The Brave New Of Social Media World

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Presentation for CIPR Northern Conference, 2011. The Brave New Of Social Media World. Kevin Read, Managing Director, Bell Pottinger Business & Brand. Nothing is so painful to the human mind as a great and sudden change.. Mary Shelley. The Old Way. How Life Has Changed. - PowerPoint PPT Presentation


<ul><li><p>The Brave New OfSocial Media World Kevin Read, Managing Director, Bell Pottinger Business &amp; Brand Presentation for CIPR Northern Conference, 2011 </p></li><li><p> Nothing is so painful to the human mind as a great and sudden change.Mary Shelley </p></li><li><p>The Old Way</p></li><li><p>How Life Has Changed </p></li><li><p>The Business Benefits More innovation More effective marketing Better access to knowledge Lower cost of doing business Higher revenues Networked companies </p><p>Source: McKinsey &amp; Co. </p></li><li><p>Client Gains Better interactions with customers Increased customer awareness/understanding of productsImproved customer satisfaction Faster access to expertise outside a company </p><p>Source: McKinsey &amp; Co. </p></li><li><p>From Broadcast to Dialogue </p></li><li><p>The New Considerations Community Content Conversation </p></li><li><p>What Clients Are Demanding Channel neutral responses More value for money Integration of media relations with social media Longer lasting campaigns More measurable results </p></li><li><p>How Consultancies Are Adapting Identifying skills gaps Providing coaching/training/qualifications re: social mediaIntegrating digital solutions Looking at new ways to measure impact Planning longer campaignsGreater use of seeding and media story follow-up </p></li><li><p>New Thinking</p><p> Social Media Impact Spike and Curve </p></li><li><p>I M P A C T T I M E 2) COMMUNITIESMAPPING DIRECT REACHPRE-ALERT3) CONVERSATIONSSTIMULATEOPINIONSRE-REACHThe Three Cs: Content, Community, Conversation </p></li><li><p>Case Study</p><p>Impact Nuts and Bolts </p></li><li><p>Unilever Sustainable Living Plan Results *</p></li><li><p>Down The Line Web 2.0 integrated into daily work Increased information sharing Less hierarchical information flows Collaboration across silos Tasks tackled in project based way </p></li><li><p>Final Thoughts Social media is transforming PRThe power of the traditional journalist will continue to declineBroadcast is rapidly being displaced by dialogueNew entrants to the profession will need to master integrated approaches (the 3Cs)In the future PRs will be the both the shaper and stimulator of conversations </p></li><li><p>Contact Kevin ReadManaging Director Bell Pottinger Business &amp; Brand5th FloorHolborn Gate26 Southampton BuildingsLondonWC2A 1BPTel: 020 7861 2467Email:</p><p>*****************</p></li></ul>


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