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The following is intended to outline our general product direction The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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The Business Case for Oracle Exalogic
Stephane Moriceau Sr. Director Exalogic Product Management Andy
Chow Sales Consulting Director APAC Enterprise Architecture Team
The following is intended to outline our general product
direction
The following is intended to outline our generalproduct direction.
It is intended for information purposes only, and may not
beincorporated into any contract. It is not a commitment to deliver
any material, code,or functionality, and should not be relied upon
inmaking purchasing decisions. The development,release, and timing
of any features or functionalitydescribed for Oracles products
remains at the solediscretion of Oracle. Agenda Top 5 CEO business
objectives
Oracle Exalogic A brief description Oracle Exalogics sweet spots
Customer success stories Conclusion I assume most of you are
familiar with the value proposition to run Oracle horizontal
business applications on Exalogic such as Peoplesoft, Siebel, etc.
and we have been seeing good traction on these. In addition to
these sales plays which are common across most of the industries,
there are some strong sales plays very specific to the Financial
services Industry and the purpose of todays webcast is to give you
the keys to successfully position Exalogic for the core
applications used by the Financial services companies and open new
opportunities in your accounts. Where as performance is often the
first benefit that we describe when we talk about Exalogic, we need
to realize that performance is not always the top priority for our
customers. So, in order to properly position our offering we will
start with a brief overview of the FSI major trends and their
corresponding challenges for their IT department. Based on this, we
will look into how Exalogic can help our friends in the these IT
departments to answer these challenges and then we will close with
the level of applicability for FSI specific applications and go
over a few use cases. Before we start the presentation, I wanted to
let you know that this presentation is a subset of a larger
customer facing presentation that I used in CVC or specific
customer engagement and that unless specified the information
presented today can be shared with customers. Top 5 CEO business
objectives and their corresponding IT challenges Top 5 CEO business
objectives
And their corresponding IT challenges IT Efficiency Buy vs. Build
for faster Time-to-Market/Time-to-Value Streamline IT Retire Legacy
Systems Scalability Elastic Platform for rapid deployments of new
channels, services, products. High Availability Extreme Performance
High speed scalable processing High speed event processing Low
latency Large Data Management Big Data, Fast Data Reduce Risk
Standardize to lower complexity Integrated support/maintenance IT
challenges Increasing Enterprise Growth Attracting and retaining
new customers Creating new products and services (innovation)
Restore brand loyalty and provide innovative services &
products Maximizing Revenue & Profitability Manage growth in
Emerging and Strategic markets Real-time view of profitability and
product performance Reviving Financial Performance Reducing
operating costs Shift spend to Transformation projects Improving
efficiency Accelerate rate of change to lower Time to Value Reduce
risk Data: manage growth & unlock potential Data can easily
grow to multiple Million messages/sec Social Media Intelligence
strategy (market sentiment) Oracle Exalogic: Brief Introduction
Oracle Identity Management
Part I: The Red Stack Pluggable & Modular software architecture
Software Complete Integrated Solution Proven Oracle Identity
Management OBIEE Oracle Middleware OTD SOA OEP Oracle Database
WebLogic Tuxedo Coherence OGG ODI Java SE advanced Until a couple
of years ago, Oracles answer to such challenges was based on its
Software portfolio composed of pluggable Middleware and Data
Management component enabling a Modular architecture. This
portfolio (a.k.a. The Red Stack) has multiple attractive
characteristics: 1) It is Complete, 2) Though pluggable and
modular, It is an Integrated solution, and 3) it is Proven Spending
a lot of efforts and resources in the improvement of its portfolio,
Oracle has been know to take its software very seriously People who
are really serious about software shouldmake their own
hardware.
Alan Kay Alan Kay, the very famous Computer Scientist (one of the
fathers of the Object Oriented programming and the Graphical User
Interface), said a long time ago: People who are really serious
about software should make their own hardware. and 2 years ago with
the acquisition of Sun Microsystems, Oracle was finally in a
position to embrace this great visionary statement but Oracle
thanks to its unique position did a lot more than just adding
hardware to its portfolio, Oracle created the Engineered Systems
which building hardware with the software in mind and
re-engineering software to make the most of this hardware platform.
Part II: The Engineered Systems
Efficiency Scalability High Availability Extreme Performance Large
Data Management Reduce Risk Part II: The Engineered Systems
Software and Hardware engineered together Application &
Middleware Integrated Tuned Optimized Identical OS Virtualization
& Cloud Management Compute Networking 1 Engineered System
Unpack to productionin hours Storage Layer Efficiency Buy vs. Build
for faster Time to Value, Time to Market, Time to Revenue
Streamline IT & Legacy retirement Exalogic X3-2 4 Nodes 8 Nodes
16 Nodes 30 Nodes 240+ Nodes
Efficiency Scalability High Availability Extreme Performance Large
Data Management Reduce Risk Exalogic X3-2 Seamless Scalability
Eighth Rack Quarter Rack Half Rack Full Rack Multi-Rack 4 Nodes 8
Nodes 16 Nodes 30 Nodes 240+ Nodes 1 TB RAM 800 GB SSD 60 TB NAS 2
TB RAM 1.6 TB SSD 4 TB RAM 3.2 TB SSD 7.7 TB RAM 6 TB SSD 61+ TB
RAM 48+ TB SSD 480+ TB NAS Scalability Elastic Platform for rapid
deployments of new channels, services, products Built-in High
Availability
Efficiency Scalability High Availability Extreme Performance Large
Data Management Reduce Risk Built-in High Availability Fault
Tolerant Exalogic Architecture Exalogic Rack Dual Power
Distribution Units (1+1) Dual power supplies in eachcomponent (1+1)
N+1 cooling (fan) strategy Redundant IB switches (1+1) Dual HCA
ports in everycomponent (bonded, 1+1) Redundant storage heads (1+1)
All SSD and HDD RAID 1+ Compute Nodes InfiniBand Gateways Storage
System Management Switch Compute Nodes InfiniBand Spine Switch
Exabus 4X Throughput, 6X Lower Latency Standard Hardware I/O
Exabus
Efficiency Scalability High Availability Extreme Performance Large
Data Management Reduce Risk Exabus Optimized Network Virtualization
Standard Hardware I/O Exabus Application Application Application
Application Application Buffer Application Buffer TCP IP Transport
Copy Kernel 20% Buffer Copies 40% Transport Processing 40 % Kernel
Context Switches Zero Buffer Copy Direct Memory Access Kernel
Bypass 4X Throughput, 6X Lower Latency Extreme Performance
In-Memory DataGrid for high speed scalable processing High speed
scalable messaging Low latency Exalogic Middleware
Optimization
Efficiency Scalability High Availability Extreme Performance Large
Data Management Reduce Risk Exalogic Middleware Optimization Cloud
Application Foundation Traffic Director/Web Tier WebLogic Server
Coherence Tuxedo Virtual Assembly Builder Exalogic Elastic Cloud
Minimum Latency, Maximum Throughput I/O from Traffic Director,
Cloud Application Foundation, Operating System, Exadata architected
to use Exabus fabric for all inter-process communication Maximum
Density Cloud Application Foundation and Operating Systemdesigned
to share more memory to minimize footprint Maximum Performance with
Hardware Integration Cloud Application Foundation optimized
directly for processor, memory configuration, storage appliance and
Exabus fabric Identity Platform Extreme Performance In-Memory
DataGrid for high speed scalable processing High speed scalable
messaging Low latency Oracle Exalogic and Exadata Together
Efficiency Scalability High Availability Extreme Performance Large
Data Management Reduce Risk Oracle Exalogic and Exadata Together
Designed for Seamless Interoperability, Unmatched Performance 960
Gigabits/second (Maximum: 24x InfiniBand QDR) Exclusive: direct
InfiniBand integration! Extreme performance, reliability, security
Simple to deploy and manage Exalogic Exadata Typical OLTP
Performancegain 3X Active GridLink Resource-aware load balancing
Instantaneous connection failover Transaction affinity to RAC nodes
SQLnet optimized for InfiniBand SDP Extreme Performance In-Memory
DataGrid for high speed scalable processing High speed scalable
messaging Low latency Exalogic Datacenter Integration
Efficiency Scalability High Availability Extreme Performance Large
Data Management Reduce Risk Exalogic Datacenter Integration Simple
View Exalogic Data Center Service Network Big Data Appliance
Exadata ZFS Storage 10GbE InfiniBand Standard TOR/EOR 10GbE
Switches Data Center Management Network GbE Large Data Management
Data Warehousing, BI Big Data, Fast Data Oracle Support for
Exalogic
Efficiency Scalability High Availability Extreme Performance Large
Data Management Reduce Risk Oracle Support for Exalogic No
Additional Cost ORACLEPLATINUM SERVICES Complete. Integrated.
Proactive. 24/7 support Specialized Engineered Systems Support Team
2-hour onsite response to hardware issues1 New Updates and Upgrades
for Exalogic Elastic Cloud Software, Storage, Network and OS
software, drivers and firmware My Oracle Support proactivesupport
portal "Phone home" automatedservice requests (ASR) Only available
for Engineered Systems Oracle Engineers perform patching and
updates for certified configurations on Exalogic Faster and better
service during outages: 5 Minute Fault Notification 15 Minute
Restoration or Escalation to Development 30 Minute Joint Debugging
with Development Oracle hardware and software are not only
engineered to work together, they are engineered to be maintained,
updated, and supported together. We are uniquely qualified to
provide optimized performance at every level of the integrated
stack, delivering the essential services and resources your
business needs to maintain high availability, increase operational
efficiency, and gain competitive advantage. Oracle Premier Support
provides fully integrated system support with a single point of
accountability 24/7 support with access to Engineered Systems
experts 2 hour onsite response Updates, upgrades and support for
the Oracle operating system, database and integrated server and
storage hardware. Access to My Oracle Support portal which contains
a 1 million article database and many, many proactive tools to help
you keep systems running at peak performance Oracle Automated
Service Request where your system phones home to Oracle to let us
know if there is a problem with the hardware and now, qualifying
customers can also receive the enhanced coverage of Oracle Platinum
Services for no additional cost. Oracle Platinum Services is a
special entitlement under Oracle Premier Support, delivered at no
additional cost. Its exclusively available on Oracle Exadata,
Exalogic and SPARC SuperCluster based on certified configurations.
It provides 24/7 Oracle remote fault monitoring Backed by extremely
fast response times: 5 Minute Fault Notification 15 Minute
Restoration or Escalation to Development 30 Minute Joint Debugging
with Development And, quarterly patching deployed by Oracle Oracle
Platinum Services takes standard support to a whole new level with
additional, no cost services targeted to delivering high
availability. To learn more about Oracle Platinum Services go to: 1
Covered system must be within an Oracle two-hour service area to
receive two-hour response as a standard service. Oracle Exalogic:
Sweet Spots Exalogic Supports All Use Cases
Traditional Silos Static Consolidation Fairly Static Private Cloud
Very Dynamic Physical Applicable for most customer requirements
Virtualization maturity of an organization Readiness from people,
process & technology perspective Consolidating large
applications Applications having large processor and memory
requirement Risk Averse Simplify the stack Choice of Linux or
Solaris operating system Application/Server Consolidation Multiple
apps in a system with secure app isolation (multi-tenancy)
Consolidate multiple physical servers on a single Exalogic system
Subcapacity Licensing Apps with no need for complete node capacity
are able to reduce licensing and support costs Deployment
Simplification Use of OVM custom templates for production
deployment simplification and improved consistency Private Cloud
Capabilities Infrastructure-as-a-Service (IaaS) Multiple Accounts,
Users and Apps, concurrent administration Rapid provisioning of
virtual machines, networks and storage through Self-service Path to
Platform-as-a-Service (PaaS) Application Platform templates for
repeated use in Dev-Test-Prod lifecycle In this slide we position
the use cases for the current Exalogic release (NAVSTAR) to
position customer expectations and maximize success on Q4FY13
opportunities . These use cases are supported by product management
and should get you the necessary approvals easily. PHYSICAL 1.
Physical should be the default use case. We have over 40 customers
who are live on physical Exalogic across both Linux and Solaris.
With Navstar, we now support the full version (Solaris 11.1, no
longer Solaris Express), a proven, rock-solid OS that supports
mission critical workloads. This should increase the opportunities
for further penetration of our existing SPARC/Solaris customers.
VIRTUAL It is important to know that the key characteristics of
this Consolidation / fairly static scenario are: a. The allocation
for resources happens no very frequent b. The lifecycle activity is
carefully managed by a central team. The VM sizing, resource
requirement is provided to the IT team by the user and the IT team
provisions a VM. The application is then deployed by the user and
is now ready to use. The key point to stress here is that the
lifecycle aspects are carefully managed. The use cases of NAVSTAR
release supporting virtualization are: 2. Application/Server
Consolidation Represent the majority of the use case for server
virtualization. When customers are considering virtualization, a
majority of the time they are looking to get better utilization of
their servers, and to lower the TCO in terms of footprint,
manageability, power etc. In this use-case, they plan to take large
applications running on their isolated set of commodity systems and
move them to a virtual infrastructure where they can now pack more
apps on the virtualized servers with guaranteed application
isolation to get better density. In such a use-case once a VM is
created and an app deployed, it is left to run. The environment is
mostly static. We can support a deployment with those
characteristic. In this case, the virtualization stack is used to
take advantage of the sub-capacity deployment capability. 3.
Subcapacity Licensing Sometimes applications will not need the full
capacity of the EL nodes. Work with you local Sales Consultant to
identify those cases and perform a detailed sizing analysis and not
over-provision 4. Deployment Simplification For a consistent setup
and ease of deployment OVM Templates can be used. The OVM Templates
for Exalogic help jumpstart Installation, Configuration, Tuning,
Patching and Scaling for Oracle Applications on Exalogic. ECHO is
targeted for release in FY14H1 and it will bring the stability that
we need to create the foundation of a private cloud. The private
cloud use case has completely different characteristic compared to
server consolidation. In a cloud setup, you are interfacing with
the system through a self-service portal. There are multiple
accounts, multiple users involved in a cloud model. The user
requests VM or virtual resources through the cloud user
self-service and the resource is provisioning automatically behind
the scenes. There could be multiple users interfacing with the
system and resources provisioned at any time. The system is much
more dynamic. We have not optimized the system or designed the
system for such a use case at this time. These kind of use case
should be deferred to the next Echo release. 5. ECHO provides a
more dynamic platform enableing more use cases for templates. Early
adopters might also want to testdrive OVAB. Exalogic Sweet Spots
Deployment Types Target Segment
Unique Capabilities Exalogic 4 Oracle MW Best Performance and
Lowest TCO for Custom & ISV Applications built on Oracle
Middleware or Java Customerswith custom developed / ISV
applications built on Oracle MW Highest Performance&
Availability Lower TCO Peace of Mind / Lowered Risk with Platinum
Support and Pro-activePatching based on Collective Customer
Experience Exalogic 4 APPS Best Performance and Lowest Risk for
Oracle and ISV Applications withExalogic & Exadata Customers
with Oracle packaged application(s) Highest Performance &
Availability Application Specific Functionality Oracle Applications
In-Memory modules Time to Market VM template, Assemblies Peace of
Mind / Lowered Risk with Platinum Support and Pro-active Patching
based on Collective Customer Experience Exalogic 4 CLOUD Best
Performance and Lowest TCO on the strategic Virtualization Platform
for Application and Middleware Consolidation Customers with Oracle
packaged applications and/or large Oracle MW base The Strategic
virtualized platform for Oracle middleware and applications Native
performance & high throughput the most efficient platform for
consolidation Single vendor, single throat to choke 340 340 PARTNER
SOLUTIONS CERTIFIED ON EXALOGIC
New Performance Record Set for EVERY APPLICATION Tested Partner
response has also been overwhelming We created a certification
program for 3rd-party solutions 340 partner solutions so far Every
application we tested set a new performance record on Exalogic
Oracle Exalogic: Customer Examples Top 4 reasons why customers are
buying
Performance Performance pain today or potential scalability
troubles in future Upside of running systems faster Lower Risk Apps
and Middleware Integrated, Tested, Tuned, Benchmarked, Supported by
Oracle Peace of mind running Oracle on Oracle One throat to choke
Hard Cost Savings On middleware licenses and reduced footprint
lowest total costs of acquisition Soft Cost Savings Reduced
staffing and management costs by adopting an Engineered System
lowest total cost of ownership Project Performance ability to
delvier project more quickly at lower cost Performance: Question to
ask: What processes would be improved if we shortened response
times and how could that impact business results? Soft Cost
Questino to ask: how long does it take to design, order systems,
set them up, then to manage them and patch them Solution
Architecture
Exalogic for Oracle MW Custom Developed - Internet Banking Portal
Solution Architecture Customer Profile One of the largest private
banks inTaiwan with 147 domestic branches and67 outlets abroad $64B
total assets and $1.8B revenueGrowth strategy: Bolstering strategic
product capabilities Developing key overseas markets Customer
Problems Expand of their channel serviceplatform to support growth
Platform relies heavily on the InternetBanking Portal of which
performanceand availability needs to be increased Time to Market,
Risk, and Cost ruled outthe application rewrite option. Exalogic
1/8 Rack CN01 CN02 CN03 CN04 Exalogic OVM Hypervisor Apache HTTPD
Production Servers WebLogic Portal Coherence WebLogic Cluster Coh
Cluster Staging Server Apache HTTPD / WebLogic Portal / Coherence
Results Internet Banking Portal (WL Portal)benchmark on Exalogic
vs. equiv. env. 7x lower response time 6x higher thoughput Coh*Web
cust longer GC pauses by half Start-up time reduced by 9x (full
cache) Benefits No application code changes No delay to Time to
Market Increases output per core whichsignificantly lowers cost of
scaling Future proof infra to support growth Solution Existing
Custom development InternetBanking Portal Coherence EE 1/8 rack
EL(enough to support currentload and extensible to support
growth)to replace current platform (2 x SunT5240 servers) M:
millions TCA: Total Cost of Acquisition TCO: Total Cost of
Ownership Solution Architecture
Exalogic for Oracle MW Custom Developed - Fast Data for M2M
application Solution Architecture Customer Profile One of the
leading high-techmanufacturers in Japan. Their 3 main business
domains arePrinter, Copier, and Digital camera. No.1 or 2 global
market share. Customer Problems Need to expand remote
maintenancesystem with increasing sales of MFP High operational
cost due to theunconsolidated infrastructures Need to manage HW EOL
Clacking DR site Results High Performance infrastructure
Implementation of a system that is able tohandle high transaction
volume when thenumber of devices is two million units. Performance
target is 1700TPS Benefits New architecture is able to
supportincreasing number of MFP units. Reduce cost by system
consolidation DR Site Improve service quality. DR Solution
Architecture Solution Multi-Function Printer remote
distributedManagement System 2 x 1/8 Rack Exalogic OEP Coherence
WLS 24 Solution Architecture
Exalogic for Oracle MW ISV Application Payments: FUNDtech GPP (JEE
& Tuxedo version) Solution Architecture Customer Profile ISV
application (GPP: Global PayPlus)for UK-based Tier 1 global bank. 2
versions (JEE & Tuxedo) Software and SaaS Provider in
theTransaction Banking and the CorporateTreasury Industries.
Customer Problems Competition, routes to market,
products,regulation, and volumes are drivingBanks to chose between
outsourcingpayment processing or start makingmoney on payments
Looking to boost payment business byincreasing capacity and cost
efficiency ENGINEERED SYSTEMS INFRASTRUCTURE SOFTWARE APPLICATION
GPP-SP Mass Payments GPP-SP High Value Payments Oracle Database RAC
Advanced Security Option Advanced Compression Option Oracle
Middleware WebLogic Tuxedo Oracle Linux 5.5 Exadata Database
Machine ExaLogic Machine Results JEE: Achieved 9.35 M/ hour
masspayments (baseline 6 M/hour) JEE: Achieved 5.7 M/ hour
singlepayments (baseline 4 M/hour) Tuxedo: 14.5 M transactions in
56 min(baseline 240 min) 6.25x faster than IBM equivalent Benefits
Integrated solution resulted in a highlystreamlined installation
enablingreduced time & cost to market Increases the transaction
output percore which significantly reduces boththe TCA and TCO
Linear scalability Solution Benchmark environments: JEE: rack EL +
rack ED Tuxedo: 1/8rack EL + 1/8 rack ED M: millions TCA: Total
Cost of Acquisition TCO: Total Cost of Ownership Exalogic for
Oracle Applications
Horizontal - Financials (FIN) Applications Solution Architecture
Customer Profile One of the largest Health BenefitsProvider in
North America Fortune 21 Company Recognized leader in the health
andwell-being industry Nationwide network includes
720,301physicians and 5,622 hospitals Customer Problems IT
complexity- consolidate 3prescription fulfillment systems
ontosingle platform Scalability by 5x in applicationperformance
High volume high traffic periods with zero downtime Benefits $10M
savings in TCO EL vs IBMp770 $5M reduced software licenses
Stability: Existing IBM550 experiencedoutages 7x increase
transactions executed 2x increase orders orchestrated with SOASuite
Results System in place providing stability,scalability, to tackle
growth in business Scaled to handle growth from 2K to 3Kconcurrent
users, from 2Mto 6Mmembers 3.3K concurrent users (Peak season) Peak
prescriptions per hour 17K Solution 5 Exalogic Systems, SUN M8000
Oracle EBS SOA suite for integration OLTP Workload Supply chain
management, global 24x7operation Exalogic for Oracle
Applications
Vertical Flexcube Core banking Customer Profile Ranks among the top
five in theRomanian banking-insurance sector Retail and business
banking services With over 1.7 million customers, 500branches, 6000
employees nationwideand $1.7B in annual gross revenues. Customer
Problems Selected Flexcube UBS Core Bankingas their new Core
banking solution Identified banking card offering as a keydriver
for market share growth Highly scalable, reliable, and
performinghardware platform to support growth is akey element for
success. Solution Architecture Results 4x better response time over
Sun T- Series All response times < 2 sec vs 1-20 secfor Sun
T-Series 96% of the requests processed in < 1second Benefits
Scaling banking card transactionswithout degradation of service
Availability increased with PlatiniumSupport Providing a higher
end-user experience Increasing market penetration Solution Primary:
rack EL + full rack ED Symmetric DR site identically sized EL linux
version Flexcube UBS 11.4 with WL Exalogic for Cloud /
Consolidation
Extreme Throughput with Consolidation Solution Architecture
Customer Profile Largest eCommerce company in Japan Rapidly growing
business - 10x growthby 2020 800 processors of WebLogic 300
processors of Coherence Customer Problems Managing > 100
WebLogic domainsacross 370 physical servers today -complicated,
expensive, inflexible Unable to change quickly due tobusiness needs
With 10x growth, current model wasunsustainable Results
Consolidated 370 physical servers intotwo half racks of Exalogic
Simplified operation by using EnterpriseManager. Easy to provision,
Easy toAnalyze. Oracle helped form special Exalogic- specific ops
team Benefits Annual Savings - $160M/yr projected Increased
scalability - 280% betterthroughput per core compared withprevious
VM based IaaS Platform More flexibility Easy to convert
fromdevelopment env to prod env duringheavy traffic period (a.k.a
Super Sale) Solution Two half racks of Exalogic,
WebLogic,Coherence, Enterprise Manager Already purchased Exadata in
FY12 Physical Exalogic deployment Full Oracle support - A-Team,
productmanagement, services, pre-sales, etc Conclusion Takeaway
Oracle offers a complete solution for mission critical
applications: Custom developed on Oracle Middleware Vertical and
Horizontal Oracle Applications ISV Applications This solution
provides the required: Efficiency Scalability High Availability
Performance Large Data Management Risk Reduction To enable
customers achieve their business objectives: Modernize to support
growth, increase the rate of change, and mitigate risk Enable
tighter SLA (better performance, higher availability, and more
scalability) to meetcustomer expectations Reduce TCO to increase
business model sustainability and revive financial performance JOIN
THE EXALOGIC COMMUNITY
Twitter Facebook Exalogic Blog LinkedIn YouTube Visit us at:
oracle.com/exalogic For additional information, I recommend that
you: Join the Exalogic community on these social networks (read
from slide) And check for updates on the Exalogic web page at
oracle.com/exalogic Youll find several papers about the new release
And look for our upcoming webcast series about running FMW on
Exalogic Thanks for joining 32