The Blueprint - int.unisa.edu.au · UniSA is Australia’s University of Enterprise and is a challenger brand that represents “new quality”. UniSA was established to take higher

The BlueprintUNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE2020 | VERSION 1.0

22020 UNIVERSIT Y OF SOUTH AUSTR ALIA ‘BLUEPRINT’

Contents

0302Brand Guidelines

2.1 Brand 2.1.1 Our logo 13

2.1.2 Colour 23

2.1.3 Typeface 25

2.1.4 Graphic elements 28

2.1.5 Photography 31

2.1.6 Message architecture 34

2.1.7 Legal 37

2.2 UniSA Online 2.2.1 About 38

2.2.2 Typeface 39

2.2.3 Colour 40

2.2.4 Hologram and node pattern 41

2.2.5 Photography 42

Australia’s University of Enterprise

1.1 About UniSA 61.2 Our blueprint 71.3 Our brand 8

Applications

3.1 Corporate 443.2 Student recruitment 453.3 Research 473.4 UniSA International 483.5 Digital communications 493.6 Student communications 503.7 Community 513.8 Signage 523.9 Email signatures and banners 533.10 Key contacts 55

01


Australia’s University ofEnterprise

01



1.1 About UniSA

Welcome to the University of South Australia (UniSA). We are a globally connected and engaged university helping solve the problems of industry and the professions.

We are Australia’s University of Enterprise.

Our teaching is industry-informed, our research is inventive and adventurous. We create knowledge that is central to global economic and social prosperity. Our graduates are the new professionals, global citizens at ease with the world and ready to create and respond to change.


1.2 Our blueprint

UniSA operates in a competitive environment where reputation, name and images are highly valuable assets. Consistent and appropriate branding and communications support a strong corporate image and public recognition of the University’s profile and achievements. The University can be recognised by distinctive visual elements, including its logo, corporate colour and typeface. This Blueprint provides guidance for the effective reproduction and use of the University’s brand

assets, which have been developed by the UniSA Communications and Marketing Unit (CMK). The Publications and Visual Communications team (PUBS) within CMK is responsible for its delivery and providing additional advice to staff across the University, as well as external partners. Any interpretation or reproduction of the University’s brand assets must be reviewed and approved by the Manager of Publications and Visual Communications to ensure consistency and appropriate application across the institution and more broadly.

For key contacts, see page 53.


Brand positioning

A brand is an organisation’s story and character; how it represents itself, how it behaves and how it speaks.

UniSA is Australia’s University of Enterprise and is a challenger brand that represents “new quality”.

UniSA was established to take higher education and knowledge to the new professions of its time; providing students and industry with greater access to knowledge and applying it to the problems of today in ways traditional universities had not.

This character comes from the origins of the University. Its antecedents were new institutions of higher education, created to bring new knowledge to emerging professions of the day. As Australia’s University of Enterprise, we’re connected, innovative and we get stuff done.

Logo origin

The design of the University’s logo is also reflective of “new quality”, a modern representation of achievement and aspiration.

1993: ‘Shield shaped and based on the letterform ‘U’, the symbol is ideal for a contemporary University. Optically strong, solid, distinctive and memorable, the “uplifting” forms express aspiration to higher achievement. The internal structure can be interpreted as three dimensional, further increasing visual interest and optical life.’ – UniSA Original Style Guide.

1.3 Our brand


Message strategy

We tell the UniSA story through a messaging framework that is consistent with our brand personality.


We are Australia’s University of Enterprise, a globally-connected and engage university helping to solve the problems of industry and the professionals. Our enterprising spirit is about making sure that students “get connected” to real careers, top ranking teachers, world-class facilities, global opportunities and powerful partnerships with industry. The Australia’s University of Enterprise tagline is also a registered trademark of the University.

Ideas. Solutions. Connections.

The University’s message strategy is built on three overarching pillars.

Ideas – UniSA creates knowledge and brings ideas to current issues.

Solutions – UniSA applies its knowledge to solve problems. It’s a university for new industries.

Connections – UniSA partners with industry and the community. UniSA is involved in the communities in which it operates. UniSA staff are people you can work with.

Quality. Convenience. Careers.

In the student recruitment space, the positioning of the University is three-fold.

Quality – strong graduate outcomes, research excellence, world-class facilities, nationally and internationally-recognised teaching and learning, and strong industry and community partnerships.

Careers – producing career-ready graduates through a practical approach to learning, embedding industry knowledge and influence into our teaching, and opening doors for graduate careers with our industry partners through internship, placement and networking opportunities.

Convenience – taking a leading position in access to higher education for students from all walks of life through on-campus and online delivery. Offering extensive student support services and campus locations across the state.

Unstoppable

“Unstoppable” is an energy; an attitude that reflects the brand personality of the institution – a young and dynamic university that can take you anywhere. UniSA is a place for unstoppable people (staff, students and researchers). Unstoppable can be directly applied in headlines and body copy (e.g. Start your unstoppable career at UniSA) or content can be developed that evokes the unstoppable attitude without direct use of the word (e.g. Be prepared to take on challenges; break stuff).

1.3 Our brand


Our communications framework

1.3 Our brand

People

Unstoppable people go further in an enterprising

organisation where your job

title will not limit your contribution

or career path.

Industry partners

Create unstoppable

partnerships with our people to find

real solutions.

Research

Be unstoppable in pursuit of ideas

and solutions that make a real impact.

Postgraduate

Take your unstoppable

career further, with the flexibility to make it work on

your terms.

Undergraduate

Your career starts when you start

studying – it’s your opportunity to be

unstoppable.

International

Exceed in a global university

and further your career.

Unstoppable energy Be fuelled by failure. Don’t give up. Let your actions speak. Be clear in your purpose. Bend, don’t break. Own your actions.

Together, we find a way. Ask questions – and listen to the responses. Take another look. Do what you say you will.

Brand essence and creative proposition UNSTOPPABLE – Be unstoppable with the University of South Australia

Brand position Challenger, rebel = “new quality”

University of South Australia Strategic Direction 2018–2025

Australia’s University of Enterprise.


Creative proposition

This brand position has found its way into different creative expressions since the University’s inception.

Experience. The Difference.

CRICOS PROVIDER NUMBER: 00121B

Experience. The Difference.

Build your dreams at

UniSA’s School of

Architecture.

Experience. The Difference. Emphasising the closeness to industry and the professions, along with the importance of work integrated learning and experience and the modernity of the University.

Study with the best Recognition of the University’s reputation and undeniable achievements as one of the world’s best young universities on the local, national and international scale.

Unstoppable An evolution of the University’s brand and what it means to be part of the UniSA community – you can go anywhere.

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Start your unstoppable

careerGraduate career ready

with Australia’s University of Enterprise.

1.3 Our brand

1990s 2016-2019 Present


Branding Guidelines

02


2.1 Brand 2.1.1 Our logo

Distinction

The University’s logo and the UniSA Blue are key distinguishable brand elements. The UniSA logo instantly identifies the University and all marketing and communication materials belonging to the institution.

The logo is a Registered Trademark and it is important that it is reproduced correctly.

The symbol should only ever be reproduced as part of the logo, in combination with the name of the University, never on its own. The name of the University should always remain proportional to the symbol. The only exception to this rule is the use of the pillar watermark. See page 29.


Symbol

The UniSA logo should be used to identify and unify all University activities and services. The symbol is based on the ‘U’ letterform, which is optically strong, solid, distinctive and memorable, with the “uplifting” forms expressing aspiration for higher achievement. The internal structure can be interpreted as three-dimensional, further increasing the visual interest.

Vertical The vertical version of the logo is the default.

Horizontal The horizontal version offers greater flexibility where space height is at a premium, or for use alongside other horizontal logos.


Enterprise lock-up The ‘Australia’s University of Enterprise’ tagline is a registered trademark of the University and the logo lock-up can be used where appropriate. If the tagline already appears as a heading, subheading or in body copy, then the logo should not be used to avoid repetition.

Abbreviated This “short form” version is only used in very limited circumstances (for example: building signage) with the approval of the Chief Marketing and Communications Officer.

UniSA | Unstoppable Campaign Playbook | V1.0 9

The ‘Australia’s University of Enterprise’ logo lockup is to be used whenever the Unstoppable logo lockup is not used (ie in most cases). Please note, this lockup is not to be used when ‘Australia’s University of Enterprise’ is used in the headline or subheading.

Australia’s University of Enterprise Logo Lockup


Colour

The logo uses UniSA Blue, which is the official corporate colour of the University.


UniSA Blue Pantone: 7686CCMYK: 100/72/0/6RGB: 0/82/160HEX: 0052a0


UniSA Bluefor use on white backgrounds.

Monofor one colour (black) reproduction.

Reversedfor use on dark backgrounds (white logo).

Colour variations

The UniSA logo can be used in three colour variations, including UniSA Blue, white (reversed) or black (mono).

When producing the logo in UniSA Blue or mono variations, the ‘U’ elements in the centre of the symbol must remain white with no transparency.




Protected area

A minimum protected area must be maintained to ensure clarity of the logo. The protected area is half the width of the symbol, distributed by clear space around the logo’s edge. This applies to all logo variations.

Example: Logo at minimum size

6mm6mm

x1/2 x 1/2 x

1/2 x

x1/2 x 1/2 x

1/2 x

1/2 x

1/2 x

Minimum size

The logo must be a minimum of 6mm (measured across the width of the symbol) for all logo variations.

The logo may need to be smaller for some applications such as embroidery on clothing or digital designs for small screens/devices.

In these situations, please seek advice from the Manager Publications and Visual Communications. Remember, that the University’s name should always be legible and the edges of the symbol should remain sharp.


Do not use any other colour than UniSA Blue, white or black.

Do not use the symbol separate to the text or as a pattern.

Do not outline the logo.

Do not use more than one colour on the logo.

Do not use the logo on an angle.

Do not add any effects to or animate the logo.

Do not resize out of proportion.

Do not place on a patterned or heavily textured background.

Do not distort the logo.

Incorrect use

To maintain branding consistency and the visual quality of the logo, care must be taken to avoid incorrect use.



Name plates

The University has a standardised naming convention for its approved internal entities (formal academic and professional units or research institutes and centres) called a ‘name plate’. These name plates do not replace the University of South Australia logo (see page 13).

The correct format is the University logo first, separated by a vertical line from the name of the entity and written in the Frutiger typeface. This should not be confused with a co-brand logo (see page 20).

Permissions are required to produce any name plates. Please contact the Manager of Publications and Visual Communications.


IMPORTANT NOTE: The default position for the University brand is to use the University of South Australia logo in visual communications (see page 13). The name plates below are specific to the University’s Academic Units, and must only be used sparingly (e.g. Powerpoint presentations, unit reports), they do not replace the University logo. The abbreviated UniSA logo is not to be used in any other name plate without express permission from the Chief Marketing and Communications Officer.


Co-brand logos

A co-brand is the combination of the UniSA logo with one or more distinct logos, typically separated by a vertical line. A co-brand should not be confused with name plates (see previous page). The order of the logos in a co-brand is reliant upon the relationship of the University and the other organisation/s.

To ensure consistent branding and prominence of the University brand, formalised internal entities (whose primary function is not teaching and/or research) may use an approved co-brand logo on selected communications.

Development of any future co-brands, secondary logos or badging/graphic devices must only occur with the approval of the Chief Marketing and Communications Officer as per the current Marketing Code of Practice.



Graphic devices

To support the ongoing promotion of some high profile entities, a graphic device may be created for consistent use with approval from the Chief Marketing and Communications Officer.

A graphic device s a visual element that helps to identify an externally facing entity of the University and should be used in collaboration with the University’s official branding.

It is important to remember:

• if the graphic device is used in its entirety (i.e. it is not cropped), it must always appear with the approved University branding; and

• be at least 2.5 times larger than a UniSA co-brand or name plate.

This is to ensure that the graphic device is seen as a supporting design element, not as a logo.


FutureIndustriesInstitute

DO reproduce the device at2.5x height of University logo and with its edges cropped.

The height of the whole device must be at least 2.5x the height of the University of South Australia Logo.


DON’T place the entire device next to the UniSA co-brand, or any other brand, in a way that could be interpreted as a logomark.


2.5 xx

Future Industries InstituteBuilding XMawson Lakes CampusMawson Lakes BoulevardMawson Lakes SA 5095

Email [email protected] (08) 830 23404

CRICOS Provider Number: 00121BApril 2016

Future Industries Institute


Our mission is to seed the creation of the industries of tomorrow and to support the transformation of the industries of today by partnering with them to deliver disruptive solutions to the challenges they face.

DO use the device boldly and with its edges cropped.

x 2.5 x


Partners and sponsors

The UniSA logo should always be proportionate to other logos when used on partner and sponsor websites and printed materials. This applies in all instances, except in those where sponsors are tiered (i.e. gold, silver, bronze etc). In these cases, the logo should be proportionate to those within its class.

Most organisations require approvals for use of their logo on all marketing collateral, so it is important to understanding their branding guidelines and approval requirements when applying partner and sponsor logos to our materials.

tourdownunder.com.au/about/partners-and-hospitality

Entry requirements Applicants seeking entry to the program will have:

• Completed a three-year Bachelor degree from a recognised higher education institution in media arts, VFX or a related discipline

or

• Completed an Advanced Diploma in Screen and Media or equivalent from an accredited, registered training organisation.

All applicants must submit a showreel of their own work and a curriculum vitae outlining their relevant experience.

How to applyApplications are made through the University of South Australia’s direct entry system Apply Online.

For more information and to apply visit unisa.edu.au/visual-effects

ContactDr Josh McCarthyProgram Director, University of South Australia [email protected] 8302 4512

Anna HodgeManager, Training and EducationRising Sun [email protected] 8400 6505

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Example: University logo is proportionate to other logos


2.1 Brand 2.1.2 Colour


CMYK: 100/85/0/9 CMYK: 100/80/0/6 CMYK: 90/59/0/4 CMYK: 1/12/0/0 CMYK: 10/6/0/1 CMYK: 6/3/0/0

Primary colour

The University’s primary (corporate) colour is UniSA Blue. In addition to its use as the logo colour, UniSA Blue should always be the dominant colour on all marketing and communication materials. This includes brochures, posters, banners, advertising, and any other promotional activity.

Care must be taken to use the correct colour space for the application – always use the colour breakdowns specified here. When colours are translated from one space to another, or are reproduced by different applications, the final result can vary. Where possible, ask for a proof or sample to ensure a good match with existing materials.


YOUR STUDY EXPERIENCE

YOUR STUDY OPTIONSFind the degree that’s right for you. What are you most interested in? What career do you want? It’s important to narrow down your choices and preference the degrees that are a good fit for you.

Checklist

Does this degree match my career goal?

Do I like the courses in this degree?

Why does this degree interest me?

What will my study schedule look like?

Will I meet the entry requirements?

To explore our 200+ world-class degrees, visit unisa.edu.au/study

DOUBLE DEGREES Graduate with a competitive advantage by combining two fields of study. Popular combinations include Law and Journalism, Psychological Science and Human Resource Management, Exercise and Sport Science with Nutrition, and Human Movement with Education.

FLEXIBLE AND ONLINE STUDY Take advantage of our flexible study options, including online, part-time, blended and accelerated learning. Tailor your degree so you have time to travel, work and study from any location. We also offer 100% online degrees through UniSA Online. Study on Demand through an online interactive learning environment anywhere, any time and on any device. For more information see pages 30–31.

STUDENT APP Our free mobile app allows all UniSA students to view their timetable, check emails, get important notifications, track assessments and see course enrolments and details. You can also find available PCs on campus, book a study room, check your print quota and library loans, and view announcements.

unisa.edu.au/studentapp

GET CAREER READYWe are focused on preparing our graduates to be tomorrow's professionals – that’s why we have SA’s best graduate career outcomes. You will learn from highly-experienced academics and professionals who are leaders in their field. You will also connect with industry, work on real issues and gain practical experience through:

Real-world projects, internships and placements.

National and international study tours, exchange programs, competitions and exhibitions.

Industry masterclasses, clinics and networking opportunities.

Volunteering and community projects.

UniSA+Stand out as an exceptional graduate by participating in UniSA+, a unique co-curricular program open to all UniSA students. Starting in first year, you will develop the practical skills needed for the modern workplace including leadership, entrepreneurship, cultural understanding and self-development. On completion, you will receive a signed certificate from the Vice Chancellor and a record of your achievements.

unisa.edu.au/unisaplus

UniSA LEADERSHIP PROGRAM Graduate with the qualities needed to thrive in our globally competitive environment. The UniSA Leadership Program offers workshops throughout the year, designed to offer insights into different leadership styles and to develop students' leadership skills in core areas such as emotional intelligence, conflict resolution, effective communication, personal branding, goal setting and more.

unisa.edu.au/leadership

INTERNSHIPS AND PLACEMENTS

Actions� Explore your study options at unisa.edu.au/study

� Explore your career outlook at joboutlook.gov.au

MY PREFERENCE LIST

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MY BACK-UP PREFERENCES (see alternative pathways on pages 26–29)

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“UniSA has given me the opportunity to learn from industry-experienced staff and complete a placement at the Adelaide Football Club. I have used software vision and statistics to present coaches with insight into player performance. I now have experience in Match-Day Analysis, GPS monitoring, Strength Programming and Data Collection at the various levels of AFL, SANFL and AFLW."

Jordan Sellar / Bachelor of Human Movement

“My studies prepared me for my role at Rising Sun Pictures, not just by teaching me practical and artistic skills, but more importantly, how to apply these in a professional environment.

The most exciting part of my time in visual effects so far is definitely seeing the first shot I've ever worked on in a trailer at the cinema.”

Francesca Milde / Graduate Certificate in Compositing and Tracking

“During my degree I have been working at DXC Technology through a paid internship, putting the skills I have learnt to use in a production and corporate environment. I have also visited DXC Datacentres in India to understand the organisation’s processes and infrastructure. In the future, I would like to work in cybersecurity, as I am genuinely interested in how it affects various countries and industries.”

Nikil Kathiravan / Bachelor of IT (Honours) (Enterprise Business Solutions)

Access next-generation learning spaces on campus.

6 7

youtube.com/unisouthaustralia facebook.com/UniSA

twitter.com/UniversitySA instagram.com/universitysa

Follow us on social

unisa.edu.au/studentexperience

ORIENTATION Start your university adventure by

attending O-Week. Meet your lecturers, connect with new people, and gain

valuable insights from current students. Enjoy a free lunch and activities, explore

your home campus and get ready for your first day at university.

unisa.edu.au/orientation

STUDENT LIFE

Get involved with UniSA Sport and join one of our 25+ sporting clubs including rowing, basketball, volleyball, netball,

football, gridiron, rock climbing, and more. Gain access to the new

A$50 million Pridham Hall at City West Campus with a fully-equipped space for training and competitions. You can also

sign up for a range of sports tournaments from social to national level, keep active

in our on-campus fitness centres, and participate in community events.

unisa.edu.au/unisasport

STUDENT CLUBSDiscover the 100+ academic, cultural and

social clubs available at the University of South Australia. From dance and yoga to climate change, gaming and clubs for

different nationalities – there is something for everyone! It’s a great way to meet

new friends, find common interests with fellow students and build a more vibrant

university experience.

unisa.edu.au/clubs

USASA is your student association. They are a non-profit student-owned

organisation focused on providing key services and a voice for students at the University. USASA coordinates

student advocacy, clubs, second-hand book sales, social events, the

student magazine, on-campus service counters and giveaways.

unisa.edu.au/USASA

EVENTS AND ENTERTAINMENT

We host a wide range of events every year. From career expos and campus fairs to volunteering expos, Unitopia

(celebrating relaxation and wellbeing) and Multicultural Week – there is

always something to do.

50+ EVENTS EACH YEAR

100+ STUDENT CLUBS TO

CHOOSE FROM

GYM memberships

AVAILABLE AT ALL CAMPUSES

16 17

2.1 Brand 2.1.2 Colour

Secondary colours

Secondary colours are used on the shapes that appear in the University’s “building blocks” (see page 28). These colours are used over the primary colour only, or white, as per examples.

Alternative colours

Alternative colours can be used to enhance and reflect both images and the UniSA graphic elements. Colours can be sourced from, and influenced by imagery, and should complement and accent UniSA Blue. Alternative colours should be used strategically to highlight information when appropriate.

CMYK: 100/85/0/9RGB: 32/66/140HEX: 20428c

CMYK: 100/80/0/6 RGB: 28/74/148HEX: 1c4a94

CMYK: 90/59/0/4RGB: 44/101/167HEX: 2c65a7

CMYK: 6/3/0/0RGB: 236/240/248HEX: ecf0f8

CMYK: 17/12/0/0RGB: 207/213/234HEX: cfd5ea

CMYK: 10/6/0/1RGB: 222/227/239HEX: dee3ef

Examples: Alternative colours


UniSA Altis

The University’s corporate typeface is a customised version of Altis. UniSA Altis should be used on all corporate advertising, publications and promotional materials. For a licensed copy of the typeface, please contact the IT helpdesk on extension 25000.

UniSA owns extended rights to provide UniSA Altis, at no cost, to suppliers and third parties undertaking University work. For a copy of the UniSA Altis Supplier Service Licence, and font pack, contact the Publications and Visual Communications team.

AaBbCc123UniSA Altis

2.1 Brand 2.1.3 Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()[];:’”<>,.?/


2.1 Brand 2.1.3 Typeface

AaBbCc123AaBbCc123AaBbCc123AaBbCc123AaBbCc123AaBbCc123 UniSA Altis Light

Preferred weights

These are the preferred UniSA Altis weights - italic versions inclusive.

UniSA Altis Book

UniSA Altis Medium

UniSA Altis Bold

UniSA Altis Extra Bold

UniSA Altis Heavy

UniSA Altis Hairline, UniSA Altis Thin and UniSA Altis Black are not recommended.


Inspire to ask

why?Example: weighting application


Building blocks

The University’s “building blocks” provide a foundation for our graphic design and visual style. The graphic elements are replications of the University’s modern infrastructure – including the M2 Building at Mawson Lakes Campus (element 1), the Hawke Building at City West Campus (element 2) and Pridham Hall at City West Campus (element 3). These shapes are unique to UniSA and reinforce our sense of place.

Sections of the graphic elements can be used across both print and digital materials as a background to add depth to the design.

Minimal angular treatments can also be applied to reflect the shapes. Not every design needs to incorporate the full angular treatments, using clean and simple angles just as a feature where appropriate is advisable and preferred.

Graphic element 3

COMMONWEALTH SCHOLARSHIPSA range of Commonwealth scholarships are available to assist Indigenous students, particularly from remote and regional areas. Examples include:

Indigenous Commonwealth Accommodation Scholarship Value: A$5,456 p.a.

Indigenous Commonwealth Education Costs Scholarship Value: A$2,727 p.a.

INTERNATIONAL SCHOLARSHIPSWe offer a number of scholarships to international students to support their study and achievements. Examples include:

Vice Chancellor’s International Excellence Scholarship Recipients receive a 50% reduction in their student contributions (tuition fees) p.a., for up to four years of full-time study.

International Merit Scholarship Recipients receive a 25% reduction in their student contributions (tuition fees) for the first year of study in their chosen program, up to a maximum of two semesters or eight courses.

unisa.edu.au/international-scholarships

UNIVERSITY FUNDED GRANTSThe University also funds various other grants to help lessen the cost of study:

UniSA Placement Grant Value: A$2,500 one-off payment

UniSA Study Grant Value: A$2,000 p.a.

unisa.edu.au/grants

OUR SCHOLARSHIP FUNDMany of our scholarships are made possible thanks to the support of generous individuals and organisations. Find out more about supporting the University of South Australia Scholarship Fund at:

unisa.edu.au/giving

“I will encourage females to embrace the sciences.”Rosheen BlumsonBachelor of Science

“I wish to honour my family.” Eddy AuBachelor of Aviation

“My goal is to inspire Aboriginal and Torres Strait Islander people to reach their potential.” Michelle ParmiterBachelor of Social Work

Find your scholarshipView a complete list of all scholarships and find out how to apply at:

unisa.edu.au/scholarships

Tip: Don’t forget to keep checking the website for new scholarships available.

The information provided in this publication is for general information only, and the University of South Australia makes no representation about the content, suitability, accuracy or completeness of this information for any purpose. It is provided “as is” without express or implied warranty. Information correct at time of printing (May 2019)CRICOS provider number 00121B

unisa.edu.auTelephone: (08) 8302 2376Make an enquiry: unisa.edu.au/enquire

SCHOLARSHIPS AND GRANTS

Acknowledgement of CountryUniSA respects the Kaurna, Boandik and Barngarla peoples’ spiritual relationship with their country. We also acknowledge the diversity of Aboriginal peoples, past and present.Find out more about the University’s commitment to reconciliation at unisa.edu.au/RAP

Artist: Rikurani

Suliana ShahrinScholarship recipient

Example: Graphic elements on flyer

Graphic element 2Graphic element 1

2.1 Brand 2.1.4 Graphic elements


Pillar Watermark

The Pillar Watermark provides an alternative graphic element that can be used across selected print and digital assets as a background treatment, adding additional depth to a design.

The Pillar Watermark is inspired by the UniSA logo, with the “uplifting” forms expressing aspiration and achievement.

The Pillar Watermark is a distinct, separate element from the University logo. Containing no curved elements, the Pillar Watermark is not a U shape and should not be confused for the shield element of the logo.

The shield element of the logo should not be used in isolation from the University logo, or the University of South Australia name.

The “Building Blocks” (as outlined on page 28) can be used more broadly, with the Pillar Watermark specifically designed for corporate materials and marketing campaigns.

Application

When applying the Pillar Watermark to artwork:

• The tops of all four pillars must be shown.

• The left and right sides of the pillars must be included in total. They should not be cropped or run off the sides of page or screen.

• The bottom of the pillars should always run off the page.

See example right, and following for the correct application of the Pillar Watermark..

2.1 Brand 2.1.4 Graphic elements The Pillar Watermark. composed

of four pillars, with no curves it should not be confused with, or replaced by the University logo.


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Start your unstoppable

careerGraduate career ready

with Australia’s University of Enterprise.

Document TitleDocument Sub-title

Example: Pillar watermark application


Style

Photography featured in the University’s marketing materials should be engaging, authentic and visually appealing. Images of people should be actual UniSA students, staff and alumni where possible and should also feature real UniSA settings – facilities, spaces and events. Imagery should also celebrate and reflect the diversity of the UniSA community.

Stock photography should be avoided unless it relates to a specialised area or the imagery required is not available on the University’s photography platform, Asset Bank. For additional advice on photography style and briefings, please contact the Manager Publications and Visual Communications.

2.1 Brand 2.1.5 Photography



Asset Bank

Asset Bank is the central repository for the University’s images and photography. UniSA staff can access a wide range of images including students, campus facilities, research and more. Approvals may be required.

assetbank.unisa.edu.au



Unstoppable photography

The unstoppable photography style does not have the same broad application as our overarching photography style, but can be used when appropriate (as determined by the Deputy Director: Campaigns and Divison Services).

The photography style used to capture the “unstoppable energy” is quite distinct. When people are unstoppable, they don’t have time to stop and look at the camera. Instead, they look forward to the task at hand. Talent must always be looking away from the camera, appear natural and approachable, and be doing something or going somewhere.

The unstoppable photography style may also incorporate a unique colour effect with a gradient strategically applied to “lift” the image. Application of this colour effect requires specific approvals and specialised designed knowledge and skills that can only be reproduced by the Publications and Visual Communications team. The effect should only be applied to “hero” images and used with discretion.


2.1 Brand 2.1.6 Message architecture

The University name

• The first reference should always be the full name of the institution – The University of South Australia.

• Subsequent references can be ‘UniSA’ or ‘the University’ or ‘the institution’.

• Headings and subheadings can use ‘UniSA’ in lieu of the entire name.

• ‘UniSA’ is the preferred abbreviation style, note the lower case “ni”, not ‘UNISA’.

• For all international communications (corporate, recruitment), the full name of the University must be used at all times.

Referencing Academic Units

The University has seven Academic Units. When referring to the individual Academic Units, they should always be written in full and be preceded by the prefix ‘UniSA’.

• UniSA Allied Health & Performance

• UniSA Business

• UniSA Clinical & Health Sciences

• UniSA Creative

• UniSA Education Futures

• UniSA Justice & Society

• UniSA STEM

Examples:Being well placed to devise new programs that meet the health needs of the future, UniSA Allied Health & Human Performance will offer programs in areas such as physiotherapy, occupational therapy and podiatry.

UniSA STEM combines all specialist areas of engineering to capitalise on research and graduate employment opportunities in the technology industries of the future.


• When reproducing ‘Australia’s University of Enterprise’ in headings, body copy or in the official logo lock-up, it should always be in title case and in the same typeface as the surrounding paragraph or headline.

Example:The University of South Australia is Australia’s University of Enterprise on the global stage, agile and astute, known for relevance, equity and excellence.

• Other display applications, such as stationery and business cards, it is reproduced in all upper case.

• When collateral leads with an Academic Unit Nameplate, rather than the University logo, the following text must be included to represent the University of South Australia logo, and reinforce the institution’s brand and identity:

University of South Australia Australia’s University of Enterprise

• This is a typographic treatment comprised of two distinct but linked elements:

Element 1: University of South Australia

Element 2: Australia’s University of Enterprise

• Depending on the requirements of the collateral being designed, and the space available, both elements can be stacked (one above the other), or side-by-side.



adventurous, innovative, global, distinctive, creative, engaged, engaging, resourceful, pioneering, trail-blazing, professional, international, adaptable, connected, inquiring, authentic, informing and accessible.

Brand personality

Our brand personality is enterprising, progressive and bold.

We are NOT:

traditional, local, vocational, prestigious, pretentious, generic, stagnant or conventional.

We ARE:


Writing style

All communication materials should reflect the University’s youthful confidence and enterprising spirit. Our position as a “challenger brand” should be clear – an innovative university grounded in the community, industry-connected and helping to solve the challenges of tomorrow through career-ready graduates and research excellence.

Boilerplate

The University of South Australia is Australia’s University of Enterprise. Our culture of innovation is anchored around global and national links to academic, research and industry partners. Our graduates are the new urban professionals, global citizens at ease with the world and ready to create and respond to change. Our research is inventive and adventurous and we create new knowledge that is central to global economic and social prosperity.

For more information about our message strategy, see page 9.


Voice and tone

UniSA is a disruptor – a hub of innovation and new thinking. Our voice should reflect a unique blend of insight and originality, and our tone should be active, conversational and vibrant. Our content should be authentic, fresh, dynamic, relevant and relatable yet aspirational.


Legal and policy

All marketing and branding activity at the University is subject to legal and policy needs. These include the provisions set out in the Marketing Code of Practice, as well as trademark and disclaimer requirements.

Marketing Code of Practice

As a major public institution, the University is subject to legislative requirements regarding the proper conduct of its operations. The management of marketing its services and intent to the broader community is a significant organisational requirement. The Marketing Code of Practice outlines the University’s approach to the daily function and the roles and responsibilities of staff.

Registered trademarks

The University’s logo is a Registered Trademark and its use is subject to approval by the Chief Marketing and Communications Officer (CMCO). The tagline, ‘Australia’s University of Enterprise’ is also a Registered Trademark and its application is subject to approval by the CMCO.

CRICOS code

UniSA’s CRICOS (Commonwealth Register of Institutions and Courses for Overseas Students) provider code authorises the University to deliver education and training services to international students. The following mandatory statement must appear on all communications intended or may be seen by international students:

CRICOS provider number 00121B

Acknowledgement of Country

The University has an on-going commitment to Aboriginal engagement and reconciliation. The Acknowledgement of Country is placed on appropriate communications and platforms as a visual representation of the University’s position.

unisa.edu.auTelephone: (08) 8302 2376Make an enquiry: unisa.edu.au/enquiry

The information provided in this publication is for general information only, and the University of South Australia makes no representation about the content, suitability, accuracy or completeness of this information for any purpose. It is provided “as is” without express or implied warranty. Information correct at time of printing (May 2017)CRICOS provider number 00121BFor information specific to international students, please visit unisa.edu.au/international

youtube.com/unisouthaustralia facebook.com/UniSA twitter.com/UniversitySA instagram.com/universitysa


Australia’s University of Enterprise Altis UniSA Bold Italic

Example: Back cover of a publication:

Typesetting for registered trademark:

Typesetting for Acknowledgement of Country:

Acknowledgement of CountryUniSA respects the Kaurna, Bunganditj and Barngarla peoples’ spiritual relationship with their country. We also acknowledge the diversity of Aboriginal peoples, past and present.Find out more about the University’s commitment to reconciliation at unisa.edu.au/RAP

Altis UniSA Bold ItalicAltis UniSA Book Italic

Altis UniSA Medium Italic

Artist: Rikurani

2.1 Brand 2.1.7 Legal


2.2 UniSA Online 2.2.1 About

About UniSA Online

UniSA Online offers a suite of 100% online degrees in a wide range of disciplines. The degrees allow students to Study on Demand, taking full control of their learning.

UniSA Online utilises the University’s house brand elements, with additional accents used to specifically promote online products.

Logo

UniSA Online uses an approved co-brand logo. There are vertical, horizontal and stacked versions with colour variations, including UniSA Blue, reversed and mono.

Brand Guidelines / November 20192.0 Logo

2.2 VerticalThe vertical version of the logo is the default.

2.3 Horizontalwhere space height is at a premium, or for use alongside other horizontal logos.

2.3 Stackedspace width is at a premium.

2.4 Colour variationsThe logo can be used in three colour variations. The colours are UniSA Blue for use on white background, white (reversed) for use on dark background and black (mono) for one colour reproduction.

Blue Vertical Reverse Vertical Mono Vertical

Blue Horizontal Reverse Horizontal Mono Horizontal

Blue Stacked Reverse Stacked Mono Stacked


2.2 UniSA Online 2.2.2 Typeface

In line with the University’s typeface and to show brand integration, UniSA Altis is used for UniSA Online advertising materials, including headlines and body copy. AaBbCc123

UniSA AltisABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()[];:’”<>,.?/


2.2 UniSA Online 2.2.3 Colour

Primary colour

UniSA Online uses the same primary (corporate) colour, UniSA Blue.

Secondary colours

UniSA Online Green is used exclusively for UniSA Online and assists in providing a distinct look and feel that is still complimentary to the overall University branding. The use of this secondary colour also ensures that UniSA Online degrees are easily identifiable in the mix with traditional offerings.


UniSA Online GreenPantone: 7465CCMYK: 68/0/42/0RGB: 101/197/180HEX: 40C1AC


2.2 UniSA Online 2.2.4 Hologram and node pattern

Hologram

UniSA Online utilise a variety of approved teal holograms as part of its branding to visually represent the unique experiences of online students (e.g. online tutor support, collaboration with other students etc).

Node pattern

The UniSA Online node pattern is a series of team circles joined with teal lines, which can be replicated using a variety of circle and line sizes. This distinctive element represents the connectivity experienced by online students throughout their study journey.

Brand Guidelines / November 20197.0 Campaign Assets

YOUR DREAM CAREER

IS ONE CLICK AWAY

STUDY ON DEMAND APPLY

NOW.


7.3 Node patternThe UniSA Online ‘nodes pattern’ is a series of teal circles joined with teal lines. The node pattern can be replicated using a variety of circle and line sizes. Occasionally the nodes may include icons (refer to ‘icons’).

Example: Hologram application

Node pattern Example: Node pattern application


2.2 UniSA Online 2.2.5 Photography

The photography style for UniSA Online depicts students in a variety of study locations, with a predominantly blue background and a hologram person. Photography should be engaging, authentic and visually appealing, with actual students, staff and alumni featured where possible.


7.1 PhotographyUniSA Online’s ‘hero’ photography depicts students in a variety of study locations, with a predominantly blue background and a hologram person/s (refer to ‘holograms’).

The photography used in marketing materials should be engaging, authentic and visually appealing. Images of people should be actual UniSA students, staff and alumni where possible. Stock photography should be avoided unless it relates to a specialised area or the imagery required is not available on UniSA’s Asset Bank.

The approved UniSA talent release forms should be completed for all talent (including staff and students) included in photography.


Applications

03


3.1 Corporate

4 42020 UNIVERSIT Y OF SOUTH AUSTR ALIA ‘BLUEPRINT’

3.2 Student recruitment


3.2 Student recruitment


3.3 Research


3.4 UniSA International


3.5 Digital communications

You'vemadetherightchoice|ViewOnline

ThankyouforpreferencingdegreeattheUniversityofSouthAustralia,SA�sNo.1universityfor

graduatecareers^andoverallstudentsatisfaction.*

AtUniSA,it�sallaboutstudentexperience.AsAustralia�sbestyounguniversityforteachingquality**,

youwilllearnfromhighlyskilledacademicsandteachingstaff.Beyondtheclassroom,completean

internshipandplacementtoconnectwithindustryandgraduatecareer-readywiththeskillsrequiredof

tomorrow'sprofessionals.

SA's#1UNIVERSITYFORGRADUATECAREERS

QILT:GraduateOutcomesSurvey2016-18–Full-timeEmploymentIndicator

(Undergraduate).PublicSA-foundeduniversitiesonly.

No.1INSAFORSTUDENTSATISFACTION

QILT:CourseExperienceQuestionnaire2016-18–OverallSatisfactionIndicator


#1YOUNGUNIVERSITYINAUSTRALIAFORTEACHINGQUALITY

2018THEYoungUniversityRankings

Wewishyouthebestofluck

IfyouhaveanyquestionsaboutyourapplicationorstudyingatUniSAin2020,booka1:1appointment

withourFutureStudentEnquiriesTeamusingthelinkbelow.

CONTACTUS

*QILT:GraduateDestinationsSurvey2015andGraduateOutcomesSurvey2016-17�Full-timeEmployment

Indicator.PublicSA-foundeduniversitiesonlyand2017QSTop50UniversitiesAgedUnder50.

Facilitiestohelpyousucceed|ViewOnline

Arts,choosingyourdegreeisjustthebeginning...

Ifyou’restudyingaworld-classdegree,itonlymakessensetohaveworld-classfacilitiestomatch.

Whetheryou'restudyingatourCityWest,CityEast,MagillorMawsonLakescampus,ourstate-of-the-

artlearningspacesandfacilitieswillofferyouanexceptionaluniversityexperience.

EXPLOREOURFACILITIES

On-campusfacilities

Dependingonyourdegree,

you'llbenefitfromouron-

campusfacilitiesincludingthe

MultimediaLanguagesLab,a

200-seatauditoriumforlive

performances,ourTVstudio

featuringoneofSA'slargest

greenscreens,andindustry-

standardradioandsound

studios.Wealsohave

dedicatededitingsuitesfor

high-endvisualeffectsand

animationprojects.

Greenspaces

OnourMagillcampusyou'll

studyamongst15hectaresof

parklands,withacreekand

hugeeucalyptustrees

borderingopengrassy

spaces.Wealsohavean

outdoorswimmingpoolopen

throughoutsummer,anda

gymandsportsfieldforwhen

youneedabreakfromstudy!

Eat,sleep,study,repeat

Eatdeliciousgoodiesfrom

FoodLore(locatedinour

future-focusedmuseum

MOD.)atCityWestCampus,

enjoySinceIMetHarryand

PhatBuddhaRollsatMagill,A

PotCalledKettleorMrWuhu

onourCityEastcampusand

BrightsideDeli,Zambreroand

Frankie’sDineratMawson

Lakes.

UnsubscribePrivacyAccessibilityDisclaimer

©2020UniversityofSouthAustralia.CRICOSProviderNumber00121B

Getcareerready.StudyatUniSAin2020|ViewOnline

Haveyouapplied,InformationTechnology?

GetreadyforyourfutureinITandgraduateindustry-readywithSA'sNo.1universityforgraduate

careersandstudentsatisfaction*.

Learnfromexperts,accessinvaluableexperiencesbeyondtheclassroomandsucceedasan

unstoppableITprofessional.

Nowisthetimetosubmityouruniversityapplicationandkickstartyourcareer.HeadtotheSATAC

websitetofindalltheinformationyouneedabouttheapplicationandselectionprocesstoday.

APPLYNOW

BillyBizilis

GamesandEntertainmentDesigngraduate

"WhenIwasyounger,Idiscoveredgamingandfellinlovewiththecreativefantasy

worldseachgameprovided.Ialwaysthoughtitwouldbeadreamcareertobeableto

creategamesjustliketheonesIplay,butIalsothoughtitwasn’tachievable.NowI

realiseIhavealltheopportunitiestopursuethiscareer,andmydegreeisthestartofa

brightfuture."

You'vemadetherightchoice|ViewOnline

ThankyouforpreferencingdegreeattheUniversityofSouthAustralia,SA�sNo.1universityfor

graduatecareers^andoverallstudentsatisfaction.*

AtUniSA,it�sallaboutstudentexperience.AsAustralia�sbestyounguniversityforteachingquality**,

youwilllearnfromhighlyskilledacademicsandteachingstaff.Beyondtheclassroom,completean

internshipandplacementtoconnectwithindustryandgraduatecareer-readywiththeskillsrequiredof

tomorrow'sprofessionals.

SA's#1UNIVERSITYFORGRADUATECAREERS

QILT:GraduateOutcomesSurvey2016-18–Full-timeEmploymentIndicator


No.1INSAFORSTUDENTSATISFACTION

QILT:CourseExperienceQuestionnaire2016-18–OverallSatisfactionIndicator


#1YOUNGUNIVERSITYINAUSTRALIAFORTEACHINGQUALITY

2018THEYoungUniversityRankings

Wewishyouthebestofluck

IfyouhaveanyquestionsaboutyourapplicationorstudyingatUniSAin2020,booka1:1appointment

withourFutureStudentEnquiriesTeamusingthelinkbelow.

CONTACTUS

*QILT:GraduateDestinationsSurvey2015andGraduateOutcomesSurvey2016-17�Full-timeEmployment

Indicator.PublicSA-foundeduniversitiesonlyand2017QSTop50UniversitiesAgedUnder50.


3.6 Student communications


3.7 Community

F I O N A

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3.8 Signage


3.9 Email signatures and banners

Email signature

UniSA has a standard format for all staff email signatures. All email signatures should be configured as follows:

Your Name | Post Nominals | Position Title(Optional) Academic/Business Unit NameAddress | Post Codetel +61 8 XXXX XXXX | fax +61 8 XXXX XXXX | mob XXXX XXX XXX | (Optional) Unit Executive Officer: Name +61 XXXX [email protected] | www.unisa.edu.au

Prof Jane Smith | BSc, PhD | Director: Clear Communications CentreUniSA STEMRoom D1-70, Mawson Lakes Campus | SA 5095tel +61 8 8888 8888 | fax +61 8 8000 8000 | mob 8080 808 808 | Unit Executive Officer: John Mann +61 8 8181 [email protected] | www.unisa.edu.au

This email is intended for the addressee(s) only. Should this email be received in error by a person or company other than those intended, the contents of this email are confidential and must not be released or used by a person or company not authorised to do so.

CRICOS No: 00121B


CRICOS No: 00121B

Font: Arial, 11 point

Mandatory inclusions:

Font: Times New Roman Italic, 10 point

Font: Arial Italic, 8 point

Example


3.9 Email signatures and banners

Email banner

Ocassionally, an optional email banner can be added to a user’s email signature. While the majority of these banners are included for specific promotional purposes (e.g., UniSA Open Day), below is the approved email banner for all Academic or Buiness Units.

Prof Jane Smith | BSc, PhD | Director: Clear Communications CentreUniSA STEMRoom D1-70, Mawson Lakes Campus | SA 5095tel +61 8 8888 8888 | fax +61 8 8000 8000 | mob 8080 808 808 | Unit Executive Officer: John Mann +61 8 8181 [email protected] | www.unisa.edu.au


CRICOS No: 00121B

IMPORTANT NOTE: The inclusion of email banners is optional. All email banners must be approved for use by the Communications and Marketing Unit, before adding to any electronic correspondence.

University of South Australia Australia’s University of Enterprise


Alan Brideson Chief Marketing and Communications Officer 08 8302 0977 [email protected]

Sarah Cutbush Deputy Director: Campaigns and Division Services 08 8302 7355 [email protected]

Ryan Bailey Deputy Director: Marketing and Student Recruitment 08 8302 0029 [email protected]

Malcolm Hamilton Manager Publications and Visual Communications 08 8302 0742 [email protected]

Djurdjica (DJ) Arslanagic Senior Manager: Global Digital Recruitment (UniSA International) 08 8302 9140 [email protected]

3.9 Key contacts


© 2020 UNIVERSIT Y OF SOUTH AUSTR ALIA

Documents

The Blueprint - int.unisa.edu.au · UniSA is Australia’s University of Enterprise and is a challenger brand that represents “new quality”. UniSA was established to take higher