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Carrie KerpenQueen Bee
Defining social media and how it fits into an integrated marketing strategy.
The Brave new world of social media.
theKbuzz // New York // Boston // Chicago // Los Angeles
// www.theKbuzz.com
Welcome to the PPAI Social Media Webinar Series
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Agenda:
What is Social Media?
How can I use it?
What networks should I use?
How do I make time for this?
Have You Heard The News?
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The Facts About Social Media
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But first, let’s discuss what social media even IS..
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Word of mouth has always been the
best form of marketing for your
business. People do business with
people and businesses they know, like
and trust. People trust their friends…
http://thekbuzz.com
With Social Media, the definition of
“Friends” has changed drastically
How To Use Social Media
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Why does this matter to me...
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Social Media Allows You To:
• Feedback • Test new ideas• Increased loyalty
Takes you beyond Brand Awareness to Brand Engagement.
And don‘t forget the targeting...
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Way beyond Women 25-54.
• Target by tone, by sentiment• Target by interest• Target by conversation topic• Target by company, or job title
Social media allows you to build a community of hypertargeted consumers, building a community of your exact desired target.
How To Use Social Media
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What types of tools are good for me?...
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There are over 450 million users of Facebook,
many of whom spend time over 2 hours per day on the site.
It’s not just for kids anymore! The most rapidly growing demos on the most rapidly growing social network are women 35+
Targeting opportunities are unparalleled! You can target by:
age, zip code, marital status, children, interests, and pets,
And thousands of other keyword categories.
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Facebook‘s natural virality allows users to endorse
your center with the click of a button to hundreds of
their friends.
Promo Companies Doin‘ It Right!
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• Over 50 million people in the US have joined this microblogging site–which features 140-character answers to the question: “What are you doing now?
• Twitter is growing at an astronomical rate of more than 2,500% this year!
• The searchability of Twitter allows companies to search and monitor conversations about their brand and topics of interest from a savvy, successful, early adopter audience.
Promo Companies Doin‘ It Right!
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Linkedin Company Profile
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There are over 200 million US-based blogs. In addition to providing a platform for expanded, easily updatable content, blogs have another important purpose:
B.L.O.G. = BETTER LISTINGS ON GOOGLE
(and Bing too!)
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How To Make This Fit For You
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How Do You Fit Social Media In? You’re already too busy!
Ways To Integrate
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1. Make Your Website Shareable.
•When people come to your site, they are coming for information.• Provide information, along with ways to engage.• Allow them to interact on sites where they are used to doing so
Prominently Display Social Links
Ways To Integrate
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2. Convert That Email List!
What are you doing with your positive feedback?
Your negative feedback?
Link all emails to social sites for feedback, allowing you to publicly thank those that love you and address those that don’t.
Ways To Integrate
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3. Make your collateral social.
•How many of you remember the days when we had to convince our bosses to add a website tag to our booth materials, business cards, and even promotional products?
Consider a social tag on your materials.
When You Socialize Your Marketing Strategy...
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When you commit to directing consumers to join the conversation using your traditional marketing tools, you:
1. Amplify and organize the organic conversation already taking place about your brand
2. Show that you care what your customers say, and that you are listening
3. Capture “fans”/ “friends”/ “followers” on networks that will grow and change the dialogue between consumers and brands
Best Practices
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Best Practices for incorporating social into your overall marketing strategy:
1. Know your voice. Your corporate voice should be your voice across all of your marketing, including in social spaces.
2. Prepare for conversation– who is monitoring? Responding? How will this be managed?
3. Easy URLs/social handles4. Don’t use social sites as billboards for press releases5. Have fun with your customers. Be human.
Thank You!
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Carrie KerpenQueen Bee, theKbuzz@[email protected]/thekbuzz
