The Bonner Program:Serve 2.0 Initiative

“Access to Education,

A program of:The Corella & Bertram Bonner Foundation10 Mercer Street, Princeton, NJ 08540(609) 924-6663 • (609) 683-4626 fax

For more information, please visit our website at www.bonner.org

Opportunity to Serve”

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• Who, What & Where• Why• When• How

Serve 2.0:Function

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Who, What& Where?

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Serve 2.0:Who — The Bonner Network

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What is Serve 2.0?:Using Social Media to Drive Student Engagement

•A national initiative being led by the Bonner Network to spread the use of social media in recruiting and engaging students in

service.

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Serve 2.0:Social Media Tools

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• Wiki• Facebook• Group Calendar• Google Maps • Video• Social

Bookmarking

Serve 2.0:Our Focus

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Serve 2.0:Wikis

•Collaborative hosting sites

•Post photo, embed video, share documents, make comments, add links, make private or public, invite editors

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Serve 2.0:Group Calendar

•Share individual schedules

•Make group schedules

•Collaborative editing like on Google calendars

•Collaborative planning like on Doodle.ch

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Serve 2.0:Google Maps

•Collaborative map

•Searchable placemarks

•Community mapping

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Serve 2.0:Video

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Serve 2.0:Social Bookmarking

•Consolidate bookmarks

•Share bookmarks

•Searchable “tags”

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Why?

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Serve 2.0:Powerful Tools for Organizing & Sharing

Serve 2.0 tools can improve your• Program Management• Recruiting & Publicity• Training & Education• Networking

»....on campus»....with community partners»....with national partners

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Serve 2.0:Tired vs Wired

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How?

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Serve 2.0:Organizing Strategy — Core Group

Catalysts

(1-2 per campus

)

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Serve 2.0:Organizing Strategy — Core Group

Bonners

Catalysts

(1-2 per campus

)

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Campus &

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Serve 2.0:Organizing Strategy — Core Group

Bonners

Catalysts

(1-2 per campus

)

Community

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Serve 2.0:How — Current Usage Levels

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Serve 2.0:How — Interest Levels

Staff95%

Students54%

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Serve 2.0 Implementation:Program Management

• Campus service center wiki hub with pages for service project teams and other areas

• Facebook Group for service project teams

• Google group calendar for scheduling and coordinating

• Google email discussion list

• RSS feeds to keep up with website(s)

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Serve 2.0 Implementation:Recruiting & Publicity

• Blog with entries from current Bonners

• Facebook Group for service center with regular updates

• PR video profiling center, service partners, service opportunities and events

• Video interviews of students, partners, faculty, etc.

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Serve 2.0 Implementation:Training & Education

• Campus service center wiki with training & education resources

• Blog(s) for reflection, announcements, etc.

• Videos & podcasts of training workshops

• How-to videos and screencasts

• Video profiles of issues, partners, places, etc.

• Social bookmarking for issue & other web resources

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Serve 2.0 Implementation:Networking

• Campus wiki serving as a hub of information sharing among all campus service programs/courses

• Campus service blog

• Campus service Google group calendar

• Campus service weekly email update

• Facebook Groups for campus service center/programs

• Video & photo & social bookmarking sharing

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Examples

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Serve 2.0:Campus Center Website

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Serve 2.0:Campus Center Website

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Serve 2.0:Campus Center Website

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Serve 2.0:Campus Center Wiki

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Serve 2.0:Campus Center Wiki

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Serve 2.0:Campus Center Wiki

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Serve 2.0:Campus Center Wiki

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Serve 2.0:Campus Center Wiki — Editing

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Serve 2.0:Campus Center Wiki — Edit History

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Serve 2.0:Campus Center Wiki

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Serve 2.0:Campus Center Wiki

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Serve 2.0:Campus Center Facebook Group

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Serve 2.0:Campus Center — Google Calendar

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Serve 2.0:Campus Center — Blog

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Serve 2.0:Campus Center — Blog

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Resources

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Serve 2.0:Resources

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Serve 2.0:Resources

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Serve 2.0:Resources

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Serve 2.0:Resources

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Program Management

Recruiting & PRTraining & Education

Networking

Catalysts

Bonner Program

Campus-Wide

Local,Regional

& National

SERVE 2.0TOOLS

★Google group calendar for scheduling and coordinating

★Campus service center wiki hub with pages for service project teams and other areas

★Google email discussion list★Facebook Group for service project

teams★RSS feeds to keep up with

website(s)

★Blog with entries from current Bonners

★Facebook Group for service center with regular updates

★PR video profiling center, service partners, service opportunities and events

★Video interviews of students, partners, faculty, etc.

★Videos & podcasts of training workshops

★How-to videos and screencasts★Video profiles of issues, partners,

places, etc.★Campus service center wiki with

training & education resources★Social bookmarking for issue &

other web resources★Blog(s) for reflection,

announcements, etc.

★ Bonner Network wiki serving as a hub of information sharing

★ Bonner Foundation blog to announce and share Foundation news

★ Bonner Foundation Google group calendar

★ Bonner Network weekly email update★ National Bonner Facebook Groups:

National Bonner Love Group, Bonner Congress & Bonner Administrators

★ Video & photo & social bookmarking sharing