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The Business of Television
The Business of TelevisionPowerful Open Video Delivery
Software
Mark GrayChairman
Chief Executive Officer
The Business of Television 3
Kasenna is the world’s only open and complete IPTV solution including content, content management,
security, applications, and video network infrastructure
We enable customers to quickly and easily deploy profitable, triple-play video services and brand them as
their own.
The Digital Tollroad-Content on Demand
The Business of Television 4
The Digital Tollroad-Content on Demand
• Who’s Selling– Studio and other content owners-Direct
– Aggregators (In Demand, TVN, ViewNow)
– Download Services
• Who’s Buying– Telco
– Cable
– Satellite
– Hospitality
The Business of Television 5
Service Provider Digital Home
Around the Home
DMADMA A/V ReceiverA/V Receiver
DVD Players DVD Players STB STB
Home TheaterHome Theater Game BoxesGame Boxes
TVsTVs PVR/DMRPVR/DMR*Other names and brands may be claimed as the property of others
Laptops, Portable Media Players,Laptops, Portable Media Players,
PDAs, Cell PhonesPDAs, Cell Phones
On the Go
Broadcast channels, Broadcast channels,
Movies, Music, GamesMovies, Music, Games
Films, Local Programming,Films, Local Programming,
Internet AccessInternet Access
CreateCreate
EnjoyEnjoy
EntertainEntertain
GameGame
On the PC
SP AccessSP Access
The Business of Television 6
State of the Industry
• Fight for customers between Satellite, Telco and Cable
• Differentiation is key– Telco: All IP switched network -- wired - wireless
convergence – elegant architecture for the future
– Cable: HFC networks (will be IP over time), more advanced today (for video)
– Satellite: Economies of scale, limited interactivity
The Business of Television 7
View across Regions
• North America– Cable is strong. HFC upgrades done
• SA & Motorola Chokehold (STBs and Conditional Access) – breaks in 2006
• RBOCs are waking up– Showing strong ROI
• Europe– Telco is strong, cable is weak– VDSL, ADSL2, etc. is predominant
• Looking for solutions to use limited pipe (H.264)
• Asia– Cable is weak, Telco is strong– Wired-Wireless convergence is important– India and China are sleeping giants!
The Business of Television 8
Market Needs
• IP Television has required several hardware & software components to be integrated and functional• Content Licenses
• Content Management
• Content Tracking/Reporting
• “Middleware”
• Video Network Management
• DRM/Encryption
• Video Servers
ApplicationsContent Infrastructure
• Until now, operators are forced to choose from myriad of options. Integration cycles are long, complex, risky, costly.
The Business of Television 9
Kasenna’s Approach
Physical Network(Switched IP, PON, HFC …)
Video (and Audio) Content Delivery Network(Logical network Implemented by
Kasenna’s Video Delivery Platform)
Transactional Network(Implemented by Kasenna Middleware AND
providers infrastructure – OSS, BSS (COS, in Reliance’s case)
VODPVR
NPVR3rd-partyGames
3rd-partyGames
Other 3rd-party
Apps(email, chat, etc.)
Other 3rd-party
Apps(email, chat, etc.)
Broadcast
MusicDownloads,
DigitalCinema,
Etc.
MusicDownloads,
DigitalCinema,
Etc.
The Business of Television 10
Kasenna Position
• Advanced & cost-effective end to end solutions• Video Servers running on
mainstream H/W (MediaBase XMP)
• Video Network Management System (vFusion VNM)
• Video Application Server for Integration and Application deployment (vForge VAS)
• Encryption/DRM system for broadcast and VOD
• Pre-integrated with Broadcast headends
• Integrated with over 24 different STBs
ApplicationsContent Infrastructure
• Proven, scalable, cost-effective and faster time to deploy
• Global Market Leader
The Business of Television 11
Video Networks are the PVR
Content Aggregation
Center
Headends
Caching Network
Caching Hubs
Access Network
HomeNetworks
BusinessRulesReports
ContentPreparation
ContentIngest
ContentPackaging
ContentPropagation WAN
Headend-2
VS
BMS
VS
VS
Content Propagation Network
Headend-1
BMS
VSVS
BMS
VS
AccessNetwork
VSVS
VS
GigE or ATM
AccessNetwork
VSVS
VS
G-QAM or DSLAM
Headend-n
BMS
VSVS
BMS
VS
Hub-1
Hub-2CachingNetwork
The Business of Television 12
Key Issues
• Content, Content, Content– Without good and steady content, service languishes
• HK Broadband, PCCW, etc.
• Technology– Physical Network Design
– Content Delivery Network Design
– Scalability
– Applications
• Axes of profit are Network Management and Service Roll out
The Business of Television 13
The Business of Television