The Challenge to American citiesfrom Global Competition

Strategic Emerging Industries

•Biotechnology

•New Energy

•High-end equipment manufacturing

•Energy conservation and environmental protection

•Clean-energy vehicles

•New materials

•Next-generation IT

The Challenge to American citiesfrom Global Competition

Invest in Australia-Victoria-Melbourne

US Export Service at Leading Edge of

Turmoil From Budget Cuts (Dow Jones)

What is the Trade Development Alliance?

Ex Officio Partners:

WA State Department of Commerce

Everett Community College

Highline Community College

Puget Sound Regional Council

University of Washington

Clover Park Technical College

Washington State University

Metro – not city

The “East Side” is not known in Hanoi.

Mission:

To promote the Greater Seattle region to

domestic and international markets in areas

of business, education, tourism, ports and

logistics and coordinate among the major

players.

About Us

What: Branding the

Greater Seattle Region

Where: Target Markets

How: Marketing Tools

The What, Where and How of the Trade Alliance

Study:• Helsinki, Finland Spring 2008• Abu Dhabi & Dubai, UAE, Spring 2009• Daejeon and Seoul, Korea, Spring 2010• Scotland and England, Spring 2011

Business:• India, Fall 2006• Southeast Asia, Fall 2007 • Northeast China, Fall 2008

Our ToolsOutbound Missions

2009 Study Mission to UAE

Our ToolsInbound Delegations and Visitors

Zhaoqing, China Delegation – October 2005

Doug Kemper, Margaret Jackson (Chair of Qantas

Airways Ltd.) and Laura Peterson – July 2006

Agriculture Architecture, Planning &

Engineering Biotechnology Clean Energy Distribution & Logistics Education Emerging Markets Environmental Services &

Technology Forestry Health & Medical Information Technology Maritime Outdoor Recreational Equipment Research Specialty Beverages Telecommunications

Our ToolsPublications Sectors

Arabic Bahasa Malaysia Chinese (Simplified) Chinese (Traditional) English French German Hungarian Indonesian Italian

Our ToolsPublications Language

• Japanese

• Korean

• Polish

• Portuguese

• Russian

• Spanish

• Tagalog

• Thai

• Vietnamese

www.seattletradealliance.com

Internationally Tied

One out of three jobs are

dependent on international trade

in the region

Washington State exports three

times as much as the average

state

Internationally Tied

• The Ports of Seattle, Tacoma and Everett are the third-largest container complex in the United States.

• More than $80 billion worth of goods travel through the ports of Puget Sound each year.

Internationally Tied

• International cargo accounts for 29% of the air

cargo through SeaTac, totaling 71,048 metric tons.

Internationally Tied

• Seventy percent of Boeing’s sales are to overseas customers

• Sixty percent of Microsoft’s sales are to overseas customers

• Half of Paccar’s sales are to overseas customers

More than Goods and Cargo

• Each year, more than 14,000 international

students study at our universities,

community colleges and other institutions

of learning.

• They bring in more than $300 million to

Washington State’s economy each year.

• Nearly half a million international visitors

travel through Washington State each year.

More than Goods and Cargo

• Inward Foreign Investment

Internationally-owned local companies

employ more than 84,000 people in

Washington State

• Largest Sources of Foreign Investment

Japan Canada UK

More than Goods and Cargo

• Inward Foreign Investment

Examples include:

• Dutch ATL Ultrasound in Bothell

• Deutsche Telekom in Bellevue

• Downtown hotel owned by Taiwanese

• Bahrain investment in Bellevue

More than Goods and Cargo

• Over 350 nonprofit organizations and

foundations based in Washington

State contribute to development

throughout the world.

More than Goods and Cargo

• 35 % of Bellevue Residents are Foreign Born

35%

More than Goods and Cargo

International Study Missions

Dublin City Hall, Ireland

Leadership

-Snohomish County Executive Aaron Reardon

-Boeing VP Laura Peterson

-Prime Minister Matti Vanhanen

Goal:

Development the most sophisticated civic leadership in the United States

Mosque in Abu Dhabi, UAE

International Study Missions

35%

Metropolitan Economic Strategy

35%

Metropolitan Economic Strategy

International Regions Benchmarking Consortium

35%

Building the Future from a Solid Foundation

35%

Bringing Greater Seattle to the world

Bringing the world to Greater Seattle

Outbound Missions

35%

•UK International Study Mission

•Commercialization

•Waterfront Regeneration

•Meeting with businesses

•Recruiting to come here

Outbound Missions

35%

•Targeted business missions

•Clean Energy

•Life Sciences

Inbound

35%

•Trade and

Business

•FDI

90 Chinese business and government officials and over 100 Seattle area businesses

Foreign Direct Investment

35%

•Working with EDCs

•Convening state and others on attracting FDI

Convener and Coordinator

35%

•ISG

•Sister Cities

•China group

•CERB Grants

Leveraging

35%

•The World is getting smaller

•Seattle is more connected to it than ever