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April 2012 Newsletter of The Press Club of Cleveland 28022 Osborn Road Cleveland, Ohio 44140 | 440-899-1222 | Fax: 440.899.1010 | www.pressclubcleveland.com From the President Ed Byers Join Us on continued on page 2 > continued on page 6> Anybody and everybody who sits at a keyboard and writes for a living is going to get some solid professional advice coming up on Friday, April 20 as The Press Club of Cleveland, in association with PRSA and the Cleveland Indians, hold the 7th annual “Best Pitch” luncheon at the Terrace Club, Progressive Field. It doesn’t matter whether you are a reporter, freelancer, marketer, blogger, internal com- munications professional, or a PR pro, you are going to get some valuable lessons on how to hone your message, make it tight, make it right, and make your readers care! Dustin Klein has put together an all-star panel of experts and, of course, we’ll be chowing down on Progressive Field’s buffet of delicious ball- park food. See page 7 for more info on how to register for this fun and informative annual event. Who will be inducted into this year’s Press Club of Cleveland Journalism Hall of Fame? Well, that’s entirely up to you! We are taking nominations for the class of 2012 and you can find a step-by step guide on this page to nominate a worthy journalist. This includes the Chuck Heaton Award, too! The deadline for nominations ends May 15. It seems as though every year, after the field of inductees is announced, we get the usual round of complaints and second-guessing. Please remember this is not the work of a Press Club committee throwing darts in the dark at a list of names. Hardly! Press Club Members nominate and then vote on the list of nominees. You cannot find a more democratic process! Also coming under fire in an email I received a few weeks ago from an “ex-charter member” is our dues structure, in particular, the retiree rate. We raised the retiree annual rate by ten bucks a few years back, but I seriously don’t think a ten dollar annual increase from $30 to $40 is “over the top,” especially when you look at other professional groups’ retiree dues rates. The Press Club’s annual retiree dues are $40. PRSA retirees pay almost $100! SPJ retiree dues are now approaching the $40 mark. IABC retirees pay $46. So, you see, our retiree dues continued on page 4 > Medical Mart - artist’s rendering of the completed project. On a sunny, warm, late March morning, a picture-perfect day for the end of March, we all agreed, an enthusiastic group of Press Club members donned day-glo safety vests, hard hats, and safety goggles and ventured deep into the bowels of what will soon be- come Cleveland Medical Mart and Conven- tion Center. Our tour guide was Press Club Board Member and Medical Mart PR Director Dave Johnson, who masterfully choreo- graphed the walk-through, citing statistics and hard facts, ever-mindful of our safety and welfare in a heavy construction site with 600 workers, cement trucks, bulldoz- The Press Club Tours Medical Mart and Convention Center Construction About this time every year, people want to know: how are inductees selected for induction into The Press Club of Cleveland’s Journalism Hall of Fame? Well, it all begins with you! You nominate – you choose. Any Press Club of Cleveland member can submit a nomination. It is helpful if you include as much biographical information as possible. After all of the nominations are received, a committee of Press Club members will dis- cuss the merits of the new nominees along with the holdovers from 2011 and then determine a list of 10 finalists. Those 10 names will be listed on a paper ballot, which will be mailed to all Press Club members Press Club of Cleveland Journalism Hall of Fame Issues Call for Class of 2012 Nominations Deadline is May 15 whose dues are paid and in good standing. Press Club Members will vote for five candidates and the top vote getters will be inducted. You should receive your ballot by June 1 and it is due back to us before the end of July. The new inductees will be announced around Aug. 1. What are the eligibility requirements? There are no hard-and-fast rules, but the ideal candidates will surely have a stellar Cleveland journalism track record. All can- didates must have worked in the Cleveland area as journalists. What is the Chuck Heaton Award? The Chuck Heaton Award goes to the print, radio, or television journalist who

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April 2012 Newsletter of The Press Club of Cleveland

2 8 0 2 2 O s b o r n R o a d C l e v e l a n d , O h i o 4 4 1 4 0 | 4 4 0 - 8 9 9 - 1 2 2 2 | F a x : 4 4 0 . 8 9 9 . 1 0 1 0 | w w w . p r e s s c l u b c l e v e l a n d . c o m

From the PresidentEd Byers

Join Us on

continued on page 2 > continued on page 6>

Anybody and everybody who sits at a keyboard and writes for a living is going to get some solid professional advice coming up on Friday, April 20 as The Press Club of Cleveland, in association

with PRSA and the Cleveland Indians, hold the 7th annual “Best Pitch” luncheon at the Terrace Club, Progressive Field.

It doesn’t matter whether you are a reporter, freelancer, marketer, blogger, internal com-munications professional, or a PR pro, you are going to get some valuable lessons on how to hone your message, make it tight, make it right, and make your readers care! Dustin Klein has put together an all-star panel of experts and, of course, we’ll be chowing down on Progressive Field’s buffet of delicious ball-park food. See page 7 for more info on how to register for this fun and informative annual event.

Who will be inducted into this year’s Press Club of Cleveland Journalism Hall of Fame? Well, that’s entirely up to you! We are taking nominations for the class of 2012 and you can find a step-by step guide on this page to nominate a worthy journalist. This includes the Chuck Heaton Award, too! The deadline for nominations ends May 15.

It seems as though every year, after the field of inductees is announced, we get the usual round of complaints and second-guessing. Please remember this is not the work of a Press Club committee throwing darts in the dark at a list of names. Hardly! Press Club Members nominate and then vote on the list of nominees. You cannot find a more democratic process!

Also coming under fire in an email I received a few weeks ago from an “ex-charter member” is our dues structure, in particular, the retiree rate. We raised the retiree annual rate by ten bucks a few years back, but I seriously don’t think a ten dollar annual increase from $30 to $40 is “over the top,” especially when you look at other professional groups’ retiree dues rates.

The Press Club’s annual retiree dues are $40. PRSA retirees pay almost $100! SPJ retiree dues are now approaching the $40 mark. IABC retirees pay $46. So, you see, our retiree dues

continued on page 4 >

Medical Mart - artist’s rendering of the completed project.

On a sunny, warm, late March morning, a picture-perfect day for the end of March, we all agreed, an enthusiastic group of Press Club members donned day-glo safety vests, hard hats, and safety goggles and ventured deep into the bowels of what will soon be-come Cleveland Medical Mart and Conven-tion Center.

Our tour guide was Press Club Board Member and Medical Mart PR Director Dave Johnson, who masterfully choreo-graphed the walk-through, citing statistics and hard facts, ever-mindful of our safety and welfare in a heavy construction site with 600 workers, cement trucks, bulldoz-

The Press Club Tours Medical Mart and Convention Center Construction

About this time every year, people want to know: how are inductees selected for induction into The Press Club of Cleveland’s Journalism Hall of Fame?

Well, it all begins with you! You nominate – you choose.

Any Press Club of Cleveland member can submit a nomination. It is helpful if you include as much biographical information as possible.

After all of the nominations are received, a committee of Press Club members will dis-cuss the merits of the new nominees along with the holdovers from 2011 and then determine a list of 10 finalists. Those 10 names will be listed on a paper ballot, which will be mailed to all Press Club members

Press Club of Cleveland Journalism Hall of Fame Issues Call for Class of 2012 Nominations

Deadline is May 15whose dues are paid and in good standing.

Press Club Members will vote for five candidates and the top vote getters will be inducted. You should receive your ballot by June 1 and it is due back to us before the end of July. The new inductees will be announced around Aug. 1.

What are the eligibility requirements?There are no hard-and-fast rules, but the

ideal candidates will surely have a stellar Cleveland journalism track record. All can-didates must have worked in the Cleveland area as journalists.

What is the Chuck Heaton Award?The Chuck Heaton Award goes to the

print, radio, or television journalist who

aged, developed, wrote, or assisted. Prove that your vocabulary is educated and diverse, and that you script with flair.

Reject personal pronouns and numerous self-descriptive adjectives. Permit the read-er to reach her own conclusions. Abolish the words “executive” or “senior executive” unless you earn 200K+. Exaggerated attri-butes or hyperbole automatically trigger thoughts of “prima donna” or “high main-tenance” or “immature” in the résumé-screener. And, if your name is writ too large, HR will conclude your ego isn’t com-patible with its corporate culture.

Your résumé must immediately engage the reader and stimulate curiosity and an invitation to interview. For entry-level or junior candidates one page should suffice. Two or three pages are fine for seasoned professionals.

After you establish a firm interest in joining a company or when filling out an application, provide business (not per-sonal) references. Ban the phrase “refer-ences available” at the end of the résumé as it is understood that you will proffer them when appropriate.

If your résumé establishes you as a stel-lar thinker and gifted writer, you will win an interview. If your résumé is misleading, disingenuous, boring, trite or oozes ego, you will continue your job search. Good luck.

2 The Press Club of Cleveland

PRESIDENT FROM PAGE 1

EditorLee Moran

Associate EditorMaryana Bradas

Contributing ReportersStu WarnerEd Byers

A publication of The Press Club of Cleveland

April 2012

Recently, when an earnest young woman emailed her résumé, I suggested some fairly simple upgrades to improve its chances of being taken seriously by HR profession-als and hiring influ-ences. Initially, she

was appalled as she had received “a résumé evaluation and ‘rewrite’ at Panera” costing $100. But her résumé was proof positive that $100 and a sandwich don’t buy the sharpest editing around.

In the spirit of Spring, here is a bit of conventional, rock-solid counsel to freshen up your stand-alone writing sample/sell sheet and demonstrate what a talented wordsmith and clear, logical thinker you are.

This advice is also intended to facilitate your résumé’s being saved in corporate Applicant Tracking Systems (ATS). And, naming your Word résumé “Jones, Mary 4.2.12.doc” will increase its chances of being noticed. ATSs are allergic to PDFs.

A résumé sets the agenda for the inter-view. Consider the recipient a target audi-ence so customize it for particular posi-tions or companies. As your résumé must titillate the recipient and inform interview questions, it ought to prompt what she should ask so that your responses position you as an expert in your field.

Don’t assume everyone knows about your employers, so give corporate descrip-tions or epithets and detail which catego-ries/products you work(ed) on and their channels of distribution. If you’ve been AD/PR/Digital agency-side, mention by proper name the accounts you’ve handled and what you accomplished per each sig-nificant client so that the scope and magni-

Laurie Mitchell Certified Personnel Consultant

Laurie Mitchell & Company, Inc.Marketing Communications

Executive [email protected]

www.LaurieMitchellCompany.com

Crafting a Compelling and ‘Saved’ Résumé

tude of your responsibilities is evident. Bland HR-type job descriptions (instead

of anecdotal bullets specifying accomplish-ments) are a waste of space because those reading your résumé already understand your role. A résumé should not be a com-pilation of job descriptions but rather an engaging document that catalyzes inter-est in you, and highlights what challenges you’ve met and skills you’ve mastered.

Use only Arial 10pt typeface as it is sans serif and easiest for older eyes to read on the screen. Except for newspaper/book titles, etc, skip italics. To increase the likeli-hood that ATSs retain your masterpiece, avoid visual elements including half-tones, boxes, underlining, arrows, asterisks, logos and overly stylized fonts for your name. Plain, solid black bullets are best.

Résumés should be reverse-chronologi-cal. HR professionals and recruiters detest functional résumés because they obfuscate job histories (and are viewed as hiding or downplaying something), and force the reader to wander around the résumé trying to place your accomplishments under the appropriate employer or figure out what you did when and where.

Include month/year for all degrees so that they can be quickly verified, and month/year for start/finish of all positions held. Use numerals such as 7/99-2/08.

Each bullet under each employer should begin with a strong, descriptive action verb, and be anecdotal. For example, alter-nate “crafted” with “wrote” or “polished” instead of “edited”. Forget that hideous cop-out verb “responsible for.” Don’t diminish your writing skills or bore the reader by reiterating verbs such as man-

are very competitive and, as a matter of fact, our entire dues structure is, by far and away, the best bang for the buck in this town.

This club, for years, has made it a practice to give away tons of “freebies.” We can longer afford to do it.

As I mentioned from the podium at last October’s Hall of Fame Induction ceremony, as I have written many times in the Byliner, and as I have stated in the membership renewal letters mailed every January, we are flat-up against the wall financially.

The shrinking print media, broadcast news-room layoffs (of which, I was a victim sev-eral years ago) the rise of social media, not to mention (sadly) the passing of our aging

membership are killing us financially. In my regular discussions with major-

market Press Club presidents all around the United States, they too are alarmed about dwindling memberships and financial hemor-rhaging.

The bottom line: if there was ever a time to rally around, and actually support The Press Club, trust me, THIS is it.

In the meantime, on this, the 125th anni-versary of the founding of The Press Club of Cleveland, we will continue the proud tradition and commitment of honoring and celebrating the achievements of Cleveland and northeast Ohio’s working journalists in presenting the best possible programming we can.

3The Press Club of Cleveland

“Serving and honoring communications professionals since 1887.”

President: Ed ByersMedical Mutual of Ohio

216/687-2685

Vice President: Stuart WarnerThe Write Coach LLC

[email protected]

Secretary & Treasurer: Carol KovachSun Newspapers 216/986-6060

VP Membership: Pat PanchakEditor-in-Chief, IndustryWeek

VP Sponsorship: Dustin KleinSmart Business Network

VP Marketing & PR: Mary Patton Patton Public Relations

VP Programming: Kathleen Osborne Hathaway Brown

Board of Directors:Jeff Bendix

Advanstar CommunicationsMichael Bennett

Cleveland Jewish NewsMargaret Bernstein

The Plain DealerJohn Betchkal

General Electric, retiredMaryana Bradas

Business WireM. Jane ChristysonCleveland Metroparks

Howard FenclHennes Paynter Communications

Thom FladungThe Plain Dealer

Bonnie GodbeyBruce Hennes

Hennes Paynter CommunicationsDave Johnson

Medical MartLisa LowryWKYC- TV3

David Marburger Baker & Hostetler

Lee Moran The News-Herald

Denise Polverinecleveland.com

Richard StewartDigiZoom Media

April 2012 April 2012

The

of Cleveland 125th Anniversary

By John SheridanAs The Press Club of

Cleveland celebrates the 125th year of its found-ing, we continue a look at the rich history of this Club as chronicled by long time Press Club member and former President John Sheridan.

Though the times were often good, the Press Club’s treasury in the mid 1950s was just a whisker away from insolvency. Financial problems forced the club to move out of its luxurious quarters in the Olmsted Hotel. “The rent got to be too high and when we moved, we had only $1.67 in our bank account,” Hoyt King remembers. Thus occurred the first of many moves- into new quarters above the Alpine Village Restau-rant.

Subsequent relocations took The Press Club to:

Walnut Street– above the “Gay 90s” nightclub

The Hollendon Hotel – into quarters vacated by the Artists and Writers Club.

Playhouse Square – where it shared space with the Variety Club

Jim Swingos Keg & Quarter Restaurant at East 19th and Euclid

The Merchandise Mart at East Fourth

and ProspectThe Roundtable Restaurant on Superior

Avenue.The Communicators Club in the Statler

Office Tower at East 12th and Euclid.The University Club at 3813 Euclid

Avenue.Nighttown – Cedar Hill Road, Cleveland

HeightsMany Press Club veterans have fond

memories of the days at the old Hollenden Hotel. “Those were very good quarters,” recalls Hoyt King. “But we got Erieviewed.”

Erieviewed? “Yeah, we had to move when they tore down the old Hollenden,” Hoyt Explains.

Landlords with grand development plans were frequently a torment to The Press Club. It was evicted from the Playhouse Square site when a group of lawyers bought the building. And when it was forced by unpaid bills to vacate the Merchandise Mart in 1970, the board negotiated an at-tractive arrangement to move into the top of the Manger Hotel on Chester Avenue. But on a Saturday morning, as a group of board members met downtown to begin moving furniture, they were informed that the Manger had been sold and the deal was off.

Next month: “Back to the Communica-tors Club - and back in business.”

A Press Club History Part 3

“Moving Days- Again” This is a Well-Traveled Club!

The old Hollenden Hotel, East 6th and Superior.

4 April 2012The Press Club of Cleveland

MEDICAL MART FROM PAGE 1

Longtime Cleveland broadcaster Fred Griffith (Press Club Hall of Fame, Class of 1996) signed off from local television in February after a 50 year broadcast career in Northeast Ohio.

Fred joined Channel 3 in May 2000 after leaving his longtime home at WEWS TV-5, where he worked for 33 years, as a reporter, news producer, news and public affairs director, and for more than 26 years, host of the legendary daily two-hour "Morning Exchange" program. For nearly five years he was also co-host of the hour-long "After-noon Exchange."

Most recently, Fred was a host of Chan-nel 3's 10 a.m. weekday program, "Good Company" with Andrea Vecchio, Michael Cardamone and Joe Cronauer. Fred’s last broadcast came during the show’s Feb. 22 broadcast.

Fred holds the national record for time on live TV, with more than 13,700 hours and also holds the Distinguished Service Award from the Society for Professional Journalists and the Cleveland Association of Broadcasters Award for Excellence. He has received Emmys for his work and in 1992 was inducted into the television acad-emy's Silver Circle.

He grew up working in his family's

restaurant in Charleston, West Virginia. Fred went on to major in philosophy at West Virginia University. After service as an Air Force officer, he became a broadcast journalist, working as a radio news director in Charleston before moving to Cleveland in 1959.

Fred has been a serious climber and a long distance runner, and is among a very small group of people who have stood at both the north and south poles. He has been to every continent.

He has worked with his wife, Linda, on six cookbooks. Nuts, their most recent work, was published in April 2003 by St. Martin's Press. Their first book for Chap-ters, Onions Onions Onions, (1994) won a James Beard Award. Cooking Under Cover (Chapters, 1996) was a best seller and a

Fred Griffith Signs Off Press Club Hall of Famer holds national record for live TV, with more than 13,700 hours.

main selection of the Book of the Month Club. He has also written Cleveland; Con-tinuing the Renaissance (Towery, 1997). Fred is a columnist for Currents, published by the Chagrin Valley Times.

Between them, they have five children and 10 grandchildren.

Special thanks to WKYC.

ers and backhoes all around.What struck us most was the

sheer massiveness of the project, likely the most ambitious to hit downtown Cleveland in many years. As the two-hour tour pro-gressed, Dave effectively painted us a picture of what the finished

product would look like.Construction updates and much more

are available for all to see on the Medical Mart and Convention Center website at:

http://www.clevelandmedicalmart.com/Our thanks to Dave and the entire crew

of the Medical Mart and Convention Cen-ter for their hospitality.

5The Press Club of ClevelandApril 2012

Welcome New MemberBethany ChambersADVANSTARHometown: Green-

town, OhioAlma Mater:

Duquesne University, BSBA Sports Marketing; Northwestern University Medill School of Jour-nalism, MSJ Interactive

Publishing Job title: Digital Editor, Medical Eco-

nomicsWhat are your duties at Advanstar? I am

editor of our weekly enewsletter, and some-what of a project manager, conducting mar-ket analysis and dissecting metrics. I work on our website—the alphabet soup of SEO, HTML, CMS. I manage social media and online communities, conduct tech training and report for multiple platforms. I also edit our letters and cartoons sections. I’m a utility player!

The best part of your job? As the first digital editor in the healthcare group, I have the chance to establish the digital strategy and implement it. My personal success is the success of the magazine and company, and, if done right, could be a model worth copying the journalism world around.

Why did you join The Press Club of Cleveland? When I tell people my goal is to be regionally famous, I’m only half kidding. I am passionate about community journal-ism, and have done it in five states—but not Ohio. Someday I want to start my own local news media company here. Absorbing the institutional knowledge of veteran journal-ists is my first step to achieving that dream.

What do you hope to gain from your membership? Ohio isn’t just the place I was born and raised; it’s who I am. I hope by joining I can gain greater insight into what that means and see it from a fresh perspec-tive, now that I’ve moved back here as an adult and journalist.

Natalie R. SchrimpfFreelance WriterHometown: Lake-

wood, OhioAlma mater: Cleveland

State UniversityHobbies: Music,

antiques, 19th-century American architecture and baking

Tell us about your writing experience. Your work has been published in: North-east Ohio print and on-line publications, including Crain’s Cleveland Business, Cleveland Business Connects Magazine, Kaleidoscope Magazine, Fresh Water Cleve-land and the Catholic Universe Bulletin.

Who or what inspired you to become a writer? I knew from childhood that writing would always be an important part of my life.

I have always been fascinated by people and truly enjoy communicating their sto-ries – whether they’re business profiles or human interest features – to others.

What do you hope to get from your Press Club membership? In addition to the networking opportunities with other writers and communication professionals, I look forward to taking advantage of the wealth of information provided through The Press Club’s programs. I also believe that in an era when practically anyone with a computer and internet access can claim to be a “writer,” highly-esteemed professional organizations, such as The Press Club of Cleveland, maintain an important element of credibility and accountability among professionals. And it’s definitely an excit-ing time to be a member as the organiza-tion celebrates 125 years of excellence in journalism.

Libby JohnsonVendome GroupI am completing my

first year as Special Projects Manager for Vendome Group, a New York-based publishing company specializing in creating high value in-formation and events for

professionals in the healthcare, real estate and construction industries. I coordinate advertising placements and both student and professional design projects for the two largest publications, Healthcare Design and Healthcare Informatics.

Alma Mater: Bachelor’s degree in Hu-man Resources at the University of Illinois and a member of the Marching Ilini!

Hometown: I am a native of Canton, Illinois (yes, there is a Canton, Illinois!) Me and my husband, Dave, (a Press Club board member) relocated from Illinois two years ago and live in Cleveland’s West Park neighborhood.

What do you like best about Cleveland?I enjoy Cleveland’s remarkable art and

theatre scene, including Playhouse Square, the Rock and Roll Hall of Fame, and the Cleveland Symphony Orchestra. I also love our new West Park neighborhood!

Community involvement?A long-time actress and musician, I sing

in the highly-acclaimed Old Stone Church choir and also serve as a Deacon and vol-unteer there. I am happy to be a member of The Press Club of Cleveland as it celebrates its 125th anniversary

Laura GormanMarketing Director212 Capital GroupHometown: Sarasota,

FLAlma Mater:

University of IowaHobbies: working out,

traveling, writing, pho-tography and cooking.

I have worked at: Sarasota Film Festival, Banana Republic, Westwater Construction, American College Dublin Study Abroad.

I like what I am doing because: I help

financial advisors get creative with their marketing while working with our cor-porate compliance to get things pushed through. It’s challenging, but also reward-ing when an event or campaign is success-ful!

The best advice I ever got: “Take the time it takes so it takes less time,” Jan Dregalla, retired American Greetings local graphic designer.

I joined The Press Club of Cleveland because: I was a journalism minor and have always enjoyed the writing and PR side of marketing.

Join us in Celebrating 125 years in 2012

SAvE tHESE dAtES!April 20 – “Strengthen Your Best Pitch and Your Story – How to identify your story....and make people care." – Terrace Club, Progressive Field. http://pcapril20.event-brite.comMay 10 - 5:30 - 8:30 p.m. Hall of Fame Reunion at Massimo da Milano. Watch for more details and your invitation to attend June 15 – The 31st Annual Press Club of Cleveland Excellence in Journalism Awards. Key Marriott Center, downtown Cleveland.October 12 – The Press Club of Cleveland Journalism Hall of Fame Induction Dinner.December 12 – Holiday Party and Annual Membership Meeting.

The Press Club of Cleveland6 April 2012

best exemplifies the sensitivity and humility which, along with his writing talent, were traits exhibited by Chuck Heaton during his exemplary career at The Plain Dealer. Just like the others we mentioned, nominations for the Chuck Heaton award can be made online or directly to the Press Club.

How do I submit a nomination for the Hall of Fame and/or the Chuck Heaton Award?

Simply e-mail your nomination to [email protected] with Hall of Fame – or Chuck Heaton nominee in the subject line.

You may also send them through regular mail to:

Newly named Channel 3 news anchor Russ Mitchell was the guest of honor addressing a Press Club of Cleveland February luncheon at the Hilton Garden Inn downtown. Mitchell drew a rousing round of applause by informing the crowd that he is the Club’s newest member, hav-ing joined just prior to arriving at the lun-cheon.

Sharing stories about his early years in broadcasting and his working with Dan Rather during his stint at CBS News, Mitchell was gracious in answering a wide

range of questions from Press Club members and stayed late to personally meet them and chat.

Just a few days follow-ing Mitchell’s Press Club appearance, Channel 3 announced Mitchell was gaining a co-anchor, Kris Pickel, for the station’s 6

and 11 p.m. newscasts. Currently the weekend 5 and 10 p.m.

anchor at KOVR in Sacramento, Calif., Pickel is the recipient of several prestigious awards in broadcast journalism including an Edward R. Murrow, Associated Press and multiple Emmys for reporting. She began her duties with Mitchell Monday night.

In late March, WKYC announced the departure of Assistant News Director

Howard Fencl, who will become a Vice President at Hennes-Paynter Communications. Since Sept. 4, 2007, Fencl, a Press Club of Cleveland Board Member, handled Channel 3’s daily com-mitment to local news and social media efforts.

Fencl is no stranger to WKYC, as this was his fourth tour at Channel 3. His last duties were in 1991 as an Executive Producer. Born and raised in Cleveland, Howard and his wife Sue and their children live in Rocky River.

Russ Mitchell Addresses Press Club More Changes at Channel 3

Pickel

Fencl

The Press Club of Cleveland Hall of Fame Nomination Committee28022 Osborn Road, Cleveland OH

44140Once again: The deadline for nominations

is May 15, 2012.When is the induction? Oct. 12, but we’ll have details coming

soon. So send those nominations in now.Where is the Hall of Fame located?The plaques of all inductees are on display

at Nighttown in Cleveland Heights, as are some of the club’s historical pictures. Press Club members get a 15 percent discount on food at Nighttown by showing their mem-bership cards.

HALL OF FAME FROM PAGE 1

James Hatch Award-winning Plain Dealer

photographer 1939-2012The award-winning

James Hatch, 72, a veteran of 47 years at The Plain Dealer, died Sunday, Feb. 26, at a hospital in Los Angeles after a year’s struggle with cancer.

Hatch joined the paper at age 18 as a part-time copy boy and retired in 2004 as editorial systems manager. He spent his first two years at the newspaper part-time and the next 45 full-time. He won many awards, includ-ing first places from the Ohio News Photographers Association.

He gradually rose to chief photogra-pher and deputy photo editor. He fin-ished his career overseeing computers that transferred photos from camera to newsprint.

Raised in Lakewood and graduated from Lakewood High School, Hatch studied accounting at Western Reserve University and architecture at Kent State University.

A young Hatch proposed to Marianne Kovacs, a portrait photographer, outside the Headliner, a favorite downtown hang-out for journalists. Over the years, the couple lived in North Olmsted, Rocky River and Bay Village. In 2004, Hatch retired and moved with Marianne to Studio City, Calif., near their surviving daughter, Char, and her family.

(Courtesy of The Plain Dealer)

Press Club Member Anniversaries

March & AprilMarch:13 yearsMaria Magnelli9 yearsSteve GleyduraDan Moreland3 yearsDon BakerJulie Haug FeaglerLee Moran2 yearsJennifer Keirn1 yearDebra Adams Simmons

Bob JacobMichelle Phillips Fay

April:14 yearsJulie Wallace8 yearsDick Feagler7 yearsJane Van Bergen2 yearsKen TrumpWulf H. Utian

7April 2012

in cooperation with

Strengthening Your Pitch

How to identify your story...and make people care

Everybody has a differentiator that makes them unique. But not everybody knows how to identify it and then explain it in order to separate themselves from the competition. And if you can't do it in 30 seconds or less, you're probably coming up short. That's where storytelling comes in.  

 Join The Press Club of Cleveland and PRSA Greater Cleveland Chapter on April 20, 2012, as our expert

panel helps show you how to identify exactly what your story is.

 April 20th panel:  • Denise Polverine, editor-in-chief, Cleveland.com  • Steve Gleydura, editor, Cleveland Magazine  • Andy Baskin, sports director, WEWS-NewsChannel 5  • Dustin S. Klein, publisher, Smart Business Network -- moderator We'll also provide tips on how to craft that story, tell it, and more important, teach you how to make

people care.

Whether you're a for-profit business that wants to improve its marketing materials, craft better press releases or find more effective ways to get media placement; a nonprofit organization that seeks to stand out from a crowded field and increase the chances of securing grants or raising more private do-nor funds; a journalist who wants to become a better storyteller; or a public relations professional that is interested in helping clients tell their stories better, this program is designed to provide you with the tools you need.

 Date:  April 20, 2012Time:  11:30 Registration, 12 noon lunch with program to follow, 1:30 AdjournPlace:  Terrace Club at Progressive Field  Cost:  Press Club / PRSA members $35, Non-members $45To register on-line please put the following URL into your browser: http://pcapril20.eventbrite.com

or you can call the office at 440-899-1222 to reserve with a credit card.You can also find information on The Press Club website at www.pressclubcleveland.com or PRSA

website at www.prsacleveland.org