence rate is very high.
• Age: The youngest ist just 19 years, the oldest 76. • Gender: 15 of the Change Agents are male and 36
female. • All of them play active roles in their communities and are
highly motivated to facilitate change. Diversity in terms of age, gender, origin and professional
experience to ensure that most community members are reached.
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
Change Agents
during a training in
Hamburg, © Plan
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
Training curriculum
Module 1 Introduction to the project CHANGE (objectives & expectations)
Module 2 Introduction to FGM & Introduction to legal issues
Module 3 Sexual Health and Rights Module 4 Choice and Consent Module 5 Communication and Terminology Module 6 Communication skills Module 7 Culture and Tradition Module 8 Religion Module 9 Role of the Change Agent Module 10 Flexible - decision of subject left to partner
organisation Module 11 Intervention strategies to protect girls at risk Module 12 Action planning of behaviour change
activities
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
Findings: Training sessions • Trainings on Saturdays due to other commitments of
Change Agents, childcare was an issue
• Language barriers during the training, translation to native languages required
• Training curriculum (modules 1 - 12) require addendum with section on “self-care” to prepare Change Agents for behaviour change activities
But: Commitment and motivation of the Change Agents very high, positive energy
Change Agents during
a training in Hamburg,
© Plan
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
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Co-funded by
the European Union
Planning of behaviour change
activities - 3 behaviour change activities per Change Agent in 10
months period
- Regular exchange meetings between Change Agents and organisation, support by facilitator
- Planning of various kind of activities together with facilitator to target divers groups within community, e.g.
- Intimate kitchen talks between women, starting discussion with less sensitive topics leading to sexual health/FGM
- Imam speaking to community about FGM after Friday Prayer
- Community festivity, inviting musician/artist to speak about FGM
Project partners meet again in July 2014 for interim assessment of behaviour change activities.
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
Interim Findings: Behaviour
Change Activities • Change Agents’ first experiences with behaviour
change activities reveal that barriers are high and that trust-building is most important even for community members; time-consuming process
• Starting with awareness-raising and trust-building is necessary precondition for behaviour change
• Mentoring on general concerns (such as integration) as door opener for talks about more sensitive issues
• Power dynamics in some communities (“hard-to-reach groups”) require flexible approach, husband often needs to be involved in activities to enable women to take part
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
2. Sensitising Key
Professionals 1. Training for key professionals, e.g. health staff, social
workers, religious leaders. Exchange meeting with
Change Agents
2. Development of brochure - “Responding to FGM”
(ongoing)
3. Production and dissemination of brochure
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Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
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Co-funded by
the European Union
3. Development of a Training
Manual 1. Development of a Europe - wide training manual
(ongoing)
2. Editorial meeting of project partners, July 2014, BER
3. Layout of manual
Zur Anzeige wird der QuickTime™ Dekompressor „“
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Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
4. Dissemination 1. Communication: press releases, press conferences,
presence on NGOs website, social media
2. CHANGE website http:/www.change-agent.eu
3. CHANGE Final Conference, 28th of January 2015, BER
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
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Co-funded by
the European Union
Outlook • Will it be possible to measure behaviour change
impact already after the second year of CHANGE?
• Overcoming barriers for Change Agents to taking action requires sustainable long-term approach, e.g.
– Counselling service offered by Change Agents for community members on various issues (including FGM)
– Teaming up key professionals and Change Agents to establish lasting joint networks
• Continuation of the CHANGE project to advance behaviour change approach and enhance long-term impact
Pro
moting b
ehavio
ur
change
Zur Anzeige wird der QuickTime™ Dekompressor „“
benötigt.
Co-funded by
the European Union
Thank you!
Change Agents in London © Forward UK