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The Broadcasting Model
The Broadcasting Model is based on dissemination or broadcasting
of useful
governance information which is in the domain of the government
into the wider public
domain through the use of Information and Communications
Technology (ICT) and other
convergent media. The main purpose of this model is to develop a
more informed and
more empowered citizenry for them to eercise their rights and
responsibilities.
The Broadcasting Model is applicable in our study since the
model!s main
function is to provide information services to the citizens and
this function is parallel to
the ob"ectives of and some of the services offered in the #uezon
City website. The
#uezon City government website focuses on the efficient delivery
of services to
citizens$ especially in disseminating information. %arallel to
the model$ the #uezon City
website aims to ma&e is citizens more informed and
&nowledgeable regarding the
recent activities$ pro"ects and programs of the government.
These updates on
government activities are encoded into the website$ and through
the website$ the
citizens are able to access these &inds of information.
Through the information services
provided$ the government becomes transparent to its citizens by
disclosing government
INFORMATIONINFORMATION
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wherein the opinions and interaction of the citizens on
government services are what
matters most.
The Interactiveervice Model is applicable in our study since the
model
promotes the participation and interaction of the citizens to
the government services
provided and this participation services is evident in the
#uezon City website. The
#uezon City website promotes citizen!s participation by
providing transaction services
and participation services. These services include the download
or application or renew
of permits and licenses$ digital ta assessments$ audits$ yearend
reports$ render of
subsidies$ availability of forums or feedbac& forms in the
website. +urthermore$ it
addresses citizen!s needs and re,uests and promotes a more
responsive and faster
delivery of services.
Thus$ in relation of the model to our study$ the #uezon City
website provides
services that allow for the active participation of its citizens
and for a ,uic&er and more
responsive service delivery.
'hat relates the two models together is that they both mirror
the functions of or
the services provided in the #uezon City website. The #uezon
City government
disseminates information through encoding it in the website$
which enables the citizens
to access those information. The #uezon City government also
encourages citizen!s
participation through the transaction services and participation
services provided by the
website.
