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  • Firestorm® | The Boston Marathon Bombings

    THE BOSTON

    MARATHON

    BOMBINGS

    4/17/2013 Firestorm® Expert Analysis

    Copyright 2013, Firestorm® | www.firestorm.com | (800) 321-2219

    http://www.firestorm.com/

  • Firestorm® | The Boston Marathon Bombings

    This document is a compilation of analysis and

    preparedness strategies by Firestorm Principals and

    members of the Firestorm Expert Council™ in

    response to the tragic bombings at the 2013 Boston

    Marathon. During the preparation of this document,

    a massive explosion occurred on 4/17/2013 in

    West, Texas at the West Fertilizer Plant. "Homes

    have been destroyed," Waco Police Sgt. William

    Patrick Swanton said. "There are homes flattened.

    Part of that community is gone."

    Firestorm feels more strongly than ever that personal

    and business preparedness is crucial. We also wish to

    express our sincere condolences to those who have

    experienced such great loss in these tragedies.

    Copyright 2013, Firestorm® | www.firestorm.com | (800) 321-2219

    Page 1

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  • Firestorm® | The Boston Marathon Bombings

    Contents

    INTRODUCTION .......................................................................................................... 3

    CONTRIBUTORS ......................................................................................................... 4

    THE BOSTON MARATHON BOMBINGS ........................................................................ 8

    Facts to Date ..................................................................................................................... 8

    IMPACTS TO TRAVEL AND BUSINESS.......................................................................... 12

    The London Marathon.................................................................................................. 13

    JIM SATTERFIELD ON PERSONAL PREACTION™ PLANNING ......................................... 14

    On Travel and Increased Security................................................................................. 14

    Meeting Places ............................................................................................................. 14

    HARRY RHULEN ON COPYCAT AWARENESS ............................................................... 15

    4 Types of Copycat Criminals ....................................................................................... 15

    What can we do? .......................................................................................................... 17

    DON DONAHUE ON MEDICAL EMERGENCY RESPONSE ............................................... 17

    Exemplary Response .................................................................................................... 17

    “Freeze Frame” Memory .............................................................................................. 18

    ANN SANCARTIER ON FAMILY ASSISTANCE SUPPORT PLANS ...................................... 18

    Account for and Assist your employees ....................................................................... 19

    Overall .......................................................................................................................... 20

    ROCKY DELMONACO ON BOMB AND SECURITY AWARENESS ..................................... 21

    If You See Something, Say Something™" ..................................................................... 21

    IEDs ............................................................................................................................... 22

    Cell Phones and Communication ................................................................................. 23

    JIM SATTERFIELD ON BUSINESS AS UNUSUAL ............................................................ 24

    Determine Your Critical Services & Functions .............................................................. 24

    Preparedness and Resiliency are Brand Attributes ...................................................... 25

    STAN POLIT AND KAREN MASULLO ON THE IMPACT OF SOCIAL & MERGED MEDIA .... 25

    Crowdsourcing Crisis – a Caution ................................................................................. 26

    On Crisis Commercialization ........................................................................................ 27

    IN CONCLUSION ........................................................................................................ 30

    Every Crisis is a Human Crisis ....................................................................................... 30

    Copyright 2013, Firestorm® | www.firestorm.com | (800) 321-2219

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  • Firestorm® | The Boston Marathon Bombings

    The Boston Marathon Bombings A PP R O A C H E S T O P E R S O N A L S A F E T Y I N A C R I S I S E V E N T

    INTRODUCTION Firestorm presents this paper as a response to the tragic effects of the Boston Marathon Bombings on

    4/15/2013. Every crisis is a human crisis.

    We designed this paper, along with members of our Expert Council™, to help businesses, individuals

    and families create a crisis event response plan that is unique to their needs, and takes into

    consideration the distinctive circumstance of large event and crowd crises.

    If any part of this paper starts you thinking or prompts you to take some action, together we will have

    accomplished a great deal.

    Harry Rhulen, CEO, Firestorm

    Jim Satterfield, President and COO, Firestorm

    Suzy Loughlin, CAO, Firestorm

    Copyright 2013, Firestorm® | www.firestorm.com | (800) 321-2219

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  • Firestorm® | The Boston Marathon Bombings

    CONTRIBUTORS Harry Rhulen on Copycat Awareness

    Harry Rhulen, CEO - Harry Rhulen is the Chairman/CEO of Firestorm.

    Mr. Rhulen, who spent the first eighteen years of his career in the

    insurance industry, has been Chairman and CEO of a public insurance

    holding company with United States and European operations.

    Harry brings extensive experience in risk management, crisis

    management, due diligence and business management to lead

    Firestorm’s strategic planning initiatives.

    Harry also has extensive due diligence experience, having participated

    in over thirty M&A transactions. He has lead several public offerings raising in excess of $350 million.

    As an insurance industry representative, serving on the board of the American Insurance Association,

    he testified before Congress to expand the opportunities for financial service companies.

    Harry has worked as a consultant in many industries, using his risk management, crisis management,

    and business management skills, public company, legal, bankruptcy, and due diligence experience to

    help his clients....Read his full bio on our website

    Jim Satterfield on Family and Employee Preparedness

    Jim Satterfield, COO, President - James (Jim) W. Satterfield is the

    President/COO of Firestorm. Satterfield has experience as President,

    CEO, and COO of various public and private companies in business

    continuity, communications, crisis management, environmental,

    insurance, reinsurance, risk management, and technology. Jim has

    extensive expertise in the identification of vulnerabilities and risks

    along with solution design.

    Jim is a nationally recognized expert in the field of preparedness and crisis

    Copyright 2013, Firestorm® | www.firestorm.com | (800) 321-2219

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  • Firestorm® | The Boston Marathon Bombings

    management, and has led in the development of national standards for pollution prevention, risk

    management, and environmental due diligence. He has spoken to hundreds of groups on risk

    management, crisis management, governance, and disaster planning...Read Jim’s full bio on our

    website

    Don Donahue on Medical Response in a Crisis Event

    Dr. Donald Donahue JR., DHEd, MBA, FACHE, Lieutenant Colonel (Ret),

    is as an Advisory Member to the American Academy of Disaster

    Medicine www.aadm.us.

    The American Academy of Disaster Medicine (AADM) is a unique

    volunteer organization dedicated to promoting and educating

    physicians and healthcare professionals concerning the critical

    importance of disaster medicine preparedness.

    AADM Advisory Members provide valuable recommendations, direction and guidance to the

    leadership of the academy. AADM Advisory Members are distinguished leaders with interest,

    knowledge and experience in disaster medicine and preparedness. Duties and responsibilities will

    include working with the academy to identify areas of importance to the citizens of the United States

    in effectively preparing physicians for future disasters. Don also coauthored the article “The All Nee