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Agriculture Minister Mission to IndonesiaAgribusiness Seminar
The Brazilian Poultry Sector – Industry and Exports
Jakarta, Indonesia March 15, 2007Christian Lohbauer
International Relations ManagerBrazilian Chicken Producers and Exporters Association
ABEF
The Brazilian Chicken Producers and Exporters Association – ABEF, represents 20 companies responsible for 92% of Brazilian poultry exports. ABEF’s mission is to work for poultry export development, access new markets, and guarantee the highest quality of the world’s most exported chicken.
ABEF
BRAZIL AND THE WORLD
Tempered climate and good infra-structure in the Southern Region contribute for excellent conditions to produce food. Around 75% of broiler production is in the southern region.
Southern and Center-West regions have an average rain precipitation higher than the U.S. or Argentina (USDA)
Territory to be exploredThe Centre-West Region is the new agriculture frontier for
agribusiness development. It represents the largest available agriculture area to be explored in the world
Estimated Million Hectares
Amazon Forest 350 Natural Grasslands 220Legal Natural Reserve 55Annual Plantations 47Permanent Cultures 14Urban Areas, lakes, Roads, Swamps 20 Reforestation 5SUBTOTAL 711Others 50Still Available agriculture Area 90TOTAL 851
Brazilian Aviculture HistoryFrom the end of the 50’s to the 60’s the production initiated its
professional and industrial phase - the Integrative Model was brought from the USA
During the 70’s the Integrative Model was improved and adapted to Brazilian conditions – the exports started in 1973. The domestic market expanded and gave scale to production. In 1975 Brazil became one of the 10 main world exporters
With the economic crisis of the 80’s, governmental incentives were reduced and the integrated companies from the southern region became more efficient than the traditional companies in the southern region
In the 90’s, the aviculture companies started to move to the Center-West following the low cost production of Soya and Corn
In the new century Brazil duplicated its exports and expanded them to more than 140 countries in 5 continents
Pure Lines - Genetics Development
GGP – Great Grand Parents .
GP – Grand Parents …………
Parent Stocks – Breeders ……
Hatchers – Broiler …………..
Industry/Slaughters ………….
Exporters ……………………..
Brazilian Production Structure
Production ChainIntegrative Model
• Raw material• Feed Mill• Farmers• Industry• Supermarket• Consumer
Brazilian Aviculture ProductionSystems Classification
IndependentProducer is responsible for the production from Breeders to day old chickenIntegratedSystem based on coordination between producers and industry since Grand Parents. In the integration producers supply labor and facilities and industry supplies medicine, quality control and balanced foodCooperativeSystem based on coordination between Cooperatives and industry since Grand Parents. In the integration Cooperatives supply labor and facilities and industry supplies medicine, quality control and balanced food
Brazilian Poultry Exportby Region (%)
BRAZIL
NORTH
CENTRE WEST8,%
NORTHEAST0,1%
SOUTHEAST11,8%
SOUTH79,2%
Paraná 27,7%Santa Catarina 27,9%Rio Grande do Sul 22,5%São Paulo 7,1%Minas Gerais 3,8%Mato Grosso do Sul 3,5%Goiás 3,6%Mato Grosso 2,2%Distrito Federal 1,5%Bahia 0,1%Outros ~
2006
Source: ABEF
9,3358,494
7,517
5,977
4,8754,052 2,8712,6792,872
2,556
1,6991,560
8,8118,482
7,1896,6436,505
6,794
0
2
4
6
8
10
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
PoultryPorkBeef
Brazilian Meat Domestic Production(in 1,000 Metric Tons)
Poultry 130% growth Pork 86% growth 1996 to 2006Beef 26% growth
Source: ABEF, ABIPECS, ABIEC
Brazilian Poultry Meat Production2000 – 2006 (Ton)
5.9
76.5
23
9.2
97.1
51
9.3
35.5
46
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000
9.000.000
10.000.000
2000 2001 2002 2003 2004 2005 2006
Source: ABEF
56,2 %
Companies/Brands
Main Brazilian Poultry Producers and Exporters Companies
Producers
1. Sadia2. Perdigão3. Seara4. Doux Frangosul5. Avipal6. DaGranja7. Aurora8. Diplomata9. Penabranca10. Copacol
Exporters
1. Sadia2. Perdigão3. Seara4. Doux Frangosul5. Avipal6. Diplomata7. Penabranca8. Aurora9. Coop. Lar10. Penasul
Brazilian Participation on Global Poultry Meat Production (1,000 Metric Tons)
0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
Brazil 484 1.250 1.490 2.356 4.050 5.977 8.494 9.297 9.335
World 10.142 14.866 19.039 25.082 30.967 44.497 46.739 48.930 60.090
1975 1980 1985 1990 1995 2000 2004 2005 2006
Source: ABEF/USDA
4,6%
15,5%
Brazilian Chicken Meat Exports1975-2007 (Million Tones)
285027132846
2470
1960
1625
1266916
429299273169
40
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
1975
1980
1985
1990
1995
2000
2001
2002
2003
2004
2005
2006
2007
(e)
Source: ABEF
Brazilian Chicken Meat Exports1975-2007 (Million US$)
3.420
3
207 239 320
634
829
1.331
1.393
1.799
2.595
3.508
3.203
0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
1975
1980
1985
1990
1995
2000
2001
2002
2003
2004
2005
2006
2007
(e)
Source: ABEF
Brazilian Poultry Consumption(kg/hab)
0,0
5,5
11,0
16,5
22,0
27,5
33,0
38,5
2000 2001 2002 2003 2004 2005 2006
29,9
31,8 33,8 33,3 33,935,5 35,7
Source: ABEF
Brazilian Poultry Meat Destination(2006)
Domestic Market71 %
Exports29%
Source: ABEF
Main World Poultry Producers(2006)(Million Tons)
United States 16.162
China 10.350
Brazil 9.336
European Union 7.425
Mexico 2.610
World 60.090
Source: ABEF; USDA
Main World Poultry Meat Importers2006
Other Countries39,1%
Canada1,6%
Romania1,8%
Emirates 2,1%
South Africa2,3%
Ukraine3,1%
China4,7%
Saudi Arabia5,5%
Hong Kong6,3%
Mexico6,4%
Japan10,5%
Source: IKAR
Russia16,5%
Main Brazilian Poultry Importers (2006)
Country
1. Saudi Arabia 9. Kuwait
2. Japan 10.Germany
3. Hong Kong 11. Singapore
4. South Africa 12. Yemen
5. Russia 13. Romania
6.Nederland 14. China
7. Venezuela 15. UK
8. United Arab Emirates
Brazilian Main Importers-World Regions(2006)
Others 9%
Russia 8%
Asia 29%
Africa 9%
South America 6%
Middle East 26%
European Union 13%
Source: ABEF
Brazilian Poultry Exports by Product(volume)
34%
62%
4%
Whole Chicken
Processed
Cuts
3%
37%
60%
Source: ABEF
Obs: 20052006
Brazilian Competitive Advantages(for all meats)
Production systems integrated and technologically updated
Competitive domestic market
World Class companies and brands
Ideal natural conditions to production
Enough Corn and Soya beans available to feed animals
Sanitary System recognized by the European Union and Japan
Emphasis on sanitary protection
Poultry Sector in Brazil 2006
Third most important export product of Brazilian Agribusiness
Sixth export product of the total Brazilian Exports (after Soya complex, oil, aircrafts, automobiles, sugar/ethanol)
Brazil exports poultry to more than 140 countries
The sector represents 1,5% of the country’s GDP
4 millions jobs depend on the poultry sector
Avian Flu
Since 2003
About 30 Countries Affected
145 deaths around the world
Risks to BrazilMigratory Birds
Foreign visitors
Vessels from Africa
Migratory Routes
Biosecurity Procedures
National Plan for Prevention of Avian Influenza and Control and Prevention of the Newcastle Disease - Plano Nacional de Controle e Prevenção da Doença de Newcastle e de Prevenção Influenza Aviária – PNSA (1994) e Instrução Normativa nº. 17 de 7 de abril de 2006
Import of live birds from affected countries prohibitedIntensification of ControlSystematic Pathogenic Analysis in critical Points of bird
migration
Flow Chart of Public and Private InstitutionsBrazilian Poultry
MAPA
AgricultureState Secret.
EMBRAPA and
Universities
SDA, DDA,
DIPOA
UBA Poultry Associations
Official Laboratories
ABEF Diagnostic Laboratories
Independent Producer
SINDAN / SINDIRACOES
Poultry Industry
Public Area
PNSAPNCR
Sanitary Barriers
Biosecurity Program
Specific actions are taken to prevent flock diseases throughout the production system;The complete process is monitored by a technical staff;Industry has its own Microbiological, Diagnostic and Feed laboratories to support the production area (monitoring, diagnosis);Visitors control;Breeder farms and hatcheries are isolated;Water and environment periodic monitored.
Biosecurity Program
Cleaning and disinfections program in all production stages;Shower and uniforms (hatchery and breeding)Vaccination for the main flock diseases;Established HACCP concepts throughout the production chainProduction Chain TraceabilityGPS location
Breeders Farms
Biosecurity Procedures
Water Source Protection
Water Reservoir
Truck Desinfecction
Feed Mill
Brazilian Poultry Exports – Main Markets in Asia (tons)
2003 2004 2005 2006
China 11,644 60,176 116,551 27,475
Singapore 64,062 66,387 74,462 74,594
Japan 184,950 323,087 404,769 322,803
Korea 3,022 901 4,819 19,805
Saudi Arabia 288,133 332,612 380,522 339,467
United Arab Emirates 99,920 120,528 131,737 147,129
Kuwait 59,774 100,658 141,500 99,564
Yemen 60,969 68,507 59,051 57,730
Malaysia In negotiation
Source: ABEF
The Indonesian Market (thousand tons)
2006 200
Domestic utilization 1,052 1,002
Exports 0 0
Imports 2 2
Source: FAO
The Halal Certification in Brazil
Brazil has been one of the first exporters to be qualified in the Halal slaughtering;Guidelines for slaughtering, storage, handling and transportation fully observed in every stage of Halal food processing;
Brazilian Poultry Global Challenges
20071- Avian Influenza Threat2 – European Protectionism/quotas administration3 – World Corn Demand4 – Sanitary requirements used as non-tarrif barriers5 – Institucional Marketing 6 – National Infra-structure7 – US$ Exchange Rates