The Builder APP Sponsorship Prospectus

The Builder APP.sponsorship prospectus

CSR Building Products

3 39 Delhi Road North Ryde NSW 2113

Australia


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www.csr.com.au

Name

Description

Address

Website


the BuiLDer App | sponsorship prospectus

The Builder APP?What is

The Builder APP is a revolution for the building industry -

connecting consumers to trades people and suppliers.

It is the ultimate directory service allowing consumers to

find trades people and suppliers with a tap on their iPhone,

iPad or Android (soon to be released) device. Similarly the

service provides trades people with access to products,

suppliers, industry employment and government information

with the same level of speed and ease.

What is The Builder APP?the BuiLDer App | sponsorship prospectus

How does it work?

The Builder APP works by connecting consumers, trades people

and suppliers together in an easy to use and convenient format.

With an increasingly time-poor community, The Builder APP is

truly an innovative and novel addition to the industry.

there are two primary users of the Builder App:

1. Trades people. This user pays an annual fee to be listed on the

APP, and provides a major revenue stream. Trades will benefit

from the APP through gaining contact from consumers directly,

and from receiving alerts for relevant local jobs that they can

decide whether they would like to prepare a quote. Additionally,

they can search for products and local suppliers, providing a

valuable and specialised resource.

consumer

TrAde

ProducTs suPPliers

governmenT informATion

Trades Purchase annual membership online

List business details on APP

Respond to direct contact or to job alerts posted by users

How does it work?the BuiLDer App | sponsorship prospectus

2. Consumers. Consumers download the APP for free

from iTunes and utilise it to find trades people, suppliers

or products. They then can contact the trades people and

suppliers directly, or post a job that local trades people

get alerted to, and can respond to in a set timeframe.

consumeroption 1

Search for trade, supplier or product

Select area “near me”

Review lst of trades/products suppliers contact details

Contact

consumer option 2

List “job” details

Alert automatically sent to local trades

Quotes received from interested trades people

How does it work?the BuiLDer App | sponsorship prospectus

Who is it for?

The primary users of the Builder APP are:

1. Trades people2. End consumers

The APP is also relevant for:

1. Suppliers2. Product manufacturers/ distributors

For the primary users, the target audience refers to trades

people and end consumers, whose profiles are detailed on

the following page.

Who is it for?the BuiLDer App | sponsorship prospectus

Trades people

• Are experts in their trade across a broad range of

categories including everyone from plumbers and

cabinetmakers to architects and interior designers.

Every trade that has a relevance to building and

renovating is included

• Are time poor and rarely in an office, often on

the road or on site

• Need information quickly and easily

• Happy to pay for results

• Located around Australia (metro and regional)

End consumers

• Men and women who are homeowners living all

over Australia

• Carrying out renovations or require reliable

trades people

• Aged 25 – 45 who use a smart phone device (iPhone

or Android), an iPad or the web to find tradespeople

• Time poor and often unsure where to turn to find a

reliable trades person

• Located around Australia (metro and regional)

Ultimately The Builder APP has a wide reaching audience

that encompasses industry and end consumers, meaning

it offers flexibility and unique sponsorship opportunities.

Who is it for?the BuiLDer App | sponsorship prospectus

& public relationsmedia support

The Builder APP has a structured marketing strategy

that incorporates traditional, digital and social channels.

Through development of this strategy there is a clear

identification of the target audience and how they are

to be reached.

One of the owners of The Builder APP is television

presenter Shelley Craft. Shelley is currently co-presenting

Channel Nine’s The Block, a program that had an extremely

successful 2011 season achieving over 3 million viewers for

the final episode. With a new series of The Block to start

shooting in October 2011, The Builder APP will be able to

leverage their relationship and gain strong exposure

throughout above and below the line campaigns.

Media support & public relationsthe BuiLDer App | sponsorship prospectus

The Block 2012.....making it the ‘must have’

tool for everyone.

PR activity is planned to capitalise on the

interest surrounding Shelley and The Block

to truly catapult The Builder APP into the

hands of trades people, consumers, suppliers

and product distributors all over Australia,

and make it the ‘must have’ tool for renovating.

The Builder APP campaign will utilise a wide variety

of media channels in the coming months, including:

• iPhone, iPad and Android Applications

• Website

• Social media

• Facebook

• YouTube

• Twitter

• Viral video/ online webisodes featuring Shelley and contestants from The Block

• Electronic Direct Mail (EDM)

• Banner advertising

• Search engine paid search

• Magazine advertising

Media support & public relationsthe BuiLDer App | sponsorship prospectus

The Builder APP?Why sponsor

Within the first 2 weeks since launch, The Builder APP has:

Achieved over 2,600 downloads from iTunes

4,900 trades members signed

2,400 suppliers signed, with 1,200 signings in just the first week post launch

Been listed by Melbourne’s Herald Sun as one of the ‘Top 5 must have renovation tools’

Achieved brand exposure on Channel Nine’s The Block 2011 on the final show (a show that was watched by over 3 million viewers)

Why sponsor The Builder APP?the BuiLDer App | sponsorship prospectus

With such an overwhelming and positive response in the

first 2 weeks, The Builder APP is growing at a rapid rate

that will continue. The goal over the next 12 months is to

sign up 100,000 trades, suppliers and products and achieve

200,000 downloads from the APP store.

The results so far clearly demonstrate that there is huge

excitement and a need for this APP from all aspects of the

industry. In turn this reflects a large potential for your brand

to be involved and reach a huge number of trades people,

suppliers and end consumers across a number of mediums.

Your brand can be part of The Builder APP through

sponsorship, and be an important part of the launch.

At this exciting stage sponsorship will allow you to

capitailse on potential exposure of a concept that will

capture the imagination of the industry.


The Builder APP offers your brand the following benefits:

• A unique opportunity to connect with the building industry

and the end consumer in the one place

• Associate your brand with cutting edge technology of iPhone,

iPad and soon to be released Android platforms

• To capitalise on The Builder APP’s marketing and media plan

that includes a variety of mediums to allow you to reach your

target audience

• Involvement with the profile of Shelley Craft. As one of the

owners of the APP, Shelley will increase media interest and

attention across multiple media channels. This has already

been demonstrated with The Builder APP gaining advertising

within the national The Block Magazine, the HIA

Melbourne Home Show and Melbourne’s Herald Sun

within the first week of launching!

• Association with high rating Channel Nine

program The Block

• National exposure

The Builder APP will transform the building and

construction industry through offering a service

that recognises and promotes the good people

within the industry like never before!


opportunitiessponsorship

The Builder APP is offering sponsorship opportunities across three different levels: Platinum

Gold

Silver

Each level provides you and your brand with a different offering to be associated with the APP that is transforming the building and construction industry.

Sponsorship opportunitiesthe BuiLDer App | sponsorship prospectus

The benefits for a platinum

level sponsor are:• Exclusive negotiated naming rights (there will be only one platinum sponsorship available)

• Category exclusivity

• Presence of logo on loading screen of the APP

• Presence of logo in platinum position of website homepage

• Presence on each page of the website in sponsor footer

• Sponsor videos and TVCs can appear on The Builder APP YouTube channel, and a

sponsor message at the start of each webisode produced by The Builder APP

• Presence of logo in any promotional material utilised to promote the APP

This includes merchandise and advertising

• Inclusion of logo on media releases

• Link to the sponsors website from The Builder APP website

• Link to the sponsors website in any promotional emails being sent

• Opportunities for Channel Nine’s The Block for 2012 to be confirmed, which could

include usage of the APP, merchandise worn by competitors, competitions and prizes.

This represents exposure to an audience of millions of Australian viewers

Platinum

BrouGht to You BY

Your logo featured on the APP landing page


Your logo here

The benefits for a gold

level sponsor are:• Sponsor name present as a ‘major sponsor’ for one section – Trade, Supplier or Product

(meaning there will be 3 Gold sponsorships available)

• Premium position on sponsored section within website and APP

• Presence on each page of the website in sponsor footer

• Logo on Facebook Custom Application and YouTube page




The benefits for a silver

level sponsor are:• Presence on each page of the website in sponsor footer

• Logo on Facebook Custom Application and YouTube page




Gold

Silver


The terms of the sponsorship are to be negotiated

at the time of agreement. If you have specific

requirements or desired outcomes linked to your

sponsorship, we will work with you to tailor a

package that suits your needs.


With exciting opportunities for The Block in 2012,

and strong media interest only weeks after launch,

The Builder APP is set for a strong future. With the

execution of a well-structured marketing strategy and

tactical activation plan, now is the ideal time to get

involved with such an innovative and cutting edge brand.

By partnering with The Builder APP, you will gain the

opportunity to increase brand awareness within the

industry and with consumers, and tap into a potentially

new audience.

The Builder APP – the future

the BuiLDer App | sponsorship prospectus

To find out more and get involved contact

The Builder APP at:

[email protected]

T // +61 2 9555 1237

thebuilderapp.com.au

Documents

The Builder APP Sponsorship Prospectus