THE BUILDING BLOCKS TO YOUR SUCCESS

At Coldwell Banker Builder, Land and Commercial Services, we bring powerful attributes to every project and client, applying unmatched knowledge and expertise. Experience also teaches us that the ability to listen and truly connect with our clients is of utmost importance. Perhaps, this is why we are considered the Industry leader in new homes, land, development and commercial services with success in all economic cycles and market places.

Experience also teaches us that the ability to listen and truly connect with our clients is of utmost importance.

Coldwell Banker Builder, Land and Commercial Services is a highly specialized division that blends North Texas finest residential real estate brokerage and new home sales and marketing capabilities to serve as the ultimate expert strategic advisor to commercial and residential developers and builders. We offer decades of experience navigating through every economy and every stage of product development, marketing and sales. From concept and design to closing, our experienced team of professionals is known for innovative solutions and optimal results.

Our single family builder division represents some of the finest custom builders, top nationally recognized volume builders and leading developers. Builder, Land and Commercial Services uses quality techniques and applications to promote and market their builders and developers to a level above the rest. The land and commercial sectors of the division was formed to provide unparalleled expertise in the sales and marketing of this real estate segment. Drawing upon the national and international resources of NRT and Coldwell Banker expands the opportunities of land development and commercial projects.

Coldwell Banker NRT Builder, Land and Commercial Services brings the strength of a billion-dollar real estate company to every endeavor. The NRT and Coldwell Banker network incorporates the reach of Coldwell Banker real estate brokerage offices, the luxury marketing programs of Coldwell Banker Previews International®, plus the services of Corporate Relocation. A subsidiary of REALOGY Corporation, NRT LLC is the nation's largest residential real estate brokerage company. Each of our developer, builder and commercial clients enjoy the advantages and benefits of the unequaled regional, national and international resources of Coldwell Banker, NRT and REALOGY.

The depth and scope of our services are combined to drive our successes. Our comprehensive, highly evolved menu of services addresses the needs of commercial and residential developers and builders at every phase and with every level of product. Honed and refined for decades, our service categories reflect the demands of changing times and the needs of the marketplace. Primary among them are:

• Market Intelligence • Product Development• Marketing Management• Sales Management

Coldwell Banker NRT Builder, Land and Commercial Services is a premier resource for market intelligence and research, providing exceptional insights and advantages. We blend our in-house professional expertise with comprehensive statistics, demographics, buyer preference data and analytical tools – and put it all towards enhanced positioning for our clients’ products. Armed with experience and proven conclusions, we can respond immediately, revise sales strategies accordingly, and optimize marketing programs successfully. Our market intelligence activities include:

۰ Comparative Analysis۰ Consumer Trends۰ Demographics۰ Advanced Insights۰ Metro Market Studies with RSI۰ Focus Groups۰ Project/Product Feasibility۰ Market Repositioning۰ Broker Price Opinions

In real estate, product development is a compound discipline, incorporating idea generation, design, creativity and engineering with research and marketing analysis. At Coldwell Banker Builder, Land and Commercial Services, the product development stage is critical to the success of any given project. From initial concept and site selection to finish recommendations, we follow proven strategies designed to suit each individual property. Whether developing a new site or repositioning an existing property, our Product Development methods include:

• Concept Development• Feasibility Studies & Forecasting• Architectural Input and Floor Plan Review• Assessing Competition• Incorporating Trends• Focusing on Product Attributes• Initial Pricing and Inventory Recommendations

We redefine real estate marketing performance every day. Every client receives an experienced real estate professional charged with creating marketing plans based on the finest analytical, technical and creative resources available. After preparing, strategizing and implementing your program, your agent manages all marketing related activities, keeping all efforts on time and on point. Your program is reviewed in team meetings, in order to obtain feedback, gaugeeffectiveness, and if necessary, make adjustments. Our Marketing Programs encompass the following elements:

• Target Market Demographic Analysis• Product Positioning• Advertising & Public Relations Campaigns •Event Planning• Marketing Message Development and Positioning• Previews® Luxury Marketing• Traditional Advertising: Website Syndication• Social Media, Email and E-commerce

Every project has a highly experienced representative that oversees inventory marketing utilizing broker out reach and sales analysis. Our sales associates are specialists in generating sales through effective contact management and lead follow up and benefit from access to the expanded market expertise and tools available through our Coldwell Banker and NRT corporate families. Related Sales Managementactivities include:

• Sales Strategy• Price Recommendations• Contact Management• Initial Contract Generation

Our team at Coldwell Banker Builder, Land and Commercial Services offers unique and comprehensive marketing to promote and sell your development. This brief overview is just a sample of how we represent your property.

• eMarketing Syndicates350+Websites Worldwide, 12 M Hits Daily• International Marketing Programs (FIABCI, CIPS, CBDFW Intl)• HomeFacts DFW Information Hotline & eBlast Campaign• Home Builder Special Events Promotions• Market to Home Builders Association Members• Partner to Offer Special Incentive Programs• Affiliate Marketing – 19 CB Metroplex Offices• LeadRouter™ Rapid Response Online System• CBDFW.com 30 Million Hits Per Month• Developer Website linked CB/BLCS Website• Cartus Relocation Nationally & Internationally• Designer Graphics, Feature Sheets, Virtual Tours• Realtor® Tours & Builder Showcase Luncheons• Parade of Homes Event• Regional Open House• Marketing to Area Employers• Area Office Information Center • Newsletters Spotlighting “Featured Developer”• MLS System – 23,000 + North Texas Agents• Home Base

Our team at Coldwell Banker Builder, Land and Commercial Services offers unique and comprehensive marketing to promote and sell your homes. This brief overview is just a sample of how we represent your property.

• eMarketing Syndicates 350+ Websites Worldwide• Previews International Marketing Program• HomeFacts DFW Information Hotline & eBlast Campaign• Home Buyer Special Events Promotions• Home Buyer Educational Seminars• Partner to Offer Special Incentive Programs• Affiliate Marketing - 19 CB Metroplex Offices• LeadRouter™ Rapid Response Online System• CBDFW.com 30 Million Hits Per Month• Builder Website linked CB/BLCS Website• Cartus Relocation Nationally & Internationally• Designer Graphics, Feature Sheets, Virtual Tours• Realtor® Tours & Builder Showcase Luncheons• Parade of Homes Event• Regional Open House• Marketing to Area Employers• Area Office Information Center for Builder Brochures• Newsletters Spotlighting “Featured Builder”• MLS System – 23,000 + North Texas Agents• Concierge and Insurance Program• National & International Marketing (FIABCI, CBDFW Intl)

Our team at Coldwell Banker Builder, Land and Commercial Services offers unique and comprehensive marketing to promote and sell and develop land.

• eMarketing Syndicates 350+ Websites Worldwide• National & International Marketing (FIABCI, CIPS, CB.com)• HomeFacts DFW Information Hotline & eBlast Campaign• Special Events Promotions with Property Tour• Demographic Analysis• Feasibility Observation Analysis• Affiliate Marketing - 19 CB Metroplex Offices• LeadRouter™ Rapid Response Online System• CBDFW.com 30 Million Hits Per Month• Comprehensive Development Plan• Direct Marketing to Select Investors & Developers• Distribute Land Brochures to Development Prospects• Land Tour placed on CB/BLCS Website• Provide Metro Market Study• Brokers Price Opinion• Area Office Information Center• MLS System – 23,000 + North Texas Agents• Personalized Signage

Our team at Coldwell Banker Builder, Land and Commercial Services offers comprehensive marketing and professional advice and market knowledge for commercial real estate needs.

• eMarketing Syndicates 350+ Websites Worldwide• National & International Marketing (FIABCI, CIPS, CBDFW)• Direct Marketing to Select Investors & Developers• Tenant, Landlord & Acquisition Representation• Demographic Analysis• Feasibility Observation Analysis• Affiliate Marketing - 19 CB Metroplex Offices• LeadRouter™ Rapid Response Online System• CBDFW.com 30 Million Hits Per Month• Comprehensive Development Plan• Direct Marketing to Select Investors & Developers• Distribute Land Brochures to Development Prospects• Land Tour placed on CB/BLCS Website• Provide Metro Market Study• Brokers Price Opinion• Area Office Information Center• MLS System – 23,000 + North Texas Agents• Personalized Signage