7/28/2019 The Calculus of Value
1/1NOVEMBER-DECEMBER 2012 | www.PARCELindustry.com
The Calculus of Value
AIRNETS UNIQUE
STRENGTHS:
} Only air carrier to allow GPS
made by all three certied tech-nology companies Crossbow,
On Asset, and GTX, allow-
ing AirNet to leaprog bar-
codes. The GPS device is
placed within the package.
} Package vulnerability is
improved because every-
thing is hand-sorted with no
mechanization at hubs.
}
Package valuation can beup to $1,000,000 or any-
thing, including jewelry, art-
work, and data tapes.
} Not integrated with a
ground operation, there-
ore a strong partner with
local and regional carriers.
} Favored by high time/value cus-
tomers: lie sciences, medi-
cal devices, aerospace, security
sensitive, government, bank-
ing, entertainment, hazard-
ous materials, and high-tech.
ets assume
you were able
to oer custom-
ers a reduction
o their cost i they
invited other cus-
tomers to join themon the same high-speed
point to point service
they were enjoying.
How would you do
it? Probably the
same way AirNet is
by using a particular
method or system o reasoning that you
would remember rom a calculus course.
Frank DiMaria, head o marketing,
explains, AirNet now fies to 80 cities
ve nights a week rom principle hubs
in Burbank, Chicago, Columbus, Denver,
St. Louis, and Teterboro, NJ. Customers
began requesting specic fights that
originated rom those destinations. Weintroduced Scheduled
Package Delivery
(SPD), which is always aster than ground
service and oten less in cost. This ser-
vice uses a feet o Cessna 210s that are
ast, reliable, consistent, and inexpen-
sive. Once we have an anchor customer,
we oer to reduce their cost i they help
us attract additional customers on the
same fights. The local and regional carri-
ers have also proven to be great partners
or attracting customers and speeding
delivery to and rom the airports.
They have a large feet o 121 air-
crat, including the worlds largest feet
o Cessnas (68), 24 Beechcrat, 13
Bombardier Learjets, 12 Piper Navajos,
and our Mitsubishi Marquise. The com-pany was ounded in 1974 to
serve bank
customers by moving high value checks
to the Federal Reserve in order to speed
moving unds. Electronic checks became
legal in 2004 under the Check 21 Act and
AirNet adapted to the market by gaining
customers with medical nuclear devices,
lab specimens, and high technology prod-
ucts requiring speed and accuracy. They
also designed and operated a Next Flight
Out service in 2000 and successully sold
that division this year.
Speed is gained by fying into smaller
airports and using much less ground time
since there are no large mechanized hubs
because positive hand os are done oreach package. This process
allows the air-
crat to take o later and land earlier than
global carriers. They fy about 200 fights
per night, serving over 2500 markets. The
airports they utilize are visible on their
website. Airnets service level is well over
99% and they are certied ISO 9001.
It is rereshing to see that our demo-
cratic and capitalistic marketplace is still
innovating options to serve customers.p
The local and regional carriers have also proven
to be great partners for attracting customers and
speeding delivery to and from the airports.
ROB SHIRLEY is President of ExpresShip, a strate-
gic partner in the global supply chain. Contact him
at [email protected]
SUPPLY CHAIN PIVOTBY ROB SHIRLEY
