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THE CHALLENGES OF A MODERN JOURNALISTS WORKING IN AN ONLINE SPACE
ONLINE JOURNALISM
Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.
The primary product of journalism, which is news and features on current affairs, is presented solely or in combination as text, audio, video and some interactive forms, and disseminated through digital media platforms.
CHALLENGES
Breaking the news Quality vs Speed Readers are changing Overworked Pace of Change Monetization Print reaches more audiences News will have to go readers
Breaking the news
Competing with:Social MediaCitizen journalists/ BloggersOther outlets
Solutions
Information is NOT JournalismFocus on content
Context/Judgement/Analysis/AnglesEmbrace social media
As a sourceCurate/AggregateCrowd sourcing
CURATE
Quality vs Speed
No time for verificationNo time to confirm accuracyToo many levels in newsroom No time for thinking through
articles
Solutions
Cross-platform verificationKeep a source databaseWrite fasterLessen level – editors on standby
Readers Changing
Shorter concentration spanUsers want shorter articles
Experience the story Multimedia for storytelling
Readers want to be part of storyInteractivity
Readers do not want to be talked down to
SolutionsShorter articlesUse different types of article
Listicles e.g. BUZZFEEDInfographs e.g. Piktoart/thinglinkHyperlinks
Multimedia for storytellingVideos Audio
InteractivityUse simpler language
LISTICLE
INFOGRAPHIC
Overworked
24-hour news cycleWorking in online & printMaking multimedia is time-
consuming
SolutionsKeep plugged inDo what you loveEffective use of social mediaOutlets use shiftFind ways to remunerate
Flexi-time Based on output
Pace of Change
Constant changes in technology
Monetisation
Audiences are increasingly fragmented
Advertisers have the upper handNewsrooms need to build new
revenue models.
Print reaches more people
Print is the most effective way to reach markets.
In most newspapers revenue and profit comes from print.
News has to go to reader
The modern audience doesn’t expect to work hard to find the news.
Journalists must be able to write, report and market stories.
Reporters need to know how to use SEO to their advantage.
Online journalist have to do everything to bring more people to their work.
Future of Online Journalism
ADAPTBe a Jack of all trades
Get a solid understanding of digital technology